Knowing how much your business is worth can be massively useful information – even if you don’t intend on selling your business. The value of a business is a little trickier to determine than the value of a car, or even the value of a home. Businesses are complicated and nuanced, and not every business […]
In my last column, I outlined a simple but effective way for you, a new CMO or marketing executive, to audit your marketing resources and get a sense of the strengths and depth of both the internal and the agency resources available to help you deliver on your CEO’s expectations. It is a best practice […]
How many clients or prospects see an ad or open an e-flash doesn’t matter; how many engage with the firm – online and in real-time – does. And this only happens if a firm delivers value, something not enough firms recognize. When I started in law marketing 100 lifetimes ago, I had my firm run […]
