As information technology and software development become more complex, more and more businesses are hiring offshore development teams to assist with tasks to streamline processes and to save costs. Hiring an offshore development team can be hard and managing software development is complicated and comes with its own unique challenges, however, with the right coordination […]
Category: Special Focus
Highlighting news and articles from around the world.
4 Tips For Working Efficiently In A Remote Team
Technology has given us many wonderful things, from making distances shorter through mobile telecommunication to introducing artificial intelligence in the most mundane of activities. With the power of advanced technology, we can now do things that were earlier thought impossible. Working without ever being in an organized office space is one such trend that modern […]
What is Outsourcing and How does it Benefit Businesses?
Every generation has had their own business slogans and catchwords. During the 1950’s it was “plastic” as this new product was (realistically) seen as the future of business. Later on, in the last century, it was terms like the “sleeping giant” (China) and then “globalization” as companies and production became less localized and more globalized. […]
Digital Marketing Technology: How do Online Casinos Use It?
The online casino industry is one of the faster-changing ones. From embracing Bitcoins as a currency method to bringing in live casinos online – they have been a trademark of the gambling revolution. Today, they are opening up the market opportunities in the internet and social media handles. A gambling company based in the U.K. […]
How to Integrate Video into Your Next Marketing Campaign
Spice up your engagement and boost conversions with these actionable tips on integrating video into your next marketing campaign. Entertaining and engaging video marketing isn’t just for the B2C world. B2B marketers are seeing big returns for small investments in videos as short as 15 seconds long (we live in a social media world—nobody’s got […]
How Blockchain and IOT Development Can Secure Our Personal Data
IoT, the term that has hit the entire digital spectrum is trending everywhere. From smartphones to smart homes, smart cars to smartwatches, nearly every device you own or use is smart. And by smart, we mean connected. Now, picturing the wide network of connectedness, it becomes important for organizations to shift their focus towards security. […]
The Importance of Marketing Your Business Well in 2019
When you are running a modern business there is a lot to take in, and you have to make sure you understand what it takes to get this right. You have to have ideas in place that will allow you to improve your business as much as possible and get the ultimate outcome for the […]
Artificial Intelligence Isn’t Killing Jobs; It’s Killing Businesses
AI isn’t just an asset anymore. It’s become a necessity for companies to stay competitive and a core part of how many businesses operate and innovate. A recent Infosys survey of over 1000 C-level executives across seven different industries reveals that, far from being an experimental technology, AI is in the middle or late-stage deployment […]
Ways to Market Your Business Online
As any business owner knows, proper and effective marketing is vital if you want to compete with rivals in today’s challenging and competitive world of business. Whatever industry you are in, you face a lot of competition these days, not just on a local or national level, but also on a global one. This is […]
3 Key Techniques To Avoid Sales Productivity Pitfalls
In the realm of marketing and business, one could hardly argue the fact that amongst all the people out there, certainly sales reps have their work cut out for them from the very beginning itself. That’s just how things are, right from following up with prospects to even preparing and setting up all kinds of […]
The Importance of Marketing Your Business Well in 2019
When you are running a modern business there is a lot to take in, and you have to make sure you understand what it takes to get this right. You have to have ideas in place that will allow you to improve your business as much as possible and get the ultimate outcome for the […]
The Importance of Marketing Your Business Well in 2019
When you are running a modern business there is a lot to take in, and you have to make sure you understand what it takes to get this right. You have to have ideas in place that will allow you to improve your business as much as possible and get the ultimate outcome for the […]
Why You Should Conduct Regular Website Hygiene Checks
Nothing about your business should be ‘set and forget’, least of all your website on-page SEO. Your on-page is the tool that attracts traffic, educates and entertains, and ultimately converts your audience to a paying customer and brand advocate. Despite the power it wields, many businesses fail to conduct regular website hygiene checks of their […]
Cybersecurity: Problems, Risks, and Solutions
Information risks are a real problem for modern business. No matter what niche your company operates in, it is exposed to the actions of hackers and cyber-attacks. Unfortunately, it is impossible to completely isolate your business from the risks of this kind. The absence of a company official website negatively affects its rating, brand, customer […]
5 Best Ways CRM Can Align Sales and Marketing
Sales and marketing have long been the focal points of leading organizations. As they generate revenue and profit directly or indirectly for the organization, they must work in tandem to give better results. This is often considered difficult, as both have different goals to achieve, giving rise to conflicting scenarios. One has to acknowledge that […]
Healthcare Data Analytics: Widespread Use & Popularity
Data has always existed. When you look around, everything you see can be quantified with data. The challenge for businesses today is finding ways to accurately capture it, then manipulate it into something valuable. Recent advances have made it possible for organizations to get deeper insights from more data, faster. Artificial intelligence (AI) is leading […]
How political marketers can build first-party datasets at the local and federal level
After 2016 and Cambridge Analytica, data has a strange role in politics: necessary, but kinda dirty. Substantial changes to social media platforms’ data policies have occurred and continue to occur. Canada’s Bill C-76 has some of the most stringent disclosure requirements on digital advertising anywhere, including requiring disclosure on organic social posts. Third-Party Data Some […]
VPN: Best for Solving Mobile Security Issues
You have most likely heard of VPNs over the last couple of years. Maybe you have decided to use one and have been researching to find the best VPN for Android devices. Maybe you are still confused about what exactly they do and how they might help. Or maybe you simply wonder why on earth […]
How Automation techniques can run your Google campaign
The world of advertising and marketing is speedily expanding. With the growth, the pressure for changes and demands for better keep increasing. Even so, ads are a perfect way to bring in new business and make some big money for your company. It is however easier said than done. Most business owners find it tough […]
Tips for Optimizing Cannabis Social Media
Sure, you can run your social media marketing campaign or post on Instagram or Facebook using your smartphone or mobile device, but you might not be able to gain results without a clear strategy in mind. For this reason, it’s wiser to strategize in order to gain followers, improve sales, and extend your influence on […]
