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ICYMI:

  • Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’
  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales
  • Content Marketing World 2019: How to develop a strategy, create better buyer personas and build trust
  • Neil Patel says the biggest traffic gains this year will come through making what’s old new again
  • Uberflip CMO Randy Frisch talks app marketplace, B2B marketing survey results and ‘F#ck Content Marketing’
Safefrog 2019 most trusted b2b brands

Building brand trust in B2B: What’s different from B2C?


Yesler B2B marketing advocates

Yesler research reveals 77% of tech buyers act as private advocates of their favorite vendors

Marketing Nation Live Marketo

Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations

Oracle Rob Tarkoff and Salvatore Ancoretti of Ferrari discuss Oracle Datafox and CX Unity at Openworld 2019

Oracle arms B2B firms with tools to align sales and marketing while improving CX

Microsoft snow leopard ai commercial

Microsoft TV commercial uses snow leopards to demonstrate the business case for AI

Top News

  1. Building brand trust in B2B: What’s different from B2C?

  2. Yesler research reveals 77% of tech buyers act as private advocates of their favorite vendors
  3. Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations
  4. Oracle arms B2B firms with tools to align sales and marketing while improving CX
  5. Microsoft TV commercial uses snow leopards to demonstrate the business case for AI

Marketing

Safefrog 2019 most trusted b2b brands

Building brand trust in B2B: What’s different from B2C?


Successful companies know that branding and building brand trust are the secrets to longstanding relationships with customers. In any industry, building brand trust means getting personal and starting meaningful conversations. The tone and subject matter of those conversations, however, varies between B2B and B2C. Data from the 2019 Trusted Brands Report demonstrates that the most […]

Yesler research reveals 77% of tech buyers act as private advocates of their favorite vendors

Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations

Oracle arms B2B firms with tools to align sales and marketing while improving CX

How today’s tech buyers are enlightened to make smarter business decisions

Technology

Yesler B2B marketing advocates

Yesler research reveals 77% of tech buyers act as private advocates of their favorite vendors

B2B firms should focusing on driving advocacy via their existing customers earlier in the marketing process, according to research from Yesler that shows 77 per cent of tech buyers are privately recommending vendors to their peers. The Seattle-based marketing firm released the results of its survey of more than 400 CIOs and similar decision-makers as […]

Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations

Oracle arms B2B firms with tools to align sales and marketing while improving CX

Microsoft TV commercial uses snow leopards to demonstrate the business case for AI

How today’s tech buyers are enlightened to make smarter business decisions

Sales

Seismic sales enablement 2019

Seismic study shows only 29 per cent of B2B firms can measure influence of content assets on sales

Brands often cite the importance of content in driving sales, but less than 30 per cent of B2B firms are tracking which marketing assets influenced the close of deal, according to a survey commissioned by Seismic. According to the firm’s State of Sales Enablement 2019, which was conducted for Seismic by Forrester Consulting and based […]

B2B sales research confirms buyers are overwhelmed and front-line managers are unprepared

Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal

Accelerate the B2B sales cycle with better data: Here’s how

Outreach data scientists put emojis in B2B e-mail subject lines to the test, and . . .

Content Marketing

Pearl Collings Contently

Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’

Shane Schick

Contently’s new CEO Pearl Collings is focusing on moving the firm from break-even to full profitability by deepening its strengths in core subject areas, growing its services business and network of freelancers. Collings, who formerly served as the chief business and sales officer at Time Inc., was formally announced as CEO of Contently last week. […]

  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales
  • Content Marketing World 2019: How to develop a strategy, create better buyer personas and build trust
  • Neil Patel says the biggest traffic gains this year will come through making what’s old new again
  • Uberflip CMO Randy Frisch talks app marketplace, B2B marketing survey results and ‘F#ck Content Marketing’

Account-Based Marketing

Marketing Nation Live Marketo

Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations

RollWorks applies machine learning to help ABM adopters with account scoring

Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI

IntentData.io CRO discusses how algorithms and activation services can empower B2B marketers

SAP Marketing Cloud to add LinkedIn integration and more features to support ABM

Artificial Intelligence

Marketing Nation Live Marketo

Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations

Oracle arms B2B firms with tools to align sales and marketing while improving CX

Microsoft TV commercial uses snow leopards to demonstrate the business case for AI

Aprimo AI aims to bring speed and efficiency to B2B marketing teams’ content lifecycle

InsideView reaches out to Data.com customers to avoid data degradation and other risks

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Safefrog 2019 most trusted b2b brands

Building brand trust in B2B: What’s different from B2C?


Mark Schmukler

Successful companies know that branding and building brand trust are the secrets to longstanding relationships with customers. In any industry, building brand trust means getting personal and starting meaningful conversations. The tone and subject matter of those conversations, however, varies between B2B and B2C. Data from the 2019 Trusted Brands Report demonstrates that the most […]

  • Yesler research reveals 77% of tech buyers act as private advocates of their favorite vendors
  • Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations
  • Oracle arms B2B firms with tools to align sales and marketing while improving CX
  • Microsoft TV commercial uses snow leopards to demonstrate the business case for AI
Featured

Featured

B2B CHROs

Editor’s Note: The very specific marketing campaigns B2B CHROs need to lead

CFOs

Editor’s Note: The real bottom line for data-driven CFOs

CIO

Editor’s Note: What the CIO role means in a martech-focused world

B2B Next 2019 [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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Latest B2B News

  • Building brand trust in B2B: What’s different from B2C?

  • Yesler research reveals 77% of tech buyers act as private advocates of their favorite vendors
  • Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations
  • Oracle arms B2B firms with tools to align sales and marketing while improving CX
  • Microsoft TV commercial uses snow leopards to demonstrate the business case for AI

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