We in design haven’t been very good to sales for some time now. Over the last few years the leading methodology for innovation, design thinking, has changed the way people manage daily communications (mobile devices and applications), access health care (medical devices and care practices), travel (autonomous driving) and manage their lives at home (via […]
Author: Ashley Welch and Justin Jones
Ashley Welch and Justin Jones co-founded Somersault Innovation, a Design Thinking consulting firm providing a unique approach to sales development. They are the authors of Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue. For more information, please visit, www.somersaultinnovation.com.