B2B CMOs can’t be expected to predict what the marketing technology stack will look like in five years — with the rise of artificial intelligence and the increased emphasis on account-based marketing, things are simply changing much too fast. They should, however, start to develop a sense of the skills they’ll need their teams to […]
I had a fantastic conversation this week about why the team at B2BNN is so successful. I was explaining that we all have a shared foundation in Marketing and Technology (in one form or another). With a common foundation, what makes our group unique? What helps us innovate? We are at heart a digital business. […]
Consultants and contractors have been part of large organizations for years, but these will soon be joined by the “human cloud” of contingent workers sourced through a variety of online channels and marketplaces, according to Staffing Industry Analysts. Speaking at the HR Professional Industry Association (HRPA) conference in Toronto last week, Staffing Industry Analysts senior […]
She was having a tough time at home. It had gotten so bad she hasn’t slept well in nearly a month. At work, though, no one noticed — or cared. While the headlines are filled with stories of sexual harassment and other inappropriate behavior, a new report from Women In Communications & Technology (WCT) suggests […]
Start in the “Maker Commons,” where you can hang out on slim sofa-type benches and manipulate white board sketches on a large screen. Then, when it’s time to hunker down and work on your own, head for “the Brody” — a self-contained pod that looks similar to what you might get in first class on […]
The day after New Year’s is typically when the music stops and the back-to-work monotony begins. Hopefully you’re coming back to your desk feeling refreshed after at least a few days off from work, but even then, getting back into the groove, so to speak, can be difficult. That’s where Spotify’s playlists come in. If you […]
If you haven’t checked your employees’ productivity yet, you could be seriously damaging your business. Measuring employee productivity is just as important as measuring your finances. If you fail to keep track of your employees’ ability to meet goals and tasks, there’s a good chance your business can go downhill fast. Admit it. It’s the […]
In the world of business it’s safe to say all work is done in teams. Ask anyone and they’ll tell you most of the teams they’ve been on are average or mediocre, or good but not great. And sadly, many can tell you in dreaded detail about the toxic teams they’ve been on where gossip, […]
Investopedia defines a corporate culture as its beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. They say it can develop organically over time from the cumulative traits of the people the company hires. Too often, however, a corporate culture becomes implied and not expressly defined, leading to interpretation and conflict. […]
Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]
Recruitment and onboarding often define how successful and productive the future relationship between employers and newcomers will be. SharePoint can help make both processes be successful by giving benefits to all the involved participants. Pivotal for the entire employee lifecycle in an organization, recruitment and onboarding bring a lot of challenges to HR departments. When […]
Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]
Remote teams are increasingly popular. Thanks to the internet, many businesses are hiring people who have never been anywhere near their official offices. This largely changes the way we need to communicate at work. You aren’t going to pass this person in the hallway, or run into them in the breakroom. Communication needs to be […]
Even as the customer experience (CX) model has taken hold among many B2B companies on the sales-facing side, many of the same lag on their candidate experience when it comes to providing a smooth and equitable CX for job recruits. Many applicants only get the dreaded radio silence after going through a series of screening […]
Applicant Tracking Systems (ATS), also known as talent acquisition and management products (TAMP), allows the recruitment industry to automate the process of hiring. Not only does the technology provide lots of opportunities, but helps to really find the right and qualified candidate. The recruitment software market is in expansion. The latest is the industry is […]
Is your organization facing an employee turnover problem? Do you have an effective employee retention strategy in place to lower the churn rate? Believe it or not, approximately 50% of the global employers do not follow a formal employee retention strategy. It’s true that one of the biggest challenges which the businesses are facing nowadays […]
Poor communication skills can be the result of a range of issues, from unfamiliarity with business communication to disengagement from the job. Helping employees who do not communicate well rests on determining why it has been such an issue for them — or you. Once you do determine a cause, you can steer the employee […]
Employees are a company’s most valuable asset, and should be recognized for all the work they do for a company. Motivating them to go above and beyond is extremely important for a successful business, and recognizing employees is a great way to increase productivity and improve workforce engagement and retention. There are many ways employers […]
Do you want a more effective workflow for your remote team? Remote working, or teleworking, has become the norm. From marketing to sales, there’s a remote workforce in nearly every industry. The effectiveness and efficiency of your remote team, however, hinges on your ability to manage them. Those miles away from the office still need […]
Today’s successful marketing programs are driven by technology, and the rate of change and speed of innovation is accelerating. To keep up, and stay ahead of the competition, you need talent that can help you make the most of data, move faster, and create engaging customer experience. But how do you know what skills gaps […]
