The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, today’s internet allows for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. As far as internet marketing is concerned, clients have now become more involved, and their increased participation has […]
At two years old, Slack is the official darling of productivity tools on this side of the world. The service has redefined the way people communicate within corporations, and the numbers don’t lie: its daily users is now at 2.3 million users, from 1.1 million in August 2015, and the company generating more than $64 […]
Tapped Mobile, a Canadian provider of ad technology solutions, recently announced it was partnering with MobileXCo, a leading mobile technology solution provider, to launch a Shazamable mobile coupon, called Visual Shazam. With more and more Canadians using their smartphones for in-store product research, this innovative partnership made perfect sense to all involved. And there’s also a B2B […]
A new infographic reveals an interesting stat for any B2B firm trying to boost the visibility of its mobile apps: In January, app downloads and engagement peak at the highest rate, compared to any other month. New data from AdMob by Google found that January is the “Black Friday” for app monetization. Between October 2014 and January […]
A majority of mobile users agree that location services are “vital” to a mobile application. However, a considerable number of users are apprehensive about sharing their location data, says a new study by Skyhook Wireless, a mobile location network. This finding can affect how B2B firms apply geo-fencing tech or location services to their apps. […]
Google Wallet has been around for years, but it had a rocky start as wireless carriers, retailers, and credit card vendors all limited its usefulness. Apple rolled out Apple Pay late last year and through 2015 we have seen Android Pay and Samsung Pay launch to some early success. We also just heard Apple Pay […]
After you read our primer on WhatsApp, the hugely popular communications app, you may have seen how it would be ideal for the B2B space. And now there is further evidence to that app-lication. To recap, WhatsApp was bought by Facebook in October 2014 for $19 billion. It’s also widely used in South Asia and South […]
A person walks into a store with their mobile phone or smartwatch and suddenly a discount code or targeted product ad appears from that store on their device. Welcome to the threshold of a geofenced boundary. B2C geofencing is a common practice that is becoming more popular with the saturation of smartphones and smartwatches, high usage of […]
The mobile Web is enjoying a healthy rise in ad spending so far in 2015, according to a report from Smaato, an ad-tech firm based in San Francisco. In its Global Trends in Mobile Programmatic report, Smaato found mobile Web ad-spending doubled in the first half of 2015 compared to the same time period a year […]
Customer service remains the number one key to B2B business growth or business death. It’s the most important of business elements and it is going mobile. According to a recent report by Gartner, weak mobile customer service harms customer engagement. To combat this trend, B2B firms are looking to institute more mobile components into their […]
A new study by Juniper Research reports annual global advertising spend on mobile devices will reach $105 billion US by 2019, up from around $51 billion this year. As the report stated: The research suggests that this increase in advertising spend is in large part attributable to an attitude shift amongst brands and retailers who now use […]
The deadline for websites to get mobile-friendly is fast approaching. While many business owners and web developers were aware of Google’s encouragement to make everyone’s websites friendlier for mobile devices, the announcement Google issued at the end of February made it official. Beginning on April 21, sites that Google considers to be mobile-friendly will yield better search […]
The VentureBeat Roadshow made its stop in Montreal Thursday evening and we were there taking in the many insights on mobile app development and user acquisition. To begin the evening, the keynote speaker, VentureBeat VP John Koetsier, recapped the findings of a series of studies VB completed which surveyed 1500 mobile developers. “It’s a battlefield out there,” Koetsier […]
BlackBerry announced Sunday a cross-platform strategy aiming to deliver a package of security and communication tools to any smartphone or tablet device running iOS, Android or Windows. Dubbed “BlackBerry Experience Suite,” this collection of apps and security tools will be available later this year. It’s being reported the suite will include its Hub messaging portal, virtual keyboard and security […]
A guest blog post on why advertising agencies will need to evolve to stay relevant I used to be that guy who, after a beautifully orchestrated agency presentation, would ask my agency team, “Great, so what’s the anticipated ROI?” I was caught between the necessity of finding hard numbers to report and the knowledge that […]
Mobile marketing is increasingly becoming an important aspect of any company’s overall marketing strategy. Most people are now checking their phones more than their computers in a given day. This is why companies are making their websites mobile responsive, upping their email marketing game to better suit the needs of mobile users. Another feature is […]
The 2014 Canadian Media Usage Trends (CMUST) report, the only study of its kind, documents consumers’ ever-shifting media consumption across various digital platforms and devices, chronicling how new and evolving technologies impact the digital habits of Canadian consumers. This year’s CMUST report details how the ‘Internet of Things’ is providing increasing opportunities for digital advertisers […]
Guest post by Anthony Reinhart. Reprinted with permission via News.Communitech.ca When you’ve met “the one,” you just know. This might be one of the biggest relationship clichés out there, but then, clichés wouldn’t be clichés without a good deal of truth behind them. The courtship story behind this week’s news that Vidyard had secured an $18-million Series […]
We’re all going mobile. Overall usage of mobile apps has ballooned in the past year. But is B2B catching up? According to a year-end report from mobile analytics firm Flurry, app utilization in the U.S. soared 76 percent in 2014, which was led by shopping, productivity and utilities and messaging. With most consumers owning a smartphone […]
A slew of made-for-business apps for iPhones and iPads have been launched thanks to a collaborative effort between Apple and IBM, the outcome of a partnership forged earlier in the year between the two tech rivals. In a press statement, Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s industry expertise […]
