A majority of mobile users agree that location services are “vital” to a mobile application. However, a considerable number of users are apprehensive about sharing their location data, says a new study by Skyhook Wireless, a mobile location network. This finding can affect how B2B firms apply geo-fencing tech or location services to their apps. […]
While many Canadians are becoming ever more comfortable with sharing their information online, some might still balk at the idea of putting it all out there. B2B firms interested in collecting information on clients would be wise to pay attention to new research on this challenge. According to a new study by the Canadian Council […]
Retargeting with Google can be a powerful marketing tool. A new study from Marin Software looked at the challenges marketers face in Google Remarketing Lists for Search Ads, and came up with some actionable advice. The study gathered 223 enterprise marketers and inquired about their retargeting practices and techniques. To be clear, marketing retargeting is when you […]
Chief Marketing Officers are a highly connected and competitive crowd, and a new study by Leadtail and cloud-based analytics company Neustar has delved into how they use Twitter. The study sampled 1,034 execs but wasn’t limited to only chief marketing officers. People with the job titles head of marketing, and VP of either marketing or […]
