By Michael Skladony, GM of Consumer Services at Semcasting The majority of B2B buyers (59%) report that there are more than three stakeholders involved in their purchase process, and a quarter involve seven or more individuals. In a world where we’ve seen massive technological innovation, the decline of legacy behavioral targeting approaches and the rise […]
By Giles Sutherland, VP Business Development, Digital ID, Interac When Canadians access online services, the personal information stored in their accounts both enables more seamless service delivery and becomes an asset forbusinesses that must be safeguarded. Not only is this part and parcel of doing good business, but it is also the expectation among consumers. Canadians are holdingorganizations accountable for the use and storage of data, which means that entities of all sizes have an imperative to […]
The success factor of any company is employee motivation and corporate culture. Whereas motivation is those things that encourage an employee to perform better, culture is in their minds and influences their perception, feelings, and behavior. Employee recognition is one factor that promotes motivation and culture and is objectively reflected in the company’s success. Every […]
Risk management is the process of identifying, measuring, reducing, and controlling risks. It’s a strategy that can help you avoid disaster and handle problems in your business if they do arise. Knowing how to manage risk is essential for your business ventures. It’s not something you want to put off until it’s too late. The […]
B2B brands use Instagram in 33% of cases. Most of them use the platform to increase interest in their brands and products. When it comes to engagement, Instagram is far more successful than other social media networks. In fact, Instagram has one of the highest rates of B2B contact. This rate is far higher than […]
By Gregg Ostrowski, Executive CTO, Cisco AppDynamics Today, OpenTelemetry offers more flexibility for enterprises of all sizes to have greater visibility into performance and availability by providing control of every technical element of their IT environment. This has proven to be a crucial factor for business growth by enabling the collection of data from distributed […]
The global B2B e-commerce market had a value of $6,883 billion in 2021. By 2030, that value is set to reach $33,317 billion. That’s a CAGR of 19.7% between those nine years. This goes to show how rapidly this market is growing, and one of the reasons behind this is that more people are investing […]
This is an excerpt from Carolyn Stern’s new book, The Emotionally Strong Leader, out September 13. It is easy to tell you from my vantage point that EI is good for people and business, but here are some stats to back up my claims: • EI helps companies retain good people. Employees who work for a […]
Owning and operating a B2B business requires a different approach compared to B2C companies. The B2B landscape is vast and has its own set of rules, but it’s also profitable, as 35% of B2B organizations expect online sales to increase in the next year. Growing your business and sales requires a lot of work, and […]
The Covid-19 crisis was a critical turning point for B2B wholesaling. The global B2B wholesale growth accelerated due to the new buying behaviors of customers worldwide and companies have had to rapidly pivot their operations to keep up with the demand. In essence, buyers have started demanding an improved buying experience from companies. As a […]
By Todd Hofley The July 8 services outage was a wake-up call for our industry and its regulators to address the lack of competition in our communications ecosystem. As a telecom provider, we recognize the Rogers outage was every telco’s worst nightmare. We understand how such a disaster can affect businesses deeply. There has been a lot of discussion about how much Canadians need an […]
When you’re running a B2B company, your staff is crucial to productivity, customer satisfaction and ultimate business success. However, a business’ vision and achievement cannot be realized if an employee is improperly or poorly trained. When it comes to remote employees, there could be potential threats of inadequate performance because there is no luxury of […]
The main goal of your small business is to make a profit. But how are you going to make a profit when nobody knows about your business? That’s why you must focus on increasing the visibility of your business. About 59% of consumers like to purchase products from familiar brands. While marketing your business can […]
In many ways, running a B2B business is not very different from running a B2C business. You still need to solve a problem and provide a quality product or service. However, there are ways in which the approach is different or where there is a greater emphasis on a particular aspect. If you are moving […]
Image – CC0 License The ongoing needs of the banking industry have demanded more robust approaches to meeting the needs of customers, clients, and the industry as a whole. L&D (learning and development) has been thrust into the spotlight, as COVID-19 has sped up the need for new strategies, technologies, and products to meet the […]
Latest reports show that the global master data management (MDM) market is expected to reach $27.9 billion by 2025. Looking at the humongous amount of data that is being generated – 1.145 trillion MB per day – the growth of the MDM market is inevitable. Fueled by data-heavy new technologies like Artificial Intelligence (AI), Machine Learning (ML), Internet of […]
According to the Centers of Medicare and Medicaid Services, statistics on healthcare spending reveal that Americans are generating up to $4 trillion dollars in paying for health services each year. Knowing this staggering figure, many marketers focus their efforts on helping healthcare providers and suppliers with the services and products they need to meet patient […]
The Business 2 Business market is booming and slowly becoming a lucrative investment opportunity for business owners and individual stock-pickers alike. The B2B market has grown from $1 trillion dollars in 2012 to $11 trillion dollars today, and the market is poised to generate revenue of roughly $18.57 trillion by the end of 2026. There […]
There are various types of business models that cater to different consumers, such as B2B and B2C businesses. Most people who work in a marketing role will have heard these terms at some stage, but they may not fully understand the difference. People who enter the sales and marketing professions will learn a lot from […]
Any business aims to increase sales and make a profit. To achieve this, you need to pay attention to prospects and how they move in your sales pipeline. Having a system to track all these makes it easier. A business pipeline follows your marketing efforts and forecasts your revenue. A business pipeline shows you key […]
