The CMO Guide for Successfully Aligning Marketing Campaigns to Sales

Are you the marketing chief at your company? Has the ever-changing nature of marketing online become a source of frustration for you? Do you wish to find out how to align your marketing efforts with your sales to properly direct your marketing budget spending? Navigating within this technologically-advancing world, marketing strategies seem more like guesswork […]

B2B CHROs

5 Ways of Using B2B CRM to Achieve Sales Growth

B2B CRM refers to Business to Business Customer Relationship Management, a combination of technology, systems, processes, and strategies that are designed to help companies carrying out B2B processes manage their long-term relationships with their potential customers and clients. The marketing and other activities carried out by businesses allow them to collect data individually from all […]

The steps you can take to secure your crypto wallet for B2B payments

The steps you can take to secure your crypto wallet for B2B payments

Cryptocurrencies have shaken up the digital world, reimagining how businesses can conduct business — it’s a new global payment system where payments are speedier and more secure. In a new digital age where electronic payment is becoming widely accepted, cryptocurrencies appear to be an attractive solution for international payments. Christine Lagarde, Managing Director of the […]