gail bergman

Inside the Mind Of… Gail Bergman

Gail Bergman, head of Toronto-based public relations firm Gail Bergman PR, has helped hundreds of organizations raise brand awareness, increase sales, and connect with customers, stakeholders and employees for more than two decades. Since launching the firm in 1994, Bergman and her team have developed and managed public relations campaigns for large and small companies […]

employee advocates

Survey: Only 27% Act as Employee Advocates on Social Media

Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]

Top Five Considerations for B2B Research Success

There’s a gap between communicators, marketers and sales teams within business-to-business companies. We all want to help our organizations grow and do great work. But sometimes different priorities and approaches mean sales, communications and marketing teams often don’t speak the same language. In my experience, these teams usually disagree on these types of questions: Which […]