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Tag: SFA

data normalization

The ABCs of data normalization for B2B marketers

Account-Based Marketing, B2B Marketing News, Latest B2B News, Sales, Top News January 15, 2018January 14, 2018 Anastasia Bogomolov

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters. A lot. Back up, just what is data normalization? At a […]

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