Evolving Customer Behaviour and What It Means for B2B Online Marketing

The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, today’s internet allows for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. As far as internet marketing is concerned, clients have now become more involved, and their increased participation has […]

How To Track And Validate Website Sales Leads By Marketing Channel

5 Ways to Use Video in B2B Marketing You Haven’t Thought Of

127 Facts You Didn’t Know About Video Marketing

Gaming Google in Your Favour

Three Dangers of Affiliate Marketing and How to Avoid Them

The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their […]

MarTech: How Technology Will Revolutionize Marketing

Must-Have Apps to Build Customer Engagement

Inside the Mind Of… Bobby Umar

Evolving Customer Behaviour and What It Means for B2B Online Marketing

Understanding the Licensing Business Model

Businesses do not always have to build all their products and content from scratch. Licensing provides a fantastic opportunity for businesses to collaborate with other businesses to build sophisticated products and services. Take Uber, for example. The core business of this popular ride-hailing app is to help passengers connect with cabs in their neighbourhood. To […]