candidate experience

What enterprise HR could learn by digging into the ‘candidate experience’

For a lot of organizations, workforce sentiment insights begin and end with the employee survey. Sure, you’ve got whatever comes up in exit interviews, plus the commentary on sites such as Glassdoor, but there’s a bit of anxiety that attends the loss of the annual survey. Fret not. I have personally gone cold turkey on the annual […]

product positioning vs. category creation

The truth about all the self-described ‘category creators’ in tech

Most successful companies are not category creators – even though they may look like that to folks that come from large companies. Startups should be very, very wary of advice they get around this.  I recently had two startups come to me talking about their attempts “category creation,” for example, when what they were really […]

Conversica Valentine's Day Sales and Marketing Report

Conversica survey suggests AI could spark love between B2B sales and marketing teams

Ninety-three per cent of sales professionals and 87 per cent of marketers believe virtual assistants powered by artificial intelligence technologies could improve cross-functional relationships, according to the results of a survey released by Conversica. The Valentine’s Day Sales and Marketing Report is based on responses from approximately 1,000 U.S.-based sales and marketing professionals and explored […]

CROs tech skills

What the democratization of learning means for Chief Revenue Officers and their teams

Chief revenue officers may have all the career experience they need to hire a sales manager, but judging the skills of a software developer may be a bit of a stretch. Of course, most CROs probably don’t oversee teams of programmers today, but the increasingly data-driven nature of sales means they could be pulled into […]

InsideSales AI B2B sales 2019

90% of B2B sellers tell InsideSales they expect AI to improve their performance in 2019

While the overwhelming majority of B2B sales professionals have high hopes for the use of artificial intelligence (AI) technologies to help them do their jobs, less than half have actually started to implement such tools, according to the results of a recent survey released by InsideSales. Based on a set of questions fielded to more […]

DiscoverOrg buys ZoomInfo

DiscoverOrg president discusses ZoomInfo acquisition and the quest to corner the B2B contacts market

B2B contact and lead generation provider DiscoverOrg on Monday said it would acquire its competitor ZoomInfo and create a combined platform serving marketing and sales professionals over the next year. Financial terms of the deal between DiscoverOrg, which is based in Vancouver, Wash. and Waltham, Mass.-based ZoomInfo were not disclosed. The two firms said ZoomInfo […]

chief revenue officer public relations

5 Questions chief revenue officers should ask to determine the value of PR

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. After all, a publicist can spend hours researching and pitching […]

employe engagement surveys

Why B2B firms have to stop clinging to the same old employee engagement surveys

Poor Ian. He was supposed to be taking some time off last month, after a busy quarter designing and administering employee engagement surveys for several large organizations. But he just can’t relax, because a little like Santa, he has made his lists, checked them twice and has a high degree (+/– 3%, 97 times out […]

FPX digital transformation 2019

FPX research shows 58% of B2B firms pursuing digital transformation want to improve buying processes

The majority of B2B firms pursuing some kind of digital transformation projects are trying to improve customer experiences — particularly the ability for buyers to make purchases, according to research from configure-price-quote (CPQ) software maker FPX. Based on a survey of approximately 230 B2B firms with a strong focus on the manufacturing sector, the study […]

enterprise XR CES 2019

CES 2019 experts identify enterprise XR opportunities based on virtual and augmented reality

The competitive advantage offered by early enterprise XR use cases may make it difficult for other B2B professionals to learn how they can apply things like VR and AR in their own firms, a panel of experts told this week’s CES 2019 conference. Speaking from the week-long gadget showcase in Las Vegas via Livestream, several […]

The top 10 things a B2B CMO needs to know to improve their PR firm’s results

If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, you can sit back and focus on your core responsibilities. Congratulations! You’ve made a great choice! But, before you hand […]

recruitment marketing

Embracing recruitment marketing to boost B2B hiring success

In a global recruitment landscape that’s facing a challenging period, there lies an opportunity for the HR and recruitment teams of small, nimble companies, to embrace innovative new ways of working. Talent volumes are low, skills are in short supply and professionals are more willing to move between roles, industries, and even countries for work. […]

internal communications B2B

Why it’s time for B2B firms to properly define an internal communications role

Hands up if you think your company is doing a great job of internal communications. I don’t mean the daily nasty-gram about the security training; I mean the whole enchilada about mission, vision, values, goals, changes, culture and, yes, compliance training. Here’s why most organizations suck at internal communications: it’s nobody’s job. Not really. In many […]

NewtonX B2B influencers

NewtonX offers AI-based service to source B2B influencers faster and better than expert networks

A pair of former management consultants have created a company and service, NewtonX, that aims to address a problem they experienced first-hand: finding qualified B2B influencers to participate in market research projects. Based in New York, NewtonX was launched quietly in 2016 but is beginning to market itself more aggressively following a $3 million round […]

B2B marketing jargon

‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility

It may be pervasive among among industry analysts, keynote speakers and best-selling business book authors, but 32 per cent B2B marketers say the use of jargon like “disruption” could make them question or doubt a vendor. The survey of approximately 1,000 U.S. B2B marketers, which was conducted by Propeller Insights for San Francisco-based tech PR […]

CommercialTribe CT Coach

CommercialTribe offers CT Coach to help B2B sales managers improve their reps’ performance

As B2B sales reps go through their annual performance reviews with managers, a startup called CommercialTribe has created a software-as-a-service tool that will grade them across 24 behaviors based on an analysis of more than 40,000 recorded sales interactions. Based in Denver, CommercialTribe formally launched CT Coach earlier this week, boasting HubSpot as an early […]