Esther Willinger

Inside The Mind Of . . . Esther Willinger

Esther Willinger founded, and is director of Eden Advertising & Interactive, a progressive marketing agency, that includes a team of designers, web developers, programmers, writers, search engine analysts and marketing strategists. Since 1998, Eden has combined creative, technical and online marketing expertise to meet clients’ growth objectives. Esther’s talent lies in helping businesses achieve their desired […]

TMX Group

TMX Group global marketing campaign puts the future in closeup

Self-driving cars, delivery drones, robot hands and fields full of solar panels are all starring in a video that marks a rebrand from TMX Group that highlights the importance of public equity to entrepreneurs. The one-minute clip, dubbed “The Future Is Yours To See,” made its debut last week and almost completely fills the TMX […]

Xerox

Xerox Recruits Lee Child, Aimee Mann And Others For Digital Literary Project

Best-selling authors, an indie singer-songwriter and a former U.S. Poet Laureate have all contributed to an online-only book-in-progress from Xerox that explores the future of work. The company this week launched the first phase of SetThePageFree.com, which features original stories with Lee Child (author of the “Jack Reacher” thrillers), musician Aimee Mann and poet Billy […]

employee advocates

Survey: Only 27% Act as Employee Advocates on Social Media

Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]

evolving customer behaviour

Evolving Customer Behaviour and What It Means for B2B Online Marketing

The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, today’s internet allows for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. As far as internet marketing is concerned, clients have now become more involved, and their increased participation has […]

Do you know who’s reading your white-paper (other than your mom)? Learn more this Thursday [sponsored]

You’re a content marketer. You are constantly trying to create captivating content. Your motto is “if you build it they will come.” How do you know your Mom isn’t the only one reading your whitepaper? Three words: content marketing metrics. Since you are an innovative, forward thinking marketer, you are not compelled to attend yet […]

Effective B2B Marketing: Everything you’ve wanted to know about B2B traction

Traction: a repeatable, scalable way to get, keep and grow customers and revenue Most businesses don’t fail because they don’t build good products, they fail because they can’t generate traction. Let’s be honest, getting traction for your company isn’t easy. As a business, you need a strong team, customers, and a differentiated product or service […]

B2B NN Storyline: Illustrating the story of SheEO, a voice for female entrepreneurs in Canada

The SheEO community has chosen 5 world-changing businesses lead by Canadian women. They are now embarking on the next phase of their business development and we will be telling their stories through our B2BNN Storyline features over the summer months. SheEO is an organization built to support entrepreneurial women deserves an artistic treatment. Learn more about […]

Top Five Considerations for B2B Research Success

There’s a gap between communicators, marketers and sales teams within business-to-business companies. We all want to help our organizations grow and do great work. But sometimes different priorities and approaches mean sales, communications and marketing teams often don’t speak the same language. In my experience, these teams usually disagree on these types of questions: Which […]