Gail Bergman, head of Toronto-based public relations firm Gail Bergman PR, has helped hundreds of organizations raise brand awareness, increase sales, and connect with customers, stakeholders and employees for more than two decades. Since launching the firm in 1994, Bergman and her team have developed and managed public relations campaigns for large and small companies […]
We reside in a world that is networked together. Companies rely on networked systems and their data is stored in the cloud. Thus, Cyber Security is one of the most crucial issues that need to be addressed in the present scenario. Cyber-attacks have become an international threat due to the occurrence of several high-profile breaches […]
B2B sales professionals will be increasingly displaced by search engines and social networks unless they can demonstrate value to customers with empathy, storytelling mastery and a focus on advocacy, according to startup advisor Jill Rowley. Speaking at the Canadian Innovation Exchange (CIX) in Toronto this week, the former sales leader at Eloqua urged her colleagues […]
Self-driving cars, delivery drones, robot hands and fields full of solar panels are all starring in a video that marks a rebrand from TMX Group that highlights the importance of public equity to entrepreneurs. The one-minute clip, dubbed “The Future Is Yours To See,” made its debut last week and almost completely fills the TMX […]
Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division. In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major […]
There are a few things that go through your mind when a hungry Spotted Python decides your hand is lunch. Mostly they have to do with really, really wanting said python to let go, but also some regret at having been dumb enough to put your hand in front of it in the first place, […]
2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]
Is the rise of artificial intelligence profoundly changing what it means to work? AI is all around us, and its applications run from the mundane to the fantastic. But many are questioning the growing symbiosis between machines and humans. As machines begin to manage more of our professional lives, are we at risk of losing […]
I always take extensive notes and recordings when at conferences, so that I can remember keynotes or sessions later. But as with MarTech and MarketingProfs B2B Forum last week, it was impossible to be in two places at one time. Enter Kingman Ink. Kelly Kingman and her team create these wonderful visual notes, so even […]
Sales and marketing teams know the pain all too well: marketing, tasked with hitting an ambitious MQL quota, tries anything and everything to get leads in the door. And when it’s time for sales teams to step in and nurture those leads to close…only a fraction of them have any true interest in the product. […]
Faster and cheaper computing power, coupled with improved quality of life around the world, should have every business thinking about how they could improve their importance by a factor of 10, according to X-Prize founder Peter Diamandis. Speaking at the first-ever SingularityU Canada Summit on Wednesday, the entrepreneur — whose X-Prize foundation helps fund breakthrough […]
In the world of business it’s safe to say all work is done in teams. Ask anyone and they’ll tell you most of the teams they’ve been on are average or mediocre, or good but not great. And sadly, many can tell you in dreaded detail about the toxic teams they’ve been on where gossip, […]
Opening a shop is easy but keeping it open is hard. If you’re an entrepreneur you can relate to my situation. I was about to lose all hope. My second venture failed massively. Sometimes, failure gives us a new perspective. And that is what got me going on my third venture. I sat down in […]
At every conference we hear statements that stay with us for a long time; some statistics, some insightful, some inspiring, and some just downright funny (especially when taken out of context). I thought I’d share some of these heard at MarTech and MarketingProfs B2B Forum (MPB2B) last week: “In many use cases talking to […]
Customer experience has remained one of the most crucial factors in retaining the existing clients. The customer pool for B2B businesses is smaller when compared to B2C businesses. For B2B businesses, it is extremely important to hold on to the current customers as losing even a single customer due to poor customer service can be […]
With a background in the world of finance and investing – not tech – Ben Carpel might seem an unlikely CEO for the all-in-one business dashboard company Cyfe. Talking to him though, it’s clear that his entrepreneurial tendencies are a great fit for the software company where he took the reigns in 2015. He’s been […]
Compared with ‘traditional’ copywriting strategies and campaigns, B2B copywriting is completely different. When communicating with other businesses, your audience is looking for completely different things and considering many different concepts than your typical cat-video-loving internet user. But what are these differences and how can you adapt your writing style to match exactly what they’re looking […]
Sometimes we make our content too logical, trying to cram all of the features and benefits into the stories. Our natural instinct is to talk about how fast or great our products or services are. Maybe your potential customers don’t care about what your brand or product does, outside of how it helps them do […]
I love me some Travis Wright, CMO/CTO at CCP Digital, especially when he keynotes (and blows my mind) at the MarTech Conference in Boston. Travis started by saying, “if you don’t use MarTech, you will get left behind,” and do what Wayne Gretzky says “go where the puck is headed.” With over 5,000 technologies just […]
Demandbase on Thursday added self-service capabilities and additional artificial intelligence tools to its account-based marketing platform, promising an easier way for companies to find the right people, set up and manage campaigns. Focused on targeting, engagement and conversion, the latest Demandbase ABM will include integrations from more than 50 other martech tools and streamline the […]
