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ICYMI:

  • Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI
  • 5 ways B2B marketers can make sure they’re not sabotaging their own blog
  • Forrester gives only four out of 60 B2B web sites a passing grade in content engagement study
  • Accenture uses Marketing Disrupted podcast to share CMO-level conversations on digital challenges
  • 6 alternatives to the dreadful CEO blog, along with the pros and cons of each
Rooster Punk B2B marketer humanizing B2B

Rooster Punk reviews the B2B marketer origin story, and sees the opportunity for a rewrite

2019 Content Fitness report PAN Communications Heinz Marketing

Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI

CTOs SaaS martech

Why more CTOs need to step out of their sandboxes

G2Fireside G2

#G2Fireside: Social media tips from Sprout Social, the Content Marketing Institute and more

Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign

Top News

  1. Rooster Punk reviews the B2B marketer origin story, and sees the opportunity for a rewrite
  2. Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI
  3. Why more CTOs need to step out of their sandboxes
  4. #G2Fireside: Social media tips from Sprout Social, the Content Marketing Institute and more
  5. Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign

Marketing

Rooster Punk B2B marketer humanizing B2B

Rooster Punk reviews the B2B marketer origin story, and sees the opportunity for a rewrite

School’s been out for well over a month now, but even once kids find themselves back in the classroom, there likely won’t be many telling their teachers about their intentions to become B2B marketers. According to a U.K. agency called Rooster Punk, that’s an issue worth confronting, because the reality of the job could be […]

Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI

#G2Fireside: Social media tips from Sprout Social, the Content Marketing Institute and more

Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign

Vidyard benchmarks suggest 60 seconds or less is the sweet spot for driving B2B video views

Technology

CTOs SaaS martech

Why more CTOs need to step out of their sandboxes

This post was first published in our every-other-week newsletter, The B2B Briefing. Sign up (see fields in the right-hand column) to see this kind of content before anyone else! One of the many things I love about the beach in the summer is letting my kids loose and watching what they’ll do with the sand. […]

Nearly half of B2B buyers tell PROS survey they’d pay 5% extra to get pricing instantly

OpenText pledges to help bring SaaS tools procured by rogue line-of-business execs under control

Editor’s Note: If CTOs are ever going to have their moment, that moment is now

Box CIO Paul Chapman opens up about the evolution of IT, working with line of business execs and more

Sales

Accelerate the B2B sales cycle with better data: Here’s how

As a B2B sales or marketing professional, you’ve got a simple, straightforward goal: to help the business grow. If you take a look outside in early summer, you’ll see buds opening, new leaves unfurling, and shoots stretching towards the sun. And, it’s tempting to think that all growth comes with ease. To grow a business, […]

Outreach data scientists put emojis in B2B e-mail subject lines to the test, and . . .

Marketing comes third in departmental tech budget spending, DiscoverOrg survey shows

The state of B2B e-commerce in 2019 (so far)

Showpad CPO promises to bring better coaching and a unified experience to sales managers

Content Marketing

2019 Content Fitness report PAN Communications Heinz Marketing

Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI

Shane Schick

More than half of B2B marketers surveyed as part of a research project between PAN Communications and Heinz Marketing said their content marketing efforts aren’t being attributed to revenue, which may explain why less than 32 per cent said they feel confident in how they measure such work. Boston-based PAN Communications, which focuses on PR […]

  • 5 ways B2B marketers can make sure they’re not sabotaging their own blog
  • Forrester gives only four out of 60 B2B web sites a passing grade in content engagement study
  • Accenture uses Marketing Disrupted podcast to share CMO-level conversations on digital challenges
  • 6 alternatives to the dreadful CEO blog, along with the pros and cons of each

Account-Based Marketing

2019 Content Fitness report PAN Communications Heinz Marketing

Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI

IntentData.io CRO discusses how algorithms and activation services can empower B2B marketers

SAP Marketing Cloud to add LinkedIn integration and more features to support ABM

Demandbase pledges to ease B2B marketers integration issues via ABM Ecosystem

Terminus brings both ABM and traditional B2B campaign measurement into Account-Based Scorecard

Artificial Intelligence

PROs B2B buyer study 2019

Nearly half of B2B buyers tell PROS survey they’d pay 5% extra to get pricing instantly

Box CIO Paul Chapman opens up about the evolution of IT, working with line of business execs and more

Accelerate the B2B sales cycle with better data: Here’s how

Testfire Labs CEO wants to prove AI can take the pointlessness and misery out of office meetings

Forrester VP shows how machine learning lets B2B firms treat customers like royalty

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Rooster Punk B2B marketer humanizing B2B

Rooster Punk reviews the B2B marketer origin story, and sees the opportunity for a rewrite

Shane Schick

School’s been out for well over a month now, but even once kids find themselves back in the classroom, there likely won’t be many telling their teachers about their intentions to become B2B marketers. According to a U.K. agency called Rooster Punk, that’s an issue worth confronting, because the reality of the job could be […]

  • Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI
  • Why more CTOs need to step out of their sandboxes
  • #G2Fireside: Social media tips from Sprout Social, the Content Marketing Institute and more
  • Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign
Featured

Featured

CIO

Editor’s Note: What the CIO role means in a martech-focused world

b2b chief product officer

What it means to lead as a B2B chief product officer

Chief product officer role B2B

Editor’s Note: Why chief product officers may become the conscience of modern-day companies

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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Latest B2B News

  • Rooster Punk reviews the B2B marketer origin story, and sees the opportunity for a rewrite
  • Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI
  • Why more CTOs need to step out of their sandboxes
  • #G2Fireside: Social media tips from Sprout Social, the Content Marketing Institute and more
  • Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign

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