As B2B sales reps go through their annual performance reviews with managers, a startup called CommercialTribe has created a software-as-a-service tool that will grade them across 24 behaviors based on an analysis of more than 40,000 recorded sales interactions. Based in Denver, CommercialTribe formally launched CT Coach earlier this week, boasting HubSpot as an early […]
Promoting your B2B via television, radio, print, and online is essential to your business reputation and growth. After all, when potential customers read about your B2B in their favorite media venues, you receive third-party credibility you can’t obtain any other way. However, the days of simply posting a general press release and getting media attention […]
This week’s SiriusDecisions acquisition for $245 million by fellow research and adivsory firm Forrester will mean many more line-of-business executives learn about “the Sirius Way,” according to its CMO. Cambridge, Mass.-based Forrester announced its SiriusDecisions acquisition on Tuesday, citing opportunities to expand further into vertical markets such as finance and utilities, as well as geographies […]
PathFactory’s CEO is betting the future of growth in B2B will come from adding more value through post-sale data and taking a more granular approach to customer advocacy programs. The Toronto-based company, which rebranded from its original LookBookHQ moniker earlier this year, recently landed on the Deloitte Canada Fast 50, a list of companies the […]
As temperatures turn colder and employees start to come down with seasonal illnesses, virtual healthcare providers such as Wello are hoping to facilitate connections between companies, their team members and an army of registered nurses to help them. Although it formally launched back in September, Wello is owned by INLIV, a provider of more traditional […]
Showpad on Wednesday will announce an acquisition that will bring artificial intelligence-based voice recording and transcription analysis to its customer base of sales professionals as a way of boosting their productivity and effectiveness. The Chicago-based firm, whose software offers a range of sales enablement capabilities to B2B firms, said it has purchased Voicefox, a two-year […]
If you want to grow your B2B firm, you probably struggle with financial limitations. Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. How? (Que the angelic music…) Start public relations (PR) activities. How to Generate Fast Growth with PR Public relations is […]
The digitization of purchase processes in the enterprise are creating a greater need for supplier management applications that work better together than allow chief procurement officers to get a “seat at the table” among senior decision-makers, according to a gathering of CPOs in Toronto on Thursday. Former procurement leaders from Google, GE and other large […]
The road from uncertainty to opportunity could be a pretty daunting journey for a lot of companies, so in KPMG’s latest TV commercial, Joie Chen is making sure her guests have the kind of meal that will sustain them along the way. In ‘Food For Thought,” the consulting giant has the broadcast journalist convene a […]
HR services firm Morneau Shepell is trying to tackle some of the biggest challenges affecting the mental health of business professionals by improving the artificial intelligence capabilities of a chatbot it introduced earlier this year. Speaking at the IBM Innovate conference in Toronto on Thursday, Morneau Shepell CIO Michael Lin said the chatbot, dubbed Ava, […]
Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]
Recruiting is hard. Recruiting great leaders is even harder. Managers are arguably one of, if not the most integral function within an enterprise, and therefore investing the time and resources into finding the right talent is essential. According to a Deloitte survey, 81 percent of respondents named talent acquisition the most important challenge last year. […]
Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]
His nickname on the golf course may be “Lefty,” but in a TV commercial for cloud-based financial and HR application provider Workday, Phil Mickelson has been cast as a busy CEO’s right-hand man. ‘Business Caddie’ also includes Andy Buckley, known for his work on The Office and Jurassic World, in which the leader of a […]
If you aren’t including public relations activities in your overall, B2B sales, marketing and business goals, you will have a difficult time seeing success. Many view PR as simply “public relations” that works in its own silo, but it is much more. It’s the key to getting your B2B’s brand image and messaging out the […]
B2B buyers spend the equivalent of a full-time work week researching products and services worth more than $100,000, but 86 per cent feel overwhelmed when they’re presented with more than 10 pieces of content, according to a research study from Showpad. The Belgium-headquartered firm on Tuesday released The New B2B Buyer Experience, which drew upon […]
WeWork has already disrupted the traditional approach to setting up office as a startup or small company by offering a series of spaces where people can get things done together. Now Julie Rice wants them to become spaces where they buy from each other, too. The pioneering coworking provider has recently launched WeMRKT, a series […]
The success of account-based marketing depends on collaboration and alignment between marketing and sales. Both teams must agree on goals, metrics and methods before they can implement an impactful account-based marketing strategy. Collaboration is imperative to success but difficult to accomplish considering the already labor-intensive and process-detailed workplans for each department. The good news is […]
Running a successful business or department and maintaining it can be tough as it is – but it can become even harder when one of your employees decides to not show up one day – forever. This is what’s known as job abandonment. It’s a situation when one of your employees or staff does not […]
When you think of public relations, you probably think about distributing a press release. After all, you want to get the PR content of your B2B message out to as many people as possible in a short amount of time. But, before you send out your press release, are you sure it engages media members […]
