horrors of modern marketing

Avoiding the Horrors of Modern Day Marketing

Marketers, are you always “on”? Joe Staples, CMO at Workfront, and Jennifer Johnson, Senior Marketing Program Manager, Informatica, talked about this problem at MarTech in San Francisco. The fast pace of work is prevalent, which creates some “Horrors of Modern Day Marketing” fit for the big screen.   Attack of the Mutating Workload We’re constantly […]

startup marketing strategy

Create Your Startup Marketing Strategy: The Ultimate Guide

Creating a marketing strategy is crucial for your startup, company or organization to address the right message to your buyers/users personas. It’s important to define a marketing strategy for your startup in order to have a marketing plan and be on the right path to success. How do you create your startup marketing strategy? Should […]

14 questions to help develop your B2B content marketing strategy

Content marketing has been all the rage in marketing circles for the last several years, and B2B marketers are wholeheartedly subscribing to that newsletter. More corporate B2B blogs are popping up than ever before, and B2B hashtags are starting to make in-roads on various social media platforms. Yet B2B marketers are still having trouble executing […]

4 important lessons on how B2B firms can use LinkedIn strategically

The social media platform LinkedIn is more than another social media outlet; it is a way for B2B companies to uniquely engage with other businesses in their industry in a professional setting, making it easier to make connections that lead to increased web traffic, leads and quality relationships. What can you learn from inspiring examples of B2B […]

Why your business should focus on content strategy in 2015

Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme. With the recent release of Panda 4.1, content is — or should be — the prime focus of every small and mid-sized business’s marketing efforts in 2015. If you are among […]

Video: The 3 mistakes companies are making in digital right now

In this video, Christopher Vollmer, Managing Director for consulting firm Strategy&’s Digital Services, explains what he sees as the top three missteps that are holding companies back from winning in digital. Vollmer says many companies lack a “clear well-defined strategy,” which can stunt growth and innovation. Also, companies should put the user in the centre of what they […]