There are some people who don’t really understand the term “best of breed,” but in the case of one customer, all it took was a botched video call for Jeetu Patel to educate them. The chief product officer at Box recalled the incident during a panel discussion with his peers ahead of BoxWorks, the company’s […]
Whether you think the recent walkout by Wayfair workers was a dumb stunt or a brave stand, I think we can agree the company sure didn’t see that one coming. By the time it was all over, its shares were down 5% and it had been shamed into donating $100,000 to the Red Cross. The workers, who […]
It was probably the most important slide in Intercom exec Des Traynor’s presentation, and also the most memorable — probably because it had all the most popular marketing tactics pointing to a giant Poop emoji. The chief strategy officer at customer messaging platform Intercom was trying to make a critical point to the many other […]
Most B2B executives obsess over how to make their employees more productive. Ashok Krish of Tata Consultancy Services (TCS), on the other hand, tries to calculate what he calls “pain minutes” — the time employees spend frustrated with tools and processes that force them to work more than is necessary. Based at the firm’s head […]
It may have become one of the most popular tools for group collaboration within the enterprise since e-mail, but many business users don’t sound like they’re ready to work with the new Slack logo. On Wednesday Slack published a blog post and took to social media announcing the reband, which also included a purple color […]
Long before she became my wife, I was sitting on a plane when I decided to make a grand gesture to a beautiful girl I barely knew. On the seatback in front of me was a device — I think it was called a SkyPhone — which I could use by swiping my credit card, […]
It’s already one of most talked-about startups innovating in workplace productivity and collaboration, but Slack’s Michael Lopp is working hard to respond to enterprise decision-makers who say they just can’t let go of traditional e-mail. Though it is based in San Francisco, the firm’s vice-president of engineering has been making a series of in-person appearances […]
Lots of teams come to work and Slack off. Other come for the Hangouts. Google has never quite managed to replicate its search engine success in social media, despite years of effort around Google Plus. As it continues to put more attention on business users with its G-Suite of Docs, Calendar and other tools, the recent addition […]
DemandBase on Thursday will announce a move to further assist marketers and sales teams to keep up with buyers’ plans via an update to its Conversion Solution tool, allowing customers to link it with major third-party applications including Salesforce, Slack and LinkedIn Sales Navigator,. The company said Conversion Solution will directly integrate the Real-Time Intent features — […]
If human language is the new user interface and messaging the predominant medium, businesses should start thinking about making better use of artificial intelligence and chatbot technologies, according to Zoom.ai. Speaking at the 2017 Data Marketing Toronto event earlier this week, Zoom.ai vice-president of business development Amanda Parker said the rise of Facebook Messenger, Kik […]
You’ve been running your own B2B company for a while now and you’ve done very well for yourself. You started out small, but now you’ve begun to expand. As your business grows, you notice that there’s an increasing number of details for you to deal with. Some of them on the surface seem miniscule, but […]
Traction: a repeatable, scalable way to get, keep and grow customers and revenue Most businesses don’t fail because they don’t build good products, they fail because they can’t generate traction. Let’s be honest, getting traction for your company isn’t easy. As a business, you need a strong team, customers, and a differentiated product or service […]
With 1.1 million daily active users, messaging app Slack is changing the way companies approach internal communication. If you haven’t heard about Slack, or haven’t opted to use it yet in the office, this primer might change how you look at the app. Launched in August 2013 by Flickr founder Stewart Butterfield, Slack was introduced […]
Many businesses face a specific set of challenges in creating stellar apps and maintaining them over the long term. As Hubspot writer Corey Eridon wrote, “Why allocate limited resources to a mediocre idea with results you can only guess at?” According to a report on business and productivity apps compiled last year, expected growth within the […]
