What’s the best time to send an email? Whenever there’s less competition. According to Yesware’s analysis of over 500,000 sales emails sent in Q1 2014, email open and reply rates are higher on the weekends. Why? It could be because there’s significantly less email being sent on weekends. Think of it as the Late Night […]
Author: Bernie Reeder
Bernie Reeder is Yesware’s content and engagement manager, leading content and communication strategy. Looking at the full scope of her role, she could probably get away with also referring to herself as Social Media Traffic Control, Keeper of the Email Campaigns, or One Stop Copy Shop. Before joining Yesware, Bernie spent three years honing her PR chops at Forrester Research, sharing big ideas with the world’s most influential media. She holds a B.A. in Communications from Northeastern University.