Our Fameoid review will help you to decide if their Instagram packages are right for your Instagram growth. Instagram remains one of the top social media platforms that brands and businesses leverage for a stronger online presence. Companies like Fameoid claim to be able to strengthen your Instagram presence and bring you a larger audience […]
Have you recently started a business and are unsure how you should market it? Have you considered creating online advertisements? Online ads are very popular these days, with many businesses working to create fantastic ads that capture their audiences’ attention on phones, computers or smart devices. They’re also widely used due to their ability to […]
Over 500 million people use LinkedIn worldwide. Therefore, B2B and B2C businesses can market on LinkedIn, increasing traffic to their sites and maximizing their leads. Because most businesses are not using LinkedIn ads in their marketing, this article breaks down the benefits of LinkedIn ads and discusses four tips for using them effectively. Why Should You Use […]
1 Facebook Ads Facebook ads can be a great way to target and reach an audience for your business. You set the demographic you’d like to reach, what they might want or need from your product, as well as how much money it would cost them each month – all within Facebook’s ad platform! People […]
With organic search traffic becoming increasingly difficult to count on due, in part, to the rise of zero-click search results, paid search ads are currently the best way that businesses can expect to receive targeted search traffic from Google. But creating an effective B2B pay-per-click campaign on Google can be challenging due to several factors […]
Facebook and LinkedIn may continue to reign as the top social channels for B2B firms, but a majority of 65 per cent are now also making use of photo-sharing service Instagram, according to a study released late last week. The 2019 Social Media Marketing Industry Report, published by the Social Media Examiner, is based on […]
It may be the world’s de facto social network for B2B professionals, but LinkedIn’s content marketing lead says the company has had to overcome all the same challenges as its customers in creating the right approach to storytelling and engaging an audience. Speaking at Content Marketing World 2018 in Cleveland, Megan Golden said the company […]
McAfee has unveiled its first B2B ad campaign in more than 15 years, including a TV commercial and other assets that aim to shift its perception as an antivirus software provider to a firm that protects business professionals’ information from their devices to wherever it might reside in the cloud. The 30-second spot shows people […]
Esther Willinger founded, and is director of Eden Advertising & Interactive, a progressive marketing agency, that includes a team of designers, web developers, programmers, writers, search engine analysts and marketing strategists. Since 1998, Eden has combined creative, technical and online marketing expertise to meet clients’ growth objectives. Esther’s talent lies in helping businesses achieve their desired […]
Whether you’re a business owner or a professional, making sure that your images on social media appear properly is important to making a strong impression with your prospects and customers. But with so many social media channels and ongoing changes to their layout it can be difficult to keep up with all the different image […]
Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]
According to the recent The CMO Survey, social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share only reached 5.6 percent in 2009. But most shocking is that only 3.4 percent of marketing leaders say that social media contributes very highly to firm performance, with 40 percent of survey respondents reporting […]
If there’s any B2B ad attracting major attention this week, it’s Adobe’s “The Gambler” running before the big game takes over TVs across the world on Sunday night. The one-minute spot, which began airing on late-night TV this week, features Adobe showing how advertising in the Super Bowl can be a risky bet for CMOs. The TV […]
Paid media can generate two things: awareness and action (in this case, permission). Here’s an overview of when to focus paid on permission and when to focus on awareness. 1. There are a couple of fundamental rules marketers often forget to take into consideration in their communications: For a significant percentage of your audience (as […]
2016 could be the year we see a major increase in M&A activity within the advertising space, according to new data from mergers and acquisitions firm AdMedia Partners. More than half of the survey respondents (54 percent) said they would explore a sale of their company next year. Last year’s survey saw 40 percent of respondents saying […]
Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]
Digital advertising revenues in the United States hit an astounding $27.5 billion in the first half of this year, according to a new report from a global non-profit organization that oversees the entire digital advertising industry. According to the Interactive Advertising Bureau’s (IAB) Internet Advertising Revenue Report, released on Wednesday, Internet ad revenues are up 19 […]
Carousel ads are 10 times more effective at getting people to click through compared to static sponsored posts on Facebook, according to a new report cited by Digiday. B2Bnn previously reported on new carousel ads introduced to Instagram and later Facebook, allowing advertisers to publish ads letting users scroll through multiple photos. According to data compiled […]
Google announced in a blog post the unveiling of an online advertising product called Customer Match, that allows marketers to target ads to specific customers using their email addresses whenever they use Google search, YouTube or Gmail. According to Sridhar Ramaswamy, Google’s Senior Vice President of Ads and Commerce, the new ad tool will help marketers […]
Facebook’s ad-performance-tracking tool Conversion Lift now has a new set of features. A new feature allows advertisers to compare multiple ads and see which performs best. Facebook announced the new add-ons in a blog post, as reported byTechCrunch. Previously, the Conversion Lift tool — launched in January — allowed advertisers to see if their ads […]
