iain paterson

Inside the Mind Of… Iain Paterson

Iain Paterson is Managing Director of Cycura, a Toronto-headquartered cyber-security company. Previously, he worked in a range of technical and management roles in banking, healthcare, and government organizations. Working in those fields gave him experience with a cross section of security tools, infrastructure and network technology, policy and governance concerns, compliance requirements and privacy legislation. […]

breakthrough brands

Interbrand Breakthrough Brands: Recognizing Next-Generation, Disruptive Brands

Interbrand announced its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchange (NYSE),Ready Set Rocket, and Facebook this week. The 2017 report recognizes 40 next-generation, disruptive brands that define progress and the potential to grow. The report complements Interbrand’s annual Best Global Brands report, now entering its 18th year, by putting a spotlight on emerging brands—those that […]

people on the move

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** GroupM, the world’s leading media investment group, announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients better in the extremely […]

merger acquisition digest

Merger & Acquisition Digest

This week’s digest of mergers and acquisitions in B2B… *** TIBCO Software Inc., a global leader in integration, API management, and analytics, announced it has entered into an agreement to acquire Statistica, a leader in data science. The acquisition will augment TIBCO’s analytics product offerings, adding new capabilities aimed at making it easier for data scientists […]

appointments

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Hexagon, a leading global provider of information technology solutions, announced the appointment of Ben Maslen as Hexagon’s Chief Strategy Officer (CSO). As CSO, Mr. Maslen will be responsible for the development and execution of strategic initiatives to support Hexagon’s long-term growth. *** Ability Inc., a leading […]

horrors of modern marketing

Avoiding the Horrors of Modern Day Marketing

Marketers, are you always “on”? Joe Staples, CMO at Workfront, and Jennifer Johnson, Senior Marketing Program Manager, Informatica, talked about this problem at MarTech in San Francisco. The fast pace of work is prevalent, which creates some “Horrors of Modern Day Marketing” fit for the big screen.   Attack of the Mutating Workload We’re constantly […]

weekly acquisitions

Merger & Acquisition Digest

A roundup of the weekly acquisitions and mergers in B2B… *** Upskill (formerly APX Labs), a leader in enterprise software for augmented reality (AR) devices, announced the acquisition of Pristine, a leading software-as-a-service (SaaS) provider of AR collaboration and video streaming software. Pristine’s remote assistance and knowledge capture solutions will complement Upskill’s existing Skylight industrial AR platform […]

applicant tracking system

How to Use Social Media For Applicant Tracking Systems

Applicant Tracking Systems (ATS), also known as talent acquisition and management products (TAMP), allows the recruitment industry to automate the process of hiring. Not only does the technology provide lots of opportunities, but helps to really find the right and qualified candidate. The recruitment software market is in expansion. The latest is the industry is […]

high-converting business strategy

5 Simple Steps to Creating a High-Converting Business Strategy

Any newly established company bases its business strategy on projected expenses and income, the last being in turn dependent on the size of the target audience its products addresses. Finally, the attracted potential customers have to undergo the process of conversion in order to become actual, paying customers. Successful businesses are therefore those which not […]