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ICYMI:

  • Neil Patel says the biggest traffic gains this year will come through making what’s old new again
  • Uberflip CMO Randy Frisch talks app marketplace, B2B marketing survey results and ‘F#ck Content Marketing’
  • The Content Marketing Institute’s VP of marketing helps set the stage for CMWorld 2019’s B2B highlights
  • Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI
  • 5 ways B2B marketers can make sure they’re not sabotaging their own blog
Neil Patel Digital B2B

Neil Patel says the biggest traffic gains this year will come through making what’s old new again

Randy Frisch Uberflip Conex 2019

Uberflip CMO Randy Frisch talks app marketplace, B2B marketing survey results and ‘F#ck Content Marketing’

B2B Next 2019

B2B Next 2019 takes ‘choose your own adventure’ approach to educating e-commerce professionals

How CFOs can gain more control and visibility over employee spend

What happens once CFOs start playing a more operational role

Top News

  1. Neil Patel says the biggest traffic gains this year will come through making what’s old new again
  2. Uberflip CMO Randy Frisch talks app marketplace, B2B marketing survey results and ‘F#ck Content Marketing’
  3. B2B Next 2019 takes ‘choose your own adventure’ approach to educating e-commerce professionals
  4. How CFOs can gain more control and visibility over employee spend
  5. What happens once CFOs start playing a more operational role

Marketing

Neil Patel Digital B2B

Neil Patel says the biggest traffic gains this year will come through making what’s old new again

Once a week — usually on Saturdays, with his wife complaining in the background that this is supposed to be family time — Neil Patel writes the kind of blog posts that get noticed by marketers from almost every sector. Behind the scenes, however, his team at Neil Patel Digital is busily updating an average […]

Uberflip CMO Randy Frisch talks app marketplace, B2B marketing survey results and ‘F#ck Content Marketing’

The Content Marketing Institute’s VP of marketing helps set the stage for CMWorld 2019’s B2B highlights

Demand Metric and GetResponse data says automating mid-funnel tactics boosts marketing results by 3X

Bizzabo survey shows only 12% of B2B tech marketers cite trade shows as key to driving business outcomes

Technology

B2B Next 2019

B2B Next 2019 takes ‘choose your own adventure’ approach to educating e-commerce professionals

Executives from Unilever, Caterpillar, and Johnson Controls will be among the speakers heading to Chicago late next month for the second annual B2B Next, which explores the evolution of e-commerce between corporations, partners, suppliers, customers and other stakeholders. According to Mary Wagner, editorial director of live content, the event’s agenda is driven by the growing […]

Paradigm B2B reimagines e-commerce buyers’ guide with enterprise and mid-market Combine reports

InsideView reaches out to Data.com customers to avoid data degradation and other risks

Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal

Why more CTOs need to step out of their sandboxes

Sales

B2B sales research confirms buyers are overwhelmed and front-line managers are unprepared

Eighty per cent of B2B sales reps who help filter information and ease the decision-making process for customers close high-quality, low-regret deals, according to a report from research firm Gartner. Based on a survey of more than 1,000 B2B buyers, the Stamford, Conn.-based company’s report suggested that quantity and even accuracy of information is not […]

Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal

Accelerate the B2B sales cycle with better data: Here’s how

Outreach data scientists put emojis in B2B e-mail subject lines to the test, and . . .

Marketing comes third in departmental tech budget spending, DiscoverOrg survey shows

Content Marketing

Neil Patel Digital B2B

Neil Patel says the biggest traffic gains this year will come through making what’s old new again

Shane Schick

Once a week — usually on Saturdays, with his wife complaining in the background that this is supposed to be family time — Neil Patel writes the kind of blog posts that get noticed by marketers from almost every sector. Behind the scenes, however, his team at Neil Patel Digital is busily updating an average […]

  • Uberflip CMO Randy Frisch talks app marketplace, B2B marketing survey results and ‘F#ck Content Marketing’
  • The Content Marketing Institute’s VP of marketing helps set the stage for CMWorld 2019’s B2B highlights
  • Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI
  • 5 ways B2B marketers can make sure they’re not sabotaging their own blog

Account-Based Marketing

2019 Content Fitness report PAN Communications Heinz Marketing

Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI

IntentData.io CRO discusses how algorithms and activation services can empower B2B marketers

SAP Marketing Cloud to add LinkedIn integration and more features to support ABM

Demandbase pledges to ease B2B marketers integration issues via ABM Ecosystem

Terminus brings both ABM and traditional B2B campaign measurement into Account-Based Scorecard

Artificial Intelligence

Data.com replacement InsideView

InsideView reaches out to Data.com customers to avoid data degradation and other risks

Nearly half of B2B buyers tell PROS survey they’d pay 5% extra to get pricing instantly

Box CIO Paul Chapman opens up about the evolution of IT, working with line of business execs and more

Accelerate the B2B sales cycle with better data: Here’s how

Testfire Labs CEO wants to prove AI can take the pointlessness and misery out of office meetings

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Neil Patel Digital B2B

Neil Patel says the biggest traffic gains this year will come through making what’s old new again

Shane Schick

Once a week — usually on Saturdays, with his wife complaining in the background that this is supposed to be family time — Neil Patel writes the kind of blog posts that get noticed by marketers from almost every sector. Behind the scenes, however, his team at Neil Patel Digital is busily updating an average […]

  • Uberflip CMO Randy Frisch talks app marketplace, B2B marketing survey results and ‘F#ck Content Marketing’
  • B2B Next 2019 takes ‘choose your own adventure’ approach to educating e-commerce professionals
  • How CFOs can gain more control and visibility over employee spend
  • What happens once CFOs start playing a more operational role
Featured

Featured

CIO

Editor’s Note: What the CIO role means in a martech-focused world

b2b chief product officer

What it means to lead as a B2B chief product officer

Chief product officer role B2B

Editor’s Note: Why chief product officers may become the conscience of modern-day companies

B2B Next 2019 [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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