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ICYMI:

  • Walker Sands research shows B2B marketers value content that leads to sales over thought leadership
  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
B2B career pages

Career pages have an important job to do. Why do firms set them up to fail?

5 Things B2B leaders can learn from standup comedians (from a guy who’s been both)

Game of Thrones B2B Kronos

Workforce Institute at Kronos captures Game of Thrones impact on employee absenteeism

Forrester VP shows how machine learning lets B2B firms treat customers like royalty

SparkPost Signals

SparkPost Signals promises to help B2B marketers predict e-mail campaign performance

Top News

  1. Career pages have an important job to do. Why do firms set them up to fail?
  2. 5 Things B2B leaders can learn from standup comedians (from a guy who’s been both)
  3. Workforce Institute at Kronos captures Game of Thrones impact on employee absenteeism
  4. Forrester VP shows how machine learning lets B2B firms treat customers like royalty
  5. SparkPost Signals promises to help B2B marketers predict e-mail campaign performance

Marketing

SparkPost Signals

SparkPost Signals promises to help B2B marketers predict e-mail campaign performance

E-mail delivery and analytics service SparkPost on Tuesday launched SparkPost Signals, a predictive intelligence tool designed to help marketers better understand how their campaigns will perform. The San Francisco-based firm, whose B2B clients include Adobe, SAS and SiteCore, said SparkPost Signals will offer a “Health Score” their use of e-mail that scales from zero to 100 […]

65% of B2B marketers will increase Instagram organic activity in 2019: Study

The best way to tackle a B2B web site redesign

SAP Marketing Cloud to add LinkedIn integration and more features to support ABM

PathFactory offers Concierge and other tools to create Netflix-style B2B online content experiences

Technology

Forrester VP shows how machine learning lets B2B firms treat customers like royalty

Most B2B organizations probably treat their customers as slightly more mature than the recently-born Archie Harrison Mountbatten-Windsor, but Forrester VP and principal analyst Mike Gualtieri suggests they should hold just as much of an interest as “Baby Sussex.” Speaking at an event focused on digital decision-making hosted by analytics firm FICO in Toronto on Wednesday, […]

SparkPost Signals promises to help B2B marketers predict e-mail campaign performance

SAP Marketing Cloud to add LinkedIn integration and more features to support ABM

PathFactory offers Concierge and other tools to create Netflix-style B2B online content experiences

SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context

Sales

B2B e-commerce 2019

The state of B2B e-commerce in 2019 (so far)

B2B e-commerce is changing at a rapid pace. A report from Forrester suggests that the US B2B e-commerce industry will hit $1.8 trillion by 2023. Besides, there would be a compound annual growth rate (CAGR) of 10% for B2B eCommerce over the next five years. Another report from Frost and Sullivan presents a different scenario. […]

Showpad CPO promises to bring better coaching and a unified experience to sales managers

How the CRO role is changing the way B2B marketing and sales gets done

Miller Heiman Group stats show B2B sales execs lean on renewals vs. improving team performance

Conversica survey suggests AI could spark love between B2B sales and marketing teams

Content Marketing

Walker Sands B2B content

Walker Sands research shows B2B marketers value content that leads to sales over thought leadership

Shane Schick

Eighty three per cent of B2B marketers say the production of content is their top priority, and a nearly a third have driving sales and conversions as their primary goal, according to a study from Walker Sands released Thursday. Based on a survey of approximately 300 marketers, the report from Chicago-based agency Walker Sands, titled […]

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales

Account-Based Marketing

SAP Marketing Cloud SapphireNOW 2019

SAP Marketing Cloud to add LinkedIn integration and more features to support ABM

Demandbase pledges to ease B2B marketers integration issues via ABM Ecosystem

Terminus brings both ABM and traditional B2B campaign measurement into Account-Based Scorecard

Sigstr VP of marketing delivers a message about maximizing the power of your inbox

Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

Artificial Intelligence

Forrester VP shows how machine learning lets B2B firms treat customers like royalty

True Influence aims beyond ‘raw volume intent signals’ with InsightBase 3.0 to offer contact-level data

DemandBase/Salesforce Pardot study shows only 18% of B2B marketers using AI

Marketing Nation: Marketo Engage weaves in Adobe AI and launches ‘Conversational ABM’ with Drift

The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

B2B career pages

Career pages have an important job to do. Why do firms set them up to fail?

Elizabeth Williams

OK, marketers, what are the saddest pages on your website? The ones nobody likes. The ones that almost never get updated. The boring, not sexy, get-it-over-with pages your developers and agencies hate working on? Probably the Terms and Conditions page. That’s not fun. Ditto the Legal page, the Privacy Policy, the copyright notifications and the […]

  • 5 Things B2B leaders can learn from standup comedians (from a guy who’s been both)
  • Workforce Institute at Kronos captures Game of Thrones impact on employee absenteeism
  • Forrester VP shows how machine learning lets B2B firms treat customers like royalty
  • SparkPost Signals promises to help B2B marketers predict e-mail campaign performance
Featured

Featured

CIO

Editor’s Note: What the CIO role means in a martech-focused world

b2b chief product officer

What it means to lead as a B2B chief product officer

Chief product officer role B2B

Editor’s Note: Why chief product officers may become the conscience of modern-day companies

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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Latest B2B News

  • Career pages have an important job to do. Why do firms set them up to fail?
  • 5 Things B2B leaders can learn from standup comedians (from a guy who’s been both)
  • Workforce Institute at Kronos captures Game of Thrones impact on employee absenteeism
  • Forrester VP shows how machine learning lets B2B firms treat customers like royalty
  • SparkPost Signals promises to help B2B marketers predict e-mail campaign performance

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