When it comes to attracting new customers and maintaining old ones, your customers’ perceptions count more than anything else. Packaging is one of the first things that customers notice about your business. It can either create a positive first impression or a negative one. And without advertising, customers won’t even have a chance to see […]
When the topic of setting goals comes up in a corporate setting, often there are a lot of eye rolls. But in reality, goals are huge for achieving success. Goal achievement is the art of creation. Goal achievement is the process of utilizing universal laws to create and gives you the opportunity to grow in […]
David Fletcher, SVP, ClearSale B2B sales have undergone a major transformation since early 2020, following the B2C pivot to more digital engagement and purchases. Now, industry analysts are advocating a digital-first approach for B2B selling, with Gartner predicting that “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” […]
The modern business world is seemingly more competitive than ever before. Thanks to the power of the internet and social media, people can start a new company, put up a website on WordPress or Blogger, and gain access to millions of potential customers worldwide. However, every business owner would agree to the fact that generating […]
Lead generation is one of the most effective ways to get new customers. However, it can be quite challenging: It includes searching for potential leads, creating content that will speak to prospects, and gathering a team of professionals who encourage prospects to speak with you. This last part is called prospecting, and it’s considered one […]
More and more B2B companies are realizing how Salesforce can help to level up their businesses. The American cloud-based software company provides one of the best and most widely used customer relationship management software solutions on the planet. Salesforce also provides a complementary suite of business applications that are focused on things like marketing […]
Sales enablement is no longer a preserve of large enterprises but a competitive differentiator in the face of stiff competition. Every sales leader must help their sales reps to leverage data assets to achieve their quota. This includes investing in the right sales enablement technology that will help your teams to gather, sort and […]
Keeping leads coming in is essential for many businesses. You need to have interested people approaching to enquire about your services or products, and you need people to leave their contact details so you can continue to lead them through the buyer’s journey. Making sure you’re always able to collect leads and follow up on […]
The pandemic that the world has been dealing with for the past year has brought some businesses to their knees. Other businesses have thrived in the light of the move to the online world. COVID-19 has made the unemployment rates rise, and business leaders everywhere are waiting with bated breath to see how the pandemic […]
In a recent interview with Finbold, NEO Finance founder and Chairman of the board, Mr. Evaldas Remeikis, talked about P2P platforms and traditional banks’ relationship. He noted that the P2P industry has grown to offer competitive products to customers just like traditional banks. NEO Finance is a Lithuanian based Peer to Peer lending company. With […]
Like a scene from Mad Men, the traditional selling model’s goal was to land ‘The Big One’, reaping one-time bookings while gearing up to land the next big account. Enter the XaaS business model, replacing legacy selling with revenue continuity driven by the need to prove ongoing customer value. Sales, Marketing and Service must […]
Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, […]
In recent years, content campaigns have emerged as essential components of marketing strategies that support B2B sales. Indeed, CMI and MarketingProf’s North American benchmark report for 2019 cited content creation as a growing concern for marketers, with a full 56% of surveyed marketing professionals reporting major content creation budget hikes over the last year. Similarly, […]
Each fall, B2B marketers assess the performance of their prior year’s marketing program and plan for the year ahead. They look at past performance metrics, business goals, competitor initiatives, industry trends, and areas of improvement. The 2020 B2B Marketing Mix Report, published annually by Sagefrog Marketing Group, surveys B2B marketing professionals to uncover the top […]
The majority of B2B buying committees are now made up of Millennials, and 49 per cent of buyers never actually talk to a vendor’s sales rep, according to a research report from TrustRadius released this week. In its 2020 version of its B2B Buyer Disconnect study, which is based on a survey of more than […]
You might expect a company that specializes in business contact details to be pretty good at reaching prospective customers, but ZoomInfo’s chief revenue officer says it has managed to reach a new personal best as a company by booking more than 600 demos of its software in a single day. The company, which is headquartered […]
InsideSales.com on Monday announced it was changing its name to Xant as part of a marketing campaign that will include a webinar this Thursday to discuss what it calls ‘the new face of sales engagement.” Based in Utah, InsideSales is best known for offering cloud-based tools that assist with sales, marketing and account management. The […]
Performance marketing consultancy LeadMD is using data it collected as part of a survey conducted in partnership with Drift to create what it calls a Sales and Marketing Alignment Index that will benchmark how well B2B teams are working together and offer ideas for improvement. The report, which was released on Monday, is based on […]
For 2020, most companies have their eye on sales. After all, this is the time that businesses and salespeople alike evaluate the past year and look ahead to the next, anticipating industry changes, determining where they can improve, and understanding how they need to evolve to continue meeting the needs of customers. While none of […]
Seventy-two per cent of managers believe their Gen Z employees are more tech-savvy than they are, which may explain why the vast majority of them are weighing on the kind of buying decisions that preoccupy those in B2B sales and marketing, a recent study from Nintex suggests. In its report, The Gen Z Effect On […]
