D&B Lattice app LinkedIn

Dun & Bradstreet says Lattice app will lower social ad costs per lead and boost click-throughs

Three months after acquiring a customer data platform firm, Dun & Bradstreet has launched a desktop app aimed at improving the ability of B2B marketers to run social ad campaigns. The Short Hills, N.J.-based firms said the Lattice app, named after the firm it acquired, will eventually roll out across multiple social channels. Lattice will […]

Automated Insights Wordsmith

Automated Insights uses natural language generation to prove all that money spent on BI wasn’t wasted

It may have started out as a site offering Moneyball-style analytics for the college basketball crowd, but a firm called Automated Insights could become better known for using natural language generation as a way for enterprises to finally see greater value from business intelligence and data warehouse projects. Founded by a Cisco distinguished engineer and […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Ensono, a leading hybrid IT solutions provider, announced the appointment of Richard Dresden as senior Vice President of Sales and Field Operations of Ensono North America. In his new role, Dresden will lead new client acquisition, account management, channel, consulting, and solution architecture. *** […]