Want to see a room full of marketers roll their eyes? Speak the words, “employer brand” and stand back. You might as well be lecturing teenagers about condoms. I know this because I’m good at embarrassing teenagers and I was that eye-rolling marketer seconded to an employer branding project about ten years ago. Now there […]
If you’ve reached something of a cruising altitude with your ABM strategy, it’s certainly cause for feeling gratified. Implementing ABM effectively and growing it is no small accomplishment. After all that hard work, it’s time perhaps to ease up on the throttle, but it’s also time to stay vigilant about your ABM effort. It’s a […]
DemandBase used its ABM Innovation Summit on Thursday to launch a reporting tool called Cross-Campaign Analytics designed to harmonize the data around campaigns run with its customers on its own platform as well as with publishers, demand-side platforms and more. In a keynote that was livestreamed from the ABM Innovation Summit in San Francisco, DemandBase […]
The number of companies reporting year-over-year increases in budget for account-based marketing activities has fallen nearly 20 per cent, and 41 per cent say measuring and reporting results is a challenge, according to research from Terminus released this week. Conducted in partnership FlipMyFunnel and Heinz Marketing, the third-annual Terminus State Of Account-Based Marketing report is […]
Monica Behncke wasn’t necessarily thinking about the potential of AI in B2B when she let her teenage son plan their vacation at an amusement park, but she was quick to recognize the parallels. Speaking at last week’s SiriusDecisions Summit Canada in Toronto, the research firm’s VP and group director noted how amusement parks involve a […]
There are few activities more sedentary than watching TV, but that may make it the perfect place for EY to feature its latest marketing campaign about its role in helping companies like Varidesk pursue their business goals. Best known as the maker of office furniture that can be transformed from a traditional workspace into an […]
As a Chief Product Officer for a B2B, promotion may not be top-of-mind when you are in the conception and development stage. But, this is a good time to talk to your public relations’ (PR) team members. Sure, they will take your product and promote it once it’s ready to launch, but it’s important to […]
A digital marketing innovator for a quarter century, Philip Smolin is an industry expert on data and analytics, programmatic media buying, audience targeting, and the emerging business models redefining marketing. As Chief Strategy Officer of Amobee, Smolin is responsible for driving their global strategy and key growth initiatives that integrate data, analytics and programmatic activation, […]
When someone starts a sentence with “Did you see that ad from . . . ” you’re probably expecting to hear names like Nike or Coca-Cola rather than, say, an provider of marketing technology. According to a study of buyers from a B2B ad agency, however, one of the best ways corporate brands could help […]
It was during what he describes as a “patio meeting” that Evan Little and his team decided the time was right to try account-based marketing — after all, nothing else was working anymore. “We were working very hard for very little results. We had to change something,” Little, director of growth at Toronto-based employee benefits […]
Even if the swords they brought up onto the stage at SiriusDecisions Canada Summit on Tuesday weren’t made out of plastic, it was pretty clear the marketing and sales execs from Bell Business Solutions weren’t really trying to kill each other. That said, Michelle Bourque and her colleague Rishi Patel admitted they were not immune […]
Engagio is helping to close the traditional gaps between B2B sales and marketing departments by adding attribution capabilities to a tool that designed to offer a more holistic way of measuring account activity. The San Mateo, Calif.-based firm last week said Engagement Minute Attribution will allow its Dash product to move beyond the likes of […]
I wasn’t all that shocked when the co-founders of Instagram resigned last Fall — it’s rare to see entrepreneurs stay on very long after being acquired by a giant like Facebook — but my eyebrows raised when I saw who was replacing them. Even if the name Adam Mosseri means nothing to you, his job […]
If we could offer only one piece of advice to managers and coaches who want to improve the way they provide feedback to their team members, it would be to ask more questions. This can be a lot harder than it sounds. Like most managers or coaches, you were likely promoted to your current role, […]
Bell Canada, Hootsuite, Oracle, Telus Health and Brainrider are all preparing to offer their best B2B advice as part of the second-annual SiriusDecisions Summit Canada next week. Scheduled for March 5th at the Hilton Toronto, the SD Canada Summit will cover areas including account-based marketing (ABM) strategies, an artificial intelligence (AI) playbook for B2B firms and […]
Oracle is using this week’s B2B Marketing Exchange to showcase its success in account-based marketing to key enterprise decision-makers such as human resources executives. In a joint presentation with its agency, Quarry, Oracle walked through a campaign dubbed “Power To The People People,” which was aimed at driving awareness of its human capital management (HCM) […]
Lots of execs attending B2B Marketing Exchange this week were probably talking notes, and a few might have even sketched out what they saw being presented, but there’s another way to capture the insights: keynoteinks. In an exclusive partnership with St. Jacobs, Ont.-based marketing agency Quarry, B2B News Network is presenting the work of illustrator […]
The whole point of enterprise resourcing planning (ERP) software is to meet a cross-section of industry needs, and Infor is reinforcing that point with a TV commercial that shows how its CloudSuite is changing the worlds of manufacturing, health-care and even sports. The 30-second spot offers a whirlwind tour of prototypical customers of CloudSuite, a […]
Margaret knew it was going to be a bad day when she arrived at work to find half her team out for a smoke in the parking lot at 9:15 (including a number of non-smokers) and the other half queued up outside her office looking worried. It seems a new timekeeping system was launched that […]
Markus Mikola is the founder and CEO of ContractZen Ltd, launched in 2014. ContractZen is an easy to use cloud service with a unique and powerful set of tools, including contract management, virtual data room, and eSignatures, to speed up operations, minimize risks and maximize company value in due diligence situations. Prior to ContractZen, he […]
