More than 135 million people in the EU have disabilities, making it difficult for them to access the web, media, and other digital products. This is an alarming situation, given that accessibility is key to other fundamental rights, such as education, access to the workplace, and public services. This is where the European Accessibility Act (EAA) comes in!

The European Commission has stated that all businesses must comply with the EAA by June 28th, 2025, to promote exclusivity. The deadline has passed, so it’s important to make sure your business is complying. 

But first, what is the scope of the European Accessibility Act? And how do you ensure that your business complies with it? Let’s find out. This detailed guide covers everything you need to know about the European Accessibility Act as a business. 

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What is the European Accessibility Act?

The European Accessibility Act is a directive designed to remove barriers to digital access for people with disabilities and functional limitations. This includes “elderly persons, pregnant women, or persons travelling with luggage.” The accessibility requirements are applied to all products and services across all member states. The aim is to enhance accessibility online, in-person, and when automated. This is a big win for inclusivity. 

The question arises, why does complying with the EAA matter for businesses? It is more than just avoiding legal ramifications (more on this later). Complying with the EAA is an opportunity to strengthen accessibility and will benefit your brand image. People with disabilities can easily access your website and services like anyone else. 

What Businesses Are Affected?

The European Accessibility Act affects businesses and organisations based in the EU and those with audiences and customers based in the EU. Major changes coming into effect will be found online, such as contacting services, consuming media, and using websites. Particular focus will be on the following sectors:

Retail: e-commerce platforms and checkout systems

Tech: computers and operating systems

Transport: ticket sales, digital ticketing, and checking machines

Public services: healthcare portals and government sites

Other products and services include:

• Mobile phones and apps
• Digital television services
• Television broadcast equipment
• Transport services
• Banking equipment 
• Audio/ visual content

Given the broad scope of the EAA, most businesses will need to take action in some way.

Look at it this way: Any business with a website needs to improve its accessibility to meet the new standards. This could mean adding alt text to images, adding captions to videos, and making the website navigable without a mouse.

Timeline and Enforcement

The European Accessibility Act goes a long way. The EAA was officially published by the European Union in June 2019. Fast forward to June 28, 2022, when the directive was formally adopted as a regulation by EU Member States. 

As mentioned earlier, June 28, 2025, was the key date by which all Member States must begin applying the EAA’s accessibility measures. 

And finally, by 2030, all relevant businesses must only use accessible products that were in use before June 28, 2025. Additionally, Member States will start reporting on the Act’s impact and implementation.

Preparing Your Digital Services for the EU Accessibility Act

So, your business needs to comply with the European Accessibility Act, but how? Follow these steps:

Identify scope and audit

First, determine whether your products or services fall under the EAA. Common sectors include e-commerce, banking, and finance. Then, conduct a thorough audit to find accessibility needs. You can review and audit digital content, websites, platforms, and marketing materials for accessibility.

Develop an accessibility strategy

Next, research specific changes you need to make to become compliant with the EAA. For instance, all ATM and ticket machines must be made accessible to those with visual impairments. This could mean using Braille. 

Train staff

In addition to websites and services, businesses will also need to update staff training and complete regular site audits. Each member should know the detailed accessibility requirements. 

Do regular testing

Use accessibility testing software to evaluate and ensure the accessibility of your products and services. Don’t forget feedback and reporting. Create clear channels for users with disabilities to report issues and provide feedback.

Provide documentation

While publishing an accessibility statement isn’t a requirement, it can help demonstrate your commitment to inclusivity. You can document all the actions taken and mention contact information for issues. 

Monitor and maintain

Accessibility is ongoing. Use continuous monitoring and testing methods to stay compliant. Remember that products evolve, and so do their accessibility requirements. Continuous monitoring is the key to avoiding legal penalties.

Consequences for Non-Compliance

The European Accessibility Act isn’t a suggestion. It is a legal derivative, which is why non-compliance brings penalties. 

Penalties vary by member state, but typically include:

• Fines
• Public warnings
• Restrictions on selling services in the EU

Pro tip? Seek legal help to ensure your services and products are accessible and compliant. 

Legal Disclaimer: Please be advised this article is for informational purposes only and should not be used as a substitute for advice from a trained legal professional. Please seek the advice of a legal professional if you’re facing issues regarding the European Accessibility Act.