employe engagement surveys

Why B2B firms have to stop clinging to the same old employee engagement surveys

Poor Ian. He was supposed to be taking some time off last month, after a busy quarter designing and administering employee engagement surveys for several large organizations. But he just can’t relax, because a little like Santa, he has made his lists, checked them twice and has a high degree (+/– 3%, 97 times out […]

Creative Curve Allen Gannett

What B2B marketers can learn from moviemakers about bringing feedback into the creative process

Janet walked out of the movie theater, looking and feeling bored, and tired (it had been a long week). She’d just sat through an early preview of Fatal Attraction, and like most of the test audience, she didn’t love it. The main reason? The ending was not satisfying. The movie tells the story of a […]

SurveyMonkey

SurveyMonkey pledges to help companies ‘Power The Curious’

SurveyMonkey, the company whose tools have helped business professionals ask customers and colleagues about any number of subjects, is offering new answers to the questions of what it does, why it does it and where it sees its future. The San Mateo, Calif.-based firm recently unveiled a brand campaign centered around a concept described as […]