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ICYMI:

  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
  • Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs
  • Inside LinkedIn’s content marketing principles for connecting with B2B customers
  • Ann Handley takes CMWorld 2018 on her journey from content ghost town to boom town
Mind the gap

Mind the gap: Building a bridge between marketing and sales with predictive analytics

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The open mind B2B leaders need to self-evaluate their thinking processes

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Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo

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SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

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Centreon expands into North America to help mitigate a major digital transformation risk

Top News

  1. Mind the gap: Building a bridge between marketing and sales with predictive analytics
  2. The open mind B2B leaders need to self-evaluate their thinking processes
  3. Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo
  4. SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations
  5. Centreon expands into North America to help mitigate a major digital transformation risk

Marketing

Mind the gap

Mind the gap: Building a bridge between marketing and sales with predictive analytics

The success of account-based marketing depends on collaboration and alignment between marketing and sales. Both teams must agree on goals, metrics and methods before they can implement an impactful account-based marketing strategy. Collaboration is imperative to success but difficult to accomplish considering the already labor-intensive and process-detailed workplans for each department. The good news is […]

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling

Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Self-described ‘growth CMOs’ share data on their key drivers, partners and metrics

Technology

Mind the gap

Mind the gap: Building a bridge between marketing and sales with predictive analytics

The success of account-based marketing depends on collaboration and alignment between marketing and sales. Both teams must agree on goals, metrics and methods before they can implement an impactful account-based marketing strategy. Collaboration is imperative to success but difficult to accomplish considering the already labor-intensive and process-detailed workplans for each department. The good news is […]

Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

Centreon expands into North America to help mitigate a major digital transformation risk

How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling

Sales

Mind the gap

Mind the gap: Building a bridge between marketing and sales with predictive analytics

The success of account-based marketing depends on collaboration and alignment between marketing and sales. Both teams must agree on goals, metrics and methods before they can implement an impactful account-based marketing strategy. Collaboration is imperative to success but difficult to accomplish considering the already labor-intensive and process-detailed workplans for each department. The good news is […]

LinkedIn tries to solve one of the oldest CRM challenges by adding Deals feature to Sales Navigator

84% of B2B buyers tell TimeTrade they don’t hear back when they ask vendors questions

Showpad launches AR e-commerce as a way for sales people to offer a more immersive buying experience

B2B sales: Use a risk matrix to up your success rate

Content Marketing

B2B influencer marketing Lee Odden

Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Shane Schick

Lee Odden knows he’s no Kylie Jenner, but he’s excited enough about the potential of B2B influencer marketing that he gave it a try. In his Content Marketing World session on the subject last week, Odden — founder and CEO of TopRank Marketing — showed a self-portrait that mirrored an image from Instagram in which […]

  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
  • Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs
  • Inside LinkedIn’s content marketing principles for connecting with B2B customers
  • Ann Handley takes CMWorld 2018 on her journey from content ghost town to boom town

Account-Based Marketing

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Intelligent Demand partners with Uberflip to drive client revenue through ABM

Terminus exec knows you won’t like his answer to ‘What defines the value of B2B marketing?’

Drift Intel promises to help marketers generate sales leads from anonymous web visitors

The flip side of ABM: Why behavioral IP is the future of B2B prospecting

The Future of ABM

Artificial Intelligence

SAS CMO Randy Guard

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling

How natural language processing can help marketers hear the voice of the customer

Why image analysis could create a breakthrough in manufacturing automation

EverString and Heinz research exposes the gaps between AI hype and B2B marketers’ reality

Blockchain

vic pascucci Lightbank

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

An online ad fraud counterattack built with blockchain, AI and cryptography

Latest B2B News

Mind the gap

Mind the gap: Building a bridge between marketing and sales with predictive analytics

James Regan

The success of account-based marketing depends on collaboration and alignment between marketing and sales. Both teams must agree on goals, metrics and methods before they can implement an impactful account-based marketing strategy. Collaboration is imperative to success but difficult to accomplish considering the already labor-intensive and process-detailed workplans for each department. The good news is […]

  • The open mind B2B leaders need to self-evaluate their thinking processes
  • Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo
  • SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations
  • Centreon expands into North America to help mitigate a major digital transformation risk
Featured

Featured

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July 2018: The Mindfulness Issue

June 2018: The Influencer Issue

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Influencers

Influencers

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Latest B2B News

  • Mind the gap: Building a bridge between marketing and sales with predictive analytics
  • Sept 2018: The Creativity Issue
  • The open mind B2B leaders need to self-evaluate their thinking processes
  • Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo
  • SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

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