In this new series, we explore how executives, entrepreneurs and other high achievers are navigating a new world of uncertainty, constant change, increased disconnection and isolation, and a new working reality. For most of us, this us the biggest day to day change we’ve ever experienced it. How is tech helping us manage it? How […]
2021 is just around the corner, and that means B2B marketers are hard at work analyzing the performance of their current programs to assess what worked and what didn’t this past year. Looking ahead, a few things are for sure—B2B companies are increasing their investments in digital marketing, and the percentage of budget allocated to […]
Two major tech and marketing shows are coming up this month, all virtual, and B2B News Network will be covering! Like “virtually everything” this year, Content Marketing World and Dell Technologies World have gone online only and they have some great sessions planned for the home office warrior. We’re excited to see how these two […]
There is no denying the fact that Artificial Intelligence is everywhere. Amazon Echo, Google Home, Apple’s Siri, everything is proof that AI is all around you, and you simply can’t survive a day without. Therefore, you must know about its importance in your business. Although the awareness of AI is increasing with every day […]
It will sound crazy to some but the government’s increasing interest in blockchain technology means that regulated blockchain is coming, whether you like it or not. For nearly a decade, blockchain has remained the fascination of a small niche of financial and technology enthusiasts who, for the most part, reject any involvement by the […]
There are times when entrepreneurs and business leaders like you hit a rut while in the process of growing a business. Maybe your business-to-business (B2B) company has been limited by the situation in your local market, or maybe you’ve simply just reached your initial goals and are now looking for new challenges. Should any of […]
Over the past few months, we’ve seen a complete upheaval in the way we do business. As millions and millions of people were forced to work from home, businesses had to transition into an all virtual situation. Perhaps no industry was hit harder during this time than the travel industry. Flights became unsafe and all […]
Seeds of Hope, a drop-in centre and shelter at 6 St. Joseph St. in Toronto, is thrilled to announce a new Phones of Hope program to help get phones into the hands of people who need them most. A phone is a modern-day lifeline, and since the pandemic has forced the closure of many resource […]
Cryptocurrencies have shaken up the digital world, reimagining how businesses can conduct business — it’s a new global payment system where payments are speedier and more secure. In a new digital age where electronic payment is becoming widely accepted, cryptocurrencies appear to be an attractive solution for international payments. Christine Lagarde, Managing Director of the […]
You might start to feel like your organization’s membership level has plateaued recently, and there’s nothing you can do to make that figure go up. Growing your membership is essential if your organization is to thrive over time, so it’s important to keep trying new and exciting methods to get people joining your membership program […]
In today’s business world it is not easy being a company that relies on Chinese imports. Chinese tariffs have dramatically increased in the past few years and remarkably so in the past year due to President Trump’s trade-war tariffs. These increased costs are putting immense pressure on many e-commerce companies. The good news is that […]
Every business owner and their teams have to deal with innumerable daily tasks and practices. Getting everything done in a day is one thing. Boosting efficiency and eliminating waste is even more difficult. But to make your business a success, it is important to look for ways to streamline processes wherever you can. When you […]
With many companies sending their employees to work from home as the COVID-19 pandemic rages, new security challenges have cropped up. Employers and employees alike have to be extra vigilant about security and privacy when working from home, and the COVID-19 crisis has spurred an unprecedented social engineering attack of historic proportions, according to Computer […]
In recent days, the number of COVID-19 cases has skyrocketed. As of 3rd April, there are more than one million confirmed cases globally, with the U.S being the most affected country. The coronavirus (COVID-19) pandemic has led to companies across the globe, asking their employees to work from home. While this step is good for […]
By Justin Scarborough, Programmatic Media Director at PMG Consumers are gravitating toward faster communication, with an increasing number of tools in the workplace (and daily life) sending short, push-style notifications. As such, marketers are recognizing the opportunity this presents to expedite conversations with existing and prospective B2B customers. While these new approaches can take different […]
Data-driven decision making is constantly making a buzz around the B2B industry. Data-driven organizations are 19 times more likely to be profitable than businesses whose decisions are driven by instinct. Companies aware of it are leveraging it for their advantage while the ones unfamiliar with it have so many questions. What is it? How does […]
Digital transformation is so pervasive an undertaking right now, even the platforms supporting them are in the process of transformation. That includes Adobe’s Experience Manager, essentially a collection of microservices around digital assets and content interactions. The idea of CX is that these interactions when viewed en masse start to show customer behavior patterns, which […]
According to a research survey by Tech Pro, 70 percent of businesses have already implemented a digital adoption strategy or are working on one. However, that still leaves nearly 30 percent of enterprises unaccounted for. And with the whole world going digital, it is no longer an option but a must-have. Without digital adoption, chances […]
By Robert Furtado In a letter sent from Paris in 1979, Thomas Jefferson wrote that “a well-informed electorate is a prerequisite to democracy.” He didn’t get into the details about where the electorate should get its information, though, and today we also need to consider whether people are properly equipped to make use of the […]
Social Media Posts for the #CEOchallenge Thank you for supporting the #CanadaStrong campaign to support the families of Flight 752. If you want to challenge your CEO to give OR challenge another CEO to give, we’ve created some easy posts for you to use! Just grab one of the snippets below and post it on […]
