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ICYMI:

  • 6 Often-overlooked or forgotten ways to promote B2B content
  • CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth
  • Secrets to writing B2B business articles (that people will really want to read)
  • Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’
  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales
ABM

New Terminus CEO Tim Kopp on the ABM Evolution

B2B Case Studies

The Numerous Benefits of a Curated & Searchable B2B Case Study Database

What is the next C-level role we’ll see in 2020?

The big ABM action item B2B marketers still have to tackle

6 Tips to boost lead generation with effective customer communication

Top News

  1. New Terminus CEO Tim Kopp on the ABM Evolution
  2. The Numerous Benefits of a Curated & Searchable B2B Case Study Database
  3. What is the next C-level role we’ll see in 2020?
  4. The big ABM action item B2B marketers still have to tackle
  5. 6 Tips to boost lead generation with effective customer communication

Marketing

ABM

New Terminus CEO Tim Kopp on the ABM Evolution

Account-based marketing (ABM) pioneer Terminus announced Tim Kopp as its new CEO today. We exchanged emails with Tim about what this means for the company, how he sees the state of ABM and its next evolution. B2BNN: First of all Tim, congratulations! Is this a move focused on expansion or evolution? TK: The short answer […]

The big ABM action item B2B marketers still have to tackle

6 Tips to boost lead generation with effective customer communication

Unbounce product director says Smart Traffic will assess five factors to boost conversions

How marketing resource management can offer the insights and metrics that drive B2B success

Technology

Working in the age of Alexa: Is your job at risk?

Depending on your age, your first knowledge of robots and artificial intelligence probably came from science fiction, TV shows, or movies. Whether it was from watching the seemingly sentient computer HAL in 2001: A Space Odyssey, the hunting mechanical hound from Fahrenheit 451, or even the droids in Star Wars, we’ve been conditioned to believe that robots, computers, […]

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

Unbounce product director says Smart Traffic will assess five factors to boost conversions

How marketing resource management can offer the insights and metrics that drive B2B success

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

Sales

B2B sales 2020 Sage

The top B2B Marketing objectives for 2020 are sales objectives


Each fall, B2B marketers assess the performance of their prior year’s marketing program and plan for the year ahead. They look at past performance metrics, business goals, competitor initiatives, industry trends, and areas of improvement. The 2020 B2B Marketing Mix Report, published annually by Sagefrog Marketing Group, surveys B2B marketing professionals to uncover the top […]

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

ZoomInfo CRO: How we hit more than 600 demos in one day

InsideSales rebrands as Xant to demonstrate focus on transformative AI

LeadMD develops Sales and Marketing Alignment Index based on first-party research

Content Marketing

6 Often-overlooked or forgotten ways to promote B2B content

Alexa Lemzy

Content marketing might bring more leads than traditional outbound marketing, but only if your customers and prospects consume it. You’ve probably addressed this by covering the basics, from creating a variety of assets (like blog posts, infographics and videos), and using a mix of paid channels like LinkedIn and getting the attention of buyer-centric sites […]

  • CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth
  • Secrets to writing B2B business articles (that people will really want to read)
  • Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’
  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales

Account-Based Marketing

ABM

New Terminus CEO Tim Kopp on the ABM Evolution

The big ABM action item B2B marketers still have to tackle

Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

How to live with the fact that the value of marketing is defined by sales

Terminus expands Bombora partnership and boosts ABM targeting and reporting

Artificial Intelligence

Working in the age of Alexa: Is your job at risk?

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

Robots are coming to take your job — so become a robot commander

AI could replace B2B marketing jobs within three years, based on Episerver research

Spiceworks gives tech vendors AI-based account intelligence and a self-serve dashboard

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

ABM

New Terminus CEO Tim Kopp on the ABM Evolution

B2BNN Newsdesk

Account-based marketing (ABM) pioneer Terminus announced Tim Kopp as its new CEO today. We exchanged emails with Tim about what this means for the company, how he sees the state of ABM and its next evolution. B2BNN: First of all Tim, congratulations! Is this a move focused on expansion or evolution? TK: The short answer […]

  • The Numerous Benefits of a Curated & Searchable B2B Case Study Database
  • What is the next C-level role we’ll see in 2020?
  • The big ABM action item B2B marketers still have to tackle
  • 6 Tips to boost lead generation with effective customer communication
Featured

Featured

ABM

New Terminus CEO Tim Kopp on the ABM Evolution

B2B Case Studies

The Numerous Benefits of a Curated & Searchable B2B Case Study Database

B2B CHROs

Editor’s Note: The very specific marketing campaigns B2B CHROs need to lead

Vergola Roof Systems [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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Latest B2B News

  • New Terminus CEO Tim Kopp on the ABM Evolution
  • The Numerous Benefits of a Curated & Searchable B2B Case Study Database
  • What is the next C-level role we’ll see in 2020?
  • The big ABM action item B2B marketers still have to tackle
  • 6 Tips to boost lead generation with effective customer communication

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