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ICYMI:

  • Walker Sands research shows B2B marketers value content that leads to sales over thought leadership
  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
employee communications marketing

How marketing can help give employee communications programs an overhaul

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Sigstr VP of marketing delivers a message about maximizing the power of your inbox

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Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

Top News

  1. How marketing can help give employee communications programs an overhaul
  2. From B2C to B2B – Here’s why marketplace businesses can’t forget about B2B marketing
  3. Sigstr VP of marketing delivers a message about maximizing the power of your inbox
  4. Bumble VP of partnerships outlines her approach to courting business brands
  5. Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

Marketing

employee communications marketing

How marketing can help give employee communications programs an overhaul

A lot of my work, lately, has focused on helping to rescue sucky internal employee communications programs. The general reasons for the almost perpetual suckiness of internal communications is the abject neglect of most of the programs. This can take the form of budgetary neglect: just because you hired someone to manage it, doesn’t mean […]

Sigstr VP of marketing delivers a message about maximizing the power of your inbox

Bumble VP of partnerships outlines her approach to courting business brands

Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

Hotwire research shows B2B firms could pay dearly for bungling ‘high stakes’ issues

Technology

Sigstr e-mail marketing

Sigstr VP of marketing delivers a message about maximizing the power of your inbox

Banner ads might be annoying or too easy to ignore on web sites, but Sigstr believes putting them within e-mail messages may hold the key to helping CMOs gain visibility in the marketing funnel, help sales teams hit revenue targets and stand out amid the noise in other channels. Based in Indianapolis., Ind., Sigstr this […]

Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

Productboard CEO wants to build a reputation for helping B2B firms tie features to customer needs

Amazon Business and Google overtake supplier portals as B2B buyers’ starting point: Avionos

The emerging role of ‘robot co-workers’ on the B2B technology roadmap

Sales

Showpad CPO

Showpad CPO promises to bring better coaching and a unified experience to sales managers

Showpad CPO Louis Jonckheere says the launch of the firm’s unified Sales Enablement Platform will help one of the least-supported in the enterprise to offer “coaching at scale” with training tools, easier administration and more. The Chicago-based firm’s release comes only nine months after it spent $50 million to acquire LearnCore, a provider of coaching […]

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Content Marketing

Walker Sands B2B content

Walker Sands research shows B2B marketers value content that leads to sales over thought leadership

Shane Schick

Eighty three per cent of B2B marketers say the production of content is their top priority, and a nearly a third have driving sales and conversions as their primary goal, according to a study from Walker Sands released Thursday. Based on a survey of approximately 300 marketers, the report from Chicago-based agency Walker Sands, titled […]

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales

Account-Based Marketing

Sigstr e-mail marketing

Sigstr VP of marketing delivers a message about maximizing the power of your inbox

Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

DemandBase/Salesforce Pardot study shows only 18% of B2B marketers using AI

Marketing Nation: Marketo Engage weaves in Adobe AI and launches ‘Conversational ABM’ with Drift

The top 8 signs your ABM strategy might be in trouble

Artificial Intelligence

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True Influence aims beyond ‘raw volume intent signals’ with InsightBase 3.0 to offer contact-level data

DemandBase/Salesforce Pardot study shows only 18% of B2B marketers using AI

Marketing Nation: Marketo Engage weaves in Adobe AI and launches ‘Conversational ABM’ with Drift

The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Conversica survey suggests AI could spark love between B2B sales and marketing teams

Blockchain

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How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

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AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

employee communications marketing

How marketing can help give employee communications programs an overhaul

Elizabeth Williams

A lot of my work, lately, has focused on helping to rescue sucky internal employee communications programs. The general reasons for the almost perpetual suckiness of internal communications is the abject neglect of most of the programs. This can take the form of budgetary neglect: just because you hired someone to manage it, doesn’t mean […]

  • From B2C to B2B – Here’s why marketplace businesses can’t forget about B2B marketing
  • Sigstr VP of marketing delivers a message about maximizing the power of your inbox
  • Bumble VP of partnerships outlines her approach to courting business brands
  • Forrester forms deal with HG Insights to complement its research with up-to-date technographic data
Featured

Featured

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  • How marketing can help give employee communications programs an overhaul
  • From B2C to B2B – Here’s why marketplace businesses can’t forget about B2B marketing
  • Sigstr VP of marketing delivers a message about maximizing the power of your inbox
  • Bumble VP of partnerships outlines her approach to courting business brands
  • Forrester forms deal with HG Insights to complement its research with up-to-date technographic data

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