The next generation of software-as-a-service startups need to go beyond “vanity metrics” and demonstrate plans for sustainable growth if they want to gain the trust of B2B customers, according to the managing director of an accelerator whose application process closes Friday. L-Spark, which has launched 29 startups since 2015 and is about to select 10 […]
Uri Levine, computer programmer, investor, and start up guru, is best known for his involvement in the traffic mapping GPS app, Waze. Similar to the crowd-sourcing concept of the online encyclopedia Wikipedia, Waze’s breakthrough platform provides drivers an opportunity to send real-time alerts about any traffic situation for other drivers, anywhere in the world. From […]
Businesses do not always have to build all their products and content from scratch. Licensing provides a fantastic opportunity for businesses to collaborate with other businesses to build sophisticated products and services. Take Uber, for example. The core business of this popular ride-hailing app is to help passengers connect with cabs in their neighbourhood. To […]
You’ve used recruitment marketing to attract the best employee talent on the planet. Hopefully if you’re using technology to attract employees, you’re using something to retain them as well. If you have a global staff, one that works in an office all the time, or one that’s remote, you also want to encourage the “team” […]
Interbrand announced its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchange (NYSE),Ready Set Rocket, and Facebook this week. The 2017 report recognizes 40 next-generation, disruptive brands that define progress and the potential to grow. The report complements Interbrand’s annual Best Global Brands report, now entering its 18th year, by putting a spotlight on emerging brands—those that […]
Pekka Koskinen is a well-known fixture in Finland’s tech ecosystem. He founded Leadfeeder, the company where he currently serves as CEO, to be a robust web analytics tool for sales intelligence, and the web app has been growing rapidly since its launch in 2012. In the process, Koskinen’s thoughts on using web traffic data to […]
Given that the simple key to success of any startup is your ability to sell what you make, here are five critically important tips as to how startups can really make their sales machines fire on all (or at least more) cylinders. 1. Talk to accomplished sales professionals who know nothing about startups or your […]
Becoming an entrepreneur is difficult. Every step of the way comes with significant road blocks and another avenue for failure. Devising a business plan is grueling and securing funding is even more demanding. It’s no surprise that nine out of ten startups fail. That’s an intimidating failure rate that turns away many potential entrepreneurs. If […]
Creating a marketing strategy is crucial for your startup, company or organization to address the right message to your buyers/users personas. It’s important to define a marketing strategy for your startup in order to have a marketing plan and be on the right path to success. How do you create your startup marketing strategy? Should […]
December is the perfect time to reflect on the last year, and plan for the next. It also happens to be “National Write a Business Plan Month”. A business plan is a written strategic description of your business, its future, and how you intend to grow. But who should write a business plan? The first […]
Dennis Mortensen is the CEO and Founder of x.ai, whose artificial intelligence driven personal assistant lets people schedule meetings using plain English and nothing more than a CC to amy@x.ai. He’s a pioneer and expert in the analytics, optimization and big data space and has been since its inception – he is also a fully-fledged […]
I had the pleasure of meeting Amy Ingram quite by accident. She was copied on an emailed meeting request, and followed up quickly and courteously. I asked the company I was dealing with when they decided to hire a new assistant. Honestly, I felt a little foolish when I learned that Amy was AI. But […]
Google uses AI, Facebook uses AI, your bank uses AI, self driving cars… you get the idea. We are fast moving from the app era, to the era of the intelligent agent and bots. We will witness the birth of hundreds, if not thousands, of autonomous intelligent agents over the next few short years. By […]
The concept of an MVP — Minimum Viable Product — has been instrumental in helping millions of entrepreneurs launch great companies, save lots of money and avoid scope creep that kills companies that stay in prolonged ‘stealth’ mode. However, this has also resulted in a ton of poor products that have ended in the ‘startup graveyard’. I […]
When it comes to reaching customers, personalization is increasingly important. Traditional advertising and social media can still be a big part of any strategy, yet customers seek richer, more engaging experiences. That’s why the Kinetic Commerce model, a platform designed for B2C commerce, might have potential for B2B companies. What’s Kinetic Commerce? The Toronto-based company’s […]
Martech USA is running from March 21 to 23 in San Francisco. Our correspondent Derek Handova is there. In case you missed his live tweets from today’s sessions with John Hardy of Disney and Theresa Regli of Real Story Group @B2Bnewnetwork, here they are collected in chronological order. John Hardy, Director of Marketing Sourcing, The Walt […]
The amount of paperwork is mind boggling. A common complaint that budding entrepreneurs have in North America and Europe is the endless bureaucratic red tape when it comes to starting a business. It’s talked about at business schools, it’s debated on in political discussions and it’s a common segment on any of the business networks. […]
B2B NN wanted to analyze the state of the Canadian accelerator space, and who better to bring insight into this investigation than two experts who’ve been embedded in the field for years? To identify the trends coming to accelerator programs for startups, we spoke to Marcus Daniels, Co-Founder and CEO of HIGHLINE, a pre-seed fund […]
As we enter the New Year, B2B firms should do themselves and their potential employees a favor. Instead of extending out the hiring process looking for the “perfect” candidate, they should decide on one of the many “good” applicants who are ready and able to start working immediately. Because as Confucius, Shakespeare, Voltaire and others […]
London remains the dominant city in the U.K.’s vast technology sector, but other cities surrounding the London area and beyond are experiencing considerable growth, says a new report from KPMG, a global professional services company. According to the company’s latest Tech Monitor/UK, British tech companies remain vibrant and optimistic as one new tech enterprise is […]
