Thursday, October 8, 2026
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B2B Marketing

The Value Exchange Is Broken: Why B2B Event Attendees Need a Better Reason to Give You Their Data

B2B marketers want more first-party data. Event attendees are increasingly being asked for their name, company, job title, email address, phone number, purchasing intent, industry,...

How B2B Buyers Use ChatGPT to Shortlist Vendors Before They Ever Visit Your Site

Somewhere between asking a colleague for a recommendation and typing a query into Google, your next buyer opened a chat window instead. They described...

B2B Technology

Artificial Intelligence

Featured

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B2B Sales

What High-Growth B2B Companies Outsource and Why Their Sales Teams Thank Them

Fast growth creates an odd problem for sales teams. More revenue usually means more accounts to research, more prospects to contact, and more information...

Latest B2B News

SEO

How B2B Buyers Use ChatGPT to Shortlist Vendors Before They Ever Visit Your Site

Somewhere between asking a colleague for a recommendation and typing a query into Google, your next buyer opened a chat window instead. They described...

Turning Organic Search Traffic Into Qualified Business Enquiries

Traffic charts trend upward. Enquiries stay flat. It is one of the most common frustrations for Canadian B2B and service businesses, and it usually...

How B2B Marketing Teams Are Replacing Manual SEO Reporting with Data APIs

There is a point in many B2B marketing teams’ reporting cycles when nobody is actually analysing SEO yet. They are still preparing to analyse...

Advertising Inside ChatGPT: What B2B Marketers Should Settle Before the Next Budget Cycle

Quick Answer ChatGPT ads are sponsored placements that appear below the chatbot's answers, matched to the context of a conversation rather than keywords or demographics....

5 AI SEO Techniques That Help Brands Adapt to Search Evolution

Search behavior is changing as users look for faster, more direct, and more personalized answers. Modern search platforms now focus on understanding meaning, context,...

Mobile

Content Marketing

Big Data

Office Life

Primers

When Does Data Centre Location Actually Matter?

One of the most confusing things about the current data centre boom is that two apparently contradictory statements are both true. Data centres need to...

A Trusted AI Package Became a Credential Stealer. Here’s How Supply-Chain Attacks Work

As an enterprise architect, I've worked on many major banking and secure infrastructure public sector projects to make them as impermeable as possible. But...

How To Generate Time-Lapse Videos Automatically with AI Video Generator

I've been testing all sorts of new AI video capabilities recently from original creation to edit editing to producing to integrating sound with video...

What Is Graph Engineering, the Latest AI Buzzword?

Every week AI conversation on the Internet seems to be dominated by a new tactic to make models perform better at the prompt or...

The Model, The Agent, The Harness: Where Does One Stop and the Other Begin?

No, we're not talking about shooting a perfume ad with a famous gorgeous person under contract with a horse on a beach, though if...

How Cloud-Based Applications Improve Business Operations

Technology, especially cloud-based applications, has transformed how businesses operate. Businesses rarely maintain daybooks or ledgers and automate financial operations via fintech and budgeting apps. Similarly, businesses no longer...

What Are Open Weights? How they Work, Where to Get Them, and What To Do With Them

The models reshaping the AI market this month are open weight. Understanding what that means, how many doors lead to them, and what they...

What are Model Weights? A Primer

François Chollet posted a prediction this week: future "Latent Space Archaeologists" will investigate the model weights of the 21st century to reconstruct a long...

How Generative AI and Large Language Models (LLMs) work

What Is a Large Language Model? Large language models have become the central technology layer of the generative AI economy, but they remain widely misunderstood....

What is AGI? Artificial General Intelligence, An Overview

What is AGI? Artificial General Intelligence (AGI) refers to an AI system capable of understanding, learning, and performing any intellectual task a human can,...