B2Bnn learned Gartner, a global tech research and analysis company, has announced its purchase of software advisory company Capterra, for an undisclosed amount.
The press release states: “The acquisition of Capterra is consistent with Gartner’s growth strategy to invest in developing world-class products and services that help clients make the right technology-related decisions, every day.”
Capterra, founded in 1999 and based in Arlington, VA., connects buyers and sellers of business software. The video below sums up Capterra’s business model:
Gartner, an IT and research advisory company, is headquartered in Stamford, Connecticut, and boasts 7,100 employees and clients in 90 countries.
Photo via tangibleireland.com
The following two tabs change content below.
Latest posts by (see all)
- 5 things law marketing can learn from the Kansas City Royals - November 6, 2014
- Cisco TV spot has John Boyega championing the cloud as a ‘force’ in business - June 24, 2019
- Why positioning products is a lot like context setting in the opening of a movie - June 22, 2019
- The man who founded CDO Club is ready to scale his community of digital leaders - June 21, 2019
