Our day starts with a sunrise and ends with sunset, which means the first thing that we saw in the morning was the sun, and the last thing that we saw was the moon. But with the rise of smartphones and tablets, the first thing that we see in the morning today is most likely […]
There are lots of consumer-oriented companies celebrating Pride Month in their marketing right now, but those driving along Highway 101 in the Bay Area of California recently have seen how a B2B technology company like Snowflake Computing can offer a unique take on a powerful message. “THE DATA IS IN: LOVE WINS,” proclaims the billboard, […]
A startup called Crowdy.ai has created a widget it describes as a “social proof engine” that it hopes will change the way B2B companies sell online by providing visual evidence of prospects during into customers. Deal-Maker is a web site integration that provides real-time updates on how web site visitors are taking action on a […]
The concept of ‘fanatical support’ may be one of the best known brand attributes at Rackspace, but its new chief marketing officer wants to make the managed service provider equally known for providing an overall more radical experience with cloud computing. Earlier this month Rackspace, which is headquartered in San Antonio, Tex., announced Mark Bunting […]
Unbounce has been helping marketing teams develop and generate better performance from landing pages since its inception, but now the firm is using comparative data to show customers how machine learning could improve their results even further. In a series of event appearances starting last Fall, Vancouver-based Unbounce has been staging “Machine vs. Marketer,” where […]
There’s a funny disconnect I experience every semester: One hundred percent of my Marketing students want to be employed when they graduate (duh). But when I ask them what type of job they hope to land, almost none of them say sales. Why is this a disconnect? Because the very large majority of them will […]
American tech entrepreneur, advisor and angel investor, Marc Randolph found his big success as co-founder and first CEO of Netflix. Initially a mail-out DVD service, in recent years it has become a streaming on-demand service, with some 125 million subscribers in about 90 countries. It currently employs about 5,000. It was Randolph who not only […]
If people like Aristotle, William Wordsworth, Charles Dickens, Henry David Thoreau got some of their best ideas while walking, why wouldn’t a CEO, CMO or sales exec? While Curiosity Inc. has already been working with individuals to test out the “Street Wisdom” approach to tackling difficult questions, its official launch on Friday could also offer […]
About 10 years go, long before she took the lead at the Omnia artificial intelligence practice of Deloitte, Shelby Austin was working as a partner in a law firm, reviewing documents and preparing for trial. The documents — all 30,000 of them — were in binders, and they were being divided “relevant,” “privileged” and “hot […]
Companies need to move past using analytics and artificial intelligence to merely inform business decisions and allow the technologies to actually make decisions on their own across all functional areas, according to the director of data science at Samsung. In his keynote at the Big Data Toronto conference on Tuesday, Matthew Fitz suggested enterprises are […]
It was not the feedback the team of innovators at Bloomberg may have wanted to hear, but according to Jessica Hatch, it was what they needed to hear. As the COO of Bloomberg’s Sell Side Trading division told the TakeOver innovation conference in Toronto on Monday, the team was presenting a few offering — something even […]
Several years ago, you could make a phone call to one person at an organization, make your pitch and finalize a sale. Today, this happens less because buying committees consist of numerous people at various levels in an organization. For example, you may have an intern conducting online research for the latest products and services, […]
Every year, technology vendors allocate billions of dollars to help their channel partners promote their businesses and offerings. Every year, nearly half of these funds go unspent. At a time when channel effectiveness is tilting heavily, reaching a 95/5 ratio in some industries (as n 5% of partners are generating 95% of sales) […]
Bob Burg regularly fills auditoriums for his talks, and has shared the stage with thought leaders, Olympic athletes and a former U.S. president. For years he was known for his book Endless Referrals, but recently it’s his business parable The Go-Giver (coauthored with John David Mann) that has garnered him much acclaim, and sold more […]
While the majority of organizations may pursue innovation by having teams brainstorm in windowless conference centers and boardrooms, Curiosity Inc. is bringing a form of facilitated workshops called Street Wisdom from its roots in the U.K. to organizations across North America. Curiosity Inc. will officially launch Street Wisdom through what it calls a “taster” session […]
When she joined software giant SAP as its marketing leader about nine months ago, Alicia Tillman did something she said most CMOs don’t often to: look backwards instead of forwards. Speaking at the company’s annual user conference, Sapphire Now, Tillman said she wanted to figure out her strategy by looking at the original purpose behind […]
SAP on Tuesday used its annual Sapphire Now user conference to announce a customer experience software suite dubbed C/4HANA that will include a what it called a “fourth generation” customer relationship management tool, along with the acquisition of a field service software firm called Coresystems. C/4HANA will include SAP’s Sales, Marketing, Commerce and Service Clouds, […]
The average sales and marketing exec may not have any idea how much of the applications they use or provide to customers were developed using code from Github — or even what Github is — but Microsoft’s $7.5 billion acquisition of the service on Monday may soon change that. Self-described as “the world’s leading software […]
As enterprises are quickly learning, blockchain is not only about currency. Ever since the Ethereum platform, created three years ago, developers have been testing it by building decentralized applications (Dapps) that are different from their centralized counterparts – centralized applications. ‘D’ for Decentralization If you are wondering why Dapps have become such an interesting prospect […]
Almost as soon as I lost my job as Editor-in-Chief of Marketing magazine, I knew exactly what I wanted to do — launch a brand-new publication that captured the emerging trend of influencer marketing. In the consumer space, influencers were quickly becoming an alternative to traditional marketing investments in TV spots, banner ads and out-of-home […]
