In today’s business world it is not easy being a company that relies on Chinese imports. Chinese tariffs have dramatically increased in the past few years and remarkably so in the past year due to President Trump’s trade-war tariffs. These increased costs are putting immense pressure on many e-commerce companies. The good news is that […]
As the healthcare industry gets its share of technological trends and transformation, all doctors, providers, and patients get to access new benefits. One of the areas with a promising future is telemedicine. Telemedicine will play a vital role in improving healthcare via remote delivery of medical services in the coming years. Telemedicine will also help […]
Are you wondering who a commercial litigation lawyer is? A commercial litigation lawyer is also called a business attorney and is involved in legal disputes that arise between or among companies in the business or commercial world. Hiring a commercial litigation lawyer Hiring a commercial lawyer might prove hectic if you are not previewed to […]
By: Per Pettersen, Chief Strategy Officer & Co-Founder, Impact Introduction – “The Chasm” Many new businesses are created to fill a need or service that the market is not providing. For a long time, industry giants provided services or products dominated, which kept the market rigid and slow to evolve. But today’s technology enables startups […]
Mental health disorders occur at high rates all over the world with an estimated 450 million people suffering from a mental or behavioral disorder at the global level. With that being said, numerous surveys show that there’s a disproportionately high prevalence of psychiatric conditions in the prison population. Many of these conditions are present before […]
In recent years, content campaigns have emerged as essential components of marketing strategies that support B2B sales. Indeed, CMI and MarketingProf’s North American benchmark report for 2019 cited content creation as a growing concern for marketers, with a full 56% of surveyed marketing professionals reporting major content creation budget hikes over the last year. Similarly, […]
No money? No problem. PR can help your B2B succeed! With huge agency retainers, press-release distribution costs, printing fees, and more, you may think public relations is only for big businesses with big budgets. Well, if you haven’t thought about using public relations (PR) for your B2B, think again. Public relations is simply a way […]
Each fall, B2B marketers assess the performance of their prior year’s marketing program and plan for the year ahead. They look at past performance metrics, business goals, competitor initiatives, industry trends, and areas of improvement. The 2020 B2B Marketing Mix Report, published annually by Sagefrog Marketing Group, surveys B2B marketing professionals to uncover the top […]
Over the past five years, CSO Insights says the percentage of salespeople making quota has dropped from 63% to 53%. In today’s Third Industrial Revolution, nearly every industry is becoming increasingly competitive, entirely new categories are being created to solve emerging problems, and the marketplace is getting more cluttered with promotional materials. Simply put, the […]
The majority of B2B buying committees are now made up of Millennials, and 49 per cent of buyers never actually talk to a vendor’s sales rep, according to a research report from TrustRadius released this week. In its 2020 version of its B2B Buyer Disconnect study, which is based on a survey of more than […]
Would you buy this car? The Jeep Wrangler is a series of compact and mid-size (Wrangler Unlimited and Wrangler 2-door JL) four-wheel drive off-road SUVs, manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL, the most recent generation, was unveiled in late 2017 and is produced at Jeep’s Toledo Complex.The Wrangler is arguably an indirect progression from the World […]
You might expect a company that specializes in business contact details to be pretty good at reaching prospective customers, but ZoomInfo’s chief revenue officer says it has managed to reach a new personal best as a company by booking more than 600 demos of its software in a single day. The company, which is headquartered […]
InsideSales.com on Monday announced it was changing its name to Xant as part of a marketing campaign that will include a webinar this Thursday to discuss what it calls ‘the new face of sales engagement.” Based in Utah, InsideSales is best known for offering cloud-based tools that assist with sales, marketing and account management. The […]
As the Chief Operating Officer, your top priority is to ensure that all operations run smoothly for the best results, and a key part of this falls under the area of communications. After all, if processes, guidelines, rules, deadlines, etc. are not communicated correctly, your B2B can waste thousands of dollars in resources and lose […]
Performance marketing consultancy LeadMD is using data it collected as part of a survey conducted in partnership with Drift to create what it calls a Sales and Marketing Alignment Index that will benchmark how well B2B teams are working together and offer ideas for improvement. The report, which was released on Monday, is based on […]
Hands up if you have had a terrible experience as a candidate for a job. I thought so. I recently heard from a friend that she had endured seven rounds of interviews for a role and then learned, on LinkedIn of all places, that someone else had landed the job. Sure, employers used to get […]
For 2020, most companies have their eye on sales. After all, this is the time that businesses and salespeople alike evaluate the past year and look ahead to the next, anticipating industry changes, determining where they can improve, and understanding how they need to evolve to continue meeting the needs of customers. While none of […]
After undertaking the deepest and most global research into the perspectives and actions of the world’s leading chief communications officers, an association known as Page is preparing to build upon its findings with a microsite, case studies and courses to learn how to act on them. Originally known as the Arthur W. Page Society, New […]
This article originally appeared in our newsletter, the B2B Briefing, which comes out every two weeks and focuses on a specific monthly theme. Sign up to get more of this kind of content before anyone else. A lot of PR people I know tend to have impeccable manners and can deal diplomatically with the most […]
Seventy-two per cent of managers believe their Gen Z employees are more tech-savvy than they are, which may explain why the vast majority of them are weighing on the kind of buying decisions that preoccupy those in B2B sales and marketing, a recent study from Nintex suggests. In its report, The Gen Z Effect On […]
