There are countless advantages to implementing strategic communications within an organization. Strategic communication can help increase the overall productivity, output, and work quality of employees in the workplace. It also helps establish a strong presence in the industry, promoting trust between the organization and its customers. These are all very important factors that contribute […]
Category: Publicity and PR
Here’s How To Make Your B2B Biz Bigger On The Outside
Appearances matter more than you think in the world of business. It’s fair to say that clients will make snap decisions on businesses that they might be interested in based on how the company looks rather than what it can offer. So, let’s explore how to make your business seem a little larger and more […]
Sponsored: CMO Summit is coming to Sydney 3/29-31!
The CMO Summit is coming to Sydney! Join us for an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers. Sessions: CAPTURING ATTENTION Developing capitative content that […]
Public Relations is for Everyone!
No money? No problem. PR can help your B2B succeed! With huge agency retainers, press-release distribution costs, printing fees, and more, you may think public relations is only for big businesses with big budgets. Well, if you haven’t thought about using public relations (PR) for your B2B, think again. Public relations is simply a way […]
Press coverage: Your B2B sales team’s secret weapon
Over the past five years, CSO Insights says the percentage of salespeople making quota has dropped from 63% to 53%. In today’s Third Industrial Revolution, nearly every industry is becoming increasingly competitive, entirely new categories are being created to solve emerging problems, and the marketplace is getting more cluttered with promotional materials. Simply put, the […]
COOs – Are you missing the communications factor for success?
As the Chief Operating Officer, your top priority is to ensure that all operations run smoothly for the best results, and a key part of this falls under the area of communications. After all, if processes, guidelines, rules, deadlines, etc. are not communicated correctly, your B2B can waste thousands of dollars in resources and lose […]
CCO group Page studies the evolution of ‘commtech’ and the quest to shape corporate culture
After undertaking the deepest and most global research into the perspectives and actions of the world’s leading chief communications officers, an association known as Page is preparing to build upon its findings with a microsite, case studies and courses to learn how to act on them. Originally known as the Arthur W. Page Society, New […]
Chief communications officers vs. ‘the dinosaurs’
This article originally appeared in our newsletter, the B2B Briefing, which comes out every two weeks and focuses on a specific monthly theme. Sign up to get more of this kind of content before anyone else. A lot of PR people I know tend to have impeccable manners and can deal diplomatically with the most […]
Why traditional public relations still reigns supreme
Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools for Chief Communications Officers (CCOs) is constantly growing. It can be overwhelming to ensure you are taking advantage of all the possibilities available to bolster a positive image for your company. But, before you start using a particular medium just because it’s […]
How Chief People Officers can use PR for B2B success
As the head of human resources (or Chief People Officer) for a B2B company, did you know that there are key public relations, or PR, activities you can use to hire top talent, avoid crises and help business growth overall? Use PR as Your Secret Advantage in HR Public relations’ activities are not just for […]
CFOs, Before You Turn Down That PR Proposal…
Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. However, PR can provide many benefits that can actually catapult sales and […]
Pressboard Boost gives brands a way to amplify the social reach of earned media coverage
Pressboard is building upon its work in developing a platform to help brands improve their paid media efforts with Pressboard Boost, a product that will amplify the social reach of its clients’ earned media coverage. The Vancouver-based firm officially launched the beta version of Pressboard Boost on Wednesday. When a B2B brand is profiled or […]
How CTOs can use PR to start finding the quality job candidates they need
There’s a lot of hype going on right now about the tech talent shortage. Some say it is blown out of proportion and that it’s easy to find new hires. Well, if you’re a CTO currently trying to fill your open positions with top talent, you may feel differently. It can be challenging to find […]
Communications secrets chief digital offers can use to exceed expectations now
As a Chief Digital Officer (CDO), you focus on new technologies to help your B2B thrive. This includes social media, mobile applications, virtual opportunities, and more. But, before you move forward to reach your next goal, stop and talk to your communications’ team members. They may have some valuable insights to share that can take […]
How comms pros can help B2B CEOs thrive
The CEO, CMO, CFO, and other executives in B2B firms always have a lot going on, and you only see a small portion of what they have to deal with on a daily basis. Behind closed doors, they handle stressful investor issues, legal hassles, employee situations, and much more that they keep private. This can […]
SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context
SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]
Hotwire research shows B2B firms could pay dearly for bungling ‘high stakes’ issues
A B2B firm involved in a sexual harassment scandal, a data security breach or other “high stakes” issue is at risk of losing eight out of 10 customers, according to a survey conducted by Hotwire Communications. In its report, High-Stakes Leadership In A Post-B2B World, the New York-based firm makes a statistical connection between the […]
5 Key questions for CIOs to ask communications team members
You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. Therefore, you probably don’t deal with the “creative, right-brain-oriented” communications people at your organization very often. Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people […]
3 Reasons CPOs should include their PR team at the product inception stage
As a Chief Product Officer for a B2B, promotion may not be top-of-mind when you are in the conception and development stage. But, this is a good time to talk to your public relations (PR) team members. Sure, they will take your product and promote it once it’s ready to launch, but it’s important to […]
5 Questions chief revenue officers should ask to determine the value of PR
As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. After all, a publicist can spend hours researching and pitching […]