Gail Bergman, head of Toronto-based public relations firm Gail Bergman PR, has helped hundreds of organizations raise brand awareness, increase sales, and connect with customers, stakeholders and employees for more than two decades. Since launching the firm in 1994, Bergman and her team have developed and managed public relations campaigns for large and small companies […]
B2B sales professionals will be increasingly displaced by search engines and social networks unless they can demonstrate value to customers with empathy, storytelling mastery and a focus on advocacy, according to startup advisor Jill Rowley. Speaking at the Canadian Innovation Exchange (CIX) in Toronto this week, the former sales leader at Eloqua urged her colleagues […]
2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]
Is the rise of artificial intelligence profoundly changing what it means to work? AI is all around us, and its applications run from the mundane to the fantastic. But many are questioning the growing symbiosis between machines and humans. As machines begin to manage more of our professional lives, are we at risk of losing […]
Sales and marketing teams know the pain all too well: marketing, tasked with hitting an ambitious MQL quota, tries anything and everything to get leads in the door. And when it’s time for sales teams to step in and nurture those leads to close…only a fraction of them have any true interest in the product. […]
Faster and cheaper computing power, coupled with improved quality of life around the world, should have every business thinking about how they could improve their importance by a factor of 10, according to X-Prize founder Peter Diamandis. Speaking at the first-ever SingularityU Canada Summit on Wednesday, the entrepreneur — whose X-Prize foundation helps fund breakthrough […]
In the world of business it’s safe to say all work is done in teams. Ask anyone and they’ll tell you most of the teams they’ve been on are average or mediocre, or good but not great. And sadly, many can tell you in dreaded detail about the toxic teams they’ve been on where gossip, […]
Opening a shop is easy but keeping it open is hard. If you’re an entrepreneur you can relate to my situation. I was about to lose all hope. My second venture failed massively. Sometimes, failure gives us a new perspective. And that is what got me going on my third venture. I sat down in […]
Just as the character limits on Twitter are getting longer, Jack Dorsey says merchants can expect an expanded suite of tools from Square following the launch of its contactless chip card reader in Canada — and he’s not worried about the competition from Shopify. The CEO of both Square and Twitter was in Toronto Tuesday […]
Investopedia defines a corporate culture as its beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. They say it can develop organically over time from the cumulative traits of the people the company hires. Too often, however, a corporate culture becomes implied and not expressly defined, leading to interpretation and conflict. […]
Nearly all B2B executives say channel partners are critical to their sales strategy but less than a quarter of them feel they have control over how the process works, according to a research study from Accenture. The consulting firm’s report, ‘B2B Customer Experience 2017,’ includes global responses from more than 1,300 people who showed just […]
What do Paul Revere, sales and marketing rockstars and fighter pilots have in common? They were all in Boston for the Growth Acceleration Summit held at The Revere Hotel – complete with horse sculptures and a modern day mural depicting the famous Paul Revere ride. The Growth Acceleration Summit is one of the few events […]
At the heart of every brand strategy is a firm’s DNA – what makes them different (i.e. their competitive advantage), and how they are positioned in the marketplace. But what if your firm simply doesn’t have any differentiators? This article will explore four options for dealing with this common situation. A. Embrace a new focus […]
Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]
CNBC referred to our current time as “the Golden Age for women entrepreneurs.” The percentage of new female entrepreneurs in the United States is the highest it’s been since 1996, at 40%. This is great news for any women looking to be a business owner and ready to enter the market. Unfortunately, reports show that […]
Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]
Are you an entrepreneur and worried about how to increase productivity in a short duration? Today competition has reached sky high and being highly productive is a guarantee to excel in your business. Therefore, it is pertinent to use marketing tools to beat your competitors. Web-based productivity tools provide huge benefits not just to startups […]
Unlike any other time in human history we have unlimited access to technology and information. At the same time, we also have a lot of resources that allow us to be that much more connected, and to exchange information with other like-minded people. What has also changed is our ability to self-publish books thanks to […]
Vendor Managed Inventory (VMI) is a process where the supplier monitors customer information to keep the customer properly stocked with materials. VMI often gets a bad reputation because historically procurement departments use it to shift cost to the supplier. This project was different. The overall objective was to reduce the number of manual changes to […]
Most people believe that Google AdSense is perhaps the best way to monetize a blog or website as long as they are getting decent traffic. The most effective monetization strategies are those that work for your blog or website even if you generate less than 1000 visitors a day. These include: creation of online courses, […]
