5 Best Ways to Improve B2B Customer Experience in 2021

B2B purchase cycles are longer, and hence the time and money invested in acquiring new customers are often more than the B2C purchase cycle. Customer experience is a crucial differentiating factor that helps the B2B businesses to acquire, nurture, and retain customers. Customer experience is the top priority for around 46% […]

7 B2B Email Marketing Tips for 2021

Edusity Launches Learning Management System for Enterprises

The UK’s Biggest Business Winners of the New Covid World

New research reveals optimism for B2B technology marketing in 2021

Atlas VPN: 36.1 billion records leaked in first three-quarters of 2020

Atlas VPN analysis based on Risk Based Security data reveals that exposed data hit a record 36.1 billion in the first three quarters of 2020. The number of data records leaked this year is more than two times higher than in the entire year of 2019 and make up more than half (51%) of […]

Cybersecurity trends for 2021 : Trend Micro

How Do We Get to Real-Time B2B Payments?

Greentec CEO Perrotta: Why we’re partnering with Glentel

HP: Cyber-attacks set to become more targeted in 2021

Alexander Group: The Evolution of Expansion Selling

Like a scene from Mad Men, the traditional selling model’s goal was to land ‘The Big One’, reaping one-time bookings while gearing up to land the next big account. Enter the XaaS business model, replacing legacy selling with revenue continuity driven by the need to prove ongoing customer value. Sales, Marketing and Service must […]

Seismic: Fall 2020 Release Extends Content Analytics Capabilities

Keys to Sales Success: Tips to Take Your Content to the Next Level

The top B2B Marketing objectives for 2020 are sales objectives 

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

Q+A: Content marketing asset management with Bynder VP Brad Kofoed

Jennifer Evans

Content asset management and measurement continues to be a challenge for B2B marketing and b2c marketers alike. How does the new Bynder/Salesforce integration, announced last week, change things? Brad Kofoed, Senior Vice President, Global Alliances and Channel at Bynder, answered our questions. How is this integration different from other DAM platforms? Email campaign […]

B2B News: Week of 11 January 2021

Kate Baggott

We took a week off from reporting B2B’s nastiest take overs, gentle bids, quiet appointments and brash launches. Needless to say, Salesforce continued its buying spree while we were vacationing in the living room, exploring valleys in the couch cushions and reviewing the art collection. There are exciting deals to watch as the workweek begins […]

5 Best Ways to Improve B2B Customer Experience in 2021

7 B2B Email Marketing Tips for 2021

Edusity Launches Learning Management System for Enterprises

The UK’s Biggest Business Winners of the New Covid World

New research reveals optimism for B2B technology marketing in 2021

Atlas VPN: 36.1 billion records leaked in first three-quarters of 2020

Cybersecurity trends for 2021 : Trend Micro

How Do We Get to Real-Time B2B Payments?

Greentec CEO Perrotta: Why we’re partnering with Glentel

HP: Cyber-attacks set to become more targeted in 2021

Alexander Group: The Evolution of Expansion Selling

Seismic: Fall 2020 Release Extends Content Analytics Capabilities

Keys to Sales Success: Tips to Take Your Content to the Next Level

The top B2B Marketing objectives for 2020 are sales objectives

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.

New Terminus CEO Tim Kopp on the ABM Evolution

The big ABM action item B2B marketers still have to tackle

Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

How to live with the fact that the value of marketing is defined by sales

B2B News: ServiceNow to Acquire AI Pioneer Element AI

Robot Influencers Are Reshaping the World of Social Media

Working in the age of Alexa: Is your job at risk?

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

Robots are coming to take your job — so become a robot commander

Regulated blockchain is coming whether you like it or not

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

Food for the LTC Frontline Program Launched

Robot Influencers Are Reshaping the World of Social Media

The Toll of Emotional Labour at Work during COVID-19

What Does the Future Look Like for Business Travel During Covid?