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Shane Schick

Shane Schick
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http://shaneschick.com
Shane Schick is the Editor-in-Chief of B2B News Network. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and was the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.
Drift CMO Tricia Gellman discusses her new role, key priorities and the future of conversational marketing
Latest B2B News

Drift CMO Tricia Gellman discusses her new role, key priorities and the future of conversational marketing

Shane Schick -
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TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing
B2B Technology

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

Shane Schick -
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Unbounce product director says Smart Traffic will assess five factors to boost conversions
B2B Marketing

Unbounce product director says Smart Traffic will assess five factors to boost conversions

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Why are COOs the forgotten B2B marketing target persona?
Latest B2B News

Why are COOs the forgotten B2B marketing target persona?

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ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing
Artificial Intelligence

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

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InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs
Latest B2B News

InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs

Shane Schick -
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ZoomInfo CRO: How we hit more than 600 demos in one day
Latest B2B News

ZoomInfo CRO: How we hit more than 600 demos in one day

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WeWork steps up marketing amid turmoil with ‘happier’ TV spot
B2B Marketing

WeWork steps up marketing amid turmoil with ‘happier’ TV spot

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Editor’s Note: A new way to define the chief operating officer’s mandate
B2B Reads

Editor’s Note: A new way to define the chief operating officer’s mandate

Shane Schick -
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Forrester exec gives the 101 on its B2B marketing certification program
B2B Marketing

Forrester exec gives the 101 on its B2B marketing certification program

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Seismic CEO offers context around its Percolate acquisition
B2B Marketing

Seismic CEO offers context around its Percolate acquisition

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InsideSales rebrands as Xant to demonstrate focus on transformative AI
B2B Marketing

InsideSales rebrands as Xant to demonstrate focus on transformative AI

Shane Schick -
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A WeWork exec’s departure underscores the team sport required to own the narrative
Latest B2B News

A WeWork exec’s departure underscores the team sport required to own the narrative

Shane Schick -
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Bpm’online takes 160 employees skydiving as it rebrands to Creatio
Latest B2B News

Bpm’online takes 160 employees skydiving as it rebrands to Creatio

Shane Schick -
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LeadMD develops Sales and Marketing Alignment Index based on first-party research
B2B Marketing

LeadMD develops Sales and Marketing Alignment Index based on first-party research

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CommuniGator survey finds B2B firms aren’t sinking their teeth into marketing automation
B2B Marketing

CommuniGator survey finds B2B firms aren’t sinking their teeth into marketing automation

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CCO group Page studies the evolution of ‘commtech’ and the quest to shape corporate culture
Latest B2B News

CCO group Page studies the evolution of ‘commtech’ and the quest to shape corporate culture

Shane Schick -
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Esri uses the busiest intersection you’ve ever seen to map the order within chaos
B2B Marketing

Esri uses the busiest intersection you’ve ever seen to map the order within chaos

Shane Schick -
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Dun & Bradstreet says Lattice app will lower social ad costs per lead and boost click-throughs
AdTech

Dun & Bradstreet says Lattice app will lower social ad costs per lead and boost click-throughs

Shane Schick -
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