It’s not easy being in business. There are always challenges, skills, and tasks to think of. And they can be difficult to manage no matter who you are. Some people, however, struggle more than most — and that’s because they don’t possess as much confidence in their business credentials as needed. While entrepreneurial confidence is […]
The SaaS model has enjoyed continued growth and popularity over the years for a variety of reasons. SaaS solutions are easy to use, easy to scale, and always available. Consumers expect a lot when they buy into a SaaS solution. Competition is fierce, so not only must the core service be solid, but users also […]
When it comes to getting your business moving, there are often things that are overlooked. You may be focused on providing a good service, or having the best product on the market, and while those things are important, it is only part of the story. You need to get those products seen, you need people […]
If you’re looking to advance your career or are an entrepreneur, your main goal is likely to become successful. Although you may have the passion and drive, the habits you develop each day will determine how efficient and productive you are in the workplace. If you’re looking to improve your schedule and make better […]
Like a scene from Mad Men, the traditional selling model’s goal was to land ‘The Big One’, reaping one-time bookings while gearing up to land the next big account. Enter the XaaS business model, replacing legacy selling with revenue continuity driven by the need to prove ongoing customer value. Sales, Marketing and Service must […]
SERVICE TO SUPPORT SPECIFIC LEGAL NEEDS OF SMALL BUSINESS OWNERS ACROSS CANADA Goodlawyer, an online platform that provides affordable, on-demand legal solutions for individuals and small businesses, announced the launch of Goodlawyer Pro, a new subscription service offering entrepreneurs legal services, unlimited access to legal advice and customizable legal documents, for a flat rate […]
Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, […]
By: Per Pettersen, Chief Strategy Officer & Co-Founder, Impact Introduction – “The Chasm” Many new businesses are created to fill a need or service that the market is not providing. For a long time, industry giants provided services or products dominated, which kept the market rigid and slow to evolve. But today’s technology enables startups […]
InsideSales.com on Monday announced it was changing its name to Xant as part of a marketing campaign that will include a webinar this Thursday to discuss what it calls ‘the new face of sales engagement.” Based in Utah, InsideSales is best known for offering cloud-based tools that assist with sales, marketing and account management. The […]
There are some people who don’t really understand the term “best of breed,” but in the case of one customer, all it took was a botched video call for Jeetu Patel to educate them. The chief product officer at Box recalled the incident during a panel discussion with his peers ahead of BoxWorks, the company’s […]
Contently’s new CEO Pearl Collings is focusing on moving the firm from break-even to full profitability by deepening its strengths in core subject areas, growing its services business and network of freelancers. Collings, who formerly served as the chief business and sales officer at Time Inc., was formally announced as CEO of Contently last week. […]
By all means, you can try cold-calling Box CIO Paul Chapman or sending him a hopeful e-mail. You can invite him to your event, webinar or roundtable. You could reach out on social media or other channels and see if he’ll download your white paper. None of these standard marketing tactics, however, will work as […]
Testfire Labs is applying artificial intelligence to one of the most challenging aspects of working in an enterprise — no, not finding, converting or retaining customers. Surviving the agony of office meetings. Based in Edmonton, Alberta, Testfire Labs’s initial product is bot dubbed Hendrix.ai, that captures and transcribes conversations from business meetings. Beyond acting as a […]
The variety of startups attending and exhibiting at Collision 2019 in Toronto this week might be dizzying for marketing, IT professionals and other potential buyers, but top venture capitalists said the B2B vendors with staying power will be vertically focused and architect their products in a very specific way. A panel discussion at the event’s […]
For all the enterprise product announcements being made, Dell Technologies World holds little of the drama you’d find on Dawson’s Creek, The Affair or Fringe, but if a good story unfolds, Joshua Jackson is ready to provide the technology and services to bring it to life. The actor and co-founder/chairman of Liquid Media Group was […]
Real-life robbers might not be impressed by the business software used to run a major retail chain, but a preroll ad from Lightspeed POS suggests it would be a crime not to invest in it. The 40-second preroll spot, which began running on YouTube earlier this month, starts with what looks like a very serious, […]
Michele Romanow knew she had to do something to help entrepreneurs better market themselves — and keep control over the companies they create — when she first saw the wooden iPhone cases. As a judge on CBC’s Dragon’s Den — a sort of Canadian alternative to the U.S. hit show Shark Tank — Romanow regularly […]
They may have been conceived as engines for producing innovative new technology companies, but experts told the first annual Drive Conference in Waterloo on Thursday that incubators and accelerators are largely failing the startups and scaleups who participate in them. Much of the Drive Conference, which was held at the Lazaridis School of Economics at […]
Most successful companies are not category creators – even though they may look like that to folks that come from large companies. Startups should be very, very wary of advice they get around this. I recently had two startups come to me talking about their attempts “category creation,” for example, when what they were really […]
The majority of B2B firms pursuing some kind of digital transformation projects are trying to improve customer experiences — particularly the ability for buyers to make purchases, according to research from configure-price-quote (CPQ) software maker FPX. Based on a survey of approximately 230 B2B firms with a strong focus on the manufacturing sector, the study […]
