Stanton B2B is the dealer portal operated by Stanton Carpet Corporation, one of North America’s leading manufacturers of premium carpet, rugs, and luxury vinyl flooring. The platform at stantonb2b.com gives authorized flooring dealers access to product catalogs, real-time inventory, ordering tools, invoices, and promotional resources — all in one place.
Whether you are an existing dealer trying to access your Stanton B2B login, a new retailer looking to register for a dealer account, or simply researching what Stanton offers its trade partners, this guide covers everything you need to know about the platform.
How to Log In to Stanton B2B
The Stanton B2B login page is located at stantonb2b.com/login. If you are an authorized Stanton dealer, enter your registered email address and password to access your account.
If you have forgotten your password: Use the password reset option on the login page. Stanton will send a reset link to the email address associated with your dealer account.
If your login is not working: There are a few common causes. Your account credentials may have changed during Stanton’s website redesign, as the company has updated both its consumer site and dealer portal in recent years. If your old credentials no longer work, contact Stanton’s customer service team to have your account updated or re-provisioned. You should also check that you are using the correct URL — the dealer portal is at stantonb2b.com, which is separate from the consumer site at stantonflooring.com.
If you are getting locked out: Multiple failed login attempts can temporarily lock your account. Wait 15-30 minutes and try again, or contact Stanton support directly for immediate access.
How to Register for a Stanton B2B Dealer Account
If you are a flooring retailer or interior design professional and do not yet have a Stanton B2B account, you can register through the dealer portal. Visit the registration page on stantonb2b.com and provide your business information, including your company name, tax ID, business address, and contact details.
Stanton reviews dealer applications to verify that applicants are legitimate flooring businesses. Once approved, you will receive login credentials and gain access to dealer-specific pricing, inventory tools, and ordering capabilities.
To qualify as a Stanton dealer, your business generally needs to be an established retail flooring store, interior design firm, or commercial flooring contractor. Stanton works with a network of authorized dealers across the United States, and territory availability may affect your application.
What You Can Do on the Stanton B2B Portal
The Stanton B2B platform provides authorized dealers with a comprehensive set of tools for managing their Stanton product business. Here is what the portal offers.
Product Catalog and Search
The portal gives dealers access to Stanton’s full product line, including broadloom carpet, carpet tile, luxury vinyl plank and tile, area rugs, and custom rug programs. Each product listing includes detailed specifications such as fiber content, construction type, pattern repeat dimensions, available widths, and color options. The search functionality includes larger swatch images and visualization tools that help dealers and their customers envision products in real spaces.
Stanton’s product line spans several brands and collections. The company is known for its fashion-forward designs in wool, wool-blend, polypropylene, and nylon carpets, as well as its Stanton Decorative Waterproof Flooring (DWF) line of luxury vinyl products.
Real-Time Inventory and Ordering
Dealers can check live stock availability through the portal before placing orders, reducing the risk of backorder delays. The ordering system lets dealers place both stocked and made-to-order items directly through the platform, with order confirmation and tracking built in. This kind of streamlined procurement is essential for flooring dealers who need to give customers accurate lead times.
The portal also features the Stanton Outlet section, where dealers can access roll and remnant specials as well as discontinued products at reduced pricing. This is a valuable resource for dealers looking to offer competitive prices to their customers on closeout inventory.
Invoice and Account Management
The Stanton B2B portal provides a centralized dashboard where dealers can view and manage invoices, track payment history, and monitor their account status. This eliminates the need to track invoices through email or paper records and gives dealers a clear picture of their account standing at any time.
Promotional Resources and Marketing Tools
Stanton provides its dealers with marketing resources through the portal, including product photography, look books, and catalogs that can be used in showroom displays and customer presentations. The company also maintains a B2B image library through Brandfolder, which provides high-resolution product imagery for dealer marketing use.
Made to Order and Pinnacle Program
Through the Made to Order tab on the portal, dealers can access Stanton’s custom capabilities, including the Pinnacle program. This program allows dealers to offer customers custom-sized rugs and broadloom carpet options that are manufactured to specific dimensions, extending beyond the standard stocked product range.
