The Flow Framework From Project To Product Mik Kersten

How the Flow Framework eases the B2B journey from project to product

Today, enterprise organizations are attempting to use managerial mechanisms from previous ages to direct software delivery in this one. IT and software delivery costs have been growing for decades, yet our organizations do not have adequate visibility or understanding of what is now one of the largest costs of doing business. Meanwhile, the tech giants […]

Marketing Spark Mark Evans

Why the power of storytelling can lead to a marketing spark in B2B firms

After spending six weeks traveling through Southeast Asia with my family in 2017, I came home to more than 2,000 emails! We are inundated with information: blog posts, videos, social media, advertisements, podcasts, infographics, photos, bill- boards, videos, direct mail and more. The growing embrace of storytelling is an attempt to make sense of the […]

rust belt manufacturing

The transform-ignite-disrupt approach even ‘rust belt’ manufacturers can apply

Why would you want to enter the high-technology world when all you have ever known is low-technology (or no technology) rust-belt products? Because the high-technology world is where all the money is. The manufacturing space is becoming increasingly sophisticated, and if you are not on that bus, you will be left behind. Sophisticated high-technology manufacturers […]

creative entrepreneurs

3 Tips to unleash the creative entrepreneurs in your community

If you are wondering how to take on the challenges of a shifting global economy, investing in creative industries entrepreneurs tackles economic, civic, and social challenges and is found in every community in every corner of the globe. From Boston to Bangladesh, creative entrepreneurs are building companies at the cutting edge of digital fabrication, augmented […]

StrategyMan

A graphic novel for business pros illustrates the traps that can threaten an effective strategy

In StrategyMan vs. The Anti-Strategy Squad, the main characters – StrategyMan, Purposeidon, Innovatara, and our trusty researcher Rich – come to the aid of TechnoBody, an innovative tech company about to launch a new, wearable technology product. TechnoBody has been targeted by members of the Anti-Strategy Squad, who want to kill the company’s strategic plan by […]

Open To Think excerpt b2b

The open mind B2B leaders need to self-evaluate their thinking processes

When we think we are using our mind to actively form or connect an idea. But there is more to the word think. Thinking is also an approach, a possibility, a deliberation, an opinion, or an attitude. It can even be a belief or a conclusion.  Let’s first contemplate the act of thinking. Thinking can happen in parallel. […]

Winning bids and RFPs

7 Employee behaviors companies need if they want to win more bids and RFPs

Winning is a mindset. As the leader of a company focused on nothing else but winning bids and RFP competitions, it amazes me how much effort teams put into expressing dissatisfaction about the process, the expectations or the ‘stupidity’ of the buyers. We only have so much energy, creativity and prefrontal cortex processing time available […]

C-suite sale

The C-Suite sale: Keys to determining the relevant executive for a sales opportunity

Competitive salespeople don’t waste people’s time, least of all their own. They identify the relevant executive for each sales opportunity, and they take time to understand the dynamics of their customer’s organization to uncover where influence, power, and control over a particular project reside. “It doesn’t have to be the CEO of a corporation,” said […]

Blockchain and the Internet of Things

Blockchain and the Internet of Things: Evolution or Revolution?

Even if blockchain technology still must overcome some challenges there is a clear change in attitudes and initiatives regarding the technology behind cryptocurrencies. Moreover, the use cases and spending patterns become clearer and show how blockchain is not just converging with the Internet of Things (IoT) but also with the foundations of a digital economy […]

gender intelligence

Results at the Top: Using Gender Intelligence to Create Breakthrough Growth

How to Create Sustainable Change U.S. companies alone spend $8 billion a year on diversity initiatives with lackluster results. Why lackluster? If the ultimate intent is to increase the percentage of women in leadership, then the numbers, moving at glacial speed, tend to speak for themselves. The Gender Intelligence Group recently conducted a detailed study […]