Search engines play a critical role in any company’s online presence. They use search engine optimization (SEO) techniques to improve the visibility of their content and promotions to their target audience. Although SEO improves online exposure, its implementation isn’t as easy as it sounds. Companies use various approaches to apply SEO; these include sitemaps. In […]
Pay Per Click (PPC) advertising is a way of ensuring your adverts get seen by the right people. One that is often for a smaller sum too. It is a way of advertising utilized by many businesses across the world. There are many businesses in the UK that are using this advertising strategy to great […]
If you are struggling to get your content read by your audience or looking to get your business website or blog seen by more people, you will need to take advantage of SEO, search engine optimisation. Search engines crawl websites to ensure that they provide the user with the most relevant results. So SEO […]
Backlinks are an essential aspect of building a good SEO ranking. Google and other search engines will rank you higher, placing you at or near the top of the results when somebody searches for a related topic. How do you know your backlink is indexed, or failing that how do you index your backlink? You […]
SEO stands for search engine optimization which is the practice of improving the quality of a website to improve the quality and quantity of traffic. It directly targets organic traffic that isn’t generated by any paid ads or forms of marketing. This practice has become more popular in recent years with the rise of digital […]
Your website has been hit by a Google penalty and now no one can find you. Bad news, right? Fortunately, there are some actions you can take to reverse the damages done. There are three steps you need to take: Identify the Penalty: What did you violate in Google’s ToS? Learn How to Fix It: […]
With mobile internet users surpassing desktop internet users and Google creating a separate index for mobile friendly websites, having a responsive website is not an option anymore. According to Google, 50% of search queries come from mobile devices, but according to this report 58% of search queries in the United States come from mobile devices. […]
If you’re going to be doing legitimate business on the internet, then you have to get yourself right with Google. Period. You may not like it, but that’s the way it is at this point in time. Therefore, if you want to get a good business going, you have to throw it a bone. The […]
Google’s Gary Illyes dropped the Penguin bomb on Twitter in a swift exchange with SEO Andrew Isidoro. The tweet indicates that we should expect Penguin 4.0 to come before 2015 ends. Thing is, Illyes didn’t give an exact date when asked. Anticipation of the Google Penguin updates have webmasters and SEOs scrambling. When Google rolls out […]
You’ve heard of SEO, but there’s another form of digital marketing that businesses should use to their advantage: search engine marketing (SEM). SEM combines nicely with SEO in a digital marketing campaign, although it is distinctly different. It’s quick and easy to set up, and you will have to shell out a few bucks to […]
Excellent SEO is essential to generate quality leads, but while the B2C sector has always been strong in excelling in this arena, the B2B industry tends to lag behind. Many companies might be making fatal mistakes in their SEO techniques. Here are a few common SEO problems that B2B companies often face, and their suggested solutions. Problem […]
How is today’s CEO thinking about corporate culture and business success differently than yesterday’s leader? A new report from brand consultancy firm Wolff Olins surveyed 43 global CEOs to learn how their careers have been influenced by technology, new ways to educate staff, and a perspective shift that has revolutionized the position. Interviewed CEOs include AOL’s Tim […]
Guest post by Josh Elman, who has worked at several major digital media companies. He is now a partner at Greylock Partners. This article was originally published on Medium. Reprinted with permission. I’ve been lucky to be part of the early growth of several really interesting and now important networks including LinkedIn, Facebook, and Twitter. […]
Despite Microsoft and Yahoo’s best efforts, Google remains synonymous with search in many parts of the world. Nowhere is that more true than in Europe. Google controls about 90 percent of online search in that market and politicians are clamouring for new controls to over its search results and the company’s other services. This week the European […]
Google has made a number of changes to its search algorithm over recent years that have fundamentally changed the nature of SEO. Perhaps no one is better able to tell us how to navigate this altered landscape than Neil Patel, a digital marketing consultant who has helped many major publishers such as Gawker and TechCrunch […]
This year, the search engine optimization landscape continued to evolve as we saw the release of Google Panda 4.0 algorithm, an increase in mobile marketing campaigns and increasing buzz over the efficacy of content marketing. Essentially, 2014 was an important year in the world of search optimization. What does next year have in store for […]
Have you noticed a change in the flow of traffic to your webpage lately? Some businesses have seen visitors skyrocket, while others have seen numbers plummet drastically. What you may not know is that Google’s latest algorithm, Panda 4.1, has significantly impacted the flow of organic traffic Web-wide. If you want your website to come […]
Guest post by Adam Dawson Oh search engines; you glorious portals to millions of tidbits of information that have made settling arguments over useless facts painless. Because of you, there is a scarcity of scenarios where questions go unanswered because someone can whip their smartphone out and “Google” it. Instead of wandering through libraries, spending […]
