Twitter expanding efforts to court SMBs

SMB execs looking to widen their exposure have a quick and easy strategy to potentially integrate into their social media marketing plans. Twitter has launched a new initiative for SMBs by providing a boost to its existing Promoted Tweets program. The company is also expanding its intiative to syndicate Tweets. Twitter launches ‘Quick Promote’ Last week Twitter announced […]

How to get your content in front of the right audience

What kind of traction is your current marketing content getting? Tons of shares, visits, and comments? Great! Very little of anything? You’re not alone. B2B marketers often spend a lot of time creating great content that provides hefty value to readers. Yet it’s easy to forget that you’ve got to deliver that valuable content to an audience […]

Connecting the dots of the social web: An interview with Nexalogy’s Claude G. Théoret

How can a B2B company or marketer keep an eye on all that social media chatter surrounding their space? It takes time, well-planned strategies and knowledge of what’s relevant and what’s pointless. Also, how can a B2B marketer wade through all the spam infecting the social Web? According to Nexgate, there was an increase of 355 […]

Twitter cofounder’s venture fund for ‘world-positive’ businesses

Twitter cofounder Ev Williams joined a new venture fund aiming to assist companies working to change the world in a positive way. The altruistic company, dubbed Obvious Ventures, calls itself a “world positive” venture capital company, and writes on its website: “We’re entrepreneurs. We’ve helped a lot of companies launch, grow, and generate great financial […]

How my years managing social at MTV can teach you about B2B social media

What do Jersey Shore and Beliebers have in common with complex B2B sales cycles and communications? Absolutely nothing! But in nearly four years as the Social Marketing Manager for Much, MTV Canada, M3 and E! at Bell Media, while bridging the gap between boy-band fandoms and the bottom-line, I learned a few key lessons that […]

Will you soon be able to see Twitter engagement stats right in your tweets?

You likely have analytics tools to find engagement statistics for your daily tweets. But what if you could see data directly within your tweets moments after posting? It could be reality thanks to a new Twitter experiment reported by TechCrunch. If deemed successful, Twitter will “show many you how users are clicking on the links in the […]

Don’t put all your eggs in the Facebook/Twitter basket, marketers

Businesses publicizing their products on Twitter and Facebook might actually be better off without investing all their time solely into these social networks, according to a study by market research firm Forrester. Entitled “Social Relationship Strategies That Work” the research reveals how little return on investment these networks actually offer. In a finding that might surprise many […]

How lawyers, firms are ignoring the ‘social’ in social media

The Harvard Business Review proclaims that “content is king” in digital and social media marketing. Yet many lawyers and law firms remain mired in the past, using websites, LinkedIn pages and Twitter accounts mostly to shout “Me!” to the world. Used properly, social media starts a conversation. But whether it is LinkedIn, Twitter or YouTube, the […]

These six slides explain everything about Twitter’s ad business

This week, Twitter held its first “analyst day” where the company shared details of its plan for the service, its future and how it believes it will increase revenue from its users. “We want Twitter to be nothing less than the very best way to keep up with your world,” CEO Dick Costolo said at the beginning of the event. […]

No debate about native advertising — great content still wins

The great debate among media, advertising and marketing professionals continues: Is native advertising a strong strategy? How you answer that question usually depends on where you ply your trade. The question has different meanings to different industries. Are native ads a threat? A trick? An opportunity? The future? Is it even fresh thinking or just an age-old tactic varnished with a […]

From funnel to digital customer relationship: the evolution

One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted marketing processes. But does that really reflect people’s actions and the ways they find information? Of course […]