Most successful companies are not category creators – even though they may look like that to folks that come from large companies. Startups should be very, very wary of advice they get around this. I recently had two startups come to me talking about their attempts “category creation,” for example, when what they were really […]
Marketing consultancy Wikibrands has launched what it is calling a “Blockchain Benchmark” study to show how adoption of the distributed ledger technology is evolving in the enterprise. The survey, which Wikibrands estimates will take at least 17 minutes to complete, went live earlier this week. The topline results are expected in early March and will […]
Self-driving cars, delivery drones, robot hands and fields full of solar panels are all starring in a video that marks a rebrand from TMX Group that highlights the importance of public equity to entrepreneurs. The one-minute clip, dubbed “The Future Is Yours To See,” made its debut last week and almost completely fills the TMX […]
Celestica International Inc. on Tuesday will release what executives described as its most significant brand overhaul since 2007, positioning the electronics manufacturing services firm as the enabler of innovation among companies from its native Canada to Silicon Valley. The rebranding includes a new logo that says goodbye to the flaming red comet that has served […]
It is extremely rare that a television show, let alone a comedy, would take on the business tech world in relevant and insightful ways. Tech knowledge and experts move at a pace seemingly too fast for television and the content itself is so complex how could a television show string viewers along if they don’t […]
