April Dunford: My Post Covid Tech Experience

In this new series, we explore how executives, entrepreneurs and other high achievers are navigating a new world of uncertainty, constant change, increased disconnection and isolation, and a new working reality. For most of us, this us the biggest day to day change we’ve ever experienced it. How is tech helping us manage it? How […]

Content is Still King: Top B2B Marketing Strategies for 2021


2021 is just around the corner, and that means B2B marketers are hard at work analyzing the performance of their current programs to assess what worked and what didn’t this past year. Looking ahead, a few things are for sure—B2B companies are increasing their investments in digital marketing, and the percentage of budget allocated to […]

The steps you can take to secure your crypto wallet for B2B payments

The steps you can take to secure your crypto wallet for B2B payments

Cryptocurrencies have shaken up the digital world, reimagining how businesses can conduct business — it’s a new global payment system where payments are speedier and more secure. In a new digital age where electronic payment is becoming widely accepted, cryptocurrencies appear to be an attractive solution for international payments. Christine Lagarde, Managing Director of the […]

A Legal Solution to Chinese Tariffs

A Legal Solution to Chinese Tariffs

In today’s business world it is not easy being a company that relies on Chinese imports. Chinese tariffs have dramatically increased in the past few years and remarkably so in the past year due to President Trump’s trade-war tariffs. These increased costs are putting immense pressure on many e-commerce companies. The good news is that […]

Cybersecurity for Business in the Age of COVID-19

Cybersecurity for Business in the Age of COVID-19

With many companies sending their employees to work from home as the COVID-19 pandemic rages, new security challenges have cropped up. Employers and employees alike have to be extra vigilant about security and privacy when working from home, and the COVID-19 crisis has spurred an unprecedented social engineering attack of historic proportions, according to Computer […]

Text vs Email

Texting vs. Email: How B2B Marketers Should Approach Engagement Differently

By Justin Scarborough, Programmatic Media Director at PMG Consumers are gravitating toward faster communication, with an increasing number of tools in the workplace (and daily life) sending short, push-style notifications. As such, marketers are recognizing the opportunity this presents to expedite conversations with existing and prospective B2B customers. While these new approaches can take different […]

adobe-experience-manager

Experience moves to the cloud: Adobe migrates its CX platform

Digital transformation is so pervasive an undertaking right now, even the platforms supporting them are in the process of transformation. That includes Adobe’s Experience Manager, essentially a collection of microservices around digital assets and content interactions.  The idea of CX is that these interactions when viewed en masse start to show customer behavior patterns, which […]