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Tag: marketing strategy

B2B Inspiration: Author Lisa Shepherd and her radical approach

B2B Marketing News, Sales March 13, 2016March 20, 2016 Tracey Tong

Few people know B2B the way Lisa Shepherd does. The president and founder of The Mezzanine Group has been working with complex and tech-based B2B companies for almost 20 years and has helped grow 200 organizations of all sizes and in all industries.     Between working with businesses and meeting leaders at industry associations, […]

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