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ICYMI:

  • LookBookHQ rebrands as PathFactory as it launches an AI-based content insight and activation engine
  • How to make your B2B brand heard via voice content marketing
  • 5 tips to help your customers fall madly in love with your message
  • McAfee TV ad shows how it can protect enterprise data ‘from device to cloud’
  • 3 Tips to Turn Your Content Into Sales
LinkedIn automation

How to walk the fine line between LinkedIn automation and spamming

HPE OneView

HPE’s OneView TV spot makes IT management look like Nightmare on Sesame Street

Influ2

Influ2 takes ad-based approach to overcoming ABM challenges via ‘person-based marketing’

Gyro B2B research confident optimism

Gyro research shows B2B buyers want to feel ‘confident optimism’ when they form marketing relationships

Showpad

Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

Top News

  1. How to walk the fine line between LinkedIn automation and spamming
  2. HPE’s OneView TV spot makes IT management look like Nightmare on Sesame Street
  3. Influ2 takes ad-based approach to overcoming ABM challenges via ‘person-based marketing’
  4. Gyro research shows B2B buyers want to feel ‘confident optimism’ when they form marketing relationships
  5. Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

Marketing

LinkedIn automation

How to walk the fine line between LinkedIn automation and spamming

Does using LinkedIn automation make you a spammer? Shockingly, John D. Rockefeller, the famous American oil magnate, can help us. Of course, the billionaire was born in 1839, and he didn’t live to see LinkedIn. However, his words apply to the issue. Rockefeller says, “The ability to deal with people is as purchasable a commodity […]

HPE’s OneView TV spot makes IT management look like Nightmare on Sesame Street

Influ2 takes ad-based approach to overcoming ABM challenges via ‘person-based marketing’

Gyro research shows B2B buyers want to feel ‘confident optimism’ when they form marketing relationships

Twitter Chat Recap: #ComplicitFilm and the human cost of our devices

Technology

HPE OneView

HPE’s OneView TV spot makes IT management look like Nightmare on Sesame Street

If Elmo of Sesame Street were to gain about 700 pounds and lose all power of speech, he might resemble the creature HPE is using to market its OneView product in its latest TV commercial. “Tame The IT Monster Withe HPE OneView” portrays a large enterprise besieged by a giant, furry red creature who turns […]

Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

Twitter Chat Recap: #ComplicitFilm and the human cost of our devices

Survey: 80% of B2B marketers stick with manual approaches to personalization

TechTarget CMO suggests a more holistic way to think about lead gen quality

Sales

Showpad

Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

Showpad may have started as a way to arm sales people at conferences and events, but its latest tools are designed to extend their reach with branded microsites for specific customers and prospects. With a North American head office in Chicago, Showpad is based on the idea of salespeople using something other than a slide […]

B2B buyer surveys reveal most decision makers see sales as untrustworthy and unhelpful

NetApp EVP offers an inside look at how a sales shift contributed to the storage firm’s turnaround

Fision explores patenting the use of blockchain in its digital asset and sales enablement portfolio

InsideView research reveals critical attitudes among Millennial sales and marketing professionals

Content Marketing

PathFactory LookBookHQ

LookBookHQ rebrands as PathFactory as it launches an AI-based content insight and activation engine

Shane Schick

LookBookHQ on Tuesday launched an application to help B2B marketers get more insight to improve their content marketing efforts called PathFactory Engine, the first word of which will also serve as the firm’s new name as part of a rebranding effort. The company will be showcasing PathFactory Engine and speaking at the Sirius Decisions Summit […]

  • How to make your B2B brand heard via voice content marketing
  • 5 tips to help your customers fall madly in love with your message
  • McAfee TV ad shows how it can protect enterprise data ‘from device to cloud’
  • 3 Tips to Turn Your Content Into Sales

Account-Based Marketing

Influ2

Influ2 takes ad-based approach to overcoming ABM challenges via ‘person-based marketing’

TechTarget CMO suggests a more holistic way to think about lead gen quality

Bizible Discover promises to bring greater context to the way marketers measure activities and campaigns

Demandbase lets marketers compare campaigns and other vendors with ABM Analytics

The most important lesson B2B CMOs can offer their teams

Artificial Intelligence

Showpad

Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

The chief technical evangelist at AWS believes these AI use cases will convert enterprise execs

LookBookHQ rebrands as PathFactory as it launches an AI-based content insight and activation engine

Why business professionals should learn to love the robots coming to work in the enterprise — or else

Adobe shows how Sensei AI technology is helping marketers search for stock images without words

Blockchain

private blockchain

Why a private blockchain may offer the biggest opportunities for enterprises to create value

Fision explores patenting the use of blockchain in its digital asset and sales enablement portfolio

Crowd Machine seeks to ‘democratize’ blockchain technology for non-developers who want to make decentralized applications

Quixxi offers software tools and a marketplace to boost enterprise blockchain app development

Blockchain and the Internet of Things: Evolution or Revolution?

Latest B2B News

LinkedIn automation

How to walk the fine line between LinkedIn automation and spamming

Benjamin Shepardson

Does using LinkedIn automation make you a spammer? Shockingly, John D. Rockefeller, the famous American oil magnate, can help us. Of course, the billionaire was born in 1839, and he didn’t live to see LinkedIn. However, his words apply to the issue. Rockefeller says, “The ability to deal with people is as purchasable a commodity […]

  • HPE’s OneView TV spot makes IT management look like Nightmare on Sesame Street
  • Influ2 takes ad-based approach to overcoming ABM challenges via ‘person-based marketing’
  • Gyro research shows B2B buyers want to feel ‘confident optimism’ when they form marketing relationships
  • Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

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  • How to walk the fine line between LinkedIn automation and spamming
  • HPE’s OneView TV spot makes IT management look like Nightmare on Sesame Street
  • Influ2 takes ad-based approach to overcoming ABM challenges via ‘person-based marketing’
  • Gyro research shows B2B buyers want to feel ‘confident optimism’ when they form marketing relationships
  • Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

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