Quality data is the backbone of a strong B2B marketing campaign. But most people struggle to take in data via boring spreadsheets, charts, and texts. About 65 percent of people are visual learners, which is why data visualizations are such an important part of marketing campaigns. Graphs featuring bright colors, pie charts, timelines, and other […]
In recent days, the number of COVID-19 cases has skyrocketed. As of 3rd April, there are more than one million confirmed cases globally, with the U.S being the most affected country. The coronavirus (COVID-19) pandemic has led to companies across the globe, asking their employees to work from home. While this step is good for […]
By Robert Furtado In a letter sent from Paris in 1979, Thomas Jefferson wrote that “a well-informed electorate is a prerequisite to democracy.” He didn’t get into the details about where the electorate should get its information, though, and today we also need to consider whether people are properly equipped to make use of the […]
By Brian Jackson Now that we’re actually living in the year 2020, it’s interesting to look back on some whimsical predictions of the futuristic meccas we’d be inhabiting that didn’t quite work out. We don’t live in buildings made of steel, as Thomas Edison predicted we would. We don’t have access to flying cars, even […]
There are so many external factors that can influence sales success – the vast number of which an individual rep may not be aware of. Software changes within an organization. Patent awards. New leases. All publicly available information. But how do you find this information? Currently it’s a manual process of extracting data from a […]
By Jim Kelly, Founder of Industolutions Growing a B2B company – and securing new customers – isn’t easy. Some of the biggest B2B marketing challenges include lead generation, lead quality, and new business development. B2B marketing has experienced significant changes recently, due to evolving customer demands, as well as many new options of tactics, tools, […]
There are two ways to handle someone who has great skills but whose department or workload has changed so much they need to be moved: you can put them into the netherworld known as “special projects,” or you can make them chief operating officer. I’m only kind of joking. Even after dealing with enterprise companies […]
Last week Forrester said it was building upon its acquisition of SiriusDecisions by launching a B2B certification program to help marketers gain alignment with sales and more successfully execute programs. With a course list that includes fundamentals and campaign planning, the program is based on SiriusDecisions research and will include personalization via a course advisor, […]
Many marketers might feel challenged or threatened by the notion that the value of marketing is defined by sales. However, it isn’t such a provocative idea. Remember, fewer than 1% of all leads turn into customers. That’s hardly a statistic you want to stand behind. If company leaders set a 100% growth goal for a […]
Not only is the customer completely exhausted from not knowing where to look, they’re absolutely fried trying to figure out whether the people and brands worthy of winning their time are also worthy of winning their budget. With so many options to choose from, distributed through so many new methods of delivery, supporting so many […]
The year 1776 was a momentous one in world events, not just for the declaration that begins, “In Congress, July 4,” but also for the publication of Adam Smith’s opus An Inquiry into the Nature and Causes of the Wealth of Nations. Smith’s book, a corner- stone of classical liberalism, laid the foundation for the […]
If you’ve reached something of a cruising altitude with your ABM strategy, it’s certainly cause for feeling gratified. Implementing ABM effectively and growing it is no small accomplishment. After all that hard work, it’s time perhaps to ease up on the throttle, but it’s also time to stay vigilant about your ABM effort. It’s a […]
If we could offer only one piece of advice to managers and coaches who want to improve the way they provide feedback to their team members, it would be to ask more questions. This can be a lot harder than it sounds. Like most managers or coaches, you were likely promoted to your current role, […]
Today, enterprise organizations are attempting to use managerial mechanisms from previous ages to direct software delivery in this one. IT and software delivery costs have been growing for decades, yet our organizations do not have adequate visibility or understanding of what is now one of the largest costs of doing business. Meanwhile, the tech giants […]
After spending six weeks traveling through Southeast Asia with my family in 2017, I came home to more than 2,000 emails! We are inundated with information: blog posts, videos, social media, advertisements, podcasts, infographics, photos, bill- boards, videos, direct mail and more. The growing embrace of storytelling is an attempt to make sense of the […]
Why would you want to enter the high-technology world when all you have ever known is low-technology (or no technology) rust-belt products? Because the high-technology world is where all the money is. The manufacturing space is becoming increasingly sophisticated, and if you are not on that bus, you will be left behind. Sophisticated high-technology manufacturers […]
If you are wondering how to take on the challenges of a shifting global economy, investing in creative industries entrepreneurs tackles economic, civic, and social challenges and is found in every community in every corner of the globe. From Boston to Bangladesh, creative entrepreneurs are building companies at the cutting edge of digital fabrication, augmented […]
In StrategyMan vs. The Anti-Strategy Squad, the main characters – StrategyMan, Purposeidon, Innovatara, and our trusty researcher Rich – come to the aid of TechnoBody, an innovative tech company about to launch a new, wearable technology product. TechnoBody has been targeted by members of the Anti-Strategy Squad, who want to kill the company’s strategic plan by […]
When we ask salespeople what marketing can do to enable sales, 10 out of 10 salespeople will say, “more high-quality marketing leads (MQLs).” Although lead generation may be the only element that the sales teams care about, marketing can do so much more than just generate leads. In my book, Effective Sales Enablement, I discuss […]
When we think we are using our mind to actively form or connect an idea. But there is more to the word think. Thinking is also an approach, a possibility, a deliberation, an opinion, or an attitude. It can even be a belief or a conclusion. Let’s first contemplate the act of thinking. Thinking can happen in parallel. […]
