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ICYMI:

  • Walker Sands research shows B2B marketers value content that leads to sales over thought leadership
  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
Zendesk Mailchimp Collision 2019

Zendesk and MailChimp CEOs impart leadership tips to fellow founders at Collision 2019

B2B SaaS VCs

B2B SaaS VCs identify the traits that define successful startups at Collision 2019

Collision 2019 CMOs marketing

Collision 2019 lets CMOs from Cisco, GE and other firms demonstrate startup-style agility in marketing

Pimcore Data Hub

Pimcore Data Hub brings product and web content together to address a key CX challenge

B2B career pages

Career pages have an important job to do. Why do firms set them up to fail?

Top News

  1. Zendesk and MailChimp CEOs impart leadership tips to fellow founders at Collision 2019
  2. B2B SaaS VCs identify the traits that define successful startups at Collision 2019
  3. Collision 2019 lets CMOs from Cisco, GE and other firms demonstrate startup-style agility in marketing
  4. Pimcore Data Hub brings product and web content together to address a key CX challenge
  5. Career pages have an important job to do. Why do firms set them up to fail?

Marketing

Collision 2019 CMOs marketing

Collision 2019 lets CMOs from Cisco, GE and other firms demonstrate startup-style agility in marketing

Karen Walker might have momentarily wished she’d joined one of the hundreds of startups exhibiting at and attending Collision 2019 this week when she first joined Cisco as its marketing leader. In a keynote speech to other marketers, entrepreneurs and technology professionals at the opening day of Collision on Tuesday, the networking giant’s CMO described the […]

Pimcore Data Hub brings product and web content together to address a key CX challenge

SparkPost Signals promises to help B2B marketers predict e-mail campaign performance

65% of B2B marketers will increase Instagram organic activity in 2019: Study

The best way to tackle a B2B web site redesign

Technology

Zendesk Mailchimp Collision 2019

Zendesk and MailChimp CEOs impart leadership tips to fellow founders at Collision 2019

Mikkel Svane has reached the kind of success that means he had no issues sharing the stage at Collision 2019 in Toronto on Thursday with another CEO — especially since it was a CEO who would now be reporting into him. A session that was originally designed to be a fireside chat with the CEO […]

B2B SaaS VCs identify the traits that define successful startups at Collision 2019

Pimcore Data Hub brings product and web content together to address a key CX challenge

Forrester VP shows how machine learning lets B2B firms treat customers like royalty

SparkPost Signals promises to help B2B marketers predict e-mail campaign performance

Sales

B2B e-commerce 2019

The state of B2B e-commerce in 2019 (so far)

B2B e-commerce is changing at a rapid pace. A report from Forrester suggests that the US B2B e-commerce industry will hit $1.8 trillion by 2023. Besides, there would be a compound annual growth rate (CAGR) of 10% for B2B eCommerce over the next five years. Another report from Frost and Sullivan presents a different scenario. […]

Showpad CPO promises to bring better coaching and a unified experience to sales managers

How the CRO role is changing the way B2B marketing and sales gets done

Miller Heiman Group stats show B2B sales execs lean on renewals vs. improving team performance

Conversica survey suggests AI could spark love between B2B sales and marketing teams

Content Marketing

Walker Sands B2B content

Walker Sands research shows B2B marketers value content that leads to sales over thought leadership

Shane Schick

Eighty three per cent of B2B marketers say the production of content is their top priority, and a nearly a third have driving sales and conversions as their primary goal, according to a study from Walker Sands released Thursday. Based on a survey of approximately 300 marketers, the report from Chicago-based agency Walker Sands, titled […]

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales

Account-Based Marketing

SAP Marketing Cloud SapphireNOW 2019

SAP Marketing Cloud to add LinkedIn integration and more features to support ABM

Demandbase pledges to ease B2B marketers integration issues via ABM Ecosystem

Terminus brings both ABM and traditional B2B campaign measurement into Account-Based Scorecard

Sigstr VP of marketing delivers a message about maximizing the power of your inbox

Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

Artificial Intelligence

Forrester VP shows how machine learning lets B2B firms treat customers like royalty

True Influence aims beyond ‘raw volume intent signals’ with InsightBase 3.0 to offer contact-level data

DemandBase/Salesforce Pardot study shows only 18% of B2B marketers using AI

Marketing Nation: Marketo Engage weaves in Adobe AI and launches ‘Conversational ABM’ with Drift

The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Zendesk Mailchimp Collision 2019

Zendesk and MailChimp CEOs impart leadership tips to fellow founders at Collision 2019

Shane Schick

Mikkel Svane has reached the kind of success that means he had no issues sharing the stage at Collision 2019 in Toronto on Thursday with another CEO — especially since it was a CEO who would now be reporting into him. A session that was originally designed to be a fireside chat with the CEO […]

  • B2B SaaS VCs identify the traits that define successful startups at Collision 2019
  • Collision 2019 lets CMOs from Cisco, GE and other firms demonstrate startup-style agility in marketing
  • Pimcore Data Hub brings product and web content together to address a key CX challenge
  • Career pages have an important job to do. Why do firms set them up to fail?
Featured

Featured

CIO

Editor’s Note: What the CIO role means in a martech-focused world

b2b chief product officer

What it means to lead as a B2B chief product officer

Chief product officer role B2B

Editor’s Note: Why chief product officers may become the conscience of modern-day companies

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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Latest B2B News

  • Zendesk and MailChimp CEOs impart leadership tips to fellow founders at Collision 2019
  • B2B SaaS VCs identify the traits that define successful startups at Collision 2019
  • Collision 2019 lets CMOs from Cisco, GE and other firms demonstrate startup-style agility in marketing
  • Pimcore Data Hub brings product and web content together to address a key CX challenge
  • Career pages have an important job to do. Why do firms set them up to fail?

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