Game of Thrones B2B Kronos

Workforce Institute at Kronos captures Game of Thrones impact on employee absenteeism

Jon Snow may be constantly working his way to occupy the Iron Throne, but the season finale of Game of Thrones this Sunday may have the opposite effect on the productivity of more than 27 million employees, according to a research project produced by the Workforce Institute at Kronos. Based in Lowell, Mass., the Workforce […]

Forrester VP shows how machine learning lets B2B firms treat customers like royalty

Most B2B organizations probably treat their customers as slightly more mature than the recently-born Archie Harrison Mountbatten-Windsor, but Forrester VP and principal analyst Mike Gualtieri suggests they should hold just as much of an interest as “Baby Sussex.” Speaking at an event focused on digital decision-making hosted by analytics firm FICO in Toronto on Wednesday, […]

SparkPost Signals

SparkPost Signals promises to help B2B marketers predict e-mail campaign performance

E-mail delivery and analytics service SparkPost on Tuesday launched SparkPost Signals, a predictive intelligence tool designed to help marketers better understand how their campaigns will perform. The San Francisco-based firm, whose B2B clients include Adobe, SAS and SiteCore, said SparkPost Signals will offer a “Health Score” their use of e-mail that scales from zero to 100 […]

Instagram B2B marketing

65% of B2B marketers will increase Instagram organic activity in 2019: Study

Facebook and LinkedIn may continue to reign as the top social channels for B2B firms, but a majority of 65 per cent are now also making use of photo-sharing service Instagram, according to a study released late last week. The 2019 Social Media Marketing Industry Report, published by the Social Media Examiner, is based on […]

PathFactory Concierge

PathFactory offers Concierge and other tools to create Netflix-style B2B online content experiences

PathFactory is trying to bridge the gap between consumer experiences like Netflix and Amazon by offering tools that let B2B marketers recommend  web site content based on visitors’ behaviour, what’s popular and what will help them take the next step in a buying journey. The Toronto-based firm is using this week’s Sirius Decisions Summit in […]

SAP Ariba Fieldglass

SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context

SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]

Pendo acquires Receptive

Pendo buys Receptive.io to further help SaaS product teams determine their next big feature update

A firm called Pendo that helps companies determine which product features to deploy and assess how well they’re being adopted will announce its acquisition of Receptive.io on Tuesday, adding more qualitative capabilities for its customers. Based in Raleigh, N.C., Pendo was founded in 2013 and has approximately 340 employees and more than 1,000 customers, including […]

LinkedIn company pages

As a marketer, here’s how you can break through the noise and generate quality leads

Today’s digital natives are bombarded with content and have adapted to filter out the noise. Poor ad targeting has left both consumer and B2B audiences in Canada more skeptical of digital advertising, and most notable of all: about a third of digital advertising campaigns (particularly display and mobile) in Canada don’t work, failing to drive […]

Dell CMO Allison Dew

Dell CMO Allison Dew calls for ‘responsible pragmatism’ in managing societal impact of IT

Like any good marketer, Allison Dew kept her closing remarks at Dell Technologies World on Wednesday simple, succinct and unforgettable: “Don’t be a phone ‘ho.” Yes, you read that correctly. Dew, the enterprise tech giant’s CMO, drew huge laughs by echoing her fellow panelist in a conference session — musician and entrepreneur Wil.I.AM — who […]

Liquid Media Group Joshua Jackson

How Joshua Jackson’s acting career led him to launch Liquid Media, a B2B entertainment brand

For all the enterprise product announcements being made, Dell Technologies World holds little of the drama you’d find on Dawson’s Creek, The Affair or Fringe, but if a good story unfolds, Joshua Jackson is ready to provide the technology and services to bring it to life. The actor and co-founder/chairman of Liquid Media Group was […]

Growth Marketing B2B SaaS

Allocadia, TouchBistro and PagerDuty execs offer growth marketing tactics to acquire and retain customers

Toan Dinh knows better than to use his own phone to make the calls. That would be too obvious, and risky. Instead, the CMO for Demand Generation at point-of-sale software maker TouchBistro uses someone else’s device to cold call his competitors — calls in which he walks through a specific list of questions based on […]