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ICYMI:

  • 6 Often-overlooked or forgotten ways to promote B2B content
  • CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth
  • Secrets to writing B2B business articles (that people will really want to read)
  • Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’
  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales
The importance of the greater data centric shift by B2B organizations as we produce data at a big pace

The shift to a more data centric approach

Top 5 Lessons Learned from Digital Transformation During the Pandemic

In this new series of my encounters during post covid tech insights & experiences, we explore, how executives, entrepreneurs and other high achievers are navigating a new world of uncertainty, constant change, virtual switch, increased disconnection and isolation, and a new working reality. The virtual switch being the new focus for sustained productivity. For most of us, this is the biggest day to day change we’ve ever experienced. it. How is technology transition in the covid times helping us manage it? What is the importance of B2B in this new reality? How have our behaviours changed with respect to the tech changes and what is the true meaning pf post covid technology? Kicking us off is the best selling author and positioning goddess April Dunford.

April Dunford: My Post Covid Tech Experience

Content is Still King: Top B2B Marketing Strategies for 2021


Top 5 Sessions at Content Marketing World – Our Picks!

Top News

  1. The shift to a more data centric approach
  2. Top 5 Lessons Learned from Digital Transformation During the Pandemic
  3. April Dunford: My Post Covid Tech Experience
  4. Content is Still King: Top B2B Marketing Strategies for 2021

  5. Top 5 Sessions at Content Marketing World – Our Picks!

Marketing

Best practices: How casinos use affiliate marketing as a growth strategy

Knock Knock. Who’s There? If you were lucky enough to be a homeowner during the nineteen seventies and early eighties in the UK, then it’s likely you would, at some point, have had a knock at your door from a young, smartly dressed gentleman trying to sell you double glazing. These salespeople generally worked on […]

April Dunford: My Post Covid Tech Experience

Content is Still King: Top B2B Marketing Strategies for 2021


Why design is critical for effective exit-intent pop-ups

NEWS: Seeds of Hope and Cellbie join forces for Phones of Hope program

Technology

growth CMOs B2B

What Are Some Great Ecommerce Business Ideas?

  Starting an ecommerce business seems like a great idea. People are spending a lot of their time at home, and, naturally, the internet is one of the most attractive locations. The internet provides entertainment, means to socialize with friends and family, and shopping.   Many businesses have moved online because of the pandemic, and […]

The shift to a more data centric approach

Over $550m raised in major fintech investment rounds last week

Primer Series: Why App Development Should Start with an MVP

Coming up: Content Marketing World and Dell Technologies World!

Sales

Keys to Sales Success: Tips to Take Your Content to the Next Level

In recent years, content campaigns have emerged as essential components of marketing strategies that support B2B sales. Indeed, CMI and MarketingProf’s North American benchmark report for 2019 cited content creation as a growing concern for marketers, with a full 56% of surveyed marketing professionals reporting major content creation budget hikes over the last year. Similarly, […]

The top B2B Marketing objectives for 2020 are sales objectives


TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

ZoomInfo CRO: How we hit more than 600 demos in one day

InsideSales rebrands as Xant to demonstrate focus on transformative AI

Content Marketing

6 Often-overlooked or forgotten ways to promote B2B content

Alexa Lemzy

Content marketing might bring more leads than traditional outbound marketing, but only if your customers and prospects consume it. You’ve probably addressed this by covering the basics, from creating a variety of assets (like blog posts, infographics and videos), and using a mix of paid channels like LinkedIn and getting the attention of buyer-centric sites […]

  • CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth
  • Secrets to writing B2B business articles (that people will really want to read)
  • Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’
  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales

Account-Based Marketing

future of ABM

The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.

New Terminus CEO Tim Kopp on the ABM Evolution

The big ABM action item B2B marketers still have to tackle

Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

How to live with the fact that the value of marketing is defined by sales

Artificial Intelligence

Working in the age of Alexa: Is your job at risk?

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

Robots are coming to take your job — so become a robot commander

AI could replace B2B marketing jobs within three years, based on Episerver research

Spiceworks gives tech vendors AI-based account intelligence and a self-serve dashboard

Blockchain

Repeat Day 2019 e-mail marketing

Regulated blockchain is coming whether you like it or not

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

Latest B2B News

The importance of the greater data centric shift by B2B organizations as we produce data at a big pace

The shift to a more data centric approach

Susan Bowen

Why B2B organizations need to shift to a more data-centric approach Businesses are producing and analyzing data at a rapidly increasing rate. Whether it’s financial information, manufacturing and supply chain data, customer insights, or statistics from Internet-of-Things-enabled devices, data is generating new insights. The data-centric approach is creating new efficiencies and contributing to the bottom […]

  • Over $550m raised in major fintech investment rounds last week
  • Top 5 Lessons Learned from Digital Transformation During the Pandemic
  • April Dunford: My Post Covid Tech Experience
  • Content is Still King: Top B2B Marketing Strategies for 2021

Featured

Featured

Top 5 Lessons Learned from Digital Transformation During the Pandemic

In this new series of my encounters during post covid tech insights & experiences, we explore, how executives, entrepreneurs and other high achievers are navigating a new world of uncertainty, constant change, virtual switch, increased disconnection and isolation, and a new working reality. The virtual switch being the new focus for sustained productivity. For most of us, this is the biggest day to day change we’ve ever experienced. it. How is technology transition in the covid times helping us manage it? What is the importance of B2B in this new reality? How have our behaviours changed with respect to the tech changes and what is the true meaning pf post covid technology? Kicking us off is the best selling author and positioning goddess April Dunford.

April Dunford: My Post Covid Tech Experience

What does the future look like for business travel in covid time. Here are a few likely consequences. for business travel. Corporate training,

What Does the Future Look Like for Business Travel During Covid?

SqueezeCMM [Sponsored]

Influencers

Influencers

What does the future look like for business travel in covid time. Here are a few likely consequences. for business travel. Corporate training,

What Does the Future Look Like for Business Travel During Covid?

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  • The shift to a more data centric approach
  • Top 5 Lessons Learned from Digital Transformation During the Pandemic
  • April Dunford: My Post Covid Tech Experience
  • Content is Still King: Top B2B Marketing Strategies for 2021

  • Top 5 Sessions at Content Marketing World – Our Picks!

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