The world of advertising and marketing is speedily expanding. With the growth, the pressure for changes and demands for better keep increasing. Even so, ads are a perfect way to bring in new business and make some big money for your company. It is however easier said than done. Most business owners find it tough […]
Author: B2BNN Newsdesk
We marry disciplined research methodology and extensive field experience with a publishing network that spans globally in order to create a totally new type of publishing environment designed specifically for B2B sales people, marketers, technologists and entrepreneurs.
Where Are The Next Big Blockchain Startups?
As has been discussed on this site in the past, the stakes are high for those looking to build startup sectors that can become pillars of the future. “Startup culture” as they sometimes call it has remained incredibly busy, and it’s harder and harder for a budding business or sector to sustain success – even […]
Three Trends in the Fintech Space You Should Know About
The 2008 financial crisis and its aftermath, the invention of the smartphone, and advancements in technology are all to thank for the rise and increase in fintech innovation. In fact, it’s over 10 years since the first fintech companies stepped in to fill the gap left by banks. With so much success witnessed in the […]
3 Killer Customer Service Tips to Satisfy More Customers
Studies show that more than half of Americans have scrapped a planned purchase from a brand as soon as they find out about its poor customer service. Surprising? Well, not really! Customer service from businesses has been playing an increasingly important role when it comes to purchases. Many customers consider that part of the value […]
How to Educate Students with B2B Content
The evolution of the learning environment in marketing has evolved to apply real-life lessons to the classroom. When it comes to learning about Business-to-Business (B2B content) does not have to be limited to the theoretical content, and real content can be used to impart lessons. Learning and identifying strategies to increase brand awareness for a […]
Reasons Why Hiring A Trade Show Booth Design Company Is A Good Option
What are trade shows? A trade show refers to as an exhibition or expo where businesses of a particular industry gather to promote their products or services. Trade shows featuring famous companies/products last for several days and usually take place in a convention center. The exclusiveness of a Trade show A trade show can be […]
Web Push Notification: Scheduling Delivery Time to Help You Reach Users
About 70 percent of web traffic happens through mobile devices. That makes mobile advertising the most popular way to reach out to customers. However, making your website or newsletter mobile-friendly is not enough. If you’re looking to acquire more leads, you’ve got to give web push notifications a try. Web push notifications are widely used […]
The top 8 signs your ABM strategy might be in trouble
If you’ve reached something of a cruising altitude with your ABM strategy, it’s certainly cause for feeling gratified. Implementing ABM effectively and growing it is no small accomplishment. After all that hard work, it’s time perhaps to ease up on the throttle, but it’s also time to stay vigilant about your ABM effort. It’s a […]
Sneak peek: SiriusDecisions Canada Summit 2019
Bell Canada, Hootsuite, Oracle, Telus Health and Brainrider are all preparing to offer their best B2B advice as part of the second-annual SiriusDecisions Summit Canada next week. Scheduled for March 5th at the Hilton Toronto, the SD Canada Summit will cover areas including account-based marketing (ABM) strategies, an artificial intelligence (AI) playbook for B2B firms and […]
The flip side of ABM: Why behavioral IP is the future of B2B prospecting
It’s not easy finding B2B prospects, much less those you know are interested in your product or service. There’s shows, but so much of the research is now begun online. There’s cold calling, but millennial don’t use the phone to talk.. Everyone is on their mobile devices, but how do you connect with them? Think about how […]
B2B News Network Launches Reseller Engine for the Channel, Signs Canadian Exclusive with The Mezzanine Group
B2B News Network, the award-winning, top-ranked site on the web for B2B news (Google June 2018) announced today a new bespoke marketing platform for the channel. Called Reseller Engine, the company also announced the offering’s first exclusive partner, Canadian B2B marketing company, The Mezzanine Group. The Reseller Engine service combines a powerful trifecta of B2B […]
#ResellerEngine Twitter chat recap: How marketing in the channel is changing
It’s hard enough to market your own products and services. When you’re marketing someone else’s, however, you need to be even more creative — and strategic — about how you use your market development funds (MDF). As part of our recently-launched ResellerEngine service, B2BNN will be hosting a free webinar on Wednesday July 11 at […]
MDF, Co-op and More: the State of Channel Partner Marketing Funds in 2018
Every year, technology vendors allocate billions of dollars to help their channel partners promote their businesses and offerings. Every year, nearly half of these funds go unspent. At a time when channel effectiveness is tilting heavily, reaching a 95/5 ratio in some industries (as n 5% of partners are generating 95% of sales) […]
Twitter chat recap, part II: #ComplicitFilm & the human cost of our devices
Heather White, Complicit’s filmmaker, joined B2B News Network CEO, Jen Evans, to continue the discussion about what roles supply chain management and corporate governance have. Shot over 2½ years beneath the Chinese government’s radar, the documentary Complicit exposes the human costs of global outsourcing through the lives of a group of young factory workers poisoned […]
Twitter Chat Recap: #ComplicitFilm and the human cost of our devices
With unprecedented access & undercover footage, Complicit offers a rare, intimate, and devastating glimpse into the daily existence of a group of teens who are paying with their health and lives to make the devices we can’t live without. Heather White, the courageous filmmaker of Complicit, joined B2B News Network CEO, Jen Evans, to share […]
#B2BNNChat Recap: 9 things all entrepreneurs should know about forging their own path
We spend a lot of time on B2B News Network profiling companies, whether it’s large enterprises serving other corporations or startups that offer new and innovative ways to bring value to the table. Read enough of these stories and it’s almost impossible not to consider setting off on an entrepreneurial venture of your own. Our founder, […]
Datametrex: Big data meets conversational intelligence
We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V). You and I met […]
Twitter Chat Recap: Thoughts on ABM and SDSummit with SiriusDecisions
Ally Motz, President of Sirius Decisions Canada, joined our very own Jen Evans, CEO of B2B News Network for a Twitter Chat yesterday on all things B2B in Canada. If you missed it, we’ve got you covered. He has been leading Sirius Decisions in Canada since inception, and led Gartner Canada before that. Congratulations to […]
A Global First: CIO Blockchain Professional Certifications Issued in Canada by TransformationWorx
TransformationWorx, CIO Association of Canada, and the Institute of Certified Management Consultants of Ontario (CMC-Ontario) announced that certifications will be issued today to the world’s first CIO Certified Blockchain Professionals (CCBP). The program is dedicated to Application of Blockchain to Business. “We are so proud of our graduates, they are pioneers!” said Dawood Khan, Founder and CEO of TransformationWorx, […]
A Yawning Gap Between Startups and Industry: Digital Transformation in Canada
Excerpt from the newest report on survey results pertaining to digital transformation in Canada. **** CIOs and executives in Canada are fighting digital transformation battles on two fronts: keeping up with global competition, and confronting a lack of urgency on digital transformation in their organizations. Canada has many advantages when it comes to tech (our […]
