evolving customer behaviour

Evolving Customer Behaviour and What It Means for B2B Online Marketing

The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, today’s internet allows for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. As far as internet marketing is concerned, clients have now become more involved, and their increased participation has […]

video marketing

127 Facts You Didn’t Know About Video Marketing

Content marketing is changing. People are able to choose where and when they interact with content. Video marketing is a different type of content, with some surprising statistics: Video is projected to claim more than 80% of all web traffic by 2019. Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 […]

ecommerce translation

English Language E-commerce Websites Target French, German and Dutch Markets

Research conducted in late November 2016 by One Hour Translation, shows that the most popular language into which English language e-commerce websites are translated is French, followed by German. The research analysed 4,000 of e-commerce websites’ translation projects begun during 2015 and in the first 11 months of 2016. The analysis ranked target languages according […]

Do you know who’s reading your white-paper (other than your mom)? Learn more this Thursday [sponsored]

You’re a content marketer. You are constantly trying to create captivating content. Your motto is “if you build it they will come.” How do you know your Mom isn’t the only one reading your whitepaper? Three words: content marketing metrics. Since you are an innovative, forward thinking marketer, you are not compelled to attend yet […]

Effective B2B Marketing: Everything you’ve wanted to know about B2B traction

Traction: a repeatable, scalable way to get, keep and grow customers and revenue Most businesses don’t fail because they don’t build good products, they fail because they can’t generate traction. Let’s be honest, getting traction for your company isn’t easy. As a business, you need a strong team, customers, and a differentiated product or service […]

B2B NN Storyline: Illustrating the story of SheEO, a voice for female entrepreneurs in Canada

The SheEO community has chosen 5 world-changing businesses lead by Canadian women. They are now embarking on the next phase of their business development and we will be telling their stories through our B2BNN Storyline features over the summer months. SheEO is an organization built to support entrepreneurial women deserves an artistic treatment. Learn more about […]

Top Five Considerations for B2B Research Success

There’s a gap between communicators, marketers and sales teams within business-to-business companies. We all want to help our organizations grow and do great work. But sometimes different priorities and approaches mean sales, communications and marketing teams often don’t speak the same language. In my experience, these teams usually disagree on these types of questions: Which […]

SqueezeCMM, B2BNN’s Sister Company, Releases New Conversion Tracking Module

Our sister company SqueezeCMM, an enterprise content measurement platform, launched a new module today for tracking conversion performance from native ads and branded content. It’s now the first platform that can track content responses across organic, paid, social, messaging, and native platforms. Mediacom said that the company’s classification engine allows for psychographic targeting. It also […]

Social media spend expected to climb, but its ROI is elusive

According to the recent The CMO Survey, social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years.  This share only reached 5.6 percent in 2009. But most shocking is that only 3.4 percent of marketing leaders say that social media contributes very highly to firm performance, with 40 percent of survey respondents reporting […]