Social listening has undergone enormous evolution since Radian6 first burst on the scene out of NewBrunswick. Once primarily used by PR teams to see whether expressed sentiment was positive or negative, today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from […]
Right now, there are more than 2.3 billion people actively using social media around the world. It means a potential of thousands of conversations in which your name and/or products could be mentioned. B2B firms cannot afford to overlook those conversations. They need to track them and leverage their insights in online strategies and marketing […]
