Outlaw contracts legalese

Outlaw fights back at the incomprehensible legalese that plagues business contracts

It should have been a celebratory time for Evan Schneyer. His travel-oriented startup, Wanderfly, was being sold to Tripadvisor after about five weeks’ worth of discussion. Then, when it came time to sign on the dotted line, the contract challenges emerged that gave birth to his new venture, Outlaw. “It was like a glorified job […]

sales coach

A sales coach offers his best advice on making great first impressions with customers and prospects

Take it from an experienced sales coach: one of the hardest tasks is to quickly establish credibility.  This applies to everyone you meet with for the first time.  All things being equal, a positive first impression means they will trust you to help them.  A negative first impression can only be corrected by time and […]

human cloud

How the ‘human cloud’ is starting to change the way enterprise firms develop their contingent workforce

Consultants and contractors have been part of large organizations for years, but these will soon be joined by the “human cloud” of contingent workers sourced through a variety of online channels and marketplaces, according to Staffing Industry Analysts. Speaking at the HR Professional Industry Association (HRPA) conference in Toronto last week, Staffing Industry Analysts senior […]

SiriusDecisions

SiriusDecisions to launch research study and annual summit for Canadian B2B organizations

SiriusDecisions is conducting a research study exploring some of the biggest challenges within B2B organizations, the results of which will kick off its first-ever Canadian conference in March. The firm’s 2018 Canadian B2B Sales, Marketing and Product Management Study will be highlighted at SiriusDecisions 2018 Summit Canada, a day-long gathering with keynotes from Export Development Canada, […]

WCT

Women in technology report shows major work needed around flexibility, resources and measurement

She was having a tough time at home. It had gotten so bad she hasn’t slept well in nearly a month. At work, though, no one noticed — or cared. While the headlines are filled with stories of sexual harassment and other inappropriate behavior, a new report from Women In Communications & Technology (WCT) suggests […]

blockchain professional certification

A Global First: CIO Blockchain Professional Certifications Issued in Canada by TransformationWorx

TransformationWorx, CIO Association of Canada, and the Institute of Certified Management Consultants of Ontario (CMC-Ontario) announced that certifications will be issued today to the world’s first CIO Certified Blockchain Professionals (CCBP).  The program is dedicated to Application of Blockchain to Business. “We are so proud of our graduates, they are pioneers!” said Dawood Khan, Founder and CEO of TransformationWorx, […]

b2b lead generation

How to Harness the True Power of the 7 Top Content Types for B2B Lead Generation

Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events.   Before your organization starts putting these […]

Steelcase

Microsoft and Steelcase join forces to demonstrate the most creative workspaces imaginable

Start in the “Maker Commons,” where you can hang out on slim sofa-type benches and manipulate white board sketches on a large screen. Then, when it’s time to hunker down and work on your own, head for “the Brody” — a self-contained pod that looks similar to what you might get in first class on […]

Differentiator

How to identify the right product differentiator to boost marketing and sales success

One of the biggest challenges for today’s seller is helping their buyer understand their product or service’s differentiator — in other words, what makes it  better than others that walk, talk, look and act like it. None of us wishes for our solutions to be thought of as an imitator or second-best. We want our business […]

Spotify

5 Spotify playlists to help sales and marketing teams create the perfect soundtrack for 2018

The day after New Year’s is typically when the music stops and the back-to-work monotony begins.  Hopefully you’re coming back to your desk feeling refreshed after at least a few days off from work, but even then, getting back into the groove, so to speak, can be difficult. That’s where Spotify’s playlists come in.  If you […]

Stories

Best of B2BNN 2017: Why these 10 stories resonated with senior business leaders

Assessing the performance of stories on B2B News Network is probably a little different than most other online publications.  First, there’s the nature of the audience, which spans everyone from CMOs and CIOs to heads of sales and even company owners or CEOs. Although some of what we publish would be of interest to all of them, there are […]

James Greig

Inside The Mind Of . . . James Greig

James Greig is CTO and Co-Founder of iVvy, a leading enterprise software as a service (SaaS) technology company, providing cloud-based solutions for event management, venue management and supplier management. iVvy’s technology enables organizers to search, compare, book and pay for their event in real-time, providing live availability and pricing of function space, and group accommodation. […]