As you can imagine, stand-up comedy can make you a better presenter. After all, it’s one of the hardest forms of public speaking you’ll ever do (aside from effectively teaching second graders), which means if you can do okay in stand-up, all other types of business presentations will seem easier. But stand-up comedy can also […]
Jon Snow may be constantly working his way to occupy the Iron Throne, but the season finale of Game of Thrones this Sunday may have the opposite effect on the productivity of more than 27 million employees, according to a research project produced by the Workforce Institute at Kronos. Based in Lowell, Mass., the Workforce […]
Most B2B organizations probably treat their customers as slightly more mature than the recently-born Archie Harrison Mountbatten-Windsor, but Forrester VP and principal analyst Mike Gualtieri suggests they should hold just as much of an interest as “Baby Sussex.” Speaking at an event focused on digital decision-making hosted by analytics firm FICO in Toronto on Wednesday, […]
E-mail delivery and analytics service SparkPost on Tuesday launched SparkPost Signals, a predictive intelligence tool designed to help marketers better understand how their campaigns will perform. The San Francisco-based firm, whose B2B clients include Adobe, SAS and SiteCore, said SparkPost Signals will offer a “Health Score” their use of e-mail that scales from zero to 100 […]
Facebook and LinkedIn may continue to reign as the top social channels for B2B firms, but a majority of 65 per cent are now also making use of photo-sharing service Instagram, according to a study released late last week. The 2019 Social Media Marketing Industry Report, published by the Social Media Examiner, is based on […]
The CEO, CMO, CFO, and other executives in B2B firms always have a lot going on, and you only see a small portion of what they have to deal with on a daily basis. Behind closed doors, they handle stressful investor issues, legal hassles, employee situations, and much more that they keep private. This can […]
Redesigning a web site can be a monumental task. There are lots of things that you have to commit to in order to reach the successful completion of such a particular type of project. No wonder so many companies fail with their redesigns. However, you shouldn’t be afraid to do a proper redesign. After all, […]
SAP is planning a deeper integration with LinkedIn along with the ability to use clickstream data to identify engaged contacts as part of an update to its Marketing Cloud later this year. Speaking at a user group session within its SapphireNOW customer event this week, SAP Customer Experience global VP Jackie Palmer said the integration […]
PathFactory is trying to bridge the gap between consumer experiences like Netflix and Amazon by offering tools that let B2B marketers recommend web site content based on visitors’ behaviour, what’s popular and what will help them take the next step in a buying journey. The Toronto-based firm is using this week’s Sirius Decisions Summit in […]
SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]
A firm called Pendo that helps companies determine which product features to deploy and assess how well they’re being adopted will announce its acquisition of Receptive.io on Tuesday, adding more qualitative capabilities for its customers. Based in Raleigh, N.C., Pendo was founded in 2013 and has approximately 340 employees and more than 1,000 customers, including […]
Demandbase on Monday announced what it is calling an ABM Ecosystem, a collection of both existing partners and new partners designed to faciliate common data, shared audiences and integrated workflows across account-based marketing software. Lauching as part of the SiriusDecisions Summit taking place in Austin this week, San Francisco-based Demandbase said its ABM Ecosystem arose […]
Today’s digital natives are bombarded with content and have adapted to filter out the noise. Poor ad targeting has left both consumer and B2B audiences in Canada more skeptical of digital advertising, and most notable of all: about a third of digital advertising campaigns (particularly display and mobile) in Canada don’t work, failing to drive […]
I got the text around 6:30 p.m., while I was still holed up in my hotel room trying to finish a story: Michael Dell had unexpectedly shown up at the party I was supposed to be attending, and if I ran I might have a chance to talk with him in person. Unfortunately, some deadlines […]
Like any good marketer, Allison Dew kept her closing remarks at Dell Technologies World on Wednesday simple, succinct and unforgettable: “Don’t be a phone ‘ho.” Yes, you read that correctly. Dew, the enterprise tech giant’s CMO, drew huge laughs by echoing her fellow panelist in a conference session — musician and entrepreneur Wil.I.AM — who […]
For all the enterprise product announcements being made, Dell Technologies World holds little of the drama you’d find on Dawson’s Creek, The Affair or Fringe, but if a good story unfolds, Joshua Jackson is ready to provide the technology and services to bring it to life. The actor and co-founder/chairman of Liquid Media Group was […]
Ryan Bonnici may have grown his team considerably over the past year and a half, but the name of the company he’s working for has gotten a lot shorter. The CMO of G2, (formerly G2 Crowd) took part in a fireside chat in Toronto late last week as part of the Growth Marketing Conference, where […]
Terminus is promising B2B marketers a way to measure both traditional and ABM programs in a single Account-Based Scorecard and a way to manage account-level targeting of digital ads. The Atlanta-based firm said its Account-Based Scorecard will help marketers avoid creating attribution reports manually or after-the-fact for their campaigns. The expanded capabilities in the platform […]
B2B e-commerce is changing at a rapid pace. A report from Forrester suggests that the US B2B e-commerce industry will hit $1.8 trillion by 2023. Besides, there would be a compound annual growth rate (CAGR) of 10% for B2B eCommerce over the next five years. Another report from Frost and Sullivan presents a different scenario. […]
Toan Dinh knows better than to use his own phone to make the calls. That would be too obvious, and risky. Instead, the CMO for Demand Generation at point-of-sale software maker TouchBistro uses someone else’s device to cold call his competitors — calls in which he walks through a specific list of questions based on […]
