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ICYMI:

  • McAfee TV ad shows how it can protect enterprise data ‘from device to cloud’
  • 3 Tips to Turn Your Content Into Sales
  • CapGemini, LinkedIn reveal the roadblocks to greater collaboration between fintechs and big banks
  • Contently’s EIC explains why B2B brands may have a storytelling edge
  • 2018 Content Marketing Statistics
B2B buyer

B2B buyer surveys reveal most decision makers see sales as untrustworthy and unhelpful

VMware's CMO Robin Matlock

VMware’s CMO wants to change the conversation about marketing’s contribution to pipeline

Zoho

Zoho plans mass-marketing campaign to promote its integrated suite to business professionals

Adina Zaointz

Inside The Mind Of . . . Adina Zaiontz

hackathon

We may have reached peak hackathon — here’s how enterprise innovation gatherings must evolve

Top News

  1. B2B buyer surveys reveal most decision makers see sales as untrustworthy and unhelpful
  2. VMware’s CMO wants to change the conversation about marketing’s contribution to pipeline
  3. Zoho plans mass-marketing campaign to promote its integrated suite to business professionals
  4. Inside The Mind Of . . . Adina Zaiontz
  5. We may have reached peak hackathon — here’s how enterprise innovation gatherings must evolve

Marketing

hackathon

We may have reached peak hackathon — here’s how enterprise innovation gatherings must evolve

As a means to foster innovation by giving developers and other smart people a creative challenge, there has arguably been nothing as popular as a hackathon — in fact, research suggests they may almost have become too popular. In its most recent Developer Marketing survey report, Santa Cruz, Calif.-based Evans Data showed a 13 per […]

Ambition Data puts Customer Centricity Conference attendees into simulation that tests what they learn about CLV

McAfee TV ad shows how it can protect enterprise data ‘from device to cloud’

5 UX changes B2B marketers can make to boost path-to-purchase conversions

Bizible Discover promises to bring greater context to the way marketers measure activities and campaigns

Technology

VMware's CMO Robin Matlock

VMware’s CMO wants to change the conversation about marketing’s contribution to pipeline

VMware’s CMO Robin Matlock is working on a lot of things to change the way the cloud and virtualization software maker is seen within the enterprise, but one of her most disruptive moves might be to reimagine how her marketing organization’s work is evaluated by the rest of the company. Last year Matlock and her […]

Zoho plans mass-marketing campaign to promote its integrated suite to business professionals

We may have reached peak hackathon — here’s how enterprise innovation gatherings must evolve

McAfee TV ad shows how it can protect enterprise data ‘from device to cloud’

Slack’s VP of engineering breaks down the message he’s using to convert e-mail holdouts

Sales

B2B buyer

B2B buyer surveys reveal most decision makers see sales as untrustworthy and unhelpful

Only 36 per cent of B2B software buyers say vendors live up to the promises they make about their products and services, according to a research study where the vast majority of firms claimed to be open about any limitations their offerings may have. The 2018 B2B Buying Disconnect report is based on a survey […]

NetApp EVP offers an inside look at how a sales shift contributed to the storage firm’s turnaround

Fision explores patenting the use of blockchain in its digital asset and sales enablement portfolio

InsideView research reveals critical attitudes among Millennial sales and marketing professionals

The folly of salespeople guessing email addresses, according to data

Content Marketing

McAfee device to cloud ads

McAfee TV ad shows how it can protect enterprise data ‘from device to cloud’

Shane Schick

McAfee has unveiled its first B2B ad campaign in more than 15 years, including a TV commercial and other assets that aim to shift its perception as an antivirus software provider to a firm that protects business professionals’ information from their devices to wherever it might reside in the cloud. The 30-second spot shows people […]

  • 3 Tips to Turn Your Content Into Sales
  • CapGemini, LinkedIn reveal the roadblocks to greater collaboration between fintechs and big banks
  • Contently’s EIC explains why B2B brands may have a storytelling edge
  • 2018 Content Marketing Statistics

Account-Based Marketing

Bizible Discover

Bizible Discover promises to bring greater context to the way marketers measure activities and campaigns

Demandbase lets marketers compare campaigns and other vendors with ABM Analytics

The most important lesson B2B CMOs can offer their teams

The right way to personalize demand generation activities

CA Technologies moves from ‘margarita glass to champagne glass’ of target accounts in ABM strategy

Artificial Intelligence

Adobe Sensei

Adobe shows how Sensei AI technology is helping marketers search for stock images without words

Editor’s Note: There’s only one way to overcome innovation fatigue

Next Pathway says it can fast-track the process of preparing business data for analytics and AI applications

Artificial Intelligence Isn’t Just a Buzzword

Microsoft FutureNow gathers AI experts to map the best routes to enterprise adoption

Blockchain

Fision

Fision explores patenting the use of blockchain in its digital asset and sales enablement portfolio

Crowd Machine seeks to ‘democratize’ blockchain technology for non-developers who want to make decentralized applications

Quixxi offers software tools and a marketplace to boost enterprise blockchain app development

Blockchain and the Internet of Things: Evolution or Revolution?

How to chart a course for business transformation that incorporates DX, blockchain and any future innovations

Latest B2B News

B2B buyer

B2B buyer surveys reveal most decision makers see sales as untrustworthy and unhelpful

Shane Schick

Only 36 per cent of B2B software buyers say vendors live up to the promises they make about their products and services, according to a research study where the vast majority of firms claimed to be open about any limitations their offerings may have. The 2018 B2B Buying Disconnect report is based on a survey […]

  • VMware’s CMO wants to change the conversation about marketing’s contribution to pipeline
  • Zoho plans mass-marketing campaign to promote its integrated suite to business professionals
  • #B2BNNChat Recap: 9 things all entrepreneurs should know about forging their own path
  • Inside The Mind Of . . . Adina Zaiontz

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  • B2B buyer surveys reveal most decision makers see sales as untrustworthy and unhelpful
  • VMware’s CMO wants to change the conversation about marketing’s contribution to pipeline
  • Zoho plans mass-marketing campaign to promote its integrated suite to business professionals
  • #B2BNNChat Recap: 9 things all entrepreneurs should know about forging their own path
  • Inside The Mind Of . . . Adina Zaiontz

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