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ICYMI:

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
Sagefrog 2019 b2b marketing

2019’s Most important B2B marketing objectives revealed

PlanView scrum continuous learning

How to coordinate effective retrospectives in scrum-based continuous learning

Automated Insights Wordsmith

Automated Insights uses natural language generation to prove all that money spent on BI wasn’t wasted

B2B marketing jargon

‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility

Hitachi Vantara Avant Rakuten Kobo

Hitachi Vantara, Rakuten Kobo and Avant dispense some wisdom on surviving disruption

Top News

  1. 2019’s Most important B2B marketing objectives revealed
  2. How to coordinate effective retrospectives in scrum-based continuous learning
  3. Automated Insights uses natural language generation to prove all that money spent on BI wasn’t wasted
  4. ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  5. Hitachi Vantara, Rakuten Kobo and Avant dispense some wisdom on surviving disruption

Marketing

Sagefrog 2019 b2b marketing

2019’s Most important B2B marketing objectives revealed

The B2B marketplace is changing, and B2B marketing must change with it. Each year, trends emerge in how B2B companies prioritize objectives, choose tactics and invest their time and money. The 2019 B2B Marketing Mix Report by Sagefrog Marketing Group reveals themes that underlie the actions B2B marketing professionals will take in the next year, […]

‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility

An AWS exec uses a press release that took eight months to write as an example of customer obsession

Smartsheet TV ad depicts a hellish existence for the few firms that don’t use its software

HubSpot’s inbound agency strategist points out some of the biggest (and most common) CX failures

Technology

Automated Insights Wordsmith

Automated Insights uses natural language generation to prove all that money spent on BI wasn’t wasted

It may have started out as a site offering Moneyball-style analytics for the college basketball crowd, but a firm called Automated Insights could become better known for using natural language generation as a way for enterprises to finally see greater value from business intelligence and data warehouse projects. Founded by a Cisco distinguished engineer and […]

How to bring a predictive element into a data-first B2B sales and marketing strategy

HubSpot’s inbound agency strategist points out some of the biggest (and most common) CX failures

ABM benchmark study shows 77% of B2B marketers have high hopes in targeting key accounts

PathFactory CEO Mark Opauszky predicts two big trends influencing customer adoption as a growth metric

Sales

CommercialTribe CT Coach

CommercialTribe offers CT Coach to help B2B sales managers improve their reps’ performance

As B2B sales reps go through their annual performance reviews with managers, a startup called CommercialTribe has created a software-as-a-service tool that will grade them across 24 behaviors based on an analysis of more than 40,000 recorded sales interactions. Based in Denver, CommercialTribe formally launched CT Coach earlier this week, boasting HubSpot as an early […]

Forrester’s CMO offers an inside look at its $245M SiriusDecisions acquisition

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

B2B buyer survey respondents say they take 40-plus hours researching products and services

Content Marketing

B2B marketing jargon

‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility

Shane Schick

It may be pervasive among among industry analysts, keynote speakers and best-selling business book authors, but 32 per cent B2B marketers say the use of jargon like “disruption” could make them question or doubt a vendor. The survey of approximately 1,000 U.S. B2B marketers, which was conducted by Propeller Insights for San Francisco-based tech PR […]

  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Account-Based Marketing

2018 ABM Benchmark Study ITSMA Demandbase

ABM benchmark study shows 77% of B2B marketers have high hopes in targeting key accounts

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

3 Ways marketers can use sales enablement creativity to boost customer conversion

Intelligent Demand partners with Uberflip to drive client revenue through ABM

Terminus exec knows you won’t like his answer to ‘What defines the value of B2B marketing?’

Artificial Intelligence

Automated Insights Wordsmith

Automated Insights uses natural language generation to prove all that money spent on BI wasn’t wasted

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Sagefrog 2019 b2b marketing

2019’s Most important B2B marketing objectives revealed

Mark Schmukler

The B2B marketplace is changing, and B2B marketing must change with it. Each year, trends emerge in how B2B companies prioritize objectives, choose tactics and invest their time and money. The 2019 B2B Marketing Mix Report by Sagefrog Marketing Group reveals themes that underlie the actions B2B marketing professionals will take in the next year, […]

  • How to coordinate effective retrospectives in scrum-based continuous learning
  • Automated Insights uses natural language generation to prove all that money spent on BI wasn’t wasted
  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • Hitachi Vantara, Rakuten Kobo and Avant dispense some wisdom on surviving disruption
Featured

Featured

b2b growth metrics

Editor’s Note: These are the B2B growth metrics that matter now

B2B influencers

The search for the top B2B influencers to watch in 2019 has officially begun

Elan Divon

Inside The Mind Of . . . Elan Divon

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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Latest B2B News

  • 2019’s Most important B2B marketing objectives revealed
  • How to coordinate effective retrospectives in scrum-based continuous learning
  • Automated Insights uses natural language generation to prove all that money spent on BI wasn’t wasted
  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • Hitachi Vantara, Rakuten Kobo and Avant dispense some wisdom on surviving disruption

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