• About Us
  • Paid Media
    • eCommerce
    • Mobile
    • Native Advertising
    • Programmatic
    • Search
    • Social advertising
  • Professional Services
    • Educational
    • HR and Recruiting
    • Law
    • Publicity and PR
    • Sales
    • Startups
    • Supply Chain & Procurement
  • Marketing
    • Account-Based Marketing
    • Community development
    • Conference Coverage
    • Content Marketing
    • Conversion
    • CX
    • Digital
    • Growth Hacking
    • Mobile
    • SEO
    • Social media
    • Video
  • Technology
    • AdTech
    • Artificial Intelligence
    • Big Data
    • Blockchain
    • Channel Management
    • eCommerce
    • FinTech
    • Hardware
    • MarTech
    • Network
    • Software
  • B2B Reads

ICYMI:

  • CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing
  • John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices
  • LookBookHQ rebrands as PathFactory as it launches an AI-based content insight and activation engine
  • How to make your B2B brand heard via voice content marketing
  • 5 tips to help your customers fall madly in love with your message
future of ABM

The Future of ABM

MailChimp C2 Montreal 2018

CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing

John Deere The Furrow content marketing B2B

John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices

AiDecentralized

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Adobe Magento

Adobe says Magento acquisition will help scale digital shopping experiences in the enterprise

Top News

  1. The Future of ABM
  2. CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing
  3. John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices
  4. AiDecentralized identifies some of the key areas where AI and blockchain may intersect
  5. Adobe says Magento acquisition will help scale digital shopping experiences in the enterprise

Marketing

future of ABM

The Future of ABM

For the most part, marketers have bought into account-based marketing and see the value of the investment. In fact, 91 percent of marketers say that they see higher average deal sizes with Account-Based Marketing (ABM). Now, marketers need to focus on staying ahead of the curve. ABM aligns marketing and sales efforts to deepen engagements […]

CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing

John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

How to walk the fine line between LinkedIn automation and spamming

Technology

AiDecentralized

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Blockchain will help clean up and validate the data used in artificial intelligence applications, make predictive capabilities more accessible and allow individual people to treat their data as a commodity, experts told the AiDecentralized conference. Orgnaized by the Association for Computing Machinery (ACM) and held in Toronto on Tuesday, AiDecentralized brought together researchers and practitioners […]

Adobe says Magento acquisition will help scale digital shopping experiences in the enterprise

An online ad fraud counterattack built with blockchain, AI and cryptography

HPE’s OneView TV spot makes IT management look like Nightmare on Sesame Street

Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

Sales

Showpad

Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

Showpad may have started as a way to arm sales people at conferences and events, but its latest tools are designed to extend their reach with branded microsites for specific customers and prospects. With a North American head office in Chicago, Showpad is based on the idea of salespeople using something other than a slide […]

B2B buyer surveys reveal most decision makers see sales as untrustworthy and unhelpful

NetApp EVP offers an inside look at how a sales shift contributed to the storage firm’s turnaround

Fision explores patenting the use of blockchain in its digital asset and sales enablement portfolio

InsideView research reveals critical attitudes among Millennial sales and marketing professionals

Content Marketing

MailChimp C2 Montreal 2018

CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing

Shane Schick

You would think after having the good fortune of sponsoring Serial, the podcast that became so popular it almost single-handedly defined the genre — MailChimp could have counted on some pretty strong name recognition. The company’s ads, however, tended to reflect a some common mispronunciations, with people walking around calling it “MailKimp.” According to Tom […]

  • John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices
  • LookBookHQ rebrands as PathFactory as it launches an AI-based content insight and activation engine
  • How to make your B2B brand heard via voice content marketing
  • 5 tips to help your customers fall madly in love with your message

Account-Based Marketing

future of ABM

The Future of ABM

Influ2 takes ad-based approach to overcoming ABM challenges via ‘person-based marketing’

TechTarget CMO suggests a more holistic way to think about lead gen quality

Bizible Discover promises to bring greater context to the way marketers measure activities and campaigns

Demandbase lets marketers compare campaigns and other vendors with ABM Analytics

Artificial Intelligence

AiDecentralized

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Adobe says Magento acquisition will help scale digital shopping experiences in the enterprise

An online ad fraud counterattack built with blockchain, AI and cryptography

Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

The chief technical evangelist at AWS believes these AI use cases will convert enterprise execs

Blockchain

AiDecentralized

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

An online ad fraud counterattack built with blockchain, AI and cryptography

Why a private blockchain may offer the biggest opportunities for enterprises to create value

Fision explores patenting the use of blockchain in its digital asset and sales enablement portfolio

Crowd Machine seeks to ‘democratize’ blockchain technology for non-developers who want to make decentralized applications

Latest B2B News

future of ABM

The Future of ABM

James Regan

For the most part, marketers have bought into account-based marketing and see the value of the investment. In fact, 91 percent of marketers say that they see higher average deal sizes with Account-Based Marketing (ABM). Now, marketers need to focus on staying ahead of the curve. ABM aligns marketing and sales efforts to deepen engagements […]

  • CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing
  • John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices
  • AiDecentralized identifies some of the key areas where AI and blockchain may intersect
  • Adobe says Magento acquisition will help scale digital shopping experiences in the enterprise

Sign Up for Our Daily Email


Featured

Featured

May 2018: The Love Issue

knockri

App of the Month: Knockri

don tapscott

Inside the Mind Of… Don Tapscott

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


Tweets by @B2BNewsNetwork

B2B News Network

  • About Us
  • Content, Sponsorships, and Lead Gen…Oh My!
  • Submission Guidelines
  • Submit Content
  • Tell Your Story as a Graphic Novel

Latest B2B News

  • The Future of ABM
  • CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing
  • John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices
  • AiDecentralized identifies some of the key areas where AI and blockchain may intersect
  • Adobe says Magento acquisition will help scale digital shopping experiences in the enterprise

Social media

  • Facebook
  • Linkedin
  • Twitter
Copyright © 2018 by B2B News Network.