Workday business caddie

Workday TV spot turns Phil Mickelson into a caddie-cum-CEO whisperer

His nickname on the golf course may be “Lefty,” but in a TV commercial for cloud-based financial and HR application provider Workday, Phil Mickelson has been cast as a busy CEO’s right-hand man. ‘Business Caddie’ also includes Andy Buckley, known for his work on The Office and Jurassic World, in which the leader of a […]

Mitel MLB

Mitel tells a 30-second case study about Major League Baseball to market its connectivity technology

There are no direct references to Moneyball, the Michael Lewis best-seller about the use of statistical analysis by Billy Beane when he was with the Boston Red Sox, but a new TV commercial from Mitel reinforces how much goes on off the field to make Major League Baseball teams successful. The 30-second spot, dubbed “Game […]

AT&T Edge-to-Edge

AT&T commercial shows how technology can address everything except food-stealing coworkers

In some manufacturing organizations it’s easier for people to get along with robots than other employees, based on one of A&T’s most recent TV spots. Though it is still the world’s largest telephone company based on total revenue, AT&T wants enterprise customers to be aware of the wide range of IT services it can offer […]