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ICYMI:

  • 6 Often-overlooked or forgotten ways to promote B2B content
  • CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth
  • Secrets to writing B2B business articles (that people will really want to read)
  • Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’
  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales
#canadastrong

#CanadaStrong CEO Challenge

3 Ways IoT Could Improve Urban Living

employee productivity

Public Relations is for Everyone!

future of ABM

The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.

ABM

New Terminus CEO Tim Kopp on the ABM Evolution

Top News

  1. #CanadaStrong CEO Challenge
  2. 3 Ways IoT Could Improve Urban Living
  3. Public Relations is for Everyone!
  4. The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.
  5. New Terminus CEO Tim Kopp on the ABM Evolution

Marketing

future of ABM

The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.

There are so many external factors that can influence sales success – the vast number of which an individual rep may not be aware of. Software changes within an organization. Patent awards. New leases. All publicly available information. But how do you find this information?  Currently it’s a manual process of extracting data from a […]

New Terminus CEO Tim Kopp on the ABM Evolution

The big ABM action item B2B marketers still have to tackle

6 Tips to boost lead generation with effective customer communication

Unbounce product director says Smart Traffic will assess five factors to boost conversions

Technology

3 Ways IoT Could Improve Urban Living

By Brian Jackson Now that we’re actually living in the year 2020, it’s interesting to look back on some whimsical predictions of the futuristic meccas we’d be inhabiting that didn’t quite work out. We don’t live in buildings made of steel, as Thomas Edison predicted we would. We don’t have access to flying cars, even […]

Working in the age of Alexa: Is your job at risk?

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

Unbounce product director says Smart Traffic will assess five factors to boost conversions

How marketing resource management can offer the insights and metrics that drive B2B success

Sales

B2B sales 2020 Sage

The top B2B Marketing objectives for 2020 are sales objectives


Each fall, B2B marketers assess the performance of their prior year’s marketing program and plan for the year ahead. They look at past performance metrics, business goals, competitor initiatives, industry trends, and areas of improvement. The 2020 B2B Marketing Mix Report, published annually by Sagefrog Marketing Group, surveys B2B marketing professionals to uncover the top […]

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

ZoomInfo CRO: How we hit more than 600 demos in one day

InsideSales rebrands as Xant to demonstrate focus on transformative AI

LeadMD develops Sales and Marketing Alignment Index based on first-party research

Content Marketing

6 Often-overlooked or forgotten ways to promote B2B content

Alexa Lemzy

Content marketing might bring more leads than traditional outbound marketing, but only if your customers and prospects consume it. You’ve probably addressed this by covering the basics, from creating a variety of assets (like blog posts, infographics and videos), and using a mix of paid channels like LinkedIn and getting the attention of buyer-centric sites […]

  • CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth
  • Secrets to writing B2B business articles (that people will really want to read)
  • Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’
  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales

Account-Based Marketing

future of ABM

The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.

New Terminus CEO Tim Kopp on the ABM Evolution

The big ABM action item B2B marketers still have to tackle

Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

How to live with the fact that the value of marketing is defined by sales

Artificial Intelligence

Working in the age of Alexa: Is your job at risk?

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

Robots are coming to take your job — so become a robot commander

AI could replace B2B marketing jobs within three years, based on Episerver research

Spiceworks gives tech vendors AI-based account intelligence and a self-serve dashboard

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

#canadastrong

#CanadaStrong CEO Challenge

B2BNN Newsdesk

Social Media Posts for the #CEOchallenge Thank you for supporting the #CanadaStrong campaign to support the families of Flight 752. If you want to challenge your CEO to give OR challenge another CEO to give, we’ve created some easy posts for you to use! Just grab one of the snippets below and post it on […]

  • 3 Ways IoT Could Improve Urban Living
  • Public Relations is for Everyone!
  • The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.
  • New Terminus CEO Tim Kopp on the ABM Evolution
Featured

Featured

3 Ways IoT Could Improve Urban Living

employee productivity

Public Relations is for Everyone!

future of ABM

The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.

Vergola Roof Systems [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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Latest B2B News

  • #CanadaStrong CEO Challenge
  • 3 Ways IoT Could Improve Urban Living
  • Public Relations is for Everyone!
  • The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.
  • New Terminus CEO Tim Kopp on the ABM Evolution

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