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ICYMI:

  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
  • Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs
Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

rust belt manufacturing

The transform-ignite-disrupt approach even ‘rust belt’ manufacturers can apply

workplace collaboration ViewSonic

What it takes to overcome the ‘last mile of lost productivity in workplace collaboration tools

b2b growth metrics

Editor’s Note: These are the B2B growth metrics that matter now

#movethedial

#movethedial Connect app aims to address mentorship and sponsorship needs where coffee dates fall short

Top News

  1. Infogroup CMO argues for a more consumer-oriented approach in B2B marketing
  2. The transform-ignite-disrupt approach even ‘rust belt’ manufacturers can apply
  3. What it takes to overcome the ‘last mile of lost productivity in workplace collaboration tools
  4. Editor’s Note: These are the B2B growth metrics that matter now
  5. #movethedial Connect app aims to address mentorship and sponsorship needs where coffee dates fall short

Marketing

Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]

#movethedial Connect app aims to address mentorship and sponsorship needs where coffee dates fall short

Cognizant TV spot destroys the cliché of banks as digital transformation laggards

SurveyMonkey CEO Zander Lurie answers questions about enterprise opportunities and post-IPO competition

Oracle OpenWorld 2018 brings FedEx, Juniper and others to discuss their progress in the cloud

Technology

Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]

What it takes to overcome the ‘last mile of lost productivity in workplace collaboration tools

OpenText launches legal and HR tools alongside EP5 and partners with Google Cloud

Infogix rebrand positions Data3Sixty as a platform for current (and future) chief data officers

How blockchain can help B2B firms overcome their AI challenges and limitations

Sales

Affinity Alliances CRM LinkedIn

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]

B2B buyer survey respondents say they take 40-plus hours researching products and services

Mind the gap: Building a bridge between marketing and sales with predictive analytics

LinkedIn tries to solve one of the oldest CRM challenges by adding Deals feature to Sales Navigator

84% of B2B buyers tell TimeTrade they don’t hear back when they ask vendors questions

Content Marketing

B2B Content Marketing Research 2019

B2B content marketing research shows customer disconnect and need for ‘buyer enablement’

Shane Schick

While the vast majority of enterprise-oriented marketers say they put their audience’s interests ahead of their products or services and are developing detailed personas, less than half of them are actually talking to customers to inform the stories they tell, according to the latest B2B content marketing research from the Content Marketing Institute. The data […]

  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
  • Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs

Account-Based Marketing

sales enablement creativity

3 Ways marketers can use sales enablement creativity to boost customer conversion

Intelligent Demand partners with Uberflip to drive client revenue through ABM

Terminus exec knows you won’t like his answer to ‘What defines the value of B2B marketing?’

Drift Intel promises to help marketers generate sales leads from anonymous web visitors

The flip side of ABM: Why behavioral IP is the future of B2B prospecting

Artificial Intelligence

Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

How blockchain can help B2B firms overcome their AI challenges and limitations

Sanctuary AI founder is making robots that are exact human replicas (starting with herself)

Morneau Shepell is educating its chatbot to improve how AI can address mental health in business

My robot said you’ve got great leadership credentials: recruiting in the age of AI

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Shane Schick

Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]

  • The transform-ignite-disrupt approach even ‘rust belt’ manufacturers can apply
  • What it takes to overcome the ‘last mile of lost productivity in workplace collaboration tools
  • Editor’s Note: These are the B2B growth metrics that matter now
  • #movethedial Connect app aims to address mentorship and sponsorship needs where coffee dates fall short
Featured

Featured

Sept 2018: The Creativity Issue

B2BNN July 2018 Mindfulness Issue

July 2018: The Mindfulness Issue

June 2018: The Influencer Issue

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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Latest B2B News

  • Infogroup CMO argues for a more consumer-oriented approach in B2B marketing
  • The transform-ignite-disrupt approach even ‘rust belt’ manufacturers can apply
  • What it takes to overcome the ‘last mile of lost productivity in workplace collaboration tools
  • Editor’s Note: These are the B2B growth metrics that matter now
  • #movethedial Connect app aims to address mentorship and sponsorship needs where coffee dates fall short

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