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  • B2B Reads

ICYMI:

  • ‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility
  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
Social Media Analytics

Social media analytics: 4 tips to help you get more out of your analytics

product positioning vs. category creation

The truth about all the self-described ‘category creators’ in tech

Zoho Notebook

Zoho Notebook brings document capture and creation capabilities to Office Suite

Conversica Valentine's Day Sales and Marketing Report

Conversica survey suggests AI could spark love between B2B sales and marketing teams

ServiceNow TV spot

ServiceNow TV spot may be the closest we’ll get to seeing true love in a B2B environment

Top News

  1. Social media analytics: 4 tips to help you get more out of your analytics
  2. The truth about all the self-described ‘category creators’ in tech
  3. Zoho Notebook brings document capture and creation capabilities to Office Suite
  4. Conversica survey suggests AI could spark love between B2B sales and marketing teams
  5. ServiceNow TV spot may be the closest we’ll get to seeing true love in a B2B environment

Marketing

Social Media Analytics

Social media analytics: 4 tips to help you get more out of your analytics

Your analytics have so much to tell you about your social media and your audience – you just have to pay real attention to them and learn from them as they provide a wealth of information on what works and what doesn’t. And if you go beyond the obvious – like number of clicks or […]

Conversica survey suggests AI could spark love between B2B sales and marketing teams

Aprimo and Episerver develop joint offering to help marketers create a stronger link between content and commerce

Expensify gets in early on the Super Bowl action with an interactive TV commercial

SurveyMonkey CMO Leela Srinivasan wants to answer questions across the entire enterprise

Technology

Zoho Notebook

Zoho Notebook brings document capture and creation capabilities to Office Suite

Zoho on Wednesday will use its Zoholics Mexico City customer event to launch a revamped Office Suite that will now include  Zoho Notebook, an app that uses a card-style format to help business professionals capture text, photos, audio or create checklists and sketches. Zoho Notebook will be added to a package that already includes word processing, […]

Conversica survey suggests AI could spark love between B2B sales and marketing teams

90% of B2B sellers tell InsideSales they expect AI to improve their performance in 2019

Aprimo and Episerver develop joint offering to help marketers create a stronger link between content and commerce

DiscoverOrg president discusses ZoomInfo acquisition and the quest to corner the B2B contacts market

Sales

Conversica Valentine's Day Sales and Marketing Report

Conversica survey suggests AI could spark love between B2B sales and marketing teams

Ninety-three per cent of sales professionals and 87 per cent of marketers believe virtual assistants powered by artificial intelligence technologies could improve cross-functional relationships, according to the results of a survey released by Conversica. The Valentine’s Day Sales and Marketing Report is based on responses from approximately 1,000 U.S.-based sales and marketing professionals and explored […]

What the democratization of learning means for Chief Revenue Officers and their teams

90% of B2B sellers tell InsideSales they expect AI to improve their performance in 2019

DiscoverOrg president discusses ZoomInfo acquisition and the quest to corner the B2B contacts market

Editor’s Note: The rise of the Chief Revenue Officer, explained

Content Marketing

B2B marketing jargon

‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility

Shane Schick

It may be pervasive among among industry analysts, keynote speakers and best-selling business book authors, but 32 per cent B2B marketers say the use of jargon like “disruption” could make them question or doubt a vendor. The survey of approximately 1,000 U.S. B2B marketers, which was conducted by Propeller Insights for San Francisco-based tech PR […]

  • 98% of engineers value data sheets, but that’s not the only content marketers should develop
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Account-Based Marketing

Spiceworks B2B marketing budgets 2019

Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump

RollWorks launches account-based retargeting service to assist ABM initiatives

ABM benchmark study shows 77% of B2B marketers have high hopes in targeting key accounts

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

3 Ways marketers can use sales enablement creativity to boost customer conversion

Artificial Intelligence

Conversica Valentine's Day Sales and Marketing Report

Conversica survey suggests AI could spark love between B2B sales and marketing teams

90% of B2B sellers tell InsideSales they expect AI to improve their performance in 2019

How to use AI and neural networks to predict customer churn

How B2B firms can avoid big data, analytics and AI failures in 2019

Ethics guidelines from INFORMS focus on analytics and operations research

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Social Media Analytics

Social media analytics: 4 tips to help you get more out of your analytics

Lilach Bullock

Your analytics have so much to tell you about your social media and your audience – you just have to pay real attention to them and learn from them as they provide a wealth of information on what works and what doesn’t. And if you go beyond the obvious – like number of clicks or […]

  • The truth about all the self-described ‘category creators’ in tech
  • Zoho Notebook brings document capture and creation capabilities to Office Suite
  • Conversica survey suggests AI could spark love between B2B sales and marketing teams
  • ServiceNow TV spot may be the closest we’ll get to seeing true love in a B2B environment
Featured

Featured

b2b growth metrics

Editor’s Note: These are the B2B growth metrics that matter now

B2B influencers

The search for the top B2B influencers to watch in 2019 has officially begun

Elan Divon

Inside The Mind Of . . . Elan Divon

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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Latest B2B News

  • Social media analytics: 4 tips to help you get more out of your analytics
  • The truth about all the self-described ‘category creators’ in tech
  • Zoho Notebook brings document capture and creation capabilities to Office Suite
  • Conversica survey suggests AI could spark love between B2B sales and marketing teams
  • ServiceNow TV spot may be the closest we’ll get to seeing true love in a B2B environment

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