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ICYMI:

  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
  • Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs
  • Inside LinkedIn’s content marketing principles for connecting with B2B customers
  • Ann Handley takes CMWorld 2018 on her journey from content ghost town to boom town
Adobe Marketo acquistion

Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo

SAS CMO Randy Guard

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

CentreOn North America

Centreon expands into North America to help mitigate a major digital transformation risk

Not Impossible Labs SAS Analytics X

How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling

job abandonment

Job abandonment: What B2B managers should do when staff stop showing up

Top News

  1. Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo
  2. SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations
  3. Centreon expands into North America to help mitigate a major digital transformation risk
  4. How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling
  5. Job abandonment: What B2B managers should do when staff stop showing up

Marketing

SAS CMO Randy Guard

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

A few days ago, Randy Guard was sitting in a quiet boardroom in San Diego’s Grand Hyatt where, only steps away, some of his biggest and most marquee customers were discussing their IT and business strategies as part of his firm’s Analytics Experience. The SAS CMO didn’t need any software, however, to know what was […]

How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling

Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Self-described ‘growth CMOs’ share data on their key drivers, partners and metrics

How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse

Technology

Adobe Marketo acquistion

Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo

Adobe on Thursday confirmed it would fold the planning, engagement and measurement capabilities of Marketo into its Experience Cloud following a $4.75 billion acquisition it said will offer the integrated toolset B2B marketers want. The company said Marketo CEO Steve Lucas will join Adobe’s Digital Experience business, which will become the home to Marketo’s technology […]

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

Centreon expands into North America to help mitigate a major digital transformation risk

How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling

CDW expands Apple at Work to Canada to help businesses meet employee’s IT expectations

Sales

LinkedIn Sales Navigator Deals feature

LinkedIn tries to solve one of the oldest CRM challenges by adding Deals feature to Sales Navigator

LinkedIn says the addition of a Deals feature to its Sales Navigator tool will pull pipeline data directly from customer relationship management systems and make it easier to find additional contacts before a potential purchase decision goes awry. The Deals feature was one of several additions to Sales Navigator LinkedIn announced in a blog post […]

84% of B2B buyers tell TimeTrade they don’t hear back when they ask vendors questions

Showpad launches AR e-commerce as a way for sales people to offer a more immersive buying experience

B2B sales: Use a risk matrix to up your success rate

Magento Commerce discovers why many B2B firms aren’t completely sold on the capabilities of e-commerce tools

Content Marketing

B2B influencer marketing Lee Odden

Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Shane Schick

Lee Odden knows he’s no Kylie Jenner, but he’s excited enough about the potential of B2B influencer marketing that he gave it a try. In his Content Marketing World session on the subject last week, Odden — founder and CEO of TopRank Marketing — showed a self-portrait that mirrored an image from Instagram in which […]

  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
  • Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs
  • Inside LinkedIn’s content marketing principles for connecting with B2B customers
  • Ann Handley takes CMWorld 2018 on her journey from content ghost town to boom town

Account-Based Marketing

ID Uberflip partnership

Intelligent Demand partners with Uberflip to drive client revenue through ABM

Terminus exec knows you won’t like his answer to ‘What defines the value of B2B marketing?’

Drift Intel promises to help marketers generate sales leads from anonymous web visitors

The flip side of ABM: Why behavioral IP is the future of B2B prospecting

The Future of ABM

Artificial Intelligence

SAS CMO Randy Guard

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling

How natural language processing can help marketers hear the voice of the customer

Why image analysis could create a breakthrough in manufacturing automation

EverString and Heinz research exposes the gaps between AI hype and B2B marketers’ reality

Blockchain

vic pascucci Lightbank

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

An online ad fraud counterattack built with blockchain, AI and cryptography

Latest B2B News

Adobe Marketo acquistion

Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo

Shane Schick

Adobe on Thursday confirmed it would fold the planning, engagement and measurement capabilities of Marketo into its Experience Cloud following a $4.75 billion acquisition it said will offer the integrated toolset B2B marketers want. The company said Marketo CEO Steve Lucas will join Adobe’s Digital Experience business, which will become the home to Marketo’s technology […]

  • SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations
  • Centreon expands into North America to help mitigate a major digital transformation risk
  • How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling
  • Job abandonment: What B2B managers should do when staff stop showing up
Featured

Featured

B2BNN July 2018 Mindfulness Issue

July 2018: The Mindfulness Issue

June 2018: The Influencer Issue

May 2018: The Love Issue

Endorse the Challenge [Sponsored]

Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

Small Cap Investments


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Latest B2B News

  • Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo
  • SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations
  • Centreon expands into North America to help mitigate a major digital transformation risk
  • How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling
  • Job abandonment: What B2B managers should do when staff stop showing up

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