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ICYMI:

  • Walker Sands research shows B2B marketers value content that leads to sales over thought leadership
  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
Bumble VP partnerships B2B

Bumble VP of partnerships outlines her approach to courting business brands

HG Insights

Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

Hotwire crisis communications B2B

Hotwire research shows B2B firms could pay dearly for bungling ‘high stakes’ issues

candidate experience

Customer experience vs. candidate experience: Why is one a priority and the other not?

Getting Ready: The four-step pre-negotiation analysis all business leaders need

Top News

  1. Bumble VP of partnerships outlines her approach to courting business brands
  2. Forrester forms deal with HG Insights to complement its research with up-to-date technographic data
  3. Hotwire research shows B2B firms could pay dearly for bungling ‘high stakes’ issues
  4. Customer experience vs. candidate experience: Why is one a priority and the other not?
  5. Getting Ready: The four-step pre-negotiation analysis all business leaders need

Marketing

Bumble VP partnerships B2B

Bumble VP of partnerships outlines her approach to courting business brands

It may have started life as the dating app created by women, for women, but the appointment of a new vice-president of partnerships suggests Bumble could offer a range of experiences that appeal to its audience’s professional needs. Last month the Austin-based firm said it had hired Michele Tobin, who has worked at gay-focused dating […]

Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

Hotwire research shows B2B firms could pay dearly for bungling ‘high stakes’ issues

Mulesoft’s CIO in Residence has three ideas to help his peers manage their digital priorities

Clearbanc’s Michele Romanow explains how her ’20-Min Term Sheet’ could finance 2,000 firms’ paid marketing efforts

Technology

HG Insights

Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

The rising interest in understanding not only the challenges customers face but the technology they’re using in-house has led Forrester to partner with HG Insights to provide continuously updated technographic data to its research services. Based in Santa Barbara, Calif., HG Insights announced the partnership on Tuesday, whereby its data on technology adoption trends across […]

Productboard CEO wants to build a reputation for helping B2B firms tie features to customer needs

Amazon Business and Google overtake supplier portals as B2B buyers’ starting point: Avionos

The emerging role of ‘robot co-workers’ on the B2B technology roadmap

True Influence aims beyond ‘raw volume intent signals’ with InsightBase 3.0 to offer contact-level data

Sales

Showpad CPO

Showpad CPO promises to bring better coaching and a unified experience to sales managers

Showpad CPO Louis Jonckheere says the launch of the firm’s unified Sales Enablement Platform will help one of the least-supported in the enterprise to offer “coaching at scale” with training tools, easier administration and more. The Chicago-based firm’s release comes only nine months after it spent $50 million to acquire LearnCore, a provider of coaching […]

How the CRO role is changing the way B2B marketing and sales gets done

Miller Heiman Group stats show B2B sales execs lean on renewals vs. improving team performance

Conversica survey suggests AI could spark love between B2B sales and marketing teams

What the democratization of learning means for Chief Revenue Officers and their teams

Content Marketing

Walker Sands B2B content

Walker Sands research shows B2B marketers value content that leads to sales over thought leadership

Shane Schick

Eighty three per cent of B2B marketers say the production of content is their top priority, and a nearly a third have driving sales and conversions as their primary goal, according to a study from Walker Sands released Thursday. Based on a survey of approximately 300 marketers, the report from Chicago-based agency Walker Sands, titled […]

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales

Account-Based Marketing

HG Insights

Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

DemandBase/Salesforce Pardot study shows only 18% of B2B marketers using AI

Marketing Nation: Marketo Engage weaves in Adobe AI and launches ‘Conversational ABM’ with Drift

The top 8 signs your ABM strategy might be in trouble

DemandBase launches Cross-Campaign Analytics to offer a holistic view of ABM impact

Artificial Intelligence

True Influence InsightBase 3.0

True Influence aims beyond ‘raw volume intent signals’ with InsightBase 3.0 to offer contact-level data

DemandBase/Salesforce Pardot study shows only 18% of B2B marketers using AI

Marketing Nation: Marketo Engage weaves in Adobe AI and launches ‘Conversational ABM’ with Drift

The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Conversica survey suggests AI could spark love between B2B sales and marketing teams

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Bumble VP partnerships B2B

Bumble VP of partnerships outlines her approach to courting business brands

Shane Schick

It may have started life as the dating app created by women, for women, but the appointment of a new vice-president of partnerships suggests Bumble could offer a range of experiences that appeal to its audience’s professional needs. Last month the Austin-based firm said it had hired Michele Tobin, who has worked at gay-focused dating […]

  • Forrester forms deal with HG Insights to complement its research with up-to-date technographic data
  • B2B News Network Strengthens Leadership Team To Accelerate Growth Of A Media Brand That Empowers Corporate Buyers Across North America
  • Hotwire research shows B2B firms could pay dearly for bungling ‘high stakes’ issues
  • Customer experience vs. candidate experience: Why is one a priority and the other not?
Featured

Featured

CIO

Editor’s Note: What the CIO role means in a martech-focused world

b2b chief product officer

What it means to lead as a B2B chief product officer

Chief product officer role B2B

Editor’s Note: Why chief product officers may become the conscience of modern-day companies

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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Latest B2B News

  • Bumble VP of partnerships outlines her approach to courting business brands
  • Forrester forms deal with HG Insights to complement its research with up-to-date technographic data
  • B2B News Network Strengthens Leadership Team To Accelerate Growth Of A Media Brand That Empowers Corporate Buyers Across North America
  • Hotwire research shows B2B firms could pay dearly for bungling ‘high stakes’ issues
  • Customer experience vs. candidate experience: Why is one a priority and the other not?

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