The B2B Sales Metrics That Still Matter Now

David Fletcher, SVP, ClearSale B2B sales have undergone a major transformation since early 2020, following the B2C pivot to more digital engagement and purchases. Now, industry analysts are advocating a digital-first approach for B2B selling, with Gartner predicting that “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” […]

Seismic: Fall 2020 Release Extends Content Analytics Capabilities

Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, […]

Keys to Sales Success: Tips to Take Your Content to the Next Level

In recent years, content campaigns have emerged as essential components of marketing strategies that support B2B sales. Indeed, CMI and MarketingProf’s North American benchmark report for 2019 cited content creation as a growing concern for marketers, with a full 56% of surveyed marketing professionals reporting major content creation budget hikes over the last year. Similarly, […]

B2B sales 2020 Sage

The top B2B Marketing objectives for 2020 are sales objectives


Each fall, B2B marketers assess the performance of their prior year’s marketing program and plan for the year ahead. They look at past performance metrics, business goals, competitor initiatives, industry trends, and areas of improvement. The 2020 B2B Marketing Mix Report, published annually by Sagefrog Marketing Group, surveys B2B marketing professionals to uncover the top […]

TrustRadius 2010 B2B Buyer Disconnect

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

The majority of B2B buying committees are now made up of Millennials, and 49 per cent of buyers never actually talk to a vendor’s sales rep, according to a research report from TrustRadius released this week. In its 2020 version of its B2B Buyer Disconnect study, which is based on a survey of more than […]

InsideSales.com Xant rebrand

InsideSales rebrands as Xant to demonstrate focus on transformative AI

InsideSales.com on Monday announced it was changing its name to Xant as part of a marketing campaign that will include a webinar this Thursday to discuss what it calls ‘the new face of sales engagement.” Based in Utah, InsideSales is best known for offering cloud-based tools that assist with sales, marketing and account management. The […]

LeadMD sales and marketing alignment

LeadMD develops Sales and Marketing Alignment Index based on first-party research

Performance marketing consultancy LeadMD is using data it collected as part of a survey conducted in partnership with Drift to create what it calls a Sales and Marketing Alignment Index that will benchmark how well B2B teams are working together and offer ideas for improvement. The report, which was released on Monday, is based on […]