Iain Paterson is Managing Director of Cycura, a Toronto-headquartered cyber-security company. Previously, he worked in a range of technical and management roles in banking, healthcare, and government organizations. Working in those fields gave him experience with a cross section of security tools, infrastructure and network technology, policy and governance concerns, compliance requirements and privacy legislation. […]
Interbrand announced its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchange (NYSE),Ready Set Rocket, and Facebook this week. The 2017 report recognizes 40 next-generation, disruptive brands that define progress and the potential to grow. The report complements Interbrand’s annual Best Global Brands report, now entering its 18th year, by putting a spotlight on emerging brands—those that […]
This week’s notable hires and appointments in the B2B world! *** GroupM, the world’s leading media investment group, announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients better in the extremely […]
In nature, an ecosystem is how all of the various organisms in a particular area fit together to create a lifecycle. Every plant, every insect, every animal has a purpose that the others all depend on for survival. That same basic principle can be applied to any complex system, and the lead generation process in […]
Artificial intelligence (AI) has played an important part in B2C relationships over the years. There are thousands of applications, ranging from the recommendation of TV shows to the fraud detection systems deployed across many commercial establishments. The current rise in the use of chatbots is just another level in the use of AI in the […]
If you’re currently struggling with ways on how to market your business in general, you should know that marketing through social media could be the answer you’ve been looking for all this time. Social media gives you the opportunity to both reach out to people you haven’t been able to previously, and to engage with […]
This week’s digest of mergers and acquisitions in B2B… *** TIBCO Software Inc., a global leader in integration, API management, and analytics, announced it has entered into an agreement to acquire Statistica, a leader in data science. The acquisition will augment TIBCO’s analytics product offerings, adding new capabilities aimed at making it easier for data scientists […]
Justin Hartzman is the Co-Founder and Chief Executive Officer of needls. In 2005, Hartzman and his co-founders created We Sell Your Site. Having identified the gap in the middle market, boutique M&A space, WSYS became the de facto agency to sell, acquire, or sell funding for web businesses in the $1million to $50 million price […]
In a concerted effort to stay away from producing something you have read 100 times online, this article features underlying components of a content marketing strategy. Instead of telling you to post on social media at certain times, or telling you to produce useful content, this article suggests a system for useful content creation and […]
If you’re in Marketing, chances are you’ve probably seen one of Tom Fishburne’s cheeky cartoons, so it was fantastic to hear his thoughts at MarTech in San Francisco. With his own brand of personal humour, Fishburne outlined the 5 steps to adopting a marketing mindset for the modern digital world. We’re at an awkward stage […]
This week’s notable hires and appointments in the B2B world! *** Hexagon, a leading global provider of information technology solutions, announced the appointment of Ben Maslen as Hexagon’s Chief Strategy Officer (CSO). As CSO, Mr. Maslen will be responsible for the development and execution of strategic initiatives to support Hexagon’s long-term growth. *** Ability Inc., a leading […]
Sangram Vajre, Co-Founder and CMO at Terminus, and Nate Hurst, Manager, ABM at Domo, had a whopping 20 minutes to talk about Account-Based Marketing (ABM), and share their case study at MarTech Conference. It was an educational crash course. ABM Review “The traditional funnel is ‘how to get skinny, fast’.” – Sangram Vajre Basically, […]
You’ve been running your own B2B company for a while now and you’ve done very well for yourself. You started out small, but now you’ve begun to expand. As your business grows, you notice that there’s an increasing number of details for you to deal with. Some of them on the surface seem miniscule, but […]
Marketers, are you always “on”? Joe Staples, CMO at Workfront, and Jennifer Johnson, Senior Marketing Program Manager, Informatica, talked about this problem at MarTech in San Francisco. The fast pace of work is prevalent, which creates some “Horrors of Modern Day Marketing” fit for the big screen. Attack of the Mutating Workload We’re constantly […]
A roundup of the weekly acquisitions and mergers in B2B… *** Upskill (formerly APX Labs), a leader in enterprise software for augmented reality (AR) devices, announced the acquisition of Pristine, a leading software-as-a-service (SaaS) provider of AR collaboration and video streaming software. Pristine’s remote assistance and knowledge capture solutions will complement Upskill’s existing Skylight industrial AR platform […]
In 1998, Sharat Sharan started ON24 as an online video news platform and, during the dotcom bubble, pivoted the company to serve marketers with the first business-to-business video marketing platform, inventing what we now call a webinar. Under the leadership of Sharan, ON24 is today the global market share leader in webinars and virtual environments. […]
Applicant Tracking Systems (ATS), also known as talent acquisition and management products (TAMP), allows the recruitment industry to automate the process of hiring. Not only does the technology provide lots of opportunities, but helps to really find the right and qualified candidate. The recruitment software market is in expansion. The latest is the industry is […]
This week’s notable hires and appointments in the B2B world! *** Gage, a marketing technology solution agency, announced it has hired Eric Paradis as Director of Customer Experience. As part of his role, he will provide overall strategy for the Gage Channel Performance Suite platform, which offers e-learning, marketing automation, loyalty and incentives to help […]
Any newly established company bases its business strategy on projected expenses and income, the last being in turn dependent on the size of the target audience its products addresses. Finally, the attracted potential customers have to undergo the process of conversion in order to become actual, paying customers. Successful businesses are therefore those which not […]
Is your organization facing an employee turnover problem? Do you have an effective employee retention strategy in place to lower the churn rate? Believe it or not, approximately 50% of the global employers do not follow a formal employee retention strategy. It’s true that one of the biggest challenges which the businesses are facing nowadays […]
