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ICYMI:

  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
Bryant Galindo

Inside The Mind Of . . . Bryant Galindo

Engineers IEEE GlobalSpec Trew Marketing

98% of engineers value data sheets, but that’s not the only content marketers should develop

Zoho Zia customer support

Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams

Showpad Voicefox

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Top News

  1. Inside The Mind Of . . . Bryant Galindo
  2. 98% of engineers value data sheets, but that’s not the only content marketers should develop
  3. Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams
  4. Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition
  5. Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Marketing

Engineers IEEE GlobalSpec Trew Marketing

98% of engineers value data sheets, but that’s not the only content marketers should develop

Blog posts and white papers may reign supreme among many content marketers, but a survey of engineers shows data sheets and case studies rank highest among highly technical decision makers. In the 2019 Smart Marketing For Engineers report, produced by IEEE GlobalSpec and Trew Marketing based in Austin, 98 per cent of the more than […]

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

#movethedial Connect app aims to address mentorship and sponsorship needs where coffee dates fall short

Cognizant TV spot destroys the cliché of banks as digital transformation laggards

SurveyMonkey CEO Zander Lurie answers questions about enterprise opportunities and post-IPO competition

Technology

Zoho Zia customer support

Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams

Zoho on Thursday expanded its CRM Plus collection of software applications to include tools for customer service teams such as Zia, an intelligent assistant that uses voice recognition features much like Apple’s Siri to address critical questions or complaints. Although Zia (which stands for “Zoho intelligent assistant”) has been available to CRM Plus customers for […]

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

What it takes to overcome the ‘last mile of lost productivity in workplace collaboration tools

OpenText launches legal and HR tools alongside EP5 and partners with Google Cloud

Sales

Showpad Voicefox

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Showpad on Wednesday will announce an acquisition that will bring artificial intelligence-based voice recording and transcription analysis to its customer base of sales professionals as a way of boosting their productivity and effectiveness. The Chicago-based firm, whose software offers a range of sales enablement capabilities to B2B firms, said it has purchased Voicefox, a two-year […]

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

B2B buyer survey respondents say they take 40-plus hours researching products and services

Mind the gap: Building a bridge between marketing and sales with predictive analytics

LinkedIn tries to solve one of the oldest CRM challenges by adding Deals feature to Sales Navigator

Content Marketing

Engineers IEEE GlobalSpec Trew Marketing

98% of engineers value data sheets, but that’s not the only content marketers should develop

Shane Schick

Blog posts and white papers may reign supreme among many content marketers, but a survey of engineers shows data sheets and case studies rank highest among highly technical decision makers. In the 2019 Smart Marketing For Engineers report, produced by IEEE GlobalSpec and Trew Marketing based in Austin, 98 per cent of the more than […]

  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse

Account-Based Marketing

sales enablement creativity

3 Ways marketers can use sales enablement creativity to boost customer conversion

Intelligent Demand partners with Uberflip to drive client revenue through ABM

Terminus exec knows you won’t like his answer to ‘What defines the value of B2B marketing?’

Drift Intel promises to help marketers generate sales leads from anonymous web visitors

The flip side of ABM: Why behavioral IP is the future of B2B prospecting

Artificial Intelligence

Zoho Zia customer support

Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

How blockchain can help B2B firms overcome their AI challenges and limitations

Sanctuary AI founder is making robots that are exact human replicas (starting with herself)

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Bryant Galindo

Inside The Mind Of . . . Bryant Galindo

Dave Gordon

Bryant Galindo is an organizational consultant, and leadership development coach. His innovative approach to conflict resolution springs from the methodology he created called Collaborative Disagreement, which shifts a person’s mindset around disagreement, while providing a communication script for resolving high-stakes situations collaboratively. Bryant has worked with venture-backed startups, the United Nations, and Union Bank, is […]

  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams
  • Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition
  • Infogroup CMO argues for a more consumer-oriented approach in B2B marketing
Featured

Featured

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B2BNN July 2018 Mindfulness Issue

July 2018: The Mindfulness Issue

June 2018: The Influencer Issue

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Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

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Latest B2B News

  • Inside The Mind Of . . . Bryant Galindo
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams
  • Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition
  • Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

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