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  • B2B Reads

ICYMI:

  • How Blogging Helps You Target 4 Types of B2B Buyers
  • Bynder Announces Salesforce Cloud Integration
  • Seismic: Fall 2020 Release Extends Content Analytics Capabilities
  • 6 Often-overlooked or forgotten ways to promote B2B content
  • CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth

AppDynamics Appoints Rebecca Leach as Country Manager for Canada

Alexander Group: The Evolution of Expansion Selling

Finbold: Sovereign Wealth Funds investment in SPACs skyrockets by 2,500% in 2020

Merkle gyro B2B Research shows impact of COVID on CX

Goodlawyer Launches New $49/mo Legal Services Subscription

Top News

  1. AppDynamics Appoints Rebecca Leach as Country Manager for Canada
  2. Alexander Group: The Evolution of Expansion Selling
  3. Finbold: Sovereign Wealth Funds investment in SPACs skyrockets by 2,500% in 2020
  4. Merkle gyro B2B Research shows impact of COVID on CX
  5. Goodlawyer Launches New $49/mo Legal Services Subscription

Marketing

Merkle gyro B2B Research shows impact of COVID on CX

The shelter-at-home restrictions, office closures and travel reduction in 2020 have had a big impact on how B2B business behave, resulting in vast shifts in how B2B professionals communicate and how they buy. Merkle B2B’s B2B International and gyro conducted research with 500 B2B companies to see how they’ve changed and what their priorities were. […]

“Oh, it’s a total Slack attack”: Chris Schermer’s Post-Covid Tech Reality

How Blogging Helps You Target 4 Types of B2B Buyers

Canadian Marketing Awards Go Virtual to 1300 attendees; Subaru, SickKids, HSBC, Sobeys win top awards

Bynder Announces Salesforce Cloud Integration

Technology

AppDynamics Appoints Rebecca Leach as Country Manager for Canada

AppDynamics, part of Cisco, the world’s #1 Application Performance Monitoring (APM) solution and full-stack, business centric observability platform, has appointed Rebecca Leach as Country Manager for Canada. AppDynamics has been vocal about its interest in the Canadian market and sees this as an exciting opportunity to help Canadian enterprises with their digital transformation journey. With […]

Email Marketing: An Additional Way to Build Your Brand’s Online Presence

How Accepting Different Payment Methods Can Increase Sales

Gatik Deploys Canada’s First Autonomous Delivery Fleet with Loblaw; Announces $25 million raise

Atlas VPN data: Ransomware is a costly epidemic

Sales

Alexander Group: The Evolution of Expansion Selling

  Like a scene from Mad Men, the traditional selling model’s goal was to land ‘The Big One’, reaping one-time bookings while gearing up to land the next big account.  Enter the XaaS business model, replacing legacy selling with revenue continuity driven by the need to prove ongoing customer value. Sales, Marketing and Service must […]

Seismic: Fall 2020 Release Extends Content Analytics Capabilities

Keys to Sales Success: Tips to Take Your Content to the Next Level

The top B2B Marketing objectives for 2020 are sales objectives


TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

Content Marketing

How Blogging Helps You Target 4 Types of B2B Buyers

Joydeep Bhattacharya

B2B blogging is one of the most useful tactics for any business as it allows you to connect and engage with your audience. As per a report by Demand Gen, nearly 49% of B2B buyers rely on content to research and make purchase decisions. Successful integration of a B2B blogging into the marketing mix provides […]

  • Bynder Announces Salesforce Cloud Integration
  • Seismic: Fall 2020 Release Extends Content Analytics Capabilities
  • 6 Often-overlooked or forgotten ways to promote B2B content
  • CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth

Account-Based Marketing

future of ABM

The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.

New Terminus CEO Tim Kopp on the ABM Evolution

The big ABM action item B2B marketers still have to tackle

Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

How to live with the fact that the value of marketing is defined by sales

Artificial Intelligence

Robot Influencers Are Reshaping the World of Social Media

Working in the age of Alexa: Is your job at risk?

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

Robots are coming to take your job — so become a robot commander

AI could replace B2B marketing jobs within three years, based on Episerver research

Blockchain

Repeat Day 2019 e-mail marketing

Regulated blockchain is coming whether you like it or not

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

Latest B2B News

AppDynamics Appoints Rebecca Leach as Country Manager for Canada

Jennifer Evans

AppDynamics, part of Cisco, the world’s #1 Application Performance Monitoring (APM) solution and full-stack, business centric observability platform, has appointed Rebecca Leach as Country Manager for Canada. AppDynamics has been vocal about its interest in the Canadian market and sees this as an exciting opportunity to help Canadian enterprises with their digital transformation journey. With […]

  • Finbold: Sovereign Wealth Funds investment in SPACs skyrockets by 2,500% in 2020
  • Goodlawyer Launches New $49/mo Legal Services Subscription
  • “Oh, it’s a total Slack attack”: Chris Schermer’s Post-Covid Tech Reality
  • Gatik Deploys Canada’s First Autonomous Delivery Fleet with Loblaw; Announces $25 million raise
Featured

Featured

Robot Influencers Are Reshaping the World of Social Media

The Toll of Emotional Labour at Work during COVID-19

Is It Time for B2B to Integrate Bitcoin Payments?

Zoho CRM [Sponsored]

Influencers

Influencers

What does the future look like for business travel in covid time. Here are a few likely consequences. for business travel. Corporate training,

What Does the Future Look Like for Business Travel During Covid?

Small Cap Investments


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Latest B2B News

  • AppDynamics Appoints Rebecca Leach as Country Manager for Canada
  • Email Marketing: An Additional Way to Build Your Brand’s Online Presence
  • Alexander Group: The Evolution of Expansion Selling
  • Finbold: Sovereign Wealth Funds investment in SPACs skyrockets by 2,500% in 2020
  • Merkle gyro B2B Research shows impact of COVID on CX

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