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ICYMI:

  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
Hitachi Vantara Avant Rakuten Kobo

Hitachi Vantara, Rakuten Kobo and Avant dispense some wisdom on surviving disruption

Jeff Kratz AWS

An AWS exec uses a press release that took eight months to write as an example of customer obsession

B2B disruption

Editor’s Note: Why the path to disruption is never a one-way street

Jason McNew Stronghold

Inside The Mind Of . . . Jason McNew

How to bring a predictive element into a data-first B2B sales and marketing strategy

Top News

  1. Hitachi Vantara, Rakuten Kobo and Avant dispense some wisdom on surviving disruption
  2. An AWS exec uses a press release that took eight months to write as an example of customer obsession
  3. Editor’s Note: Why the path to disruption is never a one-way street
  4. Inside The Mind Of . . . Jason McNew
  5. How to bring a predictive element into a data-first B2B sales and marketing strategy

Marketing

Jeff Kratz AWS

An AWS exec uses a press release that took eight months to write as an example of customer obsession

Before you assume the world’s most disruptive and innovative companies move with lightning speed, ask Jeffrey Kratz about the press release that took nearly eight months to complete. The general manager of Latin America, Canada and Caribbean Regions for Amazon Web Services (AWS) was speaking at the Toronto Global Forum on Monday about how the […]

Smartsheet TV ad depicts a hellish existence for the few firms that don’t use its software

HubSpot’s inbound agency strategist points out some of the biggest (and most common) CX failures

ABM benchmark study shows 77% of B2B marketers have high hopes in targeting key accounts

Forrester’s CMO offers an inside look at its $245M SiriusDecisions acquisition

Technology

How to bring a predictive element into a data-first B2B sales and marketing strategy

To succeed and stay ahead of the curve in today’s business environment, organizations need seamless ways of compiling, organizing and operationalizing data across multiple systems. The past decade has witnessed sales and marketing technology proliferate throughout organizations. Each piece of sales and marketing technology houses critical signals about target accounts and their buyer journey, but […]

HubSpot’s inbound agency strategist points out some of the biggest (and most common) CX failures

ABM benchmark study shows 77% of B2B marketers have high hopes in targeting key accounts

PathFactory CEO Mark Opauszky predicts two big trends influencing customer adoption as a growth metric

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

Sales

CommercialTribe CT Coach

CommercialTribe offers CT Coach to help B2B sales managers improve their reps’ performance

As B2B sales reps go through their annual performance reviews with managers, a startup called CommercialTribe has created a software-as-a-service tool that will grade them across 24 behaviors based on an analysis of more than 40,000 recorded sales interactions. Based in Denver, CommercialTribe formally launched CT Coach earlier this week, boasting HubSpot as an early […]

Forrester’s CMO offers an inside look at its $245M SiriusDecisions acquisition

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

B2B buyer survey respondents say they take 40-plus hours researching products and services

Content Marketing

Engineers IEEE GlobalSpec Trew Marketing

98% of engineers value data sheets, but that’s not the only content marketers should develop

Shane Schick

Blog posts and white papers may reign supreme among many content marketers, but a survey of engineers shows data sheets and case studies rank highest among highly technical decision makers. In the 2019 Smart Marketing For Engineers report, produced by IEEE GlobalSpec and Trew Marketing based in Austin, 98 per cent of the more than […]

  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse

Account-Based Marketing

2018 ABM Benchmark Study ITSMA Demandbase

ABM benchmark study shows 77% of B2B marketers have high hopes in targeting key accounts

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

3 Ways marketers can use sales enablement creativity to boost customer conversion

Intelligent Demand partners with Uberflip to drive client revenue through ABM

Terminus exec knows you won’t like his answer to ‘What defines the value of B2B marketing?’

Artificial Intelligence

Forrester B2B marketers predictions 2019

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

How blockchain can help B2B firms overcome their AI challenges and limitations

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Hitachi Vantara Avant Rakuten Kobo

Hitachi Vantara, Rakuten Kobo and Avant dispense some wisdom on surviving disruption

Shane Schick

When technological disruption puts you at risk of going out of business, the solution for companies like Hitachi Vantara, Rakuten Kobo and Avant is surprisingly similar: reposition yourselves as brand-new businesses. In a panel discussion at the Toronto Global Forum this week, both large enterprise firms and emerging startups suggested that despite the hype, disruption […]

  • An AWS exec uses a press release that took eight months to write as an example of customer obsession
  • Editor’s Note: Why the path to disruption is never a one-way street
  • Inside The Mind Of . . . Jason McNew
  • How to bring a predictive element into a data-first B2B sales and marketing strategy
Featured

Featured

b2b growth metrics

Editor’s Note: These are the B2B growth metrics that matter now

B2B influencers

The search for the top B2B influencers to watch in 2019 has officially begun

Elan Divon

Inside The Mind Of . . . Elan Divon

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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Latest B2B News

  • Hitachi Vantara, Rakuten Kobo and Avant dispense some wisdom on surviving disruption
  • An AWS exec uses a press release that took eight months to write as an example of customer obsession
  • Editor’s Note: Why the path to disruption is never a one-way street
  • Inside The Mind Of . . . Jason McNew
  • How to bring a predictive element into a data-first B2B sales and marketing strategy

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