LinkedIn Sales Navigator Deals feature

LinkedIn tries to solve one of the oldest CRM challenges by adding Deals feature to Sales Navigator

LinkedIn says the addition of a Deals feature to its Sales Navigator tool will pull pipeline data directly from customer relationship management systems and make it easier to find additional contacts before a potential purchase decision goes awry. The Deals feature was one of several additions to Sales Navigator LinkedIn announced in a blog post […]

Mitel MLB

Mitel tells a 30-second case study about Major League Baseball to market its connectivity technology

There are no direct references to Moneyball, the Michael Lewis best-seller about the use of statistical analysis by Billy Beane when he was with the Boston Red Sox, but a new TV commercial from Mitel reinforces how much goes on off the field to make Major League Baseball teams successful. The 30-second spot, dubbed “Game […]

TimeTrade

84% of B2B buyers tell TimeTrade they don’t hear back when they ask vendors questions

B2B firms may talk a lot about account-based marketing and developing a more one-to-one relationship with customers, but a recent survey from appointment-setting software firm TimeTrade suggests many of them are ignoring direct outreach from potential buyers. In ‘What Buyers Want: The State Of The B2B Buying Experience,’ TimeTrade surveyed approximately 300 business professionals during […]

AR e-commerce Showpad

Showpad launches AR e-commerce as a way for sales people to offer a more immersive buying experience

Sales enablement software firm Showpad has released what it describes as an AR e-commerce tool that will let B2B buyers get a closer look and feel at what they’re purchasing and how it might work in their organization. Using Apple’s ARKit, the AR e-commerce tool allows sales people to develop models that are projected through […]

RBC Reach

RBC Reach accelerator program offers commercialization opportunities to B2B startups in its first cohort

The Royal Bank of Canada will be starting with a focus on B2B startups with an accelerator program called RBC Reach that will offer $100,000 in funding to entrepreneurs from around the world. RBC Reach, which is accepting applications until the end of the month, is being launched in partnership with Highline BETA, a company […]

SAP Clive Owen TV spot

‘You’re kind of bumming me out, Clive Owen,’ character tells actor in latest SAP TV spot

His suit is immaculate and his delivery is pitch-perfect, but beyond that, Clive Owen is surrounded by problems in his latest TV commercial for software giant SAP. The star of Croupier, Closer and many other films spends his most recent outing for the enterprise application vendor’s marketing campaign walking through a litany of business and […]

DemandBase Demand Metric GDPR

DemandBase and Demand Metric research the state of GDPR compliance so far (and the results aren’t good)

Despite considerable attention from a variety of vendors before it came into effect this past May, a survey by DemandBase and Demand Metric shows only 32 per cent of B2B marketers are fully compliant with GDPR and 80 per cent worry that a lack of compliance among their vendors will put their firm at risk. […]

B2BNN July 2018 Mindfulness Issue

July 2018: The Mindfulness Issue

Editor’s Note Why mindfulness is critical for marketers, sales execs and other B2B professionals You don’t have to just sit there and breath. Even using Instagram can make you more aware and present, if you use it correctly Cover Story How B2B firms should think through a mindfulness at work strategy The co-founder of Mindwell-U […]

Kudos peer recognition

Kudos uses social applications to extend mindfulness across employee peer groups

Employers may be encouraging staff to develop mindfulness on an individual level, but a startup called Kudos is offering a more communal approach with software to let peers recognize each other’s accomplishments and drive employee engagement. Kudos offers an application where employees, managers and business leaders can send thank-you notifications, celebrate notable events with awards, […]

Clutch B2B content SEO

Clutch quantifies the importance of SEO vs. social in driving B2B audience engagement

While difficulties brought on by changes in Google’s algorithms may have led more marketers to focus on social media to connect with customers, research from Clutch shows 87 per cent of B2B audiences cite search engines as their No. 1 way of discovering business content. Washington-based Clutch, which offers reviews and ratings as well as […]

Pressboard University

Pressboard develops branded content certification course to help marketers tell stories with ‘tweetable moments’

Pressboard is going to help teach more companies how to create the kind of branded content publishers want through a free online education program that will include the Wall Street Journal’s former global content director as a strategic advisor. Since its launch four years ago, Pressboard has worked with a slew of brands to act […]

Harmony@Work diversity inclusion

Harmony@Work wants to help companies pay better attention to (and change) the way they tackle diversity, equity and inclusion

B2B organizations are used to segmenting customers and personalizing their messaging, but a new organization called Harmony@Work is offering a way to ensure they are also recognizing differences in terms of diversity, equity and inclusion in how they communicate both internally and externally. A division of Toronto-based training provider Harmony Movement, Harmony@Work will offer workshops […]

Barracuda Networks

Barracuda Networks TV commercial takes a swing at winning over the C-Suite with their favorite sport

To some people, golf is just a fun pastime often played by senior execs during the summer heat. To Barracuda Networks, it’s the perfect metaphor for success in business. The Campbell, Calif.-based provider of security, networking and storage products is running a new TV commercial in which the hero could easily pass for the standard […]

Avionos procurement research

Avionos research shows most procurement officers are bypassing supplier portals in favor of some consumer-friendly search options

Even though they work in B2B firms, 78 per cent of procurement managers begin looking for product searches on Amazon or Google rather than a vendor’s own site, and most are disappointed by what they find, according to a new report from Avionos. Avionos, a digital marketing firm based in Chicago, surveyed 160 U.S. B2B […]

Siemens OpenText supply chain

How Siemens is moving 100,000 trading partners from phone calls and faxed invoices to a digitally-driven supply chain

Siemens is in the process of rolling out new technology and services from OpenText that will try and encourage more than 100,000 firms connected in its supply chain to move to a more digitally-driven way of making payments and completing other business processes. The Berlin-based industrial manufacturing company was among those represented at Enterprise World, […]

Malcolm Gladwell Enterprise World 2018 Open Text

Malcolm Gladwell uses a B2B firm founder’s story to explain his new theory on decision-making

Malcolm Gladwell may not understand the finer points of enterprise information management and other areas in which a company like Open Text specializes, but he’s spent enough time studying economics and history to offer some advice on how business leaders could make smart choices in what he called the “turmoil of the digital age.” Speaking […]