Enabling business change through marketing automation/technology

Jill M. Speirs, President and CEO of M2 Partners, explains how successful marketing technology implementations have tostart with a new approach to procurement Companies have been investing in marketing technology for more than three decades. On the positive side such technology has helped businesses become more customer-centric and efficient. However, despite progress, organizations still face three key challenges. Marketing data is disparate and not consolidated […]

5 Ways Regulatory Compliance Improves Your Business

Source In today’s world, staying compliant is no longer an option. Especially since organizations are managing their operations remotely, governance bodies are getting more strict about following laws and guidelines. Failing to adhere to the regulations imposes hefty fines on organizations—small businesses or big enterprises. Here’s a thought—regulatory compliance isn’t as ‘brutal’ as it seems. […]

OpenTelemetry and its positive impact on IT departments

By Gregg Ostrowski, Executive CTO, Cisco AppDynamics Today, OpenTelemetry offers more flexibility for enterprises of all sizes to have greater visibility into performance and availability by providing control of every technical element of their IT environment. This has proven to be a crucial factor for business growth by enabling the collection of data from distributed […]

B2B Commerce in the Opt-In Era

By Vinny Maurici, Vice President, Data Strategy & Services, Pivotree For years, companies have been able to track their users’ website and app activity across other companies’ apps and websites, using the resulting data for advertising purposes or for sharing with data brokers.  Last year, Apple launched a highly anticipated privacy feature: App Tracking Transparency (ATT). […]

The State of B2B Marketing Budgets: Higher Expectations, New Strategies and Optimism

  By Colby Cavanaugh, SVP of Marketing, Integrate  It’s that time of year again. The leaves are changing color, the weather is cooling down, and pumpkin spice inexplicably makes its way into everything from lattes to dog treats. And for many B2B marketers, these signs of fall also mean budget season. It’s a time when […]

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B2B News for Friday, October 21, 2022: Top Five List for Procurement Software, Municipal Services Support Business Acquisition

As supply chains continue to show signs of stress, procurement software has moved to center stage. The Spend Futures Almanac has released its Future Five list of startups to watch. The list includes: Carbmee an enterprise solution that measures carbon and manages emissions reductions for their customers’ net-zero goals. Focal Point a procurement platform to […]

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B2B News for Friday, October 14, 2022: Digital Twin Solutions, Trading Regulation Proposed to Manage Transition Risks Due to Climate Change

Construction management software provider Procore has entered into partnership with Willow, a provider of digital twin solutions for smart infrastructure and real estate. The partnership will allow real estate and infrastructure owners to streamline the transition of digital deliverables in a more structured and efficient manner. “We believe digital twins will transform the built environment,” said CEO and […]

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B2B News for Friday, October 7, 2022: Business Travel, Packaging Industry Alerts

Sustainable, reusable and biodegradable packaging is showing up more and more in B2B news releases. This morning, St.Louis-based packaging comany TricorBraun announced its plans to acquire German glass packaging distributor Gläser & Flaschen GmbH. The acquisition extends TricorBraun’s European presence. “Gläser & Flaschen has built a strong business known for its quality, innovation, and technical […]

CannaBNN News for 30 Sept 2022: Halo Acquires Pistil Point Assets, Canada begins Cannabis Act Review

Halo Collective Inc has completed their acquisition of all Pistil Point operating assets. The US$4 million deal has given Halo full ownership of Decatur One LLC, Bradford Two LLC, and Bradford Three LLC assets. “The acquisition of the Pistil Point operating assets is a key milestone for our home market of Oregon,” stated CEO and […]

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B2B News for Friday, September 30, 2022: Top Startups Identified, New Identity Protection Tools

LinkedIn has released its Top Startups 2022 list. The Canadian edition has 15 companies it has declared watch-worthy. The B2B entries include Toronto-based web accessibility shop Fable, Victoria’s risk-management Certn, Manifest Climate that helps companies mitigate the risks of climate change, Irwin’s shareholder monitoring AI tools, TealBook AI-driven supply chain monitoring and Klue’s market intelligence […]

Three Ways Corporate Leaders Can Step Up Climate Action 

by Adrian Thomas, Canada Country President, Schneider Electric We recognize the global signals of climate change: rising sea levels, extreme temperatures, wildfires and floods. With these impacts becoming more persistent, when will we collectively accept the current state of climate change is a crisis that we must resolve now?  Canada has pledged commitments to cut greenhouse gas […]

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B2B News for Wednesday, September 14, 2022: Jonah Group Acquired, Integrate has a New President

The Toronto-based Jonah Group has been acquired by 3Pillar Global.  The Jonah Group is known for its software creation work for the financial services industry and its high quality engineering. “This is a huge win for Jonah Group, our employees, and most of all, our clients,” said Jeremy Chan, co-founder of the Jonah Group. “Over the […]