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Tag: SnapApp

white paper approach

SnapApp, Terminus Take Aim at Gated White Paper Approach to Lead Generation

Account-Based Marketing, Conference Coverage, Content Marketing, Latest B2B News, MarTech, Sales, Top News August 23, 2017August 24, 2017 Shane Schick

B2B marketers need to stop relying on gated PDFs to white papers and ebooks if they’re serious about lead generation, experts told The Content Experience event in Toronto this week. The two-day conference, which is produced by Uberflip, offered a deep dive into many approaches to creating assets to drive awareness and purchases, but there […]

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