The era of digital marketing is at its peak. With more businesses pivoting to get their presence online established and positioned to their liking, more promotional channels and methods are being explored. With business opportunities becoming more accessible because of the internet, more people spend a lot of their time online. As new players start […]
Author: Benjamin Powell
Benjamin S. Powell is the Founder and CEO of DSA Global, a Thailand based digital marketing agency and Startup incubator. With a raft of successful startups and exits under his belt he consults to all levels of the tech industry throughout the Asia-Pac region.
Understanding the Licensing Business Model
Businesses do not always have to build all their products and content from scratch. Licensing provides a fantastic opportunity for businesses to collaborate with other businesses to build sophisticated products and services. Take Uber, for example. The core business of this popular ride-hailing app is to help passengers connect with cabs in their neighbourhood. To […]