About Stanton Carpet Corporation
Stanton Carpet Corporation is a family-owned flooring manufacturer headquartered in Calhoun, Georgia, with additional offices in New York and showrooms in key markets. As one of the leading B2B manufacturing companies in the flooring industry, Stanton has built its reputation on fashion-oriented carpet and rug designs positioned in the mid-to-upper-end segment of the market.
Stanton distributes its products exclusively through authorized retail dealers, making the B2B portal a critical component of its go-to-market strategy. The company does not sell directly to consumers — retail dealers are the only channel through which customers can purchase Stanton products.
The company’s product portfolio includes several distinct lines. Stanton Carpet covers the core broadloom and carpet tile offerings. Stanton Rug Company provides handmade and machine-made area rugs. The Stanton Decorative Waterproof Flooring line covers luxury vinyl plank and tile products. And the Vanguard Flex line offers additional hard surface flooring options.
Stanton B2B Website Redesign and Recent Updates
Stanton has invested significantly in its digital infrastructure for dealers. The company’s CEO, Jonathan Cohen, has emphasized that making it easy and efficient for dealers to do business with Stanton is a top priority.
The redesigned dealer portal introduced several improvements over the previous version, including a revamped dashboard interface, improved product search with larger swatch images, better mobile and tablet responsiveness, and ADA accessibility compliance. The consumer-facing site at stantonflooring.com was also redesigned in parallel, ensuring that the product information dealers see in the B2B portal aligns with what consumers see on the public website.
On the pricing side, Stanton has taken steps to make its products more competitive for dealers. The company reduced prices on its full line of Stanton Decorative Waterproof Flooring products and removed hard surface freight surcharges on Stanton DWF and Vanguard Flex products. These changes directly benefit dealers by lowering their cost basis and improving margins.
How Stanton B2B Compares to Other B2B Dealer Portals
The flooring industry has seen a broader shift toward digital B2B platforms as manufacturers recognize the need to provide dealers with modern ordering and account management tools. Stanton’s portal competes with similar dealer platforms from manufacturers like Shaw, Mohawk, and Engineered Floors. This trend mirrors what is happening across many B2B industries — for example, SRAM’s B2B dealer portal in the cycling industry has undergone a similar digital transformation to better serve its network of bike shops and distributors.
Where Stanton differentiates is in its focus on the design-oriented, premium segment of the market. The portal reflects this positioning with higher-quality product imagery, visualization tools, and look book content that helps dealers sell fashion-forward flooring to design-conscious customers. For dealers who specialize in the mid-to-upper-end residential market, the Stanton B2B platform provides tools that are well-aligned with the types of sales conversations they have with their customers. The success of platforms like Stanton B2B demonstrates how strong B2B collaboration between manufacturers and dealers can drive growth for both parties.
Frequently Asked Questions
What is Stanton B2B? Stanton B2B is the dealer portal operated by Stanton Carpet Corporation at stantonb2b.com. It provides authorized flooring dealers with access to product catalogs, real-time inventory, ordering tools, invoices, and marketing resources.
How do I log in to the Stanton B2B portal? Go to stantonb2b.com/login and enter your dealer account email and password. If you have forgotten your password, use the reset function on the login page. If your account is not working, contact Stanton customer service for assistance.
How do I become a Stanton dealer? Visit the registration page on stantonb2b.com and submit your business information for review. Stanton reviews applications to verify that applicants are established flooring retailers, interior designers, or commercial flooring contractors. Approval is subject to territory availability.
Is stantonb2b.com the same as stantonflooring.com? No. stantonb2b.com is the dealer-only portal where authorized retailers can access trade pricing, place orders, and manage their accounts. stantonflooring.com is Stanton’s consumer-facing website where homeowners can browse products and find local dealers.
What products are available through the Stanton B2B portal? The portal includes Stanton’s full product line: broadloom carpet, carpet tile, luxury vinyl plank and tile (Stanton Decorative Waterproof Flooring), area rugs, custom rugs through the Pinnacle program, and Vanguard Flex hard surface products.
What is the Stanton Outlet on the B2B portal? The Stanton Outlet is a section within the dealer portal where authorized dealers can access roll specials, remnant deals, and discontinued products at reduced pricing.
Can consumers buy directly from Stanton? No. Stanton sells exclusively through its authorized dealer network. Consumers can browse products on stantonflooring.com and use the dealer locator to find a local Stanton retailer.
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