Latest B2B News: Actifio, Shoprunner, Gardaworld consolidation

B2B News: Mergers and Acquisitions Report for December 4, 2020 Google has acquired Actifio. Actifio is a developer of data backup and disaster recovery (DR). Virtual copies of data in their original format can be managed scenarios like development and testing. The purchase is a demonstration of Google Cloud’s plan to assist enterprises in protecting […]

Q+A: Content marketing asset management with Bynder VP Brad Kofoed

The Basics: Is SEO a Necessity for Small Businesses?

Merkle gyro B2B Research shows impact of COVID on CX

“Oh, it’s a total Slack attack”: Chris Schermer’s Post-Covid Tech Reality

HP: Cyber-attacks set to become more targeted in 2021

Cybersecurity predictions for 2021 show the ripple effect of COVID-19 is likely to continue, leading to a rise in thread hijacking, whaling and human-operated ransomware HP today released its 2021 predictions on how security threats – such as human-operated ransomware, thread hijacking, unintentional insider threats, business email compromise and whaling attacks – are set […]

Top B2B Tools for Working Remotely

Brightpearl’s digital operations platform to enable Shopify

Q+A: Content marketing asset management with Bynder VP Brad Kofoed

B2B News: ServiceNow to Acquire AI Pioneer Element AI

Alexander Group: The Evolution of Expansion Selling

Like a scene from Mad Men, the traditional selling model’s goal was to land ‘The Big One’, reaping one-time bookings while gearing up to land the next big account. Enter the XaaS business model, replacing legacy selling with revenue continuity driven by the need to prove ongoing customer value. Sales, Marketing and Service must […]

Seismic: Fall 2020 Release Extends Content Analytics Capabilities

Keys to Sales Success: Tips to Take Your Content to the Next Level

The top B2B Marketing objectives for 2020 are sales objectives 

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

Q+A: Content marketing asset management with Bynder VP Brad Kofoed

Jennifer Evans

Content asset management and measurement continues to be a challenge for B2B marketing and b2c marketers alike. How does the new Bynder/Salesforce integration, announced last week, change things? Brad Kofoed, Senior Vice President, Global Alliances and Channel at Bynder, answered our questions. How is this integration different from other DAM platforms? Email campaign […]

HP: Cyber-attacks set to become more targeted in 2021

Jennifer Evans

Latest B2B News: Actifio, Shoprunner, Gardaworld consolidation

Q+A: Content marketing asset management with Bynder VP Brad Kofoed

The Basics: Is SEO a Necessity for Small Businesses?

Merkle gyro B2B Research shows impact of COVID on CX

“Oh, it’s a total Slack attack”: Chris Schermer’s Post-Covid Tech Reality

HP: Cyber-attacks set to become more targeted in 2021

Top B2B Tools for Working Remotely

Brightpearl’s digital operations platform to enable Shopify

Q+A: Content marketing asset management with Bynder VP Brad Kofoed

B2B News: ServiceNow to Acquire AI Pioneer Element AI

Alexander Group: The Evolution of Expansion Selling

Seismic: Fall 2020 Release Extends Content Analytics Capabilities

Keys to Sales Success: Tips to Take Your Content to the Next Level

The top B2B Marketing objectives for 2020 are sales objectives

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.

New Terminus CEO Tim Kopp on the ABM Evolution

The big ABM action item B2B marketers still have to tackle

Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

How to live with the fact that the value of marketing is defined by sales

B2B News: ServiceNow to Acquire AI Pioneer Element AI

Robot Influencers Are Reshaping the World of Social Media

Working in the age of Alexa: Is your job at risk?

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

Robots are coming to take your job — so become a robot commander

Regulated blockchain is coming whether you like it or not

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

Robot Influencers Are Reshaping the World of Social Media

The Toll of Emotional Labour at Work during COVID-19

Is It Time for B2B to Integrate Bitcoin Payments?

What Does the Future Look Like for Business Travel During Covid?