B2B Case Studies

The Numerous Benefits of a Curated & Searchable B2B Case Study Database

By Jim Kelly, Founder of Industolutions Growing a B2B company – and securing new customers – isn’t easy.  Some of the biggest B2B marketing challenges include lead generation, lead quality, and new business development. B2B marketing has experienced significant changes recently, due to evolving customer demands, as well as many new options of tactics, tools, […]

B2B sales 2020 Sage

The top B2B Marketing objectives for 2020 are sales objectives


Each fall, B2B marketers assess the performance of their prior year’s marketing program and plan for the year ahead. They look at past performance metrics, business goals, competitor initiatives, industry trends, and areas of improvement. The 2020 B2B Marketing Mix Report, published annually by Sagefrog Marketing Group, surveys B2B marketing professionals to uncover the top […]

Working in the age of Alexa: Is your job at risk?

Depending on your age, your first knowledge of robots and artificial intelligence probably came from science fiction, TV shows, or movies. Whether it was from watching the seemingly sentient computer HAL in 2001: A Space Odyssey, the hunting mechanical hound from Fahrenheit 451, or even the droids in Star Wars, we’ve been conditioned to believe that robots, computers, […]

soft skills OpenText

Why business acumen + soft skills equals success in enterprise tech

Many of today’s largest and most visible technology companies — Facebook, Amazon, Microsoft and Google — have achieved success and rapid growth through alternative corporate cultures. Mark Zuckerberg even coined the phrase “move fast and break things” to describe Facebook’s internal processes. Computer science engineers and information technology specialists flock to technology companies post-graduation to […]

Press coverage: Your B2B sales team’s secret weapon

Over the past five years, CSO Insights says the percentage of salespeople making quota has dropped from 63% to 53%. In today’s Third Industrial Revolution, nearly every industry is becoming increasingly competitive, entirely new categories are being created to solve emerging problems, and the marketplace is getting more cluttered with promotional materials. Simply put, the […]

Christoph Becker reflects on what it’s taken to build gyro into a B2B agency success story

As CEO and CCO, Christoph Becker has grown gyro into one of the largest, most successful B2B marketing agencies in the world. Under Becker’s leadership, gyro was named 2019 Global B2B Agency of the Year by the Association of National Advertisers (ANA) as well as B2B Marketing’s Top U.S. B2B Agency 2017-2018. gyro was also […]

Drift Tricia Gellman

Drift CMO Tricia Gellman discusses her new role, key priorities and the future of conversational marketing

When they first told her she was going to be reassigned to the marketing department, Tricia Gellman went home and cried. It may seem like a surprising reaction for someone who has helped lead demand generation and brand-building for firms like Salesforce and Adobe, but Gellman, who was appointed CMO of Drift last week, started […]

TrustRadius 2010 B2B Buyer Disconnect

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

The majority of B2B buying committees are now made up of Millennials, and 49 per cent of buyers never actually talk to a vendor’s sales rep, according to a research report from TrustRadius released this week. In its 2020 version of its B2B Buyer Disconnect study, which is based on a survey of more than […]

Unbounce Smart Traffic

Unbounce product director says Smart Traffic will assess five factors to boost conversions

Unbounce on Wednesday will launch a tool called Smart Traffic which the company says will democratize access to artificial intelligence that small and medium-sized businesses can use to better test marketing campaigns. The Vancouver-based firm said that Smart Traffic has already improved conversion rates on landing pages by 20 per cent in beta tests it conducted […]

How to write job postings that will attract the B2B talent you need

Would you buy this car? The Jeep Wrangler is a series of compact and mid-size (Wrangler Unlimited and Wrangler 2-door JL) four-wheel drive off-road SUVs, manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL, the most recent generation, was unveiled in late 2017 and is produced at Jeep’s Toledo Complex.The Wrangler is arguably an indirect progression from the World […]

Marketing Resource Management B2B

How marketing resource management can offer the insights and metrics that drive B2B success

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. But […]