Vidyard 2019 State of Video In Business

Vidyard benchmarks suggest 60 seconds or less is the sweet spot for driving B2B video views

Nearly 70 per cent of business professionals will watch a one-minute video all the way through, but stretch it to 20 minutes and only a quarter will do the same, according to data from Vidyard. Vidyard, based in Kitchener, Ont., recently released its 2019 State of Video In Business Report, which is based on qualitative research […]

acquiring enterprise customers

B2B startups share their secrets for acquiring enterprise customers

For half a year, Michael Litt woke up to the same thing every morning: a series of wild goose chases to find his next enterprise customer. The founder of Vidyard, the Waterloo Ont.-based provider of video marketing tools, would have spent the previous day pouring through a list of 85,000 companies which had been identified […]

Courting a Valley VC: Inside Vidyard’s big raise

Guest post by Anthony Reinhart. Reprinted with permission via News.Communitech.ca When you’ve met “the one,” you just know. This might be one of the biggest relationship clichés out there, but then, clichés wouldn’t be clichés without a good deal of truth behind them. The courtship story behind this week’s news that Vidyard had secured an $18-million Series […]