evolving customer behaviour

Evolving Customer Behaviour and What It Means for B2B Online Marketing

The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, today’s internet allows for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. As far as internet marketing is concerned, clients have now become more involved, and their increased participation has […]

How Visual Shazam can create a ‘richer customer experience’

Tapped Mobile, a Canadian provider of ad technology solutions, recently announced it was partnering with MobileXCo, a leading mobile technology solution provider, to launch a Shazamable mobile coupon, called Visual Shazam. With more and more Canadians using their smartphones for in-store product research, this innovative partnership made perfect sense to all involved. And there’s also a B2B […]

Infographic: App downloads, engagement peak in January

A new infographic reveals an interesting stat for any B2B firm trying to boost the visibility of its mobile apps: In January, app downloads and engagement peak at the highest rate, compared to any other month. New data from AdMob by Google found that January is the “Black Friday” for app monetization. Between October 2014 and January […]

Infographic: Many mobile users hesitant activating location services on apps

A majority of mobile users agree that location services are “vital” to a mobile application. However, a considerable number of users are apprehensive about sharing their location data, says a new study by Skyhook Wireless, a mobile location network. This finding can affect how B2B firms apply geo-fencing tech or location services to their apps. […]

Make your website mobile-friendly by April 21 and enjoy a Google boost

The deadline for websites to get mobile-friendly is fast approaching. While many business owners and web developers were aware of Google’s encouragement to make everyone’s websites friendlier for mobile devices, the announcement Google issued at the end of February made it official. Beginning on April 21, sites that Google considers to be mobile-friendly will yield better search […]

Live at Montreal’s VentureBeat Roadshow: How to super-charge your mobile strategy

The VentureBeat Roadshow made its stop in Montreal Thursday evening and we were there taking in the many insights on mobile app development and user acquisition. To begin the evening, the keynote speaker, VentureBeat VP John Koetsier, recapped the findings of a series of studies VB completed which surveyed 1500 mobile developers. “It’s a battlefield out there,” Koetsier […]

BlackBerry to brings its software to any phone

BlackBerry announced Sunday a cross-platform strategy aiming to deliver a package of security and communication tools to any smartphone or tablet device running iOS, Android or Windows. Dubbed “BlackBerry Experience Suite,” this collection of apps and security tools will be available later this year. It’s being reported the suite will include its Hub messaging portal, virtual keyboard and security […]

How your B2B firm can harness the power of push notifications

Mobile marketing is increasingly becoming an important aspect of any company’s overall marketing strategy. Most people are now checking their phones more than their computers in a given day. This is why companies are making their websites mobile responsive, upping their email marketing game to better suit the needs of mobile users. Another feature is […]

Tracking the rise of mobile advertising’s dominance in Canada

The 2014 Canadian Media Usage Trends (CMUST) report, the only study of its kind, documents consumers’ ever-shifting media consumption across various digital platforms and devices, chronicling how new and evolving technologies impact the digital habits of Canadian consumers. This year’s CMUST report details how the ‘Internet of Things’ is providing increasing opportunities for digital advertisers […]

Courting a Valley VC: Inside Vidyard’s big raise

Guest post by Anthony Reinhart. Reprinted with permission via News.Communitech.ca When you’ve met “the one,” you just know. This might be one of the biggest relationship clichés out there, but then, clichés wouldn’t be clichés without a good deal of truth behind them. The courtship story behind this week’s news that Vidyard had secured an $18-million Series […]

IBM, Apple partner launch new B2B apps

A slew of made-for-business apps for iPhones and iPads have been launched thanks to a collaborative effort between Apple and IBM, the outcome of a partnership forged earlier in the year between the two tech rivals. In a press statement, Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s industry expertise […]