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ICYMI:

  • Snowflake Computing uses creative OOH and online education to market the power of cloud-based data warehousing
  • CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing
  • John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices
  • LookBookHQ rebrands as PathFactory as it launches an AI-based content insight and activation engine
  • How to make your B2B brand heard via voice content marketing
enterprise mobile apps

7 kinds of mobile apps that show how mobility can bring business value in the enterprise

Snowflake Computing

Snowflake Computing uses creative OOH and online education to market the power of cloud-based data warehousing

Crowdy.ai Deal Maker

Crowdy.ai launches ‘social proof engine’ to show when site visitors convert into customers or leads

Rackspace CMO Mark Bunting

The new Rackspace CMO is ready to elevate the brand’s ‘fanatical support’ messaging

Unbounce machine learning

Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

Top News

  1. 7 kinds of mobile apps that show how mobility can bring business value in the enterprise
  2. Snowflake Computing uses creative OOH and online education to market the power of cloud-based data warehousing
  3. Crowdy.ai launches ‘social proof engine’ to show when site visitors convert into customers or leads
  4. The new Rackspace CMO is ready to elevate the brand’s ‘fanatical support’ messaging
  5. Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

Marketing

enterprise mobile apps

7 kinds of mobile apps that show how mobility can bring business value in the enterprise

Our day starts with a sunrise and ends with sunset, which means the first thing that we saw in the morning was the sun, and the last thing that we saw was the moon. But with the rise of smartphones and tablets, the first thing that we see in the morning today is most likely […]

Snowflake Computing uses creative OOH and online education to market the power of cloud-based data warehousing

Crowdy.ai launches ‘social proof engine’ to show when site visitors convert into customers or leads

The new Rackspace CMO is ready to elevate the brand’s ‘fanatical support’ messaging

Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

Technology

enterprise mobile apps

7 kinds of mobile apps that show how mobility can bring business value in the enterprise

Our day starts with a sunrise and ends with sunset, which means the first thing that we saw in the morning was the sun, and the last thing that we saw was the moon. But with the rise of smartphones and tablets, the first thing that we see in the morning today is most likely […]

Snowflake Computing uses creative OOH and online education to market the power of cloud-based data warehousing

The new Rackspace CMO is ready to elevate the brand’s ‘fanatical support’ messaging

Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

The head of Deloitte’s Omnia AI practice poses questions that could reframe ‘non-prediction’ problems

Sales

Crowdy.ai Deal Maker

Crowdy.ai launches ‘social proof engine’ to show when site visitors convert into customers or leads

A startup called Crowdy.ai has created a widget it describes as a “social proof engine” that it hopes will change the way B2B companies sell online by providing visual evidence of prospects during into customers. Deal-Maker is a web site integration that provides real-time updates on how web site visitors are taking action on a […]

Professional Selling in the Age of Kardashian: Let Your Millennials Do Their Thing

MDF, Co-op and More: the State of Channel Partner Marketing Funds in 2018

SAP launches C/4HANA at CRM users taking a ‘Me2B’ approach to sales

The importance of e-commerce transparency, explained

Content Marketing

Snowflake Computing

Snowflake Computing uses creative OOH and online education to market the power of cloud-based data warehousing

Shane Schick

There are lots of consumer-oriented companies celebrating Pride Month in their marketing right now, but those driving along Highway 101 in the Bay Area of California recently have seen how a B2B technology company like Snowflake Computing can offer a unique take on a powerful message. “THE DATA IS IN: LOVE WINS,” proclaims the billboard, […]

  • CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing
  • John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices
  • LookBookHQ rebrands as PathFactory as it launches an AI-based content insight and activation engine
  • How to make your B2B brand heard via voice content marketing

Account-Based Marketing

future of ABM

The Future of ABM

Influ2 takes ad-based approach to overcoming ABM challenges via ‘person-based marketing’

TechTarget CMO suggests a more holistic way to think about lead gen quality

Bizible Discover promises to bring greater context to the way marketers measure activities and campaigns

Demandbase lets marketers compare campaigns and other vendors with ABM Analytics

Artificial Intelligence

Unbounce machine learning

Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

The head of Deloitte’s Omnia AI practice poses questions that could reframe ‘non-prediction’ problems

Samsung data science director shows off the prescriptive engine that’s dramatically boosting its KPIs

Purpose-driven B2B marketing is both possible and profitable, according to the CMOs of Google and SAP

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Blockchain

Dapps

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

An online ad fraud counterattack built with blockchain, AI and cryptography

Why a private blockchain may offer the biggest opportunities for enterprises to create value

Fision explores patenting the use of blockchain in its digital asset and sales enablement portfolio

Latest B2B News

enterprise mobile apps

7 kinds of mobile apps that show how mobility can bring business value in the enterprise

Kapil Rawal

Our day starts with a sunrise and ends with sunset, which means the first thing that we saw in the morning was the sun, and the last thing that we saw was the moon. But with the rise of smartphones and tablets, the first thing that we see in the morning today is most likely […]

  • Snowflake Computing uses creative OOH and online education to market the power of cloud-based data warehousing
  • Crowdy.ai launches ‘social proof engine’ to show when site visitors convert into customers or leads
  • The new Rackspace CMO is ready to elevate the brand’s ‘fanatical support’ messaging
  • Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions
Featured

Featured

June 2018: The Influencer Issue

May 2018: The Love Issue

knockri

App of the Month: Knockri

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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  • 7 kinds of mobile apps that show how mobility can bring business value in the enterprise
  • Snowflake Computing uses creative OOH and online education to market the power of cloud-based data warehousing
  • Crowdy.ai launches ‘social proof engine’ to show when site visitors convert into customers or leads
  • The new Rackspace CMO is ready to elevate the brand’s ‘fanatical support’ messaging
  • Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

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