Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign

A digital billboard set up across major tech centres in India is encouraging developers to solve a puzzle in an unusual recruiting campaign from a B2B commerce firm called SOLV. Running for several weeks this month in Bengaluru, including Manyata Tech Park this week, SOLV said the campaign would provide aspiring job seekers with a hashkey-based puzzle […]

Tim Berners-Lee Inrupt B2B

Tim Berners-Lee’s memories of creating the Web involve at least three classic B2B scenarios

Today he’s lionized for making the World Wide Web possible. He remains committed to openness and empowering everyday Internet users. He recently embarked on a new professional journey as a startup CTO. But long before all that, Tim Berners-Lee was just like a lot of other B2B professionals, just trying to have his idea get […]

Mastercard Track OpenText

Mastercard makes a bigger investment in serving B2B markets like the auto sector with OpenText

Mastercard is enhancing its B2B global trade enablement platform with technology from OpenText, beginning with capabilities for auto industry professionals as part of a broader plan to create deeper relationships with corporate buyers. The company on Thursday announced its intentions to use OpenText’s Supplier Portal, Identify Portal and Internet of Things (IoT) at the vendor’s […]

Pressboard Boost

Pressboard Boost gives brands a way to amplify the social reach of earned media coverage

Pressboard is building upon its work in developing a platform to help brands improve their paid media efforts with Pressboard Boost, a product that will amplify the social reach of its clients’ earned media coverage. The Vancouver-based firm officially launched the beta version of Pressboard Boost on Wednesday. When a B2B brand is profiled or […]

OpenText Enterprise World 2019

OpenText pledges to help bring SaaS tools procured by rogue line-of-business execs under control

OpenText on Tuesday used its 2019 Enterprise World conference to outline a mission that includes helping  companies overcome the “technology sprawl” caused by line-of-business executives procuring their own SaaS applications, making all content “machine-readable” and deepening the ability to use its tools with those from Google Cloud. In his opening keynote, OpenText CEO and CTO […]

Vidyard 2019 State of Video In Business

Vidyard benchmarks suggest 60 seconds or less is the sweet spot for driving B2B video views

Nearly 70 per cent of business professionals will watch a one-minute video all the way through, but stretch it to 20 minutes and only a quarter will do the same, according to data from Vidyard. Vidyard, based in Kitchener, Ont., recently released its 2019 State of Video In Business Report, which is based on qualitative research […]

Box CIO Paul Chapman

Box CIO Paul Chapman opens up about the evolution of IT, working with line of business execs and more

By all means, you can try cold-calling Box CIO Paul Chapman or sending him a hopeful e-mail. You can invite him to your event, webinar or roundtable. You could reach out on social media or other channels and see if he’ll download your white paper. None of these standard marketing tactics, however, will work as […]

Forrester B2B web sites

Forrester gives only four out of 60 B2B web sites a passing grade in content engagement study

A self-oriented focus on products rather than customers, reliance on jargon and lack of a human voice meant only four out of 60 B2B web sites received a passing grade in an analysis of engaging online content experiences from Forrester. Released late last month, the market research firm’s report examined digital properties across 12 different […]

Barracuda Networks TV spot Your Journey Secured

Barracuda Networks TV spot reminds business leaders to secure data at every step of their journey

There is no specific mentions of its firewalls, SD-WAN or other data protection products, but a new TV commercial from Barracuda Networks has created a panorama of business environments that suggests IT security should  always be running in the background. “Your Journey, Secured,” takes viewers from an airplane to under the car in a mechanic’s […]