Communications secrets chief digital offers can use to exceed expectations now

As a Chief Digital Officer (CDO), you focus on new technologies to help your B2B thrive. This includes social media, mobile applications, virtual opportunities, and more. But, before you move forward to reach your next goal, stop and talk to your communications’ team members. They may have some valuable insights to share that can take […]

SAP Ariba Fieldglass

SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context

SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]

Hotwire crisis communications B2B

Hotwire research shows B2B firms could pay dearly for bungling ‘high stakes’ issues

A B2B firm involved in a sexual harassment scandal, a data security breach or other “high stakes” issue is at risk of losing eight out of 10 customers, according to a survey conducted by Hotwire Communications. In its report, High-Stakes Leadership In A Post-B2B World, the New York-based firm makes a statistical connection between the […]

B2B CIOs and PR

5 Key questions for CIOs to ask communications team members

You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. Therefore, you probably don’t deal with the “creative, right-brain-oriented” communications people at your organization very often. Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people […]

chief revenue officer public relations

5 Questions chief revenue officers should ask to determine the value of PR

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. After all, a publicist can spend hours researching and pitching […]

The top 10 things a B2B CMO needs to know to improve their PR firm’s results

If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, you can sit back and focus on your core responsibilities. Congratulations! You’ve made a great choice! But, before you hand […]

B2B marketing jargon

‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility

It may be pervasive among among industry analysts, keynote speakers and best-selling business book authors, but 32 per cent B2B marketers say the use of jargon like “disruption” could make them question or doubt a vendor. The survey of approximately 1,000 U.S. B2B marketers, which was conducted by Propeller Insights for San Francisco-based tech PR […]

disruptive PR

Disrupt the system and do your own B2B PR

Promoting your B2B via television, radio, print, and online is essential to your business reputation and growth. After all, when potential customers read about your B2B in their favorite media venues, you receive third-party credibility you can’t obtain any other way. However, the days of simply posting a general press release and getting media attention […]

PR growth B2B

A PR approach that contributes directly to company growth

If you want to grow your B2B firm, you probably struggle with financial limitations. Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. How? (Que the angelic music…) Start public relations (PR) activities. How to Generate Fast Growth with PR Public relations is […]

Public Relations PR

Stand out from the B2B competition with more powerful public relations and media buzz

Several years ago, you could make a phone call to one person at an organization, make your pitch and finalize a sale. Today, this happens less because buying committees consist of numerous people at various levels in an organization. For example, you may have an intern conducting online research for the latest products and services, […]

Pilot PMR

Pilot PMR builds ‘Stack’ to automate and beautify earned media reporting

The challenge of quantifying and communicating the results of earned media campaigns has led strategy and design agency Pilot PMR to create its own reporting software tool. A 13-year-old firm based in Toronto, Pilot PMR has given the product its own brand, Stack, and offered a detailed look at the process of developing it from […]

gail bergman

Inside the Mind Of… Gail Bergman

Gail Bergman, head of Toronto-based public relations firm Gail Bergman PR, has helped hundreds of organizations raise brand awareness, increase sales, and connect with customers, stakeholders and employees for more than two decades. Since launching the firm in 1994, Bergman and her team have developed and managed public relations campaigns for large and small companies […]

employee advocates

Survey: Only 27% Act as Employee Advocates on Social Media

Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]