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Tag: Martin Smith

day of the dead

Content Marketing’s Day of the Dead

Content Marketing April 19, 2016September 22, 2016 Martin Smith

Content Marketing’s Day of the Dead riffs an excellent post from my friend Cendrine Marrouat. Is Content Marketing Dead? 5 B2B Marketing Experts Weigh In asked me and 4 other B2B marketers to share thoughts on the question of content marketing’s not so exaggerated death.  I’m more of a B2C e-commerce “stick and rudder” man actually, but appreciate […]

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