In account-based marketing (ABM), “based” is the word to worry about. It’s English’s offhand way of marking the point from which something will develop or grow. It signals that ABM will require nurturing in multiple areas of expertise, one of which will be your weakest link. Much like in a triathlon – the trifecta of […]
Who better to ask about building the optimal technology stack for your B2B enterprise than executives who’ve done it themselves? One of the more popular sessions at day 2 of Revenue Summit 2017 featured Edison Partners CMO Kelly Ford moderating a panel discussion on building tech stacks, starring McKesson head of digital marketing and technologies […]
