People used to love to talk about CRM software failure. Back in the early 2000s, when CRMs were still finding their feet, analysts made wild speculations about actual fail rates . . . which were quoted in press releases, cited by “research” articles, and circulated on the web ad nauseum. Today, things look a little […]
Social networking has transformed the way businesses relate to their customers. Customer relationship management (CRM) is no longer a monolithic, one-way sales push; it requires meaningful engagement across multiple channels and a 360-degree knowledge of every customer. According to a Pew Research study from January 2014, 74 percent of all online adults use at least […]
