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ICYMI:

  • Secrets to writing B2B business articles (that people will really want to read)
  • Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’
  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales
  • Content Marketing World 2019: How to develop a strategy, create better buyer personas and build trust
  • Neil Patel says the biggest traffic gains this year will come through making what’s old new again
Nintex Gen Z

Nintex research shows Gen Z have influenced purchases in 80% of businesses

Oracle TV spot shows blind and visually impaired people taking roles in customer service, finance and more

employer value proposition B2B

What an employee value proposition can bring to your brand

Formant robotics B2B

Robots are coming to take your job — so become a robot commander

B2B chief communications officer

Editor’s Note: The B2B chief communications officer’s challenges are like no one else’s

Top News

  1. Nintex research shows Gen Z have influenced purchases in 80% of businesses
  2. Oracle TV spot shows blind and visually impaired people taking roles in customer service, finance and more
  3. What an employee value proposition can bring to your brand
  4. Robots are coming to take your job — so become a robot commander
  5. Editor’s Note: The B2B chief communications officer’s challenges are like no one else’s

Marketing

Demandbase ABM partner program

Demandbase to pair B2B marketers with agencies and other ABM expert partners

Demandbase on Thursday is extending what it calls its ABM Ecosystem with a channel program that aims to match B2B brands with agencies, consultancies, systems integrators and other service providers that can help them achieve their account-based marketing goals. Ogilvy, gyro, Quarry and Edelman will be among the first partners in the “premier” tier of […]

Engagio Orchestrate will move ABM marketers from sales ‘baton pass’ to ‘soccer play,’ CEO says

BoxWorks 2019 provides a digital transformation progress check from execs and enterprises

AI could replace B2B marketing jobs within three years, based on Episerver research

BrightTalk offers machine learning to help B2B marketers pick the most relevant topics to present

Technology

Nintex Gen Z

Nintex research shows Gen Z have influenced purchases in 80% of businesses

Seventy-two per cent of managers believe their Gen Z employees are more tech-savvy than they are, which may explain why the vast majority of them are weighing on the kind of buying decisions that preoccupy those in B2B sales and marketing, a recent study from Nintex suggests. In its report, The Gen Z Effect On […]

Robots are coming to take your job — so become a robot commander

ServiceNow CIO argues against use of CRM as a tool to support customer needs

Engagio Orchestrate will move ABM marketers from sales ‘baton pass’ to ‘soccer play,’ CEO says

Chief product officers from Box, Zoom, Slack and PagerDuty share their ‘best of breed’ best practices

Sales

Nintex Gen Z

Nintex research shows Gen Z have influenced purchases in 80% of businesses

Seventy-two per cent of managers believe their Gen Z employees are more tech-savvy than they are, which may explain why the vast majority of them are weighing on the kind of buying decisions that preoccupy those in B2B sales and marketing, a recent study from Nintex suggests. In its report, The Gen Z Effect On […]

Seismic study shows only 29 per cent of B2B firms can measure influence of content assets on sales

B2B sales research confirms buyers are overwhelmed and front-line managers are unprepared

Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal

Accelerate the B2B sales cycle with better data: Here’s how

Content Marketing

Secrets to writing B2B business articles (that people will really want to read)

Monta Johnson

In a world of spell-check, autofill and auto-correct, it’s easy to underestimate the importance of good writing. Short-form text messages, videos, and infographics tell the story, right? Wrong. Good writing matters more than ever. Short attention spans and the massive volumes of information available online mean your writing must be clear and crisp – or […]

  • Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’
  • CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales
  • Content Marketing World 2019: How to develop a strategy, create better buyer personas and build trust
  • Neil Patel says the biggest traffic gains this year will come through making what’s old new again

Account-Based Marketing

Demandbase ABM partner program

Demandbase to pair B2B marketers with agencies and other ABM expert partners

Engagio Orchestrate will move ABM marketers from sales ‘baton pass’ to ‘soccer play,’ CEO says

Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations

RollWorks applies machine learning to help ABM adopters with account scoring

Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI

Artificial Intelligence

Formant robotics B2B

Robots are coming to take your job — so become a robot commander

AI could replace B2B marketing jobs within three years, based on Episerver research

Spiceworks gives tech vendors AI-based account intelligence and a self-serve dashboard

Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations

Oracle arms B2B firms with tools to align sales and marketing while improving CX

Blockchain

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

A VC asks the uncomfortable blockchain questions that break through the hype

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Dapp Development FAQs: How Different Are Dapps and Apps?

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Latest B2B News

Nintex Gen Z

Nintex research shows Gen Z have influenced purchases in 80% of businesses

Shane Schick

Seventy-two per cent of managers believe their Gen Z employees are more tech-savvy than they are, which may explain why the vast majority of them are weighing on the kind of buying decisions that preoccupy those in B2B sales and marketing, a recent study from Nintex suggests. In its report, The Gen Z Effect On […]

  • Oracle TV spot shows blind and visually impaired people taking roles in customer service, finance and more
  • What an employee value proposition can bring to your brand
  • Robots are coming to take your job — so become a robot commander
  • Editor’s Note: The B2B chief communications officer’s challenges are like no one else’s
Featured

Featured

B2B CHROs

Editor’s Note: The very specific marketing campaigns B2B CHROs need to lead

CFOs

Editor’s Note: The real bottom line for data-driven CFOs

CIO

Editor’s Note: What the CIO role means in a martech-focused world

Vergola Roof Systems [Sponsored]

Influencers

Influencers

B2B Pros To Watch 2019

Meet the top 20 B2B Professionals To Watch in 2019

Small Cap Investments


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Latest B2B News

  • Nintex research shows Gen Z have influenced purchases in 80% of businesses
  • Oracle TV spot shows blind and visually impaired people taking roles in customer service, finance and more
  • What an employee value proposition can bring to your brand
  • Robots are coming to take your job — so become a robot commander
  • Editor’s Note: The B2B chief communications officer’s challenges are like no one else’s

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