VMware’s CMO Robin Matlock is working on a lot of things to change the way the cloud and virtualization software maker is seen within the enterprise, but one of her most disruptive moves might be to reimagine how her marketing organization’s work is evaluated by the rest of the company. Last year Matlock and her […]
Zoho is getting ready to release TV ads in the U.S. and Canada as part of a broader marketing effort to boost adoption of its Amazon Prime-style approach to licensing a variety of business applications. Besides the TV spots, Zoho has been holding a series of events for customers and prospects that tout the integrated […]
We spend a lot of time on B2B News Network profiling companies, whether it’s large enterprises serving other corporations or startups that offer new and innovative ways to bring value to the table. Read enough of these stories and it’s almost impossible not to consider setting off on an entrepreneurial venture of your own. Our founder, […]
Headed by director and founder Adina Zaiontz, Napkin Marketing is a Toronto-based marketing firm specializing in web design, social media marketing, SEO, digital advertising, email marketing and marketing videos. The team’s experience comes from Fortune 500 brands such as Yahoo! Canada, Rogers Media, HP Canada, CIBC, and many other small and medium-sized businesses. Prior to […]
As a means to foster innovation by giving developers and other smart people a creative challenge, there has arguably been nothing as popular as a hackathon — in fact, research suggests they may almost have become too popular. In its most recent Developer Marketing survey report, Santa Cruz, Calif.-based Evans Data showed a 13 per […]
Ambition Data is raising the stakes for CMOs and other senior marketers attending its Customer Centricity Conference late next month by putting them into groups to compete in an online simulation to test what they will have learned about customer lifetime value. Running May 17-18 in San Francisco, Ambition Data recently announced a speaker lineup […]
McAfee has unveiled its first B2B ad campaign in more than 15 years, including a TV commercial and other assets that aim to shift its perception as an antivirus software provider to a firm that protects business professionals’ information from their devices to wherever it might reside in the cloud. The 30-second spot shows people […]
It’s already one of most talked-about startups innovating in workplace productivity and collaboration, but Slack’s Michael Lopp is working hard to respond to enterprise decision-makers who say they just can’t let go of traditional e-mail. Though it is based in San Francisco, the firm’s vice-president of engineering has been making a series of in-person appearances […]
There are more than 5,000 martech solutions available today, a nearly 40% increase in just a year (Chief Marketing Technologist Blog). Tomorrow, there will be more. The next day, more. For many chief marketing officers and CEOs alike, this constantly growing landscape can leave many feeling like they are behind, like they are missing out […]
Most marketers know the chief difference between the purchase process of B2C and B2B models: consumer transactions are typically simpler, streamlined and influenced by emotion, whereas business conversion is gradual, complex, and usually marred in red tape and protocol. UX design agencies are familiar with this disparity too—crafting an ideal user experience for a B2C company’s […]
Bizible this week said marketers will be able to track their results across several channels simultaneously and evaluate account-based marketing campaign performance through a specific dashboard in a product it is calling Bizible Discover. Scheduled for release early next month, Bizible Discover will add data on sales funnels, velocity and what Bizible calls the “golden […]
DemandBase is introducing an ABM Analytics functionality into its account-based marketing application, which the company says can allow marketers to compare how audiences react in response to different campaigns and even other martech tools. The firm will be announcing the launch at its 5th annual ABM Innovation Summit in San Francisco Thursday along with an […]
Amanda Lang has interviewed enough business leaders to know where the bottlenecks to innovation are, and she’s not afraid to call them out. A TV reporter and host who has worked for several Canadian TV networks, Lang recently spoke at an event in Toronto about her two books, The Power of Why and, more recently, The Beauty […]
Adobe is working on enhancements to its Sensei artificial intelligence tool that will make it easier for marketers to search for images through its stock service without having to use words to describe what they need. In a presentation to designers at the Flash In The Can Toronto event on Monday, Adobe stock group product […]
As the martech landscape continues to explode, far too often, B2B organizations that invest in the next “big thing” are left with empty promises and sunk costs. While the reasons why may vary, in a vacuum, marketers are constantly looking for the next best solution to help identify and scale existing and emerging channels, engage […]
The first few months after you launch a startup are stressful, to say the least. You’re searching for your first customers, trying to figure out how the hell hiring works, and thinking fondly of a time when eight hours of sleep was no big deal. You move at lightspeed for those first few months, and […]
B2B website development is a major, high-stakes undertaking. Whether you are creating your site for the first time or doing a major refresh, here are 11 of the most effective strategies and steps to help you get where you want to go. Prepare Yourself Before reaching out to an agency for your B2B website development, […]
I won’t shame the speaker or the event that recruited him for a keynote, but let’s just say that a few weeks ago I experienced one of those moments at a conference that prompted more eye-rolling than insight. It happened when the speaker in question put up a slide which suggested organizations that adopt artificial […]
For Henri Richard, starting his job at NetApp during the enterprise storage technology firm’s annual sales kickoff was something of a double-edged sword. “It was my first exposure to the company, and on the one hand, it gave me a really good feel for the organization at large,” he told B2B News Network in a […]
Fision may soon build upon its track record of putting marketing and sales teams on the same page by obtaining a provisional patent for using blockchain to exchange critical business information. Based in Minneapolis, Fision Corp. offers a cloud-based sales enablement tool that manages digital assets like marketing materials as they are distributed to sales […]
