Last week Forrester said it was building upon its acquisition of SiriusDecisions by launching a B2B certification program to help marketers gain alignment with sales and more successfully execute programs. With a course list that includes fundamentals and campaign planning, the program is based on SiriusDecisions research and will include personalization via a course advisor, […]
PathFactory is trying to bridge the gap between consumer experiences like Netflix and Amazon by offering tools that let B2B marketers recommend web site content based on visitors’ behaviour, what’s popular and what will help them take the next step in a buying journey. The Toronto-based firm is using this week’s Sirius Decisions Summit in […]
Demandbase on Monday announced what it is calling an ABM Ecosystem, a collection of both existing partners and new partners designed to faciliate common data, shared audiences and integrated workflows across account-based marketing software. Lauching as part of the SiriusDecisions Summit taking place in Austin this week, San Francisco-based Demandbase said its ABM Ecosystem arose […]
The rising interest in understanding not only the challenges customers face but the technology they’re using in-house has led Forrester to partner with HG Insights to provide continuously updated technographic data to its research services. Based in Santa Barbara, Calif., HG Insights announced the partnership on Tuesday, whereby its data on technology adoption trends across […]
Monica Behncke wasn’t necessarily thinking about the potential of AI in B2B when she let her teenage son plan their vacation at an amusement park, but she was quick to recognize the parallels. Speaking at last week’s SiriusDecisions Summit Canada in Toronto, the research firm’s VP and group director noted how amusement parks involve a […]
Even if the swords they brought up onto the stage at SiriusDecisions Canada Summit on Tuesday weren’t made out of plastic, it was pretty clear the marketing and sales execs from Bell Business Solutions weren’t really trying to kill each other. That said, Michelle Bourque and her colleague Rishi Patel admitted they were not immune […]
Bell Canada, Hootsuite, Oracle, Telus Health and Brainrider are all preparing to offer their best B2B advice as part of the second-annual SiriusDecisions Summit Canada next week. Scheduled for March 5th at the Hilton Toronto, the SD Canada Summit will cover areas including account-based marketing (ABM) strategies, an artificial intelligence (AI) playbook for B2B firms and […]
Maybe numbers will come out eventually, but I’m dying to know if B2B CMOs will have time on their side in 2019. Just before the recent holiday season, a B2B sales intelligence software provider called Winmo released the results of a study of marketing leaders and the average tenure they could expect to have in […]
This week’s SiriusDecisions acquisition for $245 million by fellow research and adivsory firm Forrester will mean many more line-of-business executives learn about “the Sirius Way,” according to its CMO. Cambridge, Mass.-based Forrester announced its SiriusDecisions acquisition on Tuesday, citing opportunities to expand further into vertical markets such as finance and utilities, as well as geographies […]
CA Technologies may be best known for providing the tools to help enterprise organizations develop faster, better-performing applications, but an executive says its account-based marketing efforts are achieving a similar effect in the way its sales team is connecting with interested customers. In a presentation at the recent SiriusDecisions Summit in Toronto, CA Technologies global […]
Less than 10 per cent of Canadian sales and marketing organizations say their functions are completely aligned to buyer needs, according to research released by SiriusDecisions as part of its first-ever Canadian Summit on Thursday. While 69 per cent of organizations said their functions are at least partially aligned to buyer needs, 22 per cent […]
Marketers need to choose the right account-based marketing strategy and sales teams need to improve the accuracy of their sales planning processes, according to an eBook from SiriusDecisions that continues to make the case for closer collaboration across the enterprise functions. The SiriusDecisions 2018 Planning Guide (registration required), which also covers issues for those working […]
Ally Motz, President of Sirius Decisions Canada, joined our very own Jen Evans, CEO of B2B News Network for a Twitter Chat yesterday on all things B2B in Canada. If you missed it, we’ve got you covered. He has been leading Sirius Decisions in Canada since inception, and led Gartner Canada before that. Congratulations to […]
SiriusDecisions is conducting a research study exploring some of the biggest challenges within B2B organizations, the results of which will kick off its first-ever Canadian conference in March. The firm’s 2018 Canadian B2B Sales, Marketing and Product Management Study will be highlighted at SiriusDecisions 2018 Summit Canada, a day-long gathering with keynotes from Export Development Canada, […]
