The Microsoft AZ-900 certification exam process equips you with knowledge regarding the Microsoft Azure fundamentals. To take this test, you need to have a proper grasp of Cloud services and how Microsoft Azure provides them. It is designed for those candidates who are just getting started with Azrue. This 60-minute exam grants the Azure Fundamentals […]
Category: Latest B2B News
The steps you can take to secure your crypto wallet for B2B payments
Cryptocurrencies have shaken up the digital world, reimagining how businesses can conduct business — it’s a new global payment system where payments are speedier and more secure. In a new digital age where electronic payment is becoming widely accepted, cryptocurrencies appear to be an attractive solution for international payments. Christine Lagarde, Managing Director of the […]
5 Effective Strategies to Grow Your Association Memberships
You might start to feel like your organization’s membership level has plateaued recently, and there’s nothing you can do to make that figure go up. Growing your membership is essential if your organization is to thrive over time, so it’s important to keep trying new and exciting methods to get people joining your membership program […]
A Legal Solution to Chinese Tariffs
In today’s business world it is not easy being a company that relies on Chinese imports. Chinese tariffs have dramatically increased in the past few years and remarkably so in the past year due to President Trump’s trade-war tariffs. These increased costs are putting immense pressure on many e-commerce companies. The good news is that […]
How To Rid Yourself Of Inefficient Daily Business Practices
Every business owner and their teams have to deal with innumerable daily tasks and practices. Getting everything done in a day is one thing. Boosting efficiency and eliminating waste is even more difficult. But to make your business a success, it is important to look for ways to streamline processes wherever you can. When you […]
Cybersecurity for Business in the Age of COVID-19
With many companies sending their employees to work from home as the COVID-19 pandemic rages, new security challenges have cropped up. Employers and employees alike have to be extra vigilant about security and privacy when working from home, and the COVID-19 crisis has spurred an unprecedented social engineering attack of historic proportions, according to Computer […]
Your New Work-from-Home Reality: 5 Tips for B2B Companies in Transition
In recent days, the number of COVID-19 cases has skyrocketed. As of 3rd April, there are more than one million confirmed cases globally, with the U.S being the most affected country. The coronavirus (COVID-19) pandemic has led to companies across the globe, asking their employees to work from home. While this step is good for […]
Texting vs. Email: How B2B Marketers Should Approach Engagement Differently
By Justin Scarborough, Programmatic Media Director at PMG Consumers are gravitating toward faster communication, with an increasing number of tools in the workplace (and daily life) sending short, push-style notifications. As such, marketers are recognizing the opportunity this presents to expedite conversations with existing and prospective B2B customers. While these new approaches can take different […]
Why Data-Driven B2B Companies See More Growth
Data-driven decision making is constantly making a buzz around the B2B industry. Data-driven organizations are 19 times more likely to be profitable than businesses whose decisions are driven by instinct. Companies aware of it are leveraging it for their advantage while the ones unfamiliar with it have so many questions. What is it? How does […]
Experience moves to the cloud: Adobe migrates its CX platform
Digital transformation is so pervasive an undertaking right now, even the platforms supporting them are in the process of transformation. That includes Adobe’s Experience Manager, essentially a collection of microservices around digital assets and content interactions. The idea of CX is that these interactions when viewed en masse start to show customer behavior patterns, which […]
Infamous Problems Most Enterprises Have With Digital Adoption
According to a research survey by Tech Pro, 70 percent of businesses have already implemented a digital adoption strategy or are working on one. However, that still leaves nearly 30 percent of enterprises unaccounted for. And with the whole world going digital, it is no longer an option but a must-have. Without digital adoption, chances […]
How Employers Can Bolster the Digital Literacy Skills Our Democracies Need
By Robert Furtado In a letter sent from Paris in 1979, Thomas Jefferson wrote that “a well-informed electorate is a prerequisite to democracy.” He didn’t get into the details about where the electorate should get its information, though, and today we also need to consider whether people are properly equipped to make use of the […]
#CanadaStrong CEO Challenge
Social Media Posts for the #CEOchallenge Thank you for supporting the #CanadaStrong campaign to support the families of Flight 752. If you want to challenge your CEO to give OR challenge another CEO to give, we’ve created some easy posts for you to use! Just grab one of the snippets below and post it on […]
3 Ways IoT Could Improve Urban Living
By Brian Jackson Now that we’re actually living in the year 2020, it’s interesting to look back on some whimsical predictions of the futuristic meccas we’d be inhabiting that didn’t quite work out. We don’t live in buildings made of steel, as Thomas Edison predicted we would. We don’t have access to flying cars, even […]
Public Relations is for Everyone!
No money? No problem. PR can help your B2B succeed! With huge agency retainers, press-release distribution costs, printing fees, and more, you may think public relations is only for big businesses with big budgets. Well, if you haven’t thought about using public relations (PR) for your B2B, think again. Public relations is simply a way […]
The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.
There are so many external factors that can influence sales success – the vast number of which an individual rep may not be aware of. Software changes within an organization. Patent awards. New leases. All publicly available information. But how do you find this information? Currently it’s a manual process of extracting data from a […]
New Terminus CEO Tim Kopp on the ABM Evolution
Account-based marketing (ABM) pioneer Terminus announced Tim Kopp as its new CEO today. We exchanged emails with Tim about what this means for the company, how he sees the state of ABM and its next evolution. B2BNN: First of all Tim, congratulations! Is this a move focused on expansion or evolution? TK: The short answer […]
The Numerous Benefits of a Curated & Searchable B2B Case Study Database
By Jim Kelly, Founder of Industolutions Growing a B2B company – and securing new customers – isn’t easy. Some of the biggest B2B marketing challenges include lead generation, lead quality, and new business development. B2B marketing has experienced significant changes recently, due to evolving customer demands, as well as many new options of tactics, tools, […]
What is the next C-level role we’ll see in 2020?
Are your marketing, sales, public relations, social media, and other teams in separate departments at your B2B? If so, it’s time to make a change for 2020. For the best results, all of these activities must work together effectively to get out the right, timely messages to the appropriate audiences. With this in mind, the […]
The big ABM action item B2B marketers still have to tackle
ABM has maintained its position as the biggest buzz phrase in B2B for years now with good reason. The term, coined by ITSMA back in 2004, realigns marketing’s core principles of segmentation, targeting and alignment. The result is that businesses effectively focus their resources on the top percentage of accounts that matter most to them. […]
