I love books. I love reading. There’s nothing quite like settling down to a good book. You know, if you have the time to sit down and read. If you do have a few days to catch up on your B2B summer reading list, make sure these are on it. Digital Sense: The Common Sense […]
How many marketing KPIs do you have? Don’t worry, there’s not a test and, as far as I can tell, no particularly correct answer. The “right” KPIs for marketing seem to be largely determined by the companies selling us the dashboards that are supposed to help us measure them. That’s a conversation for another day, and you […]
In account-based marketing (ABM), “based” is the word to worry about. It’s English’s offhand way of marking the point from which something will develop or grow. It signals that ABM will require nurturing in multiple areas of expertise, one of which will be your weakest link. Much like in a triathlon – the trifecta of […]
A roundup of this week’s mergers and acquisitions in B2B… *** Cello Health, one of the largest healthcare market research agencies, has announced the acquisition of Advantage Healthcare Inc. Advantage Healthcare provides critical analyses and insights in biopharmaceuticals to inform activities primarily in new products. These include commercial assessments, analog intelligence, and a specific rapid […]
Stephen Kelly became Chief Executive Officer of Sage, the UK-based accounting software giant, in November 2014. He has over 30 years of leadership experience in the technology sector, having led successful businesses in California, New York and Europe. Kelly served as Chief Executive Officer of two high growth US and UK public companies: NASDAQ listed […]
Seventy per cent of B2B buyers have to contend with a “bully” on their purchasing committee who pushes their company to choose their preferred vendor, according to a research study from DiscoverOrg. In ‘Why Didn’t They Buy? A Deep Dive Into Buyer Preferences And The Implications For Salespeople,’ a survey of more than 230 business […]
Knowing how much your business is worth can be massively useful information – even if you don’t intend on selling your business. The value of a business is a little trickier to determine than the value of a car, or even the value of a home. Businesses are complicated and nuanced, and not every business […]
This week’s notable hires and appointments in the B2B world! *** Rigetti Computing, a full-stack quantum computing company, announced the appointment of retired Marine Corps General Peter Pace to its board of directors. General Pace served as the 16th Chairman of the Joint Chiefs of Staff from 2005-2007. With more than four decades of leadership, strategic, and […]
More than half of consumers across the U.S., Europe and Canada say company websites and e-mail remain their go-to channels — a sign one CMO Council exec says the “arrogance” of B2B marketers must come to an end. In The Customer In Context: Understanding The Real Expectations of Today’s Connected Consumer, the CMO Council and SAP […]
Negotiating a B2B deal requires patience. A B2B relationship can be nurtured over the course of weeks, months or even years before the negotiating parties put ink to a contract. As the principal parties get to know each other, business relationships become quite personal. The logical and pragmatic considerations of business blend with the emotional […]
Content is the talk of the trade for past few years in the marketing business. The creative crew at Point Visible took some time and investigated about the trends related to it. They came up with this awesome infographic showing the stats and numbers behind content marketing in 2017 and beyond. As it clearly shows, […]
Augmented Reality is imminent to hundreds of millions of iOS devices as a new platform for developers to build apps that permit users to place virtual content on top of real-world scenes. Virtual content is overlapped into reality through images in 2D or 3D via the screen of a connected device like a tablet, smartphone […]
Michele Romanow spent her childhood on a Regina, Saskatchewan farm, with chores that included everything from mowing the lawn, pulling weeds, and even changing car tires. “There were no boy tasks or girl tasks. It was just farm mentality, where there was work to be done, and you did it,” said the 32-year-old tech entrepreneur […]
A roundup of this week’s mergers and acquisitions in B2B… *** Wellspring, a leader in innovation management software, announced the acquisition of Covalent Data, a provider of intelligent search tools that enable companies to find innovative technologies and intellectual property. Covalent Data’s software uses machine learning to stitch together hundreds of data sources covering patents, SEC […]
Uri Levine, computer programmer, investor, and start up guru, is best known for his involvement in the traffic mapping GPS app, Waze. Similar to the crowd-sourcing concept of the online encyclopedia Wikipedia, Waze’s breakthrough platform provides drivers an opportunity to send real-time alerts about any traffic situation for other drivers, anywhere in the world. From […]
A business doesn’t run by itself, it’s the choices you make and the things you do that determine the success or failure of your business enterprise. Unfortunately, you might at times choose to do or not do certain something because it seems like a good, safe, and convenient idea if looked at from your perspective, […]
This week’s notable hires and appointments in the B2B world! *** Accedian, network performance assurance experts, announced the appointment of Dion Joannou as its new Chief Operating Officer (COO). In his new role, Joannou will oversee Accedian’s global sales, business development, marketing, and operations. His appointment comes as Accedian continues to expand its market share worldwide and […]
Companies need to start looking beyond packaged software from vendors and redesign their own applications to incorporate machine learning algorithms if they want to make artificial intelligence a viable business tool, a Forrester analyst warned the Enterprise World conference this week. Speaking in a breakout session at the annual OpenText customer and partner event, Forrester […]
SAP is following up the launch of a digital innovation system it calls Leonardo with a set of services to help enterprises more quickly, and easily gain the benefits of the Internet of Things, blockchain and big data. The three SAP Leonardo Innovation Services launched at the company’s “Leonardo Live” event in Frankfurt includes an […]
The days of bypassing social media marketing have long passed. Today there isn’t a business, organization, government agency or a corporation that doesn’t have a presence on a social media channel. Unlike the traditional ways of marketing social media forces a dialogue, or a two-way communication to transpire. Marketers take social media networking seriously. According […]
