Monica Behncke SiriusDecisions AI in B2B

The smartest way to approach AI in B2B, as suggested by SiriusDecisions

Monica Behncke wasn’t necessarily thinking about the potential of AI in B2B when she let her teenage son plan their vacation at an amusement park, but she was quick to recognize the parallels. Speaking at last week’s SiriusDecisions Summit Canada in Toronto, the research firm’s VP and group director noted how amusement parks involve a […]

Philip Smolin

Inside The Mind Of . . . Philip Smolin

A digital marketing innovator for a quarter century, Philip Smolin is an industry expert on data and analytics, programmatic media buying, audience targeting, and the emerging business models redefining marketing. As Chief Strategy Officer of Amobee, Smolin is responsible for driving their global strategy and key growth initiatives that integrate data, analytics and programmatic activation, […]

Bell Canada B2B

Bell Canada’s B2B marketing leader explains how she got her budget doubled at SiriusDecisions Summit

Even if the swords they brought up onto the stage at SiriusDecisions Canada Summit on Tuesday weren’t made out of plastic, it was pretty clear the marketing and sales execs from Bell Business Solutions weren’t really trying to kill each other. That said, Michelle Bourque and her colleague Rishi Patel admitted they were not immune […]

SiriusDecisions Canada Summit 2019

Sneak peek: SiriusDecisions Canada Summit 2019

Bell Canada, Hootsuite, Oracle, Telus Health and Brainrider are all preparing to offer their best B2B advice as part of the second-annual SiriusDecisions Summit Canada next week. Scheduled for March 5th at the Hilton Toronto, the SD Canada Summit will cover areas including account-based marketing (ABM) strategies, an artificial intelligence (AI) playbook for B2B firms and […]

B2B Marketing Exchange 2019: An animated, illustrated look at the key takeaways

Lots of execs attending B2B Marketing Exchange this week were probably talking notes, and a few might have even sketched out what they saw being presented, but there’s another way to capture the insights: keynoteinks. In an exclusive partnership with St. Jacobs, Ont.-based marketing agency Quarry, B2B News Network  is presenting the work of illustrator […]

Infor CloudSuite TV ad

Infor TV campaign puts CloudSuite in starring role across multiple vertical markets

The whole point of enterprise resourcing planning (ERP) software is to meet a cross-section of industry needs, and Infor is reinforcing that point with a TV commercial that shows how its CloudSuite is changing the worlds of manufacturing, health-care and even sports. The 30-second spot offers a whirlwind tour of prototypical customers of CloudSuite, a […]