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ICYMI:

  • CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing
  • John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices
  • LookBookHQ rebrands as PathFactory as it launches an AI-based content insight and activation engine
  • How to make your B2B brand heard via voice content marketing
  • 5 tips to help your customers fall madly in love with your message
Unbounce machine learning

Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

Millennial

Professional Selling in the Age of Kardashian: Let Your Millennials Do Their Thing

Marc Randolph

Inside The Mind Of . . . Marc Randolph

Street Wisdom walking

Street Wisdom for business: Walking your team towards a better strategy

Shelby Austin Omnia Deloitte

The head of Deloitte’s Omnia AI practice poses questions that could reframe ‘non-prediction’ problems

Top News

  1. Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions
  2. Professional Selling in the Age of Kardashian: Let Your Millennials Do Their Thing
  3. Inside The Mind Of . . . Marc Randolph
  4. Street Wisdom for business: Walking your team towards a better strategy
  5. The head of Deloitte’s Omnia AI practice poses questions that could reframe ‘non-prediction’ problems

Marketing

Unbounce machine learning

Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

Unbounce has been helping marketing teams develop and generate better performance from landing pages since its inception, but now the firm is using comparative data to show customers how machine learning could improve their results even further. In a series of event appearances starting last Fall, Vancouver-based Unbounce has been staging “Machine vs. Marketer,” where […]

Samsung data science director shows off the prescriptive engine that’s dramatically boosting its KPIs

Bloomberg COO says companies should add a word to ‘minimum viable product’ if they want innovation efforts to succeed

Stand out from the B2B competition with more powerful public relations and media buzz

MDF, Co-op and More: the State of Channel Partner Marketing Funds in 2018

Technology

Unbounce machine learning

Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

Unbounce has been helping marketing teams develop and generate better performance from landing pages since its inception, but now the firm is using comparative data to show customers how machine learning could improve their results even further. In a series of event appearances starting last Fall, Vancouver-based Unbounce has been staging “Machine vs. Marketer,” where […]

The head of Deloitte’s Omnia AI practice poses questions that could reframe ‘non-prediction’ problems

Samsung data science director shows off the prescriptive engine that’s dramatically boosting its KPIs

Purpose-driven B2B marketing is both possible and profitable, according to the CMOs of Google and SAP

SAP launches C/4HANA at CRM users taking a ‘Me2B’ approach to sales

Sales

Millennial

Professional Selling in the Age of Kardashian: Let Your Millennials Do Their Thing

There’s a funny disconnect I experience every semester:  One hundred percent of my Marketing students want to be employed when they graduate (duh).  But when I ask them what type of job they hope to land, almost none of them say sales.  Why is this a disconnect?  Because the very large majority of them will […]

MDF, Co-op and More: the State of Channel Partner Marketing Funds in 2018

SAP launches C/4HANA at CRM users taking a ‘Me2B’ approach to sales

The importance of e-commerce transparency, explained

Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

Content Marketing

MailChimp C2 Montreal 2018

CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing

Shane Schick

You would think after having the good fortune of sponsoring Serial, the podcast that became so popular it almost single-handedly defined the genre — MailChimp could have counted on some pretty strong name recognition. The company’s ads, however, tended to reflect a some common mispronunciations, with people walking around calling it “MailKimp.” According to Tom […]

  • John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices
  • LookBookHQ rebrands as PathFactory as it launches an AI-based content insight and activation engine
  • How to make your B2B brand heard via voice content marketing
  • 5 tips to help your customers fall madly in love with your message

Account-Based Marketing

future of ABM

The Future of ABM

Influ2 takes ad-based approach to overcoming ABM challenges via ‘person-based marketing’

TechTarget CMO suggests a more holistic way to think about lead gen quality

Bizible Discover promises to bring greater context to the way marketers measure activities and campaigns

Demandbase lets marketers compare campaigns and other vendors with ABM Analytics

Artificial Intelligence

Unbounce machine learning

Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

The head of Deloitte’s Omnia AI practice poses questions that could reframe ‘non-prediction’ problems

Samsung data science director shows off the prescriptive engine that’s dramatically boosting its KPIs

Purpose-driven B2B marketing is both possible and profitable, according to the CMOs of Google and SAP

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Blockchain

Dapps

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

An online ad fraud counterattack built with blockchain, AI and cryptography

Why a private blockchain may offer the biggest opportunities for enterprises to create value

Fision explores patenting the use of blockchain in its digital asset and sales enablement portfolio

Latest B2B News

Unbounce machine learning

Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

Shane Schick

Unbounce has been helping marketing teams develop and generate better performance from landing pages since its inception, but now the firm is using comparative data to show customers how machine learning could improve their results even further. In a series of event appearances starting last Fall, Vancouver-based Unbounce has been staging “Machine vs. Marketer,” where […]

  • Professional Selling in the Age of Kardashian: Let Your Millennials Do Their Thing
  • Inside The Mind Of . . . Marc Randolph
  • Street Wisdom for business: Walking your team towards a better strategy
  • The head of Deloitte’s Omnia AI practice poses questions that could reframe ‘non-prediction’ problems
Featured

Featured

June 2018: The Influencer Issue

May 2018: The Love Issue

knockri

App of the Month: Knockri

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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  • Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions
  • Professional Selling in the Age of Kardashian: Let Your Millennials Do Their Thing
  • Inside The Mind Of . . . Marc Randolph
  • Street Wisdom for business: Walking your team towards a better strategy
  • The head of Deloitte’s Omnia AI practice poses questions that could reframe ‘non-prediction’ problems

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