Wednesday, September 27, 2023

Ways to verify user intent through emails

All organizations are vulnerable to online fraud. It doesn’t matter if your business is small, big or medium, everybody is a target in the eyes of cybercriminals. Businesses and organizations can no longer have the “It is not going to happen to me” attitude because that is just like sticking their head in the sand and ignoring the facts. We all remember how computer hardware giant Acer suffered a security breach recently resulting in them having to pay a record ransom of 50 million American dollars. Don’t be the ostrich, learn about the threats you can face in your business and how to defend your business against them. 

The issue with most businesses and organizations is that they don’t know where to start when implementing their cybersecurity plan. Wouldn’t it be easier to handle cyber attacks if there was a way to verify user intent through their emails? To see if the user is accessing your website for a legitimate reason or if they actually have malicious intent.  Of course, it would! But then you could stop the cyber threat before it ever happens. In order to establish a clear picture, we need to have a guide that explains how email lookup works and how it can be implemented into your business.  

Why do I need to use cybersecurity tools?

Keeping your customers and your business safe always needed to be the top priority of any business, but that has never been truer than today. Cyber attacks are on the rise, especially when everybody is spending more and more time online, and cybercriminals do not care who their victims are. As long as they can get something from a cyber attack, they don’t care how big or small the business is. While in the news you will always hear about data breaches that impact a big company and what damage it has done to them and to their customers, small ones often get overlooked which creates a false sense of security. Big businesses and organizations might get attacked for their money but that doesn’t mean the smaller businesses are safe. Because of their belief that they are safe, they are actually putting themself in even bigger danger. Since they believe cyberattacks won’t happen to them, small businesses usually don’t invest too much in cybersecurity plans which makes them more attractive to cybercriminals. Almost 80% of senior IT and IT security leaders do not believe their organizations have sufficient protection against cyberattacks.  On cyber-attack roulette, an easier target that comes with less payoff will often win over the difficult target and bigger payoff.

Ways to verify user intent through emails

It has become easier than ever for fraudsters to create false details which they can use to cover up their tracks. Every aspect of the internet that was created to make our lives easier, does the same thing for cybercriminals. Companies need to work hard to keep up with the cyber criminals and in order to accomplish that they need to use everything at their disposal to create a safe environment. As we mentioned before in the article, email lookup tools can help you with this. They are the tools all businesses and organizations need to introduce into their cyber security plan. Put in simplest terms, email lookup tools and reverse email lookup tools are used to gather additional data about the user to confirm if they are legitimate users or if they have malicious intent. 

An email lookup tool allows you to find user email addresses by using their personal details, while the reverse lookup tool does the opposite.  It helps you find additional information about the user by using their email address. You can think of these tools like an online background check. There are lots of reasons why this is beneficial for business. Not only is it the easiest way to verify user identity, you can also use these tools to compare users’ email addresses to see if they are already on the blacklist due to previous fraud attempts. It allows you also to check if it was involved in any data breaches and what is the age of the email address. If the email address was just made and used just to access your business services, that would raise some suspicions. It can even check if the email was used to sign up to any social media platforms, as nowadays there is hardly anyone who is not using social media. 

By gathering all of this information, you can verify users’ intent more easily and confirm which of your users are legitimate and want to engage with your services, and which of them are accessing your services just to commit a cyber attack.


Unleashing the Power of AI in B2B Marketing: Strategies for 2023

The digital marketing landscape is evolving rapidly, with artificial...

How To Check if a Backlink is Indexed

Backlinks are an essential aspect of building a good...

How to Find Any Business Owner’s Name

Have you ever wondered how to find a business...

Do You Have the Right Attributes for a Career in Software Engineering?

Software engineers are in high demand these days. With...

6 Strategies to Make Sure Your Business Survives a Recession

Small businesses are always hit the hardest during an...
B2BNN Newsdesk
B2BNN Newsdesk
We marry disciplined research methodology and extensive field experience with a publishing network that spans globally in order to create a totally new type of publishing environment designed specifically for B2B sales people, marketers, technologists and entrepreneurs.