One in eight B2B firms are not using marketing automation and 28 per cent are not using many of the technology’s key features, a stat that hasn’t changed in three years according to research published by CommuniGator. The U.K.-based firm — which offers its own line of marketing automation software to assist with lead generation […]
Since it seems that not everyone knows, or understands, content marketing a primer with the basics may be necessary. Content Marketing is a form of marketing that focuses on creating, publishing and distributing content for a specific audience. Instead of creating need for a product or service, content marketing addresses the existing need of the […]
