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ICYMI:

  • Walker Sands research shows B2B marketers value content that leads to sales over thought leadership
  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
Walker Sands B2B content

Walker Sands research shows B2B marketers value content that leads to sales over thought leadership

b2b chief product officer

What it means to lead as a B2B chief product officer

Showpad CPO

Showpad CPO promises to bring better coaching and a unified experience to sales managers

Google Cloud NCAA

Google Cloud TV spot shows how student developers can make sense of March Madness

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6 Ways for B2B marketers to build a stronger employer brand

Top News

  1. Walker Sands research shows B2B marketers value content that leads to sales over thought leadership
  2. What it means to lead as a B2B chief product officer
  3. Showpad CPO promises to bring better coaching and a unified experience to sales managers
  4. Google Cloud TV spot shows how student developers can make sense of March Madness
  5. 6 Ways for B2B marketers to build a stronger employer brand

Marketing

Walker Sands B2B content

Walker Sands research shows B2B marketers value content that leads to sales over thought leadership

Eighty three per cent of B2B marketers say the production of content is their top priority, and a nearly a third have driving sales and conversions as their primary goal, according to a study from Walker Sands released Thursday. Based on a survey of approximately 300 marketers, the report from Chicago-based agency Walker Sands, titled […]

Google Cloud TV spot shows how student developers can make sense of March Madness

The top 8 signs your ABM strategy might be in trouble

DemandBase launches Cross-Campaign Analytics to offer a holistic view of ABM impact

Terminus CMO discusses slowing ABM budget increases and measurement challenges

Technology

Google Cloud NCAA

Google Cloud TV spot shows how student developers can make sense of March Madness

As basketball fans tune in for some intense competition during the 2019 NCAA Tournament, Google is using the commercial breaks to show how its Google Cloud infrastructure is running data analytics applications to help developers better understand the game and even predict what might happen. Produced by its creative agency Eleven Inc., the 30-second TV […]

The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Zoho Notebook brings document capture and creation capabilities to Office Suite

Conversica survey suggests AI could spark love between B2B sales and marketing teams

90% of B2B sellers tell InsideSales they expect AI to improve their performance in 2019

Sales

Showpad CPO

Showpad CPO promises to bring better coaching and a unified experience to sales managers

Showpad CPO Louis Jonckheere says the launch of the firm’s unified Sales Enablement Platform will help one of the least-supported in the enterprise to offer “coaching at scale” with training tools, easier administration and more. The Chicago-based firm’s release comes only nine months after it spent $50 million to acquire LearnCore, a provider of coaching […]

How the CRO role is changing the way B2B marketing and sales gets done

Miller Heiman Group stats show B2B sales execs lean on renewals vs. improving team performance

Conversica survey suggests AI could spark love between B2B sales and marketing teams

What the democratization of learning means for Chief Revenue Officers and their teams

Content Marketing

Walker Sands B2B content

Walker Sands research shows B2B marketers value content that leads to sales over thought leadership

Shane Schick

Eighty three per cent of B2B marketers say the production of content is their top priority, and a nearly a third have driving sales and conversions as their primary goal, according to a study from Walker Sands released Thursday. Based on a survey of approximately 300 marketers, the report from Chicago-based agency Walker Sands, titled […]

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales

Account-Based Marketing

DemandBase ABM book

The top 8 signs your ABM strategy might be in trouble

DemandBase launches Cross-Campaign Analytics to offer a holistic view of ABM impact

Terminus CMO discusses slowing ABM budget increases and measurement challenges

ABM early adopters: Here’s what we’ve learned — and what you should avoid

Engagio CEO explains why time is the best way to measure sales and marketing impact in ABM

Artificial Intelligence

Monica Behncke SiriusDecisions AI in B2B

The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Conversica survey suggests AI could spark love between B2B sales and marketing teams

90% of B2B sellers tell InsideSales they expect AI to improve their performance in 2019

How to use AI and neural networks to predict customer churn

How B2B firms can avoid big data, analytics and AI failures in 2019

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Wayne Zwiers Black Beard

Inside The Mind Of . . . Wayne Zwiers

Dave Gordon

Wayne Zwiers is the CEO and co-founder of Black Beard, a leading South African tech start up that prides itself on building business through technology. Developers at heart, Black Beard started out as a tech company that built tech solutions for business. They now find themselves building platforms that become the business themselves. With only […]

  • Walker Sands research shows B2B marketers value content that leads to sales over thought leadership
  • What it means to lead as a B2B chief product officer
  • Showpad CPO promises to bring better coaching and a unified experience to sales managers
  • Google Cloud TV spot shows how student developers can make sense of March Madness
Featured

Featured

Chief product officer role B2B

Editor’s Note: Why chief product officers may become the conscience of modern-day companies

CRO role

How the CRO role is changing the way B2B marketing and sales gets done

big data analytics AI failures 2019

How B2B firms can avoid big data, analytics and AI failures in 2019

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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Latest B2B News

  • Inside The Mind Of . . . Wayne Zwiers
  • Walker Sands research shows B2B marketers value content that leads to sales over thought leadership
  • What it means to lead as a B2B chief product officer
  • Showpad CPO promises to bring better coaching and a unified experience to sales managers
  • Google Cloud TV spot shows how student developers can make sense of March Madness

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