At B2BNN we stayed indoors to stay dry and collected all the stats relevant to the B2B sector that came our way this week. In a typical April, 70 millimeters of precipitation will fall on the city of Toronto. 6 = The number of features successful referral programs have in common. Community, customer channels, content, […]
B2B marketers face an increasingly skeptical audience in the C-level suite. Long considered a cost center and burdened by the perception it cannot measure its impact on business results, marketers need a way to prove their actions align to business results. Despite this general impression, some marketers remain very successful at demonstrating their connection to […]
