A strong launch helps set your app on the path to success. So, once all the essential app features are implemented, don’t rush to say goodbye to the team of experts who helped you create your product. Our simple tips will help you make your app launch a great one. Test Your App against […]
Category: Mobile
Here’s Why RFID Tracking Will Never Go Out of Style
Now that B2B global communications networks have made it possible to share data across vast distances in real time, RFID tracking has revolutionized B2B shipping, warehousing, and logistics. Supply chain specialists can now keep closer track of shipments than ever before. And it’s not just a matter of tracking their physical location. RFID tracking technology […]
App Of The Month: Lean Innovation Tools
This is one occasion where it’s really hard not to fall back on the whole “there’s an app for that!” cliche, but for organizations that are serious about innovation, Lean Innovation Tools may do the trick. What Is Lean Innovation Tools? Developed by Implement Consulting Group in Scandinavia, Lean Innovation Tools doesn’t necessarily tell organizations […]
Toyota unveils e-Palette at CES 2018 to show its future direction in mobile business applications
Autonomous driving might create major waves among consumers, but Toyota Motor Corp. used CES 2018 to show off a concept that would take it firmly into the business of serving other companies in retail, classified sales and even faciliating government service delivery. In a keynote presentation that was livestreamed from CES in Las Vegas, Toyota […]
Evolving Customer Behaviour and What It Means for B2B Online Marketing
The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, today’s internet allows for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. As far as internet marketing is concerned, clients have now become more involved, and their increased participation has […]
5 ways B2B companies are using Slack like a boss
At two years old, Slack is the official darling of productivity tools on this side of the world. The service has redefined the way people communicate within corporations, and the numbers don’t lie: its daily users is now at 2.3 million users, from 1.1 million in August 2015, and the company generating more than $64 […]
How Visual Shazam can create a ‘richer customer experience’
Tapped Mobile, a Canadian provider of ad technology solutions, recently announced it was partnering with MobileXCo, a leading mobile technology solution provider, to launch a Shazamable mobile coupon, called Visual Shazam. With more and more Canadians using their smartphones for in-store product research, this innovative partnership made perfect sense to all involved. And there’s also a B2B […]
Infographic: App downloads, engagement peak in January
A new infographic reveals an interesting stat for any B2B firm trying to boost the visibility of its mobile apps: In January, app downloads and engagement peak at the highest rate, compared to any other month. New data from AdMob by Google found that January is the “Black Friday” for app monetization. Between October 2014 and January […]
Infographic: Many mobile users hesitant activating location services on apps
A majority of mobile users agree that location services are “vital” to a mobile application. However, a considerable number of users are apprehensive about sharing their location data, says a new study by Skyhook Wireless, a mobile location network. This finding can affect how B2B firms apply geo-fencing tech or location services to their apps. […]
What you need to know about bringing mobile payments to your B2B company
Google Wallet has been around for years, but it had a rocky start as wireless carriers, retailers, and credit card vendors all limited its usefulness. Apple rolled out Apple Pay late last year and through 2015 we have seen Android Pay and Samsung Pay launch to some early success. We also just heard Apple Pay […]
What are the B2B applications of WhatsApp?
After you read our primer on WhatsApp, the hugely popular communications app, you may have seen how it would be ideal for the B2B space. And now there is further evidence to that app-lication. To recap, WhatsApp was bought by Facebook in October 2014 for $19 billion. It’s also widely used in South Asia and South […]
How geofencing could work for your B2B company
A person walks into a store with their mobile phone or smartwatch and suddenly a discount code or targeted product ad appears from that store on their device. Welcome to the threshold of a geofenced boundary. B2C geofencing is a common practice that is becoming more popular with the saturation of smartphones and smartwatches, high usage of […]
Report: Ad spending on mobile web doubled in first half of 2015
The mobile Web is enjoying a healthy rise in ad spending so far in 2015, according to a report from Smaato, an ad-tech firm based in San Francisco. In its Global Trends in Mobile Programmatic report, Smaato found mobile Web ad-spending doubled in the first half of 2015 compared to the same time period a year […]
How mobile customer service supports B2B firms
Customer service remains the number one key to B2B business growth or business death. It’s the most important of business elements and it is going mobile. According to a recent report by Gartner, weak mobile customer service harms customer engagement. To combat this trend, B2B firms are looking to institute more mobile components into their […]
Report: Mobile advertising spending will double by 2019
A new study by Juniper Research reports annual global advertising spend on mobile devices will reach $105 billion US by 2019, up from around $51 billion this year. As the report stated: The research suggests that this increase in advertising spend is in large part attributable to an attitude shift amongst brands and retailers who now use […]
Make your website mobile-friendly by April 21 and enjoy a Google boost
The deadline for websites to get mobile-friendly is fast approaching. While many business owners and web developers were aware of Google’s encouragement to make everyone’s websites friendlier for mobile devices, the announcement Google issued at the end of February made it official. Beginning on April 21, sites that Google considers to be mobile-friendly will yield better search […]
Live at Montreal’s VentureBeat Roadshow: How to super-charge your mobile strategy
The VentureBeat Roadshow made its stop in Montreal Thursday evening and we were there taking in the many insights on mobile app development and user acquisition. To begin the evening, the keynote speaker, VentureBeat VP John Koetsier, recapped the findings of a series of studies VB completed which surveyed 1500 mobile developers. “It’s a battlefield out there,” Koetsier […]
BlackBerry to brings its software to any phone
BlackBerry announced Sunday a cross-platform strategy aiming to deliver a package of security and communication tools to any smartphone or tablet device running iOS, Android or Windows. Dubbed “BlackBerry Experience Suite,” this collection of apps and security tools will be available later this year. It’s being reported the suite will include its Hub messaging portal, virtual keyboard and security […]
Inside the disconnect between what brands expect and what agencies deliver
A guest blog post on why advertising agencies will need to evolve to stay relevant I used to be that guy who, after a beautifully orchestrated agency presentation, would ask my agency team, “Great, so what’s the anticipated ROI?” I was caught between the necessity of finding hard numbers to report and the knowledge that […]
How your B2B firm can harness the power of push notifications
Mobile marketing is increasingly becoming an important aspect of any company’s overall marketing strategy. Most people are now checking their phones more than their computers in a given day. This is why companies are making their websites mobile responsive, upping their email marketing game to better suit the needs of mobile users. Another feature is […]