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ICYMI:

  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
  • Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs
Rangle rebrand

Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground

CMO Lab

CMO Lab project reveals how marketing leaders are adapting to the pace of change

AI recruiting

My robot said you’ve got great leadership credentials: recruiting in the age of AI

B2B Content Marketing Research 2019

B2B content marketing research shows customer disconnect and need for ‘buyer enablement’

Alison Biggan SAP

SAP chief product marketing officer Alison Biggan translates what ‘intelligent enterprise’ really means

Top News

  1. Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground
  2. CMO Lab project reveals how marketing leaders are adapting to the pace of change
  3. My robot said you’ve got great leadership credentials: recruiting in the age of AI
  4. B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  5. SAP chief product marketing officer Alison Biggan translates what ‘intelligent enterprise’ really means

Marketing

Rangle rebrand

Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground

Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]

CMO Lab project reveals how marketing leaders are adapting to the pace of change

B2B content marketing research shows customer disconnect and need for ‘buyer enablement’

SAP chief product marketing officer Alison Biggan translates what ‘intelligent enterprise’ really means

SAP updates Data Hub to help firms upsell, improve ABM and more

Technology

Rangle rebrand

Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground

Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]

My robot said you’ve got great leadership credentials: recruiting in the age of AI

SAP chief product marketing officer Alison Biggan translates what ‘intelligent enterprise’ really means

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

Microsoft’s chief data scientist on ethics, bias and other enterprise AI considerations

Sales

Affinity Alliances CRM LinkedIn

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]

B2B buyer survey respondents say they take 40-plus hours researching products and services

Mind the gap: Building a bridge between marketing and sales with predictive analytics

LinkedIn tries to solve one of the oldest CRM challenges by adding Deals feature to Sales Navigator

84% of B2B buyers tell TimeTrade they don’t hear back when they ask vendors questions

Content Marketing

B2B Content Marketing Research 2019

B2B content marketing research shows customer disconnect and need for ‘buyer enablement’

Shane Schick

While the vast majority of enterprise-oriented marketers say they put their audience’s interests ahead of their products or services and are developing detailed personas, less than half of them are actually talking to customers to inform the stories they tell, according to the latest B2B content marketing research from the Content Marketing Institute. The data […]

  • Concured eyes opportunity to extend AI across both content marketing and sales
  • Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing
  • How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
  • Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs

Account-Based Marketing

sales enablement creativity

3 Ways marketers can use sales enablement creativity to boost customer conversion

Intelligent Demand partners with Uberflip to drive client revenue through ABM

Terminus exec knows you won’t like his answer to ‘What defines the value of B2B marketing?’

Drift Intel promises to help marketers generate sales leads from anonymous web visitors

The flip side of ABM: Why behavioral IP is the future of B2B prospecting

Artificial Intelligence

AI recruiting

My robot said you’ve got great leadership credentials: recruiting in the age of AI

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

Microsoft’s chief data scientist on ethics, bias and other enterprise AI considerations

SAP updates Data Hub to help firms upsell, improve ABM and more

Concured eyes opportunity to extend AI across both content marketing and sales

Blockchain

vic pascucci Lightbank

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

An online ad fraud counterattack built with blockchain, AI and cryptography

Latest B2B News

Rangle rebrand

Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground

Shane Schick

Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]

  • CMO Lab project reveals how marketing leaders are adapting to the pace of change
  • My robot said you’ve got great leadership credentials: recruiting in the age of AI
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • SAP chief product marketing officer Alison Biggan translates what ‘intelligent enterprise’ really means
Featured

Featured

Sept 2018: The Creativity Issue

B2BNN July 2018 Mindfulness Issue

July 2018: The Mindfulness Issue

June 2018: The Influencer Issue

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Influencers

Influencers

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

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Latest B2B News

  • Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground
  • CMO Lab project reveals how marketing leaders are adapting to the pace of change
  • My robot said you’ve got great leadership credentials: recruiting in the age of AI
  • B2B content marketing research shows customer disconnect and need for ‘buyer enablement’
  • SAP chief product marketing officer Alison Biggan translates what ‘intelligent enterprise’ really means

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