B2B CMOs can’t be expected to predict what the marketing technology stack will look like in five years — with the rise of artificial intelligence and the increased emphasis on account-based marketing, things are simply changing much too fast. They should, however, start to develop a sense of the skills they’ll need their teams to […]
Breaking Down the Basics of Blockchain Blockchain is a fascinating technology with transformative potential that is gaining momentum. But the concept still confuses a lot of people, including me. Before B2BNN I was at an SAP financial services partner, when Bitcoin and Blockchain were first being talked about. Digital payments were of particular interest to […]
It may be the Transformation Issue here at B2BNN this month, but it’s also National Inclusion Awareness Month. Friday also happened to be the first day of the Public Policy Forum’s first ever Ontario Digital Inclusion Summit. “The digital age creates opportunities for people to participate in society, the economy and civic life in new […]
TransformationWorx, CIO Association of Canada, and the Institute of Certified Management Consultants of Ontario (CMC-Ontario) announced that certifications will be issued today to the world’s first CIO Certified Blockchain Professionals (CCBP). The program is dedicated to Application of Blockchain to Business. “We are so proud of our graduates, they are pioneers!” said Dawood Khan, Founder and CEO of TransformationWorx, […]
The day after New Year’s is typically when the music stops and the back-to-work monotony begins. Hopefully you’re coming back to your desk feeling refreshed after at least a few days off from work, but even then, getting back into the groove, so to speak, can be difficult. That’s where Spotify’s playlists come in. If you […]
2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]
At the heart of every brand strategy is a firm’s DNA – what makes them different (i.e. their competitive advantage), and how they are positioned in the marketplace. But what if your firm simply doesn’t have any differentiators? This article will explore four options for dealing with this common situation. A. Embrace a new focus […]
Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]
CNBC referred to our current time as “the Golden Age for women entrepreneurs.” The percentage of new female entrepreneurs in the United States is the highest it’s been since 1996, at 40%. This is great news for any women looking to be a business owner and ready to enter the market. Unfortunately, reports show that […]
Are you an entrepreneur and worried about how to increase productivity in a short duration? Today competition has reached sky high and being highly productive is a guarantee to excel in your business. Therefore, it is pertinent to use marketing tools to beat your competitors. Web-based productivity tools provide huge benefits not just to startups […]
Unlike any other time in human history we have unlimited access to technology and information. At the same time, we also have a lot of resources that allow us to be that much more connected, and to exchange information with other like-minded people. What has also changed is our ability to self-publish books thanks to […]
Most people believe that Google AdSense is perhaps the best way to monetize a blog or website as long as they are getting decent traffic. The most effective monetization strategies are those that work for your blog or website even if you generate less than 1000 visitors a day. These include: creation of online courses, […]
Ask your grandparents if they can imagine a successful business with no employees sitting in the office. I bet they say no. The things that used to be a crazy dream a decade ago are now entering our everyday lives. Nowadays more and more companies, both large and small, tend to hire remote workers and […]
Ask many business professionals if they have a plan for bringing a product or service to market, chances are good they’ll reply, “Yes, we’ve spent considerable time developing our business plan, so we’re ready to go to market.” Not so fast. What’s happening here is not uncommon – many businesspeople confuse a business plan with […]
I was recently at a diversity roundtable hosted by Ryerson University’s Faculty of Science where they shared the interesting work of the Australian Human Rights Commission initiative, Male Champions of Change. The coalition of male business leaders works to leverage their influence to increase the number of female business leaders in Australia. This innovative idea struck […]
How to Create Sustainable Change U.S. companies alone spend $8 billion a year on diversity initiatives with lackluster results. Why lackluster? If the ultimate intent is to increase the percentage of women in leadership, then the numbers, moving at glacial speed, tend to speak for themselves. The Gender Intelligence Group recently conducted a detailed study […]
Information is dominating all facets of life today making it imperative for companies to understand and use relative information in their operations. It is a straightforward concept, and you should achieve it for your small or midsize company at a fair budget. However, the internet has created a platform where information is both accessed and […]
If you aren’t consistently getting the results you want–as an individual, as a leader, as a professional–perhaps you’re not as influential as you think you are. I realize that’s a bold statement just a few sentences into a book. After all, I don’t even know you. But what if I’m right? Why not stay with […]
YOUR Passion IS Your Purpose The moral of the story is this: If there’s something you’re really passionate about, you need to express it in your work. This book is an expression of the three items I am most passionate about: dance, psychology and business. When you must make business decisions or personal choices between […]
I love books. I love reading. There’s nothing quite like settling down to a good book. You know, if you have the time to sit down and read. If you do have a few days to catch up on your B2B summer reading list, make sure these are on it. Digital Sense: The Common Sense […]
