Thursday, July 18, 2024

‘You’re kind of bumming me out, Clive Owen,’ character tells actor in latest SAP TV spot

His suit is immaculate and his delivery is pitch-perfect, but beyond that, Clive Owen is surrounded by problems in his latest TV commercial for software giant SAP.

The star of Croupier, Closer and many other films spends his most recent outing for the enterprise application vendor’s marketing campaign walking through a litany of business and social ills afflicting the world. This includes everything from ageing infrastructure to overcrowding and more.

“The question is, who’s going to fix all of this? An actor?” Owen asks at one point, before admitting, “Probably not.”

Instead, the spot implies that by using enterprise resource planning (ERP), artificial intelligence and other tools, businesses can close the gaps on wages, opportunity and achievement.

The spot, created by BBDO New York, follows other SAP commercials with Owen that began running late last fall.

Of all the challenges the world faces — and which businesses could potentially fix — the best moment comes at the notion of bias in the workplace. Check it out at about 12 seconds into the 60-second clip.



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Shane Schick
Shane Schick
Shane Schick is the Editor-in-Chief of B2B News Network. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and was the founding editor of Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.