It’s not easy finding B2B prospects, much less those you know are interested in your product or service. There’s shows, but so much of the research is now begun online. There’s cold calling, but millennial don’t use the phone to talk.. Everyone is on their mobile devices, but how do you connect with them? Think about how […]
B2B News Network, the award-winning, top-ranked site on the web for B2B news (Google June 2018) announced today a new bespoke marketing platform for the channel. Called Reseller Engine, the company also announced the offering’s first exclusive partner, Canadian B2B marketing company, The Mezzanine Group. The Reseller Engine service combines a powerful trifecta of B2B […]
It’s hard enough to market your own products and services. When you’re marketing someone else’s, however, you need to be even more creative — and strategic — about how you use your market development funds (MDF). As part of our recently-launched ResellerEngine service, B2BNN will be hosting a free webinar on Wednesday July 11 at […]
Every year, technology vendors allocate billions of dollars to help their channel partners promote their businesses and offerings. Every year, nearly half of these funds go unspent. At a time when channel effectiveness is tilting heavily, reaching a 95/5 ratio in some industries (as n 5% of partners are generating 95% of sales) […]
Heather White, Complicit’s filmmaker, joined B2B News Network CEO, Jen Evans, to continue the discussion about what roles supply chain management and corporate governance have. Shot over 2½ years beneath the Chinese government’s radar, the documentary Complicit exposes the human costs of global outsourcing through the lives of a group of young factory workers poisoned […]
With unprecedented access & undercover footage, Complicit offers a rare, intimate, and devastating glimpse into the daily existence of a group of teens who are paying with their health and lives to make the devices we can’t live without. Heather White, the courageous filmmaker of Complicit, joined B2B News Network CEO, Jen Evans, to share […]
We spend a lot of time on B2B News Network profiling companies, whether it’s large enterprises serving other corporations or startups that offer new and innovative ways to bring value to the table. Read enough of these stories and it’s almost impossible not to consider setting off on an entrepreneurial venture of your own. Our founder, […]
We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V). You and I met […]
Ally Motz, President of Sirius Decisions Canada, joined our very own Jen Evans, CEO of B2B News Network for a Twitter Chat yesterday on all things B2B in Canada. If you missed it, we’ve got you covered. He has been leading Sirius Decisions in Canada since inception, and led Gartner Canada before that. Congratulations to […]
TransformationWorx, CIO Association of Canada, and the Institute of Certified Management Consultants of Ontario (CMC-Ontario) announced that certifications will be issued today to the world’s first CIO Certified Blockchain Professionals (CCBP). The program is dedicated to Application of Blockchain to Business. “We are so proud of our graduates, they are pioneers!” said Dawood Khan, Founder and CEO of TransformationWorx, […]
Excerpt from the newest report on survey results pertaining to digital transformation in Canada. **** CIOs and executives in Canada are fighting digital transformation battles on two fronts: keeping up with global competition, and confronting a lack of urgency on digital transformation in their organizations. Canada has many advantages when it comes to tech (our […]
This week’s notable hires and appointments in the B2B world! *** MongoDB Inc., a leading modern, general purpose database platform, announced the appointment of Dan Heasman as Chief People Officer. Heasman joins MongoDB with more than 20 years of culture and HR leadership working with some of the largest companies in the world. As a founding partner […]
B2B News Network, which provides information and insight to empower executive decision-makers in every sector, has made an addition to its leadership team and appointed its first CMO as it brings increased clarity and focus to its editorial and marketing functions. Kris Schulze, formerly the Executive Editor of B2BNN, will take on the newly-created CMO […]
This week’s notable hires and appointments in the B2B world! *** Tata Technologies, a leading global provider of engineering services and manufacturing enterprise IT, announced the appointment of JK Gupta as its new Chief Financial Officer. In this role, he will be responsible for corporate finance, strategy and business planning for Tata Technologies. *** Quantcast, […]
B2B marketers can now trigger account-based advertising campaigns from HubSpot’s marketing software, enabling easy orchestration of ABM with email nurture campaigns Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software. By combining HubSpot’s inbound marketing capabilities with the Terminus ABM platform, customers can now […]
Acquisitions and mergers this week in the world of B2B… *** Omnitracs, LLC, a global pioneer of fleet management solutions to transportation and logistics companies, today announced the completion of its acquisition of the assets of Shaw Tracking, a subsidiary of Shaw Communications Inc. and the leading fleet management solutions provider in Canada. *** The Telecommunications […]
This week’s notable hires and appointments in the B2B world! *** Verve Industrial Protection, the global leader in industrial control system (ICS) cybersecurity, announced the appointment of Jim Crowley as Vice President Sales and Marketing. He will be responsible for revenue generation and new customer acquisition globally. *** OneSpot, the Content Sequencing® platform that powers cross-channel personalization […]
This week’s notable hires and appointments in the B2B world! *** Zentera Systems, Inc., a leader in enclave-based security and connectivity for the multicloud, announced the appointment of Mike Ichiriu as VP of Technology and Products. Ichiriu will lead Zentera’s expansion of the company’s products and services by building upon its award-winning CoIP® technology and current offerings. *** […]
By Dr. Michelle Joy and Dr. Jody Foster *** A bad boss can make the workplace miserable. And sometimes this person is a woman. Given how much time people spend in this office, life itself can become wretched. You start to feel angry, humiliated, anxious, and depressed. You tell your coworkers just how bad this […]
Data is pretty one dimensional unless you do one of two things: Manipulate it using algorithms Classify it using a taxonomy The first allows you to see and respond to invisible patterns in your data. But in areas like content marketing, the visible patterns are often all you need. Running algorithms leads to powerful insights, […]
