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ICYMI:

  • 6 Often-overlooked or forgotten ways to promote B2B content
  • CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth
  • Secrets to writing B2B business articles (that people will really want to read)
  • Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’
  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales
Marketing Resource Management B2B

How marketing resource management can offer the insights and metrics that drive B2B success

ActiveCampaign Predictive Content

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

InsideView Data Integrity

InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs

Demandbase ABM Stack Evaluator

Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

ZoomInfo Form Complete

ZoomInfo CRO: How we hit more than 600 demos in one day

Top News

  1. How marketing resource management can offer the insights and metrics that drive B2B success
  2. ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing
  3. InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs
  4. Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’
  5. ZoomInfo CRO: How we hit more than 600 demos in one day

Marketing

Marketing Resource Management B2B

How marketing resource management can offer the insights and metrics that drive B2B success

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. But […]

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

WeWork steps up marketing amid turmoil with ‘happier’ TV spot

Forrester exec gives the 101 on its B2B marketing certification program

Technology

Marketing Resource Management B2B

How marketing resource management can offer the insights and metrics that drive B2B success

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. But […]

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs

Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

Seismic CEO offers context around its Percolate acquisition

Sales

ZoomInfo Form Complete

ZoomInfo CRO: How we hit more than 600 demos in one day

You might expect a company that specializes in business contact details to be pretty good at reaching prospective customers, but ZoomInfo’s chief revenue officer says it has managed to reach a new personal best as a company by booking more than 600 demos of its software in a single day. The company, which is headquartered […]

InsideSales rebrands as Xant to demonstrate focus on transformative AI

LeadMD develops Sales and Marketing Alignment Index based on first-party research

An experienced B2B leader eyes 20/20 predictions for 2020 sales

Nintex research shows Gen Z have influenced purchases in 80% of businesses

Content Marketing

6 Often-overlooked or forgotten ways to promote B2B content

Alexa Lemzy

Content marketing might bring more leads than traditional outbound marketing, but only if your customers and prospects consume it. You’ve probably addressed this by covering the basics, from creating a variety of assets (like blog posts, infographics and videos), and using a mix of paid channels like LinkedIn and getting the attention of buyer-centric sites […]

  • CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth
  • Secrets to writing B2B business articles (that people will really want to read)
  • Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’
  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales

Account-Based Marketing

Demandbase ABM Stack Evaluator

Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

How to live with the fact that the value of marketing is defined by sales

Terminus expands Bombora partnership and boosts ABM targeting and reporting

Demandbase to pair B2B marketers with agencies and other ABM expert partners

Engagio Orchestrate will move ABM marketers from sales ‘baton pass’ to ‘soccer play,’ CEO says

Artificial Intelligence

ActiveCampaign Predictive Content

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

Robots are coming to take your job — so become a robot commander

AI could replace B2B marketing jobs within three years, based on Episerver research

Spiceworks gives tech vendors AI-based account intelligence and a self-serve dashboard

Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Marketing Resource Management B2B

How marketing resource management can offer the insights and metrics that drive B2B success

David Schweer

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. But […]

  • ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing
  • InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs
  • Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’
  • ZoomInfo CRO: How we hit more than 600 demos in one day
Featured

Featured

B2B CHROs

Editor’s Note: The very specific marketing campaigns B2B CHROs need to lead

CFOs

Editor’s Note: The real bottom line for data-driven CFOs

CIO

Editor’s Note: What the CIO role means in a martech-focused world

Vergola Roof Systems [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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Latest B2B News

  • How marketing resource management can offer the insights and metrics that drive B2B success
  • ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing
  • InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs
  • Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’
  • ZoomInfo CRO: How we hit more than 600 demos in one day

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