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Tag: Starbucks

Building Thriving B2B Communities: A conversation with Mary Green

Community development May 26, 2016June 29, 2016 Cendrine Marrouat

In this digital era, one concept is slowly making its way into the B2B landscape: online communities. Brands like SAP, NASA, Starbucks, and Oracle have paved the way and are now reaping the benefits of building more ‘human’ relationships with their prospects. Over the last couple of years, an increasing number of firms of all […]

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