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ICYMI:

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
INFORMS analytics ethics guidelines

Ethics guidelines from INFORMS focus on analytics and operations research

corporate culture

Let’s stop pretending corporate culture is on the C-Suite agenda and do what it takes to put it there

Rivi Bloch

Inside The Mind Of . . . Rivi Bloch

enterprise XR CES 2019

CES 2019 experts identify enterprise XR opportunities based on virtual and augmented reality

Spiceworks B2B marketing budgets 2019

Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

Top News

  1. Ethics guidelines from INFORMS focus on analytics and operations research
  2. Let’s stop pretending corporate culture is on the C-Suite agenda and do what it takes to put it there
  3. Inside The Mind Of . . . Rivi Bloch
  4. CES 2019 experts identify enterprise XR opportunities based on virtual and augmented reality
  5. Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

Marketing

Spiceworks B2B marketing budgets 2019

Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

While less than half of those surveyed by IT marketplace Spiceworks say they will have more money to work within in 2019, those who do predict they’ll see a B2B marketing budget increase of 24 per cent. Austin, Tex.-based Spiceworks released the results of its 2019 State Of IT Marketing Report on Wednesday, which was […]

The Trade Desk CMO Susan Vobejda tells CES 2019 about the campaign that changed her company

How CMOs can ensure B2B success in a digital world

The top 10 things a B2B CMO needs to know to improve their PR firm’s results

8 Amazing B2B marketing campaigns from 2018 to inspire your work in 2019

Technology

INFORMS analytics ethics guidelines

Ethics guidelines from INFORMS focus on analytics and operations research

As more enterprise firms and their customers start to question the use of data in analytics, research and artificial intelligence tools, the Institute for Operations Research and the Management Sciences (INFORMS) is offering an 18-point set of guidelines to ensure ethics in quantitative decision-making. Based in Catonsville, Md., INFORMS was established in 1995 following a […]

CES 2019 experts identify enterprise XR opportunities based on virtual and augmented reality

Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

How B2B companies can successfully expand into public cloud environments

Performance testing applications in the cloud era

Sales

B2B sales 2019

3 Critical elements that will drive B2B sales in 2019

The new year will bring with it many changes, but here’s one thing that wil stay the same: B2B buyers will only come to to a particular vendor because they need the product that only that company can offer. Mitchell Harper, the Co-founder of BigCommerce, has listed 8 rules for building a great product. These […]

CommercialTribe offers CT Coach to help B2B sales managers improve their reps’ performance

Forrester’s CMO offers an inside look at its $245M SiriusDecisions acquisition

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

Content Marketing

B2B marketing jargon

‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility

Shane Schick

It may be pervasive among among industry analysts, keynote speakers and best-selling business book authors, but 32 per cent B2B marketers say the use of jargon like “disruption” could make them question or doubt a vendor. The survey of approximately 1,000 U.S. B2B marketers, which was conducted by Propeller Insights for San Francisco-based tech PR […]

  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Account-Based Marketing

Spiceworks B2B marketing budgets 2019

Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

RollWorks launches account-based retargeting service to assist ABM initiatives

ABM benchmark study shows 77% of B2B marketers have high hopes in targeting key accounts

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

3 Ways marketers can use sales enablement creativity to boost customer conversion

Artificial Intelligence

INFORMS analytics ethics guidelines

Ethics guidelines from INFORMS focus on analytics and operations research

Automated Insights uses natural language generation to prove all that money spent on BI wasn’t wasted

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

INFORMS analytics ethics guidelines

Ethics guidelines from INFORMS focus on analytics and operations research

Shane Schick

As more enterprise firms and their customers start to question the use of data in analytics, research and artificial intelligence tools, the Institute for Operations Research and the Management Sciences (INFORMS) is offering an 18-point set of guidelines to ensure ethics in quantitative decision-making. Based in Catonsville, Md., INFORMS was established in 1995 following a […]

  • Let’s stop pretending corporate culture is on the C-Suite agenda and do what it takes to put it there
  • Inside The Mind Of . . . Rivi Bloch
  • CES 2019 experts identify enterprise XR opportunities based on virtual and augmented reality
  • Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump
Featured

Featured

b2b growth metrics

Editor’s Note: These are the B2B growth metrics that matter now

B2B influencers

The search for the top B2B influencers to watch in 2019 has officially begun

Elan Divon

Inside The Mind Of . . . Elan Divon

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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Latest B2B News

  • Ethics guidelines from INFORMS focus on analytics and operations research
  • Let’s stop pretending corporate culture is on the C-Suite agenda and do what it takes to put it there
  • Inside The Mind Of . . . Rivi Bloch
  • CES 2019 experts identify enterprise XR opportunities based on virtual and augmented reality
  • Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

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