Snowflake Computing

Snowflake Computing uses creative OOH and online education to market the power of cloud-based data warehousing

There are lots of consumer-oriented companies celebrating Pride Month in their marketing right now, but those driving along Highway 101 in the Bay Area of California recently have seen how a B2B technology company like Snowflake Computing can offer a unique take on a powerful message. “THE DATA IS IN: LOVE WINS,” proclaims the billboard, […]

Crowdy.ai Deal Maker

Crowdy.ai launches ‘social proof engine’ to show when site visitors convert into customers or leads

A startup called Crowdy.ai has created a widget it describes as a “social proof engine” that it hopes will change the way B2B companies sell online by providing visual evidence of prospects during into customers. Deal-Maker is a web site integration that provides real-time updates on how web site visitors are taking action on a […]

Rackspace CMO Mark Bunting

The new Rackspace CMO is ready to elevate the brand’s ‘fanatical support’ messaging

The concept of ‘fanatical support’ may be one of the best known brand attributes at Rackspace, but its new chief marketing officer wants to make the managed service provider equally known for providing an overall more radical experience with cloud computing. Earlier this month Rackspace, which is headquartered in San Antonio, Tex., announced Mark Bunting […]

Unbounce machine learning

Unbounce uses ‘Machine Vs. Marketer’ game to demonstrate potential for AI in boosting landing page conversions

Unbounce has been helping marketing teams develop and generate better performance from landing pages since its inception, but now the firm is using comparative data to show customers how machine learning could improve their results even further. In a series of event appearances starting last Fall, Vancouver-based Unbounce has been staging “Machine vs. Marketer,” where […]

Street Wisdom walking

Street Wisdom for business: Walking your team towards a better strategy

If people like Aristotle, William Wordsworth, Charles Dickens, Henry David Thoreau got some of their best ideas while walking, why wouldn’t a CEO, CMO or sales exec? While Curiosity Inc. has already been working with individuals to test out the “Street Wisdom” approach to tackling difficult questions, its official launch on Friday could also offer […]

Shelby Austin Omnia Deloitte

The head of Deloitte’s Omnia AI practice poses questions that could reframe ‘non-prediction’ problems

About 10 years go, long before she took the lead at the Omnia artificial intelligence practice of Deloitte, Shelby Austin was working as a partner in a law firm, reviewing documents and preparing for trial. The documents — all 30,000 of them — were in binders, and they were being divided “relevant,” “privileged” and “hot […]

Samsung data science Matthew Fritz Big Data Toronto

Samsung data science director shows off the prescriptive engine that’s dramatically boosting its KPIs

Companies need to move past using analytics and artificial intelligence to merely inform business decisions and allow the technologies to actually make decisions on their own across all functional areas, according to the director of data science at Samsung. In his keynote at the Big Data Toronto conference on Tuesday, Matthew Fitz suggested enterprises are […]

Bloomberg Sell Side Trading COO Jessica Hatch

Bloomberg COO says companies should add a word to ‘minimum viable product’ if they want innovation efforts to succeed

It was not the feedback the team of innovators at Bloomberg may have wanted to hear, but according to Jessica Hatch, it was what they needed to hear. As the COO of Bloomberg’s Sell Side Trading division told the TakeOver innovation conference in Toronto on Monday, the team was presenting a few offering — something even […]

Street Wisdom Curiosity Inc.

Curiosity Inc. helps companies move innovation forward by bringing Street Wisdom to North America

While the majority of organizations may pursue innovation by having teams brainstorm in windowless conference centers and boardrooms, Curiosity Inc. is bringing a form of facilitated workshops called Street Wisdom from its roots in the U.K. to organizations across North America. Curiosity Inc. will officially launch Street Wisdom through what it calls a “taster” session […]

Purpose-driven B2B marketing SAP Google

Purpose-driven B2B marketing is both possible and profitable, according to the CMOs of Google and SAP

When she joined software giant SAP as its marketing leader about nine months ago, Alicia Tillman did something she said most CMOs don’t often to: look backwards instead of forwards. Speaking at the company’s annual user conference, Sapphire Now, Tillman said she wanted to figure out her strategy by looking at the original purpose behind […]

SAP C/4HANA

SAP launches C/4HANA at CRM users taking a ‘Me2B’ approach to sales

SAP on Tuesday used its annual Sapphire Now user conference to announce a customer experience software suite dubbed C/4HANA that will include a what it called a “fourth generation” customer relationship management tool, along with the acquisition of a field service software firm called Coresystems. C/4HANA will include SAP’s Sales, Marketing, Commerce and Service Clouds, […]

influencer marketing

Editor’s Note: A brief history of Influencer Magazine, the marketing industry must-read that might have been

Almost as soon as I lost my job as Editor-in-Chief of Marketing magazine, I knew exactly what I wanted to do — launch a brand-new publication that captured the emerging trend of influencer marketing. In the consumer space, influencers were quickly becoming an alternative to traditional marketing investments in TV spots, banner ads and out-of-home […]

June 2018: The Influencer Issue

There’s a big difference between trying to market and sell to a manager vs. a director vs. a VP or C-level exec, not to mention the differences between large firms vs. SMBs or organizations in a specific market. No wonder the tools to target influencers are becoming more granular. Take Infusionsoft, which recently updated its platform […]

MailChimp C2 Montreal 2018

CMOs at MailChimp, Blackrock and National Geographic Society chart the evolution of marketing

You would think after having the good fortune of sponsoring Serial, the podcast that became so popular it almost single-handedly defined the genre — MailChimp could have counted on some pretty strong name recognition. The company’s ads, however, tended to reflect a some common mispronunciations, with people walking around calling it “MailKimp.” According to Tom […]

John Deere The Furrow content marketing B2B

John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices

It’s been called the world’s oldest content marketing vehicle, so David Jones is not surprised when people look at The Furrow and ask the publications manager at John Deere for the secrets of its success. “We do things consistently and we do things well, and we do things consistently well,” he told the audience Wednesday […]

AiDecentralized

AiDecentralized identifies some of the key areas where AI and blockchain may intersect

Blockchain will help clean up and validate the data used in artificial intelligence applications, make predictive capabilities more accessible and allow individual people to treat their data as a commodity, experts told the AiDecentralized conference. Orgnaized by the Association for Computing Machinery (ACM) and held in Toronto on Tuesday, AiDecentralized brought together researchers and practitioners […]

Adobe Magento

Adobe says Magento acquisition will help scale digital shopping experiences in the enterprise

Adobe said its $1.68 billion acquisition of Magento will bring the ability to develop shopping experiences based on digital commerce, order management and predictive intelligence to its content creation and marketing analytics tools for both business- and consumer-oriented firms. Magento, an open source-based e-commerce application provider that was once sold to eBay, is best known […]