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ICYMI:

  • 3 Unfortunate tendencies that might make you question letting your CEO blog
  • BrightTalk data suggests the majority of business won via webinar comes from non-attendees
  • Walker Sands research shows B2B marketers value content that leads to sales over thought leadership
  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
Why digital transformations fail

A simple way for CDOs (and others) to define true digital transformation

Deloitte TV commercial MC Escher

Deloitte TV spot takes potential customers to a house M.C. Escher would have loved

DiscoverOrg purchasing power survey

Marketing comes third in departmental tech budget spending, DiscoverOrg survey shows

Salesforce Tableau acquisition

Salesforce buys Tableau: What analysts, partners and others are saying

Chili Piper

Chili Piper CEO says the process of organizing B2B event meetings deserves a makeover

Top News

  1. A simple way for CDOs (and others) to define true digital transformation
  2. Deloitte TV spot takes potential customers to a house M.C. Escher would have loved
  3. Marketing comes third in departmental tech budget spending, DiscoverOrg survey shows
  4. Salesforce buys Tableau: What analysts, partners and others are saying
  5. Chili Piper CEO says the process of organizing B2B event meetings deserves a makeover

Marketing

Why digital transformations fail

A simple way for CDOs (and others) to define true digital transformation

The other day, I was speaking with a COO who was very excited about her digital transformation program. As she talked excitedly about her company’s plans to go to the Cloud, upgrade ERP and improve cyber security, I was compelled to interject that I was confused about whether the program was meant to digitize, digitalize or transform […]

Marketing comes third in departmental tech budget spending, DiscoverOrg survey shows

Chili Piper CEO says the process of organizing B2B event meetings deserves a makeover

3 Unfortunate tendencies that might make you question letting your CEO blog

Editor’s Note: Why chief digital officers shouldn’t be so easily dismissed

Technology

Salesforce Tableau acquisition

Salesforce buys Tableau: What analysts, partners and others are saying

Longtime observers of the marketing and sales technology space suggested acquisitions such as Salesforce’s $15.3 billion purchase of Tableau marks an increased emphasis on literally illustrating the actions brands need to take if they want to accomplish their objectives. San Francisco-based Salesforce announced on Monday it would acquire Tableau, best known as a provider of […]

4 Big data opportunities B2B companies can’t afford to overlook

Zendesk and MailChimp CEOs impart leadership tips to fellow founders at Collision 2019

B2B SaaS VCs identify the traits that define successful startups at Collision 2019

Pimcore Data Hub brings product and web content together to address a key CX challenge

Sales

DiscoverOrg purchasing power survey

Marketing comes third in departmental tech budget spending, DiscoverOrg survey shows

The number and diversity of “salestech” products and services may be dwarfed by those on the martech side, but a research study from DiscoverOrg shows that’s where the bulk of budgets allocated to tech will be going this year. In its inaugural Purchasing Power Survey, Vancouver, Wash.-based DiscoverOrg commissioned Wakefield Research to ask approximately 500 […]

The state of B2B e-commerce in 2019 (so far)

Showpad CPO promises to bring better coaching and a unified experience to sales managers

How the CRO role is changing the way B2B marketing and sales gets done

Miller Heiman Group stats show B2B sales execs lean on renewals vs. improving team performance

Content Marketing

3 Unfortunate tendencies that might make you question letting your CEO blog

Elizabeth Williams

It’s conference season, and for communicators that means two things: 1. They (I hope) will be settling into a bum-numbing chair for some inspiration and possibly a well-earned nap. 2. Their CEO will be calling them from her leadership conference to announce she is starting a blog. You were warned. Intranets across the land are […]

  • BrightTalk data suggests the majority of business won via webinar comes from non-attendees
  • Walker Sands research shows B2B marketers value content that leads to sales over thought leadership
  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop

Account-Based Marketing

SAP Marketing Cloud SapphireNOW 2019

SAP Marketing Cloud to add LinkedIn integration and more features to support ABM

Demandbase pledges to ease B2B marketers integration issues via ABM Ecosystem

Terminus brings both ABM and traditional B2B campaign measurement into Account-Based Scorecard

Sigstr VP of marketing delivers a message about maximizing the power of your inbox

Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

Artificial Intelligence

Forrester VP shows how machine learning lets B2B firms treat customers like royalty

True Influence aims beyond ‘raw volume intent signals’ with InsightBase 3.0 to offer contact-level data

DemandBase/Salesforce Pardot study shows only 18% of B2B marketers using AI

Marketing Nation: Marketo Engage weaves in Adobe AI and launches ‘Conversational ABM’ with Drift

The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Why digital transformations fail

A simple way for CDOs (and others) to define true digital transformation

Tony Saldanha

The other day, I was speaking with a COO who was very excited about her digital transformation program. As she talked excitedly about her company’s plans to go to the Cloud, upgrade ERP and improve cyber security, I was compelled to interject that I was confused about whether the program was meant to digitize, digitalize or transform […]

  • Deloitte TV spot takes potential customers to a house M.C. Escher would have loved
  • Marketing comes third in departmental tech budget spending, DiscoverOrg survey shows
  • Salesforce buys Tableau: What analysts, partners and others are saying
  • Chili Piper CEO says the process of organizing B2B event meetings deserves a makeover
Featured

Featured

CIO

Editor’s Note: What the CIO role means in a martech-focused world

b2b chief product officer

What it means to lead as a B2B chief product officer

Chief product officer role B2B

Editor’s Note: Why chief product officers may become the conscience of modern-day companies

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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Latest B2B News

  • A simple way for CDOs (and others) to define true digital transformation
  • Deloitte TV spot takes potential customers to a house M.C. Escher would have loved
  • Marketing comes third in departmental tech budget spending, DiscoverOrg survey shows
  • Salesforce buys Tableau: What analysts, partners and others are saying
  • Chili Piper CEO says the process of organizing B2B event meetings deserves a makeover

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