Inside the best email practices for customer conversion and retention

The B2B sales mantra is straightforward – attract, convert, and retain. While everyone needs to fill the funnel, marketers are wise to focus on conversion and retention: data analytics vendor SumAll discovered that between 25 and 40 percent of total revenues come from returning customers, and businesses with 40 percent repeat customers generated nearly 50 […]

What is your customer worth? It’s time to look beyond KPIs

Ask 10 people what key performance indicators (KPIs) a business should monitor, and you very likely will get 10 different answers. A business’s’ access to an increasing wealth of data and powerful analytics tools should theoretically make it simple to develop performance measurements that truly matter. But B2B businesses have focused on using largely outdated […]

Marketing automation software – How to make your investment pay off

Marketing automation software promises more leads, faster conversions, bigger revenues, and a ticket to the Inc 500. OK, maybe the vendors aren’t promising the last one just yet, but companies are buying anyway: research firm Frost & Sullivan pegged the market at $907 million in 2014, and predicts it will reach $14.51 billion in 2020. […]