People used to love to talk about CRM software failure. Back in the early 2000s, when CRMs were still finding their feet, analysts made wild speculations about actual fail rates . . . which were quoted in press releases, cited by “research” articles, and circulated on the web ad nauseum. Today, things look a little […]
Author: Aleksandr Peterson
Aleksandr Peterson is a research writer at TechnologyAdvice. He covers CRMs, gamification, project management, and other emerging business technology. Connect with him on LinkedIn
How to leverage social CRM for B2B marketing
Social networking has transformed the way businesses relate to their customers. Customer relationship management (CRM) is no longer a monolithic, one-way sales push; it requires meaningful engagement across multiple channels and a 360-degree knowledge of every customer. According to a Pew Research study from January 2014, 74 percent of all online adults use at least […]