Micro-Influencer marketing is a fairly new subset of social media marketing. The concept is the same as influencer marketing, operating in a more focused manner. A Kissmetrics study suggests that the so-called Micro-Influencer power consisting of influencers with between 2.5K and 25K monthly visitors can provide about 16 times higher engagement rates than paid media […]
Joni Girardi is founder and CEO of DataSelf, provider of DataSelf Analytics. He and his team have been deploying Business Intelligence (BI) in the mid-market for more than 17 years, helping hundreds of organizations. He launched his venture to help medium-sized businesses get value from their data. His biggest challenge was finding tools that were […]
Tools and apps, apps and tools. There isn’t really a war on data like there was a couple years ago. It’s become a question of how to get the right data at the right time, in the form that is right for companies to remain competitive. Faster, better, accurate. It’s not even just about the […]
Traditional outbound sales revolved around dialing a list of numbers from a Yellow Page book. Those days are over. Nowadays, most sales come from email or at least start off with an email before leading into a call. At InspireBeats, we live by email for both our customers as well as our own outbound. We’ve […]
