How to write job postings that will attract the B2B talent you need

Would you buy this car? The Jeep Wrangler is a series of compact and mid-size (Wrangler Unlimited and Wrangler 2-door JL) four-wheel drive off-road SUVs, manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL, the most recent generation, was unveiled in late 2017 and is produced at Jeep’s Toledo Complex.The Wrangler is arguably an indirect progression from the World […]

IBM CHRO

IBM’s CHRO demonstrates how to position yourself as the voice of HR transformation

This article originally appeared in our bi-weekly newsletter, the B2B Briefing. Sign up using the fields to the right of this page to get this kind of content before anyone else.  It’s not like IBM has a shortage of experts to talk about technology and its impact on the workforce, so the choice of Diane […]

B2B CHROs

Editor’s Note: The very specific marketing campaigns B2B CHROs need to lead

Sometimes I’m tempted to just apply to jobs that I’m completely unqualified for and explain it by saying, “LinkedIn made me do it.” Based on the fact I write a lot about marketing, advertising and the tools to do it, for example, it’s not uncommon for LinkedIn to recommend roles for me such as “Director […]

The link between an employee activism strategy, crisis response and business continuity

Last time we looked at the rise of employee activism in organizations such as Wayfair, Google and Amazon. Dissatisfied with their organization’s actions, inactions or inattention, employees are more often than ever before taking their internal complaints to the streets. As many as 40% of your workers might be activists. Employers, who can no longer control their workers’ […]

Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign

A digital billboard set up across major tech centres in India is encouraging developers to solve a puzzle in an unusual recruiting campaign from a B2B commerce firm called SOLV. Running for several weeks this month in Bengaluru, including Manyata Tech Park this week, SOLV said the campaign would provide aspiring job seekers with a hashkey-based puzzle […]

7 Tiny things that could transform HR, with marketing’s help

For too long those of us in marketing been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the job of improving both. I’ve recently explored, for example how some support for internal communications and candidate experience can benefit everyone. Then there’s the deplorable state of […]

B2B career pages

Career pages have an important job to do. Why do firms set them up to fail?

OK, marketers, what are the saddest pages on your website? The ones nobody likes. The ones that almost never get updated. The boring, not sexy, get-it-over-with pages your developers and agencies hate working on? Probably the Terms and Conditions page. That’s not fun. Ditto the Legal page, the Privacy Policy, the copyright notifications and the […]

Game of Thrones B2B Kronos

Workforce Institute at Kronos captures Game of Thrones impact on employee absenteeism

Jon Snow may be constantly working his way to occupy the Iron Throne, but the season finale of Game of Thrones this Sunday may have the opposite effect on the productivity of more than 27 million employees, according to a research project produced by the Workforce Institute at Kronos. Based in Lowell, Mass., the Workforce […]

Insperity TV commercials

Insperity TV campaign urges numbers-obsessed businesses to prioritize people

There may be something kind of cuddly about the employees walking around in giant felt suits in the shape of numbers, but a pair of TV spots from HR outsourcing specialist Insperity are meant to make a serious point about remembering the “human” in “human resources.” Based in Houston and formerly known as Adminstaff, Insperity […]

candidate experience

What enterprise HR could learn by digging into the ‘candidate experience’

For a lot of organizations, workforce sentiment insights begin and end with the employee survey. Sure, you’ve got whatever comes up in exit interviews, plus the commentary on sites such as Glassdoor, but there’s a bit of anxiety that attends the loss of the annual survey. Fret not. I have personally gone cold turkey on the annual […]

employe engagement surveys

Why B2B firms have to stop clinging to the same old employee engagement surveys

Poor Ian. He was supposed to be taking some time off last month, after a busy quarter designing and administering employee engagement surveys for several large organizations. But he just can’t relax, because a little like Santa, he has made his lists, checked them twice and has a high degree (+/– 3%, 97 times out […]

recruitment marketing

Embracing recruitment marketing to boost B2B hiring success

In a global recruitment landscape that’s facing a challenging period, there lies an opportunity for the HR and recruitment teams of small, nimble companies, to embrace innovative new ways of working. Talent volumes are low, skills are in short supply and professionals are more willing to move between roles, industries, and even countries for work. […]

internal communications B2B

Why it’s time for B2B firms to properly define an internal communications role

Hands up if you think your company is doing a great job of internal communications. I don’t mean the daily nasty-gram about the security training; I mean the whole enchilada about mission, vision, values, goals, changes, culture and, yes, compliance training. Here’s why most organizations suck at internal communications: it’s nobody’s job. Not really. In many […]

Wello virtual healthcare

Wello CEO talks about what it takes to build a B2B brand in the employee benefits space

As temperatures turn colder and employees start to come down with seasonal illnesses, virtual healthcare providers such as Wello are hoping to facilitate connections between companies, their team members and an army of registered nurses to help them. Although it formally launched back in September, Wello is owned by INLIV, a provider of more traditional […]