WeWork TV commercial

WeWork steps up marketing amid turmoil with ‘happier’ TV spot

Its eccentric and controversial CEO suddenly stepped down. The value of its proposed initial public offering has plunged. Its lead investor is reportedly in talks to take over control of the company. WeWork, however, would like its target customers and prospects to focus less on the challenges facing its business and more of what it’s […]

A WeWork exec’s departure underscores the team sport required to own the narrative

The highly-expected initial public offering of your firm has taken a nosedive in terms of valuation. Your CEO, whose antics have already garnered way too many unflattering news stories, has been unceremoniously pushed out. Now the viability of the entire market in which your firm is operating is being questioned. Who’s ready to put out […]

WeWork Julie Rice

A WeWork exec explains the little stores popping up in its spaces

WeWork has already disrupted the traditional approach to setting up office as a startup or small company by offering a series of spaces where people can get things done together. Now Julie Rice wants them to become spaces where they buy from each other, too. The pioneering coworking provider has recently launched WeMRKT, a series […]