knowledge base

9 Myths About Knowledge Base That Keep Businesses From Growing

Although more and more businesses are entering the world of knowledge management, a great number of business owners are still skeptical about using a knowledge base system. They continue to use old strategies for sharing their content, both within their business organization, and with their customers. They choose the path of least resistance, because it […]

The Primer on FinTech: How it’s simplifying financial services

With the rise of the Internet and mobile devices, many industries have been disrupted. Everything from taxicabs to law, there hasn’t been an industry that tech hasn’t transformed. This, of course, has also been a tremendous boon for the average consumer. Even the financial services industry has been interrupted through the advent of FinTech. This […]

Hashtag Team: Finding influencers on Twitter, unleashing the power of B2B email marketing

  Happy Wednesday! We hope you enjoy this week’s round up of the most shared and buzzworthy B2B content on social media. We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop. This week, we found advice for running […]

10 things you need to know about the pros and cons of equity crowdfunding

Starting in 2016, the U.S. and Canada are legalizing equity crowdfunding to allow more North Americans to invest in start-ups in return for company shares. Beginning Jan. 25, 2016, Canadian regulatory changes will legitimize equity crowdfunding in Ontario, Manitoba, Quebec, New Brunswick and Nova Scotia (British Columbia and Saskatchewan recognizes this trend earlier this decade). In the […]

NextMEDIA 2015: Tumblr’s David Hayes on the power of creativity in marketing

When Tumblr wanted to land marketing campaigns, it could have chosen generic photos and stale copy. Instead, it embraced members of its own community to create truly memorable, “collectible” campaigns. In the closing keynote of the first day of Toronto’s nextMEDIA conference, David Hayes, head of creative strategy for Tumblr, explained how the popular social […]