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ICYMI:

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
Cisco bridge logo

Cisco repurposes a key element in its logo to tell stories about technology and people

FPX digital transformation 2019

FPX research shows 58% of B2B firms pursuing digital transformation want to improve buying processes

INFORMS analytics ethics guidelines

Ethics guidelines from INFORMS focus on analytics and operations research

corporate culture

Let’s stop pretending corporate culture is on the C-Suite agenda and do what it takes to put it there

Rivi Bloch

Inside The Mind Of . . . Rivi Bloch

Top News

  1. Cisco repurposes a key element in its logo to tell stories about technology and people
  2. FPX research shows 58% of B2B firms pursuing digital transformation want to improve buying processes
  3. Ethics guidelines from INFORMS focus on analytics and operations research
  4. Let’s stop pretending corporate culture is on the C-Suite agenda and do what it takes to put it there
  5. Inside The Mind Of . . . Rivi Bloch

Marketing

Cisco bridge logo

Cisco repurposes a key element in its logo to tell stories about technology and people

It’s only represented by a series of nine vertical lines, but the Cisco logo element that invokes the Golden Gate Bridge has become the primary motif in its latest TV ad. “The Power of Purpose” injects the signature bridge — which has evolved considerably from the more literal version of the logo when Cisco was […]

Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

The Trade Desk CMO Susan Vobejda tells CES 2019 about the campaign that changed her company

How CMOs can ensure B2B success in a digital world

The top 10 things a B2B CMO needs to know to improve their PR firm’s results

Technology

FPX digital transformation 2019

FPX research shows 58% of B2B firms pursuing digital transformation want to improve buying processes

The majority of B2B firms pursuing some kind of digital transformation projects are trying to improve customer experiences — particularly the ability for buyers to make purchases, according to research from configure-price-quote (CPQ) software maker FPX. Based on a survey of approximately 230 B2B firms with a strong focus on the manufacturing sector, the study […]

Ethics guidelines from INFORMS focus on analytics and operations research

CES 2019 experts identify enterprise XR opportunities based on virtual and augmented reality

Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

How B2B companies can successfully expand into public cloud environments

Sales

FPX digital transformation 2019

FPX research shows 58% of B2B firms pursuing digital transformation want to improve buying processes

The majority of B2B firms pursuing some kind of digital transformation projects are trying to improve customer experiences — particularly the ability for buyers to make purchases, according to research from configure-price-quote (CPQ) software maker FPX. Based on a survey of approximately 230 B2B firms with a strong focus on the manufacturing sector, the study […]

3 Critical elements that will drive B2B sales in 2019

CommercialTribe offers CT Coach to help B2B sales managers improve their reps’ performance

Forrester’s CMO offers an inside look at its $245M SiriusDecisions acquisition

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Content Marketing

B2B marketing jargon

‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility

Shane Schick

It may be pervasive among among industry analysts, keynote speakers and best-selling business book authors, but 32 per cent B2B marketers say the use of jargon like “disruption” could make them question or doubt a vendor. The survey of approximately 1,000 U.S. B2B marketers, which was conducted by Propeller Insights for San Francisco-based tech PR […]

  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Account-Based Marketing

Spiceworks B2B marketing budgets 2019

Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

RollWorks launches account-based retargeting service to assist ABM initiatives

ABM benchmark study shows 77% of B2B marketers have high hopes in targeting key accounts

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

3 Ways marketers can use sales enablement creativity to boost customer conversion

Artificial Intelligence

INFORMS analytics ethics guidelines

Ethics guidelines from INFORMS focus on analytics and operations research

Automated Insights uses natural language generation to prove all that money spent on BI wasn’t wasted

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Cisco bridge logo

Cisco repurposes a key element in its logo to tell stories about technology and people

Shane Schick

It’s only represented by a series of nine vertical lines, but the Cisco logo element that invokes the Golden Gate Bridge has become the primary motif in its latest TV ad. “The Power of Purpose” injects the signature bridge — which has evolved considerably from the more literal version of the logo when Cisco was […]

  • FPX research shows 58% of B2B firms pursuing digital transformation want to improve buying processes
  • Ethics guidelines from INFORMS focus on analytics and operations research
  • Let’s stop pretending corporate culture is on the C-Suite agenda and do what it takes to put it there
  • Inside The Mind Of . . . Rivi Bloch
Featured

Featured

b2b growth metrics

Editor’s Note: These are the B2B growth metrics that matter now

B2B influencers

The search for the top B2B influencers to watch in 2019 has officially begun

Elan Divon

Inside The Mind Of . . . Elan Divon

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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Latest B2B News

  • Cisco repurposes a key element in its logo to tell stories about technology and people
  • FPX research shows 58% of B2B firms pursuing digital transformation want to improve buying processes
  • Ethics guidelines from INFORMS focus on analytics and operations research
  • Let’s stop pretending corporate culture is on the C-Suite agenda and do what it takes to put it there
  • Inside The Mind Of . . . Rivi Bloch

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