As more marketing money shifts to digital, TV networks need to reimagine their advertising sales businesses in order to grow. Ad money is moving from TV to digital. If there was any doubt about that, just look at the developments out of this year’s Newfronts and Upfronts. According to a survey from the Interactive Advertising […]
Tag: television
What every B2B business can learn from Game of Thrones
On its surface, Game of Thrones is a bloody look at a continent engulfed in war. But just as the Sun Tzu classic The Art of War inspired a number of lessons for business leaders, so too can the politics behind the hit medieval fantasy series currently in its fifth season on HBO. Here are four lessons B2B […]