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ICYMI:

  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
  • Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs
Morneau Shepell chatbot

Morneau Shepell is educating its chatbot to improve how AI can address mental health in business

Paya Connect B2B

Paya Connect promises increased ‘acceptance capabilities’ like Apple Pay to B2B merchants

Elastic Path e-commerce

Elastic Path CMO knows better than to use a hard sell to market ‘headless’ e-commerce

Rangle rebrand

Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground

CMO Lab

CMO Lab project reveals how marketing leaders are adapting to the pace of change

Top News

  1. Morneau Shepell is educating its chatbot to improve how AI can address mental health in business
  2. Paya Connect promises increased ‘acceptance capabilities’ like Apple Pay to B2B merchants
  3. Elastic Path CMO knows better than to use a hard sell to market ‘headless’ e-commerce
  4. Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground
  5. CMO Lab project reveals how marketing leaders are adapting to the pace of change

Marketing

Elastic Path e-commerce

Elastic Path CMO knows better than to use a hard sell to market ‘headless’ e-commerce

An Uber ride is an e-commerce transaction, but you don’t swipe your credit card before climbing out of the car. If you press an Amazon Dash button you get products delivered instantly. Now Elastic Path CMO Darin Archer is trying to help B2B organizations achieve a similarly quick, convenient and seamless way to conduct all […]

Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground

CMO Lab project reveals how marketing leaders are adapting to the pace of change

B2B content marketing research shows customer disconnect and need for ‘buyer enablement’

SAP chief product marketing officer Alison Biggan translates what ‘intelligent enterprise’ really means

Technology

Morneau Shepell chatbot

Morneau Shepell is educating its chatbot to improve how AI can address mental health in business

HR services firm Morneau Shepell is trying to tackle some of the biggest challenges affecting the mental health of business professionals by improving the artificial intelligence capabilities of a chatbot it introduced earlier this year. Speaking at the IBM Innovate conference in Toronto on Thursday, Morneau Shepell CIO Michael Lin said the chatbot, dubbed Ava, […]

Paya Connect promises increased ‘acceptance capabilities’ like Apple Pay to B2B merchants

Elastic Path CMO knows better than to use a hard sell to market ‘headless’ e-commerce

Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground

My robot said you’ve got great leadership credentials: recruiting in the age of AI

Sales

Affinity Alliances CRM LinkedIn

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]

B2B buyer survey respondents say they take 40-plus hours researching products and services

Mind the gap: Building a bridge between marketing and sales with predictive analytics

LinkedIn tries to solve one of the oldest CRM challenges by adding Deals feature to Sales Navigator

84% of B2B buyers tell TimeTrade they don’t hear back when they ask vendors questions

Content Marketing

B2B Content Marketing Research 2019

B2B content marketing research shows customer disconnect and need for ‘buyer enablement’

Shane Schick

While the vast majority of enterprise-oriented marketers say they put their audience’s interests ahead of their products or services and are developing detailed personas, less than half of them are actually talking to customers to inform the stories they tell, according to the latest B2B content marketing research from the Content Marketing Institute. The data […]

  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
  • Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs

Account-Based Marketing

sales enablement creativity

3 Ways marketers can use sales enablement creativity to boost customer conversion

Intelligent Demand partners with Uberflip to drive client revenue through ABM

Terminus exec knows you won’t like his answer to ‘What defines the value of B2B marketing?’

Drift Intel promises to help marketers generate sales leads from anonymous web visitors

The flip side of ABM: Why behavioral IP is the future of B2B prospecting

Artificial Intelligence

Morneau Shepell chatbot

Morneau Shepell is educating its chatbot to improve how AI can address mental health in business

My robot said you’ve got great leadership credentials: recruiting in the age of AI

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

Microsoft’s chief data scientist on ethics, bias and other enterprise AI considerations

SAP updates Data Hub to help firms upsell, improve ABM and more

Blockchain

vic pascucci Lightbank

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

An online ad fraud counterattack built with blockchain, AI and cryptography

Latest B2B News

Morneau Shepell chatbot

Morneau Shepell is educating its chatbot to improve how AI can address mental health in business

Shane Schick

HR services firm Morneau Shepell is trying to tackle some of the biggest challenges affecting the mental health of business professionals by improving the artificial intelligence capabilities of a chatbot it introduced earlier this year. Speaking at the IBM Innovate conference in Toronto on Thursday, Morneau Shepell CIO Michael Lin said the chatbot, dubbed Ava, […]

  • Paya Connect promises increased ‘acceptance capabilities’ like Apple Pay to B2B merchants
  • Elastic Path CMO knows better than to use a hard sell to market ‘headless’ e-commerce
  • Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground
  • CMO Lab project reveals how marketing leaders are adapting to the pace of change
Featured

Featured

Sept 2018: The Creativity Issue

B2BNN July 2018 Mindfulness Issue

July 2018: The Mindfulness Issue

June 2018: The Influencer Issue

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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Latest B2B News

  • Morneau Shepell is educating its chatbot to improve how AI can address mental health in business
  • Paya Connect promises increased ‘acceptance capabilities’ like Apple Pay to B2B merchants
  • Elastic Path CMO knows better than to use a hard sell to market ‘headless’ e-commerce
  • Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground
  • CMO Lab project reveals how marketing leaders are adapting to the pace of change

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