BILL ECKSTROM, co-author of THE COACHING EFFECT: What Great Leaders Do To Increase Sales, Enhance Performance, and Sustain Growth, is the founder of EcSell Institute, a research-based organization that works with leaders internationally to help them better understand, measure, and elevate coaching’s impact on performance. Bill was invited to the TEDx stage in 2017, and his talk “Why Comfort Will Ruin Your Life” was the fastest-growing TEDx Talk in the history of the event when it was released. To learn more, visit: www.ecsellinstitute.com SARAH WIRTH, co-author of THE COACHING EFFECT, is vice president of client services at EcSell Institute. She has twenty years of experience in employee assessment, leadership development, sales executive coaching, and customer service. She has advised executives from across the globe, consulting with such organizations as Mercedes-Benz, Estee Lauder, Ritz-Carlton, The Cheesecake Factory, and many more. To learn more, visit: www.ecsellinstitute.com