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ICYMI:

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
Unbounce landing page speed

Unbounce study urges marketers to prioritize landing page speed and AMP

big data analytics AI failures 2019

How B2B firms can avoid big data, analytics and AI failures in 2019

employe engagement surveys

Why B2B firms have to stop clinging to the same old employee engagement surveys

Why personalizing your selling experience matters to B2B buyers

Slack logo rebrand

The new Slack logo: Best, worst and funniest reactions to a B2B rebrand

Top News

  1. Unbounce study urges marketers to prioritize landing page speed and AMP
  2. How B2B firms can avoid big data, analytics and AI failures in 2019
  3. Why B2B firms have to stop clinging to the same old employee engagement surveys
  4. Why personalizing your selling experience matters to B2B buyers
  5. The new Slack logo: Best, worst and funniest reactions to a B2B rebrand

Marketing

Unbounce landing page speed

Unbounce study urges marketers to prioritize landing page speed and AMP

While the vast majority of marketers realize that poor landing page speed could affect whether or not a customer purchases something, they are more focused on things like A/B testing content and refining ad targeting, according to a study from Unbounce released Tuesday. Based on a survey of close to 400 marketers who spanned industries […]

The new Slack logo: Best, worst and funniest reactions to a B2B rebrand

Cisco repurposes a key element in its logo to tell stories about technology and people

Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

The Trade Desk CMO Susan Vobejda tells CES 2019 about the campaign that changed her company

Technology

big data analytics AI failures 2019

How B2B firms can avoid big data, analytics and AI failures in 2019

The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]

Why personalizing your selling experience matters to B2B buyers

FPX research shows 58% of B2B firms pursuing digital transformation want to improve buying processes

Ethics guidelines from INFORMS focus on analytics and operations research

CES 2019 experts identify enterprise XR opportunities based on virtual and augmented reality

Sales

Why personalizing your selling experience matters to B2B buyers

We live in a personalized world. Netflix, Amazon, Spotify, and almost every service we access online now curates content according to our tastes. That means when we sit down to view, purchase, or stream, we no longer need to waste time scrolling through content we would never in a million years care about. Instead, because […]

FPX research shows 58% of B2B firms pursuing digital transformation want to improve buying processes

3 Critical elements that will drive B2B sales in 2019

CommercialTribe offers CT Coach to help B2B sales managers improve their reps’ performance

Forrester’s CMO offers an inside look at its $245M SiriusDecisions acquisition

Content Marketing

B2B marketing jargon

‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility

Shane Schick

It may be pervasive among among industry analysts, keynote speakers and best-selling business book authors, but 32 per cent B2B marketers say the use of jargon like “disruption” could make them question or doubt a vendor. The survey of approximately 1,000 U.S. B2B marketers, which was conducted by Propeller Insights for San Francisco-based tech PR […]

  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Account-Based Marketing

Spiceworks B2B marketing budgets 2019

Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

RollWorks launches account-based retargeting service to assist ABM initiatives

ABM benchmark study shows 77% of B2B marketers have high hopes in targeting key accounts

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

3 Ways marketers can use sales enablement creativity to boost customer conversion

Artificial Intelligence

big data analytics AI failures 2019

How B2B firms can avoid big data, analytics and AI failures in 2019

Ethics guidelines from INFORMS focus on analytics and operations research

Automated Insights uses natural language generation to prove all that money spent on BI wasn’t wasted

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Unbounce landing page speed

Unbounce study urges marketers to prioritize landing page speed and AMP

Shane Schick

While the vast majority of marketers realize that poor landing page speed could affect whether or not a customer purchases something, they are more focused on things like A/B testing content and refining ad targeting, according to a study from Unbounce released Tuesday. Based on a survey of close to 400 marketers who spanned industries […]

  • How B2B firms can avoid big data, analytics and AI failures in 2019
  • Why B2B firms have to stop clinging to the same old employee engagement surveys
  • Why personalizing your selling experience matters to B2B buyers
  • The new Slack logo: Best, worst and funniest reactions to a B2B rebrand
Featured

Featured

b2b growth metrics

Editor’s Note: These are the B2B growth metrics that matter now

B2B influencers

The search for the top B2B influencers to watch in 2019 has officially begun

Elan Divon

Inside The Mind Of . . . Elan Divon

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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Latest B2B News

  • Unbounce study urges marketers to prioritize landing page speed and AMP
  • How B2B firms can avoid big data, analytics and AI failures in 2019
  • Why B2B firms have to stop clinging to the same old employee engagement surveys
  • Why personalizing your selling experience matters to B2B buyers
  • The new Slack logo: Best, worst and funniest reactions to a B2B rebrand

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