How to Target Influencers in the B2B Buyer Journey

Beyond Decision-Makers: Why and How to Target Influencers in the B2B Buyer Journey

By Michael Skladony, GM of Consumer Services at Semcasting  The majority of B2B buyers (59%) report that there are more than three stakeholders involved in their purchase process, and a quarter involve seven or more individuals. In a world where we’ve seen massive technological innovation, the decline of legacy behavioral targeting approaches and the rise […]

Majority of Canadians believe organizations are accountable for protecting their personal information online

​​ By Giles Sutherland, VP Business Development, Digital ID, Interac When Canadians access online services, the personal information stored in their accounts both enables more seamless service delivery and becomes an asset forbusinesses that must be safeguarded. Not only is this part and parcel of doing good business, but it is also the expectation among consumers. Canadians are holdingorganizations accountable for the use and storage of data, which means that entities of all sizes have an imperative to […]

7 Employee Recognition Ideas To Boost Morale And Company Culture

The success factor of any company is employee motivation and corporate culture. Whereas motivation is those things that encourage an employee to perform better, culture is in their minds and influences their perception, feelings, and behavior. Employee recognition is one factor that promotes motivation and culture and is objectively reflected in the company’s success.  Every […]

OpenTelemetry and its positive impact on IT departments

By Gregg Ostrowski, Executive CTO, Cisco AppDynamics Today, OpenTelemetry offers more flexibility for enterprises of all sizes to have greater visibility into performance and availability by providing control of every technical element of their IT environment. This has proven to be a crucial factor for business growth by enabling the collection of data from distributed […]

Network diversity requires access: Canadian businesses deserve their choice of telecom provider

By Todd Hofley The July 8 services outage was a wake-up call for our industry and its regulators to address the lack of competition in our communications ecosystem. As a telecom provider, we recognize the Rogers outage was every telco’s worst nightmare. We understand how such a disaster can affect businesses deeply. There has been a lot of discussion about how much Canadians need an […]

Onboard New Remote Employees

Tips to Seamlessly Onboard New Remote Employees for Your B2B Company

When you’re running a B2B company, your staff is crucial to productivity, customer satisfaction and ultimate business success.  However, a business’ vision and achievement cannot be realized if an employee is improperly or poorly trained.  When it comes to remote employees, there could be potential threats of inadequate performance because there is no luxury of […]

How To Evaluate Whether an MDM Strategy Makes Sense to Your Business

Latest reports show that the global master data management (MDM) market is expected to reach $27.9 billion by 2025. Looking at the humongous amount of data that is being generated – 1.145 trillion MB per day – the growth of the MDM market is inevitable. Fueled by data-heavy new technologies like Artificial Intelligence (AI), Machine Learning (ML), Internet of […]

How to Boost Your B2B Marketing in the Healthcare Industry

How to Boost Your B2B Marketing in the Healthcare Industry

According to the Centers of Medicare and Medicaid Services, statistics on healthcare spending reveal that Americans are generating up to $4 trillion dollars in paying for health services each year.  Knowing this staggering figure, many marketers focus their efforts on helping healthcare providers and suppliers with the services and products they need to meet patient […]