Reseller Engine

B2B News Network Launches Reseller Engine for the Channel, Signs Canadian Exclusive with The Mezzanine Group

B2B News Network, the award-winning, top-ranked site on the web for B2B news (Google June 2018) announced today a new bespoke marketing platform for the channel. Called Reseller Engine, the company also announced the offering’s first exclusive partner, Canadian B2B marketing company, The Mezzanine Group. The Reseller Engine service combines a powerful trifecta of B2B […]

Reseller Engine

#ResellerEngine Twitter chat recap: How marketing in the channel is changing

It’s hard enough to market your own products and services. When you’re marketing someone else’s, however, you need to be even more creative — and strategic — about how you use your market development funds (MDF). As part of our recently-launched ResellerEngine service, B2BNN will be hosting a free webinar on Wednesday July 11 at […]

MDF reseller engine

MDF, Co-op and More: the State of Channel Partner Marketing Funds in 2018

Every year, technology vendors allocate billions of dollars to help their channel partners promote their businesses and offerings.    Every year, nearly half of these funds go unspent.    At a time when channel effectiveness is tilting heavily, reaching a 95/5 ratio in some industries (as n 5% of partners are generating 95% of sales) […]

Complicit film

Twitter chat recap, part II: #ComplicitFilm & the human cost of our devices

Heather White, Complicit’s filmmaker, joined B2B News Network CEO, Jen Evans, to continue the discussion about what roles supply chain management and corporate governance have. Shot over 2½ years beneath the Chinese government’s radar, the documentary Complicit exposes the human costs of global outsourcing through the lives of a group of young factory workers poisoned […]

Complicit

Twitter Chat Recap: #ComplicitFilm and the human cost of our devices

With unprecedented access & undercover footage, Complicit offers a rare, intimate, and devastating glimpse into the daily existence of a group of teens who are paying with their health and lives to make the devices we can’t live without. Heather White, the courageous filmmaker of Complicit, joined B2B News Network CEO, Jen Evans, to share […]

datametrex conversational intelligence

Datametrex: Big data meets conversational intelligence

We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V).   You and I met […]

blockchain professional certification

A Global First: CIO Blockchain Professional Certifications Issued in Canada by TransformationWorx

TransformationWorx, CIO Association of Canada, and the Institute of Certified Management Consultants of Ontario (CMC-Ontario) announced that certifications will be issued today to the world’s first CIO Certified Blockchain Professionals (CCBP).  The program is dedicated to Application of Blockchain to Business. “We are so proud of our graduates, they are pioneers!” said Dawood Khan, Founder and CEO of TransformationWorx, […]

DX in Canada

A Yawning Gap Between Startups and Industry: Digital Transformation in Canada

Excerpt from the newest report on survey results pertaining to digital transformation in Canada. **** CIOs and executives in Canada are fighting digital transformation battles on two fronts: keeping up with global competition, and confronting a lack of urgency on digital transformation in their organizations. Canada has many advantages when it comes to tech (our […]

B2BNN Announces Structure Change

B2B News Network Announces Structure Change

B2B News Network, which provides information and insight to empower executive decision-makers in every sector, has made an addition to its leadership team and appointed its first CMO as it brings increased clarity and focus to its editorial and marketing functions. Kris Schulze, formerly the Executive Editor of B2BNN, will take on the newly-created CMO […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Tata Technologies, a leading global provider of engineering services and manufacturing enterprise IT, announced the appointment of JK Gupta as its new Chief Financial Officer. In this role, he will be responsible for corporate finance, strategy and business planning for Tata Technologies. *** Quantcast, […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Verve Industrial Protection, the global leader in industrial control system (ICS) cybersecurity, announced the appointment of Jim Crowley as Vice President Sales and Marketing.  He will be responsible for revenue generation and new customer acquisition globally. *** OneSpot, the Content Sequencing® platform that powers cross-channel personalization […]

appointment

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Zentera Systems, Inc., a leader in enclave-based security and connectivity for the multicloud, announced the appointment of Mike Ichiriu as VP of Technology and Products. Ichiriu will lead Zentera’s expansion of the company’s products and services by building upon its award-winning CoIP® technology and current offerings. *** […]