IBM Apollo 11 50th anniversary

IBM TV spot uses Apollo 11 50th anniversary as a metaphor to inspire business leaders

Businesses might consider their digital transformation efforts as an act of pushing boundaries and exploring new frontiers, but the most recent IBM TV commercial is a good reminder that few will ever top the ambitions of NASA during the Apollo 11 mission. In a 30-second spot that consists entirely of archival footage, IBM effectively newsjacks […]

Pressboard Boost

Pressboard Boost gives brands a way to amplify the social reach of earned media coverage

Pressboard is building upon its work in developing a platform to help brands improve their paid media efforts with Pressboard Boost, a product that will amplify the social reach of its clients’ earned media coverage. The Vancouver-based firm officially launched the beta version of Pressboard Boost on Wednesday. When a B2B brand is profiled or […]

Barracuda Networks TV spot Your Journey Secured

Barracuda Networks TV spot reminds business leaders to secure data at every step of their journey

There is no specific mentions of its firewalls, SD-WAN or other data protection products, but a new TV commercial from Barracuda Networks has created a panorama of business environments that suggests IT security should  always be running in the background. “Your Journey, Secured,” takes viewers from an airplane to under the car in a mechanic’s […]

John Boyega Cisco

Cisco TV spot has John Boyega championing the cloud as a ‘force’ in business

There is no mention of the words “Star Wars” and he’s walking on water rather than the desert planet of Jakku, but John Boyega still manages to walk with the confidence of a stormtrooper in the latest TV commercial from Cisco. In a 30-second clip titled ‘Unleash the Power of the Cloud,” the actor best known […]

Deloitte TV commercial MC Escher

Deloitte TV spot takes potential customers to a house M.C. Escher would have loved

What starts off as a very straightforward scene with a young businesswoman in a typical boardroom soon turns into a topsy-turvy journey that’s all about Deloitte trying to open up business professionals to unexpected possibilities. The consulting giant’s latest TV commercial appears to be inspired by the work of the late Dutch artist M.C. Escher, […]

Instagram B2B marketing

65% of B2B marketers will increase Instagram organic activity in 2019: Study

Facebook and LinkedIn may continue to reign as the top social channels for B2B firms, but a majority of 65 per cent are now also making use of photo-sharing service Instagram, according to a study released late last week. The 2019 Social Media Marketing Industry Report, published by the Social Media Examiner, is based on […]

20-Min Term Sheet Romanow Clearbanc

Clearbanc’s Michele Romanow explains how her ’20-Min Term Sheet’ could finance 2,000 firms’ paid marketing efforts

Michele Romanow knew she had to do something to help entrepreneurs better market themselves — and keep control over the companies they create — when she first saw the wooden iPhone cases. As a judge on CBC’s Dragon’s Den — a sort of Canadian alternative to the U.S. hit show Shark Tank — Romanow regularly […]

Oribi

Oribi video ad portrays social media channels as uncontrollable, spandex bodysuit-wearing employees

B2B CMOs may occasionally have challenges wrangling the staff on their marketing teams, but that’s nothing compared to the way a firm called Oribi has portrayed the various social media channels used to communicate with customers. Based in San Francisco, Oribi offers a dashboard-like tool that is designed to track content from a company blog […]

Insperity TV commercials

Insperity TV campaign urges numbers-obsessed businesses to prioritize people

There may be something kind of cuddly about the employees walking around in giant felt suits in the shape of numbers, but a pair of TV spots from HR outsourcing specialist Insperity are meant to make a serious point about remembering the “human” in “human resources.” Based in Houston and formerly known as Adminstaff, Insperity […]

Google Cloud NCAA

Google Cloud TV spot shows how student developers can make sense of March Madness

As basketball fans tune in for some intense competition during the 2019 NCAA Tournament, Google is using the commercial breaks to show how its Google Cloud infrastructure is running data analytics applications to help developers better understand the game and even predict what might happen. Produced by its creative agency Eleven Inc., the 30-second TV […]

Philip Smolin

Inside The Mind Of . . . Philip Smolin

A digital marketing innovator for a quarter century, Philip Smolin is an industry expert on data and analytics, programmatic media buying, audience targeting, and the emerging business models redefining marketing. As Chief Strategy Officer of Amobee, Smolin is responsible for driving their global strategy and key growth initiatives that integrate data, analytics and programmatic activation, […]

Infor CloudSuite TV ad

Infor TV campaign puts CloudSuite in starring role across multiple vertical markets

The whole point of enterprise resourcing planning (ERP) software is to meet a cross-section of industry needs, and Infor is reinforcing that point with a TV commercial that shows how its CloudSuite is changing the worlds of manufacturing, health-care and even sports. The 30-second spot offers a whirlwind tour of prototypical customers of CloudSuite, a […]

ServiceNow TV spot

ServiceNow TV spot may be the closest we’ll get to seeing true love in a B2B environment

Not all of us are huggers, or like to be hugged. But when technology is so powerful it changes every aspect of your work for the better, a new TV commercial from ServiceNow suggests, it’s hard for enterprise employees not to get emotional. Though it’s not exactly Valentine’s Day-themed, the 30-second commercial from the Santa […]

Expensify Super Bowl 2019

Expensify gets in early on the Super Bowl action with an interactive TV commercial

A rapper who travels via teleporter. Dancers clad in tight-fitting gold bodysuits. A convertible made out of ice. If this doesn’t scream “expense management” to you, that’s exactly what Expensify had in mind. The San Francisco-based firm on Tuesday formally launched the its first major TV commercial ahead of Super Bowl Sunday, where it is […]

Cisco bridge logo

Cisco repurposes a key element in its logo to tell stories about technology and people

It’s only represented by a series of nine vertical lines, but the Cisco logo element that invokes the Golden Gate Bridge has become the primary motif in its latest TV ad. “The Power of Purpose” injects the signature bridge — which has evolved considerably from the more literal version of the logo when Cisco was […]