Business-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement. Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically higher, which makes it even more difficult to convince prospects that your solution is the […]
B2B brands use Instagram in 33% of cases. Most of them use the platform to increase interest in their brands and products. When it comes to engagement, Instagram is far more successful than other social media networks. In fact, Instagram has one of the highest rates of B2B contact. This rate is far higher than […]
Getting people to believe that your product or service can address a problem they are having is one of the hardest tasks for a business to do in order to stay in operation. The next challenge is to turn them into a sale once you have completed prospecting and cold calling. You must comprehend both […]
There is nothing harder for a business than trying to stay competitive and successful in today’s fast moving sales market. Whether you are selling a service or you are selling a product that you have created with a vision in mind, the difficulties are both the same. You have to close your sales fast, you […]
Sales enablement is the training, tools, and resources that help sales teams retain customers and increase revenue. It’s vital to your company’s overall strategy to succeed in the marketplace. The right approach can help your team win more deals, retain existing customers and reduce churn rates. In this article, we’ll discuss five key components of […]
There are a huge number of reasons why you may not be generating sales as well as you could be. At the end of the day, it is helpful to know where the issue lies so you can figure out if your business is stuck in a rut, or if you are missing out more […]
In an ideal world, sales teams should operate like well-oiled machines, seamlessly passing clients between them and approaching sales with a similar mindset to always ensure the best results. These are business basics, but what happens if a weak cog is given a chance to break through into those operations? Obviously, this is something that […]
When it comes to attracting new customers and maintaining old ones, your customers’ perceptions count more than anything else. Packaging is one of the first things that customers notice about your business. It can either create a positive first impression or a negative one. And without advertising, customers won’t even have a chance to see […]
When the topic of setting goals comes up in a corporate setting, often there are a lot of eye rolls. But in reality, goals are huge for achieving success. Goal achievement is the art of creation. Goal achievement is the process of utilizing universal laws to create and gives you the opportunity to grow in […]
David Fletcher, SVP, ClearSale B2B sales have undergone a major transformation since early 2020, following the B2C pivot to more digital engagement and purchases. Now, industry analysts are advocating a digital-first approach for B2B selling, with Gartner predicting that “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” […]
The modern business world is seemingly more competitive than ever before. Thanks to the power of the internet and social media, people can start a new company, put up a website on WordPress or Blogger, and gain access to millions of potential customers worldwide. However, every business owner would agree to the fact that generating […]
Lead generation is one of the most effective ways to get new customers. However, it can be quite challenging: It includes searching for potential leads, creating content that will speak to prospects, and gathering a team of professionals who encourage prospects to speak with you. This last part is called prospecting, and it’s considered one […]
Sales enablement is no longer a preserve of large enterprises but a competitive differentiator in the face of stiff competition. Every sales leader must help their sales reps to leverage data assets to achieve their quota. This includes investing in the right sales enablement technology that will help your teams to gather, sort and […]
Keeping leads coming in is essential for many businesses. You need to have interested people approaching to enquire about your services or products, and you need people to leave their contact details so you can continue to lead them through the buyer’s journey. Making sure you’re always able to collect leads and follow up on […]
The pandemic that the world has been dealing with for the past year has brought some businesses to their knees. Other businesses have thrived in the light of the move to the online world. COVID-19 has made the unemployment rates rise, and business leaders everywhere are waiting with bated breath to see how the pandemic […]
In a recent interview with Finbold, NEO Finance founder and Chairman of the board, Mr. Evaldas Remeikis, talked about P2P platforms and traditional banks’ relationship. He noted that the P2P industry has grown to offer competitive products to customers just like traditional banks. NEO Finance is a Lithuanian based Peer to Peer lending company. With […]
Like a scene from Mad Men, the traditional selling model’s goal was to land ‘The Big One’, reaping one-time bookings while gearing up to land the next big account. Enter the XaaS business model, replacing legacy selling with revenue continuity driven by the need to prove ongoing customer value. Sales, Marketing and Service must […]
Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, […]
In recent years, content campaigns have emerged as essential components of marketing strategies that support B2B sales. Indeed, CMI and MarketingProf’s North American benchmark report for 2019 cited content creation as a growing concern for marketers, with a full 56% of surveyed marketing professionals reporting major content creation budget hikes over the last year. Similarly, […]
Each fall, B2B marketers assess the performance of their prior year’s marketing program and plan for the year ahead. They look at past performance metrics, business goals, competitor initiatives, industry trends, and areas of improvement. The 2020 B2B Marketing Mix Report, published annually by Sagefrog Marketing Group, surveys B2B marketing professionals to uncover the top […]
