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ICYMI:

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
employer brand

6 Ways for B2B marketers to build a stronger employer brand

DemandBase ABM book

The top 8 signs your ABM strategy might be in trouble

DemandBase cross-campaign analytics

DemandBase launches Cross-Campaign Analytics to offer a holistic view of ABM impact

Terminus CMO State of ABM 2019

Terminus CMO discusses slowing ABM budget increases and measurement challenges

Monica Behncke SiriusDecisions AI in B2B

The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Top News

  1. 6 Ways for B2B marketers to build a stronger employer brand
  2. The top 8 signs your ABM strategy might be in trouble
  3. DemandBase launches Cross-Campaign Analytics to offer a holistic view of ABM impact
  4. Terminus CMO discusses slowing ABM budget increases and measurement challenges
  5. The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Marketing

DemandBase ABM book

The top 8 signs your ABM strategy might be in trouble

If you’ve reached something of a cruising altitude with your ABM strategy, it’s certainly cause for feeling gratified. Implementing ABM effectively and growing it is no small accomplishment. After all that hard work, it’s time perhaps to ease up on the throttle, but it’s also time to stay vigilant about your ABM effort. It’s a […]

DemandBase launches Cross-Campaign Analytics to offer a holistic view of ABM impact

Terminus CMO discusses slowing ABM budget increases and measurement challenges

ABM early adopters: Here’s what we’ve learned — and what you should avoid

Bell Canada’s B2B marketing leader explains how she got her budget doubled at SiriusDecisions Summit

Technology

Monica Behncke SiriusDecisions AI in B2B

The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Monica Behncke wasn’t necessarily thinking about the potential of AI in B2B when she let her teenage son plan their vacation at an amusement park, but she was quick to recognize the parallels. Speaking at last week’s SiriusDecisions Summit Canada in Toronto, the research firm’s VP and group director noted how amusement parks involve a […]

Zoho Notebook brings document capture and creation capabilities to Office Suite

Conversica survey suggests AI could spark love between B2B sales and marketing teams

90% of B2B sellers tell InsideSales they expect AI to improve their performance in 2019

Aprimo and Episerver develop joint offering to help marketers create a stronger link between content and commerce

Sales

CRO role

How the CRO role is changing the way B2B marketing and sales gets done

Something was off, and Mark Ramsay has had enough experience in the CRO role to not only recognize it, but to act on it. The CRO for Toronto-based appointment scheduling SaaS firm Coconut Software was going over the reporting with his team for the last 30 days of outbound calls. This involved looking into areas […]

Miller Heiman Group stats show B2B sales execs lean on renewals vs. improving team performance

Conversica survey suggests AI could spark love between B2B sales and marketing teams

What the democratization of learning means for Chief Revenue Officers and their teams

90% of B2B sellers tell InsideSales they expect AI to improve their performance in 2019

Content Marketing

B2B marketing jargon

‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility

Shane Schick

It may be pervasive among among industry analysts, keynote speakers and best-selling business book authors, but 32 per cent B2B marketers say the use of jargon like “disruption” could make them question or doubt a vendor. The survey of approximately 1,000 U.S. B2B marketers, which was conducted by Propeller Insights for San Francisco-based tech PR […]

  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Account-Based Marketing

DemandBase ABM book

The top 8 signs your ABM strategy might be in trouble

DemandBase launches Cross-Campaign Analytics to offer a holistic view of ABM impact

Terminus CMO discusses slowing ABM budget increases and measurement challenges

ABM early adopters: Here’s what we’ve learned — and what you should avoid

Engagio CEO explains why time is the best way to measure sales and marketing impact in ABM

Artificial Intelligence

Monica Behncke SiriusDecisions AI in B2B

The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Conversica survey suggests AI could spark love between B2B sales and marketing teams

90% of B2B sellers tell InsideSales they expect AI to improve their performance in 2019

How to use AI and neural networks to predict customer churn

How B2B firms can avoid big data, analytics and AI failures in 2019

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

employer brand

6 Ways for B2B marketers to build a stronger employer brand

Elizabeth Williams

Want to see a room full of marketers roll their eyes? Speak the words, “employer brand” and stand back. You might as well be lecturing teenagers about condoms. I know this because I’m good at embarrassing teenagers and I was that eye-rolling marketer seconded to an employer branding project about ten years ago. Now there […]

  • The top 8 signs your ABM strategy might be in trouble
  • DemandBase launches Cross-Campaign Analytics to offer a holistic view of ABM impact
  • Terminus CMO discusses slowing ABM budget increases and measurement challenges
  • The smartest way to approach AI in B2B, as suggested by SiriusDecisions
Featured

Featured

Chief revenue officers B2B

Editor’s Note: The rise of the Chief Revenue Officer, explained

big data analytics AI failures 2019

How B2B firms can avoid big data, analytics and AI failures in 2019

Elan Divon

Inside The Mind Of . . . Elan Divon

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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Latest B2B News

  • 6 Ways for B2B marketers to build a stronger employer brand
  • The top 8 signs your ABM strategy might be in trouble
  • DemandBase launches Cross-Campaign Analytics to offer a holistic view of ABM impact
  • Terminus CMO discusses slowing ABM budget increases and measurement challenges
  • The smartest way to approach AI in B2B, as suggested by SiriusDecisions

